Trust Economy: What is the Real Value of Online Reviews?
12 August 2014
77% of consumers consult online reviews before buying, and 63% are more likely to buy from a website that posts customer feedback. Trust is a powerful thing.
Customers are increasingly gaining a greater voice, which collectively can make or break brands. However, with openness and integrity brands can harness this feedback to help them acquire more customers, identify opportunities for improvement and gain a better understanding of what their customers want and value.
This is increasingly pertinent as brands go digital or online, where reviews validate their service quality and focus on the customer.
In this expert report, we leveraged research commissioned by Trustpilot of over 2000 consumers, as well as a new study conducted by Brand Republic to answer the question: What is the real value of online reviews?
Download the report for case studies, top tips and insights.