Transforming The Mobile User Experience

01 November 2012

Over the last year, the number of people visiting the British Red Cross website on mobile devices doubled. To meet this growing demand, the British Red Cross needed a mobile-optimised website delivering seamless content to their users on whatever device they chose to use. Tune into this live webcast for actionable insights to apply to your own business on how they got there, what they’re still learning, how they innovate and what they’re planning next. Learn how to:

•    develop an optimised, on-brand HTML5 powered site for a seamless mobile user experience
•    automatically detect mobile visitors and serve them the best mobile content format for their device
•    enable users to search for products, shops or services using GPS functionality on their device
•    create mobile-specific content to complement existing content, delivering a rich, easy-to-manage customer journey

Sponsored by: Sitecore
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Margaret O’Donnell

Job Title: Head of Digital
Company: British Red Cross

Margaret started her career working for Psion and then moved into the public sector working at Goldsmith's College in London. This was followed by a year in Singapore working for a subsidiary of Seiko before returning to the UK and rejoining Psion. Just before the bubble burst Margaret made her leap into the charity sector and spent 10 years with the RNIB as their Web Manager. In her current role as Head of Digital at the British Red Cross she aims to maximise their use of digital media to reach a wider range of audiences, especially hard to reach groups. Her latest project has been to optimise for mobile viewers.


David Peel

Job Title: Web Developer
Company: Eduserv

David Peel is a Web Developer at Eduserv. He has more than 10 years’ experience in developing web solutions and is skilled in using Sitecore and Umbraco Content Management Systems, based on Microsoft .NET technologies.

Moderated by:

Philip Smith

Job Title: Head of Content Solutions and Studio
Company: Brand Republic Group

Philip Smith is Head of Content Solutions, Haymarket Brand Republic Group, which includes the following business magazines and brands: Campaign,, Marketing, Media Week, Pr Week, Revolution and Event. Formerly editor of Media Week and Revolution, he is now responsible for production and commercial success of the business-to-business portfolios’ creative solutions team and brand extensions including web sites, events and print specials and supplements.

He has run the online publishing for several titles, including Management Today, PR Week, Planning and Regeneration & Renewal. He successfully relaunched the web site for MT, Haymarket’s market-leading business and management title, at in September 2010. Smith was, for three years, the head of digital content at Haymarket Brand Media, home of Campaign, Marketing, Media Week, Revolution and, the online marketing, media and advertising portal.