Twitter Advertising For The Real-Time Marketer

16 July 2014

Twitter is the live medium that has quite literally changed the way brands and consumers interact on line.

Recently Twitter launched an advertising option allowing brands to promote Tweets and Accounts to users based on audience targeting. This is known as “tailored audiences”, and provides brands with a way to use their own data to create more niche targeting and deliver even more tailored advertising across Twitter’s platform.

Rebecca Muir, Product Marketing Lead at Quantcast and Brian Lavery, SMB Partnerships Manager Twitter have teamed up to outline how marketers can use data to maximise return-on-ad-spend (ROAS).

The 45-minute webcast will cover:

  • Twitter’s advertising formats (including tailored audiences)
  • The benefits of combining programmatic ads with social
  • Tips and tricks for better ROI
  • Real-time success stories

Sign Up now to learn how get the most from your Twitter Ads campaigns.

Webcast
Sponsored by: Quantcast
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Speakers:

Brian Lavery

Job Title: SMB Partnerships Manager
Company: Twitter

Brian Lavery, partnership manager at Twitter, works with partners to reach small- and medium-sized businesses across EMEA.

He was previously a commercial manager in telecoms, and a management consultant with McKinsey & Co. Once upon a time, he spent years as the Ireland reporter for the New York Times. He has an MBA from Columbia Business School in New York, and loves how Twitter levels the playing field for companies of all sizes. He is @lav on Twitter.

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Rebecca Muir

Job Title: Product Marketing Lead
Company: Quantcast

Rebecca has worked in online advertising since 2006. Her early career at Google saw her selling search and display advertising to financial brands such as HSBC, Aviva and Nationwide.

A move to Mindshare Worldwide gave Rebecca her first experience of working across multiple European markets, shaping digital strategy for Ford, Rolex, Motorola and BP.

In 2009, Rebecca joined Marin Software and helped take the company from start up to IPO in both technical sales and marketing roles.

Now at Quantcast, Rebecca is shaping the next phase of the evolution of digital advertising and supporting brands such as O2, Corsair and Concern Worldwide understand and get the most from real-time advertising across display, mobile, video and social channels.

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Moderated by:

Georgia Cockerell

Job Title: Head of Content
Company: Brand Republic Insight

Georgia joined Haymarket Business Media in 2011. She is responsible for creating innovative content and events across various B2B markets within Haymarket, ranging from renewable energy through to marcomms, including heading up the production for Brand Republic Insight. In terms of products, Georgia's remit covers video, online streaming, webcasts, interactive virtual summits, DVDs and websites. Georgia will draw on her experience within the digital space to ensure your most pressing questions are fielded in the webcast.

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