Websites

Digital Integration: Connecting the Dots

18 June 2013

Integrated digital marketing offers huge opportunities to engage, service, and support customers. Yet presenting a consistent brand experience across several touch points comes with its challenges. If you’re working globally with a large team of people, how can you collaborate effectively, creatively and securely?

In this Brand Republic webcast, we offer insights for both agencies and brands to help you share ideas, coordinate your campaigns and drive value to your bottom line:

• For both international and internal communications, learn how to present a holistic, consistent brand experience across multiple digital touch points
• As an agency hear how you can save time and money to create tangible value for existing clients and win new accounts
• Through better coordination, tap into the creative talent of your global teams and spark innovation in your campaigns

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Harness the Power of Your Customer's Digital Voice

02 May 2013

All customers have the potential to become your brand advocates, driving profit for your business through positive endorsement, insight and product analysis. But to harness the real value here, companies must give their customers a voice and ensure that they are well placed to listen to and act upon it.

Brand Republic's three part programme, produced in partnership with Bazaarvoice, consists of a survey, webcast and expert report providing marketers with the tools and knowledge to take social media and user-generated content to the next level. Using real business case studies, it will evolve your use of digital channels to become more customer-centric and more profitable.

Hear how to:

• Evolve your social strategy to give your customers a high-value digital voice
• Build brand trust by hosting authentic customer-driven content on your website
• Create and empower brand advocates to drive your business forward
• Improve your products, services, sales and marketing using genuine, rich and varied customer insight

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New Rules for Online Advertising: Are You Compliant?

20 March 2013

New rules from the UK Committee on Advertising Practices (CAP) covering online behavioural advertising (OBA), came into effect on the 4th of February 2013. For the first time, the Advertising Standards Agency (ASA) will regulate the way that ad networks and third parties use online behavioural tracking and targeting technologies such as cookies.

Thousands of advertisers are in breach of this rule so what happens if you are not compliant and how will this impact your marketing?

Firstly, to comply with these rules, adverts based on browsing history data, will have to include information explaining to consumers that they have been targeted using OBA and advertisers must provide users with a way to opt out.

If you are an advertiser, agency, publisher or ad network, tune in live to our next webcast where we’ll be drilling into the new CAP rules, consumer attitudes to OBA and the steps you need to take to ensure you are compliant. Find out how to build trust by giving consumers transparency, notice and choice.

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Transforming The Mobile User Experience

01 November 2012

Over the last year, the number of people visiting the British Red Cross website on mobile devices doubled. To meet this growing demand, the British Red Cross needed a mobile-optimised website delivering seamless content to their users on whatever device they chose to use. Tune into this live webcast for actionable insights to apply to your own business on how they got there, what they’re still learning, how they innovate and what they’re planning next. Learn how to:

•    develop an optimised, on-brand HTML5 powered site for a seamless mobile user experience
•    automatically detect mobile visitors and serve them the best mobile content format for their device
•    enable users to search for products, shops or services using GPS functionality on their device
•    create mobile-specific content to complement existing content, delivering a rich, easy-to-manage customer journey

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