Social Media

Harness the Power of Your Customer's Digital Voice

02 May 2013

All customers have the potential to become your brand advocates, driving profit for your business through positive endorsement, insight and product analysis. But to harness the real value here, companies must give their customers a voice and ensure that they are well placed to listen to and act upon it.

Brand Republic's three part programme, produced in partnership with Bazaarvoice, consists of a survey, webcast and expert report providing marketers with the tools and knowledge to take social media and user-generated content to the next level. Using real business case studies, it will evolve your use of digital channels to become more customer-centric and more profitable.

Hear how to:

• Evolve your social strategy to give your customers a high-value digital voice
• Build brand trust by hosting authentic customer-driven content on your website
• Create and empower brand advocates to drive your business forward
• Improve your products, services, sales and marketing using genuine, rich and varied customer insight

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Content Marketing in Practice: Captivate and Convert

23 April 2013

Brand storytelling, when done right, allows marketers to lead customers on a journey, captivating them and inspiring them to convert. A recent move by Coca-Cola has seen their corporate website transform into a “dynamic, digital magazine” aiming to tell their brand story in a creative, refreshing way. Macmillan Cancer Support's current 'Not alone' campaign tells a powerful story and drives donations as it brings Macmillan front of mind for cancer patients and their friends and families. 

So as more and more organisations jump on the content marketing bandwagon, this Brand Republic webcast reveals what it takes to build a flexible strategy with a unified brand message that truly resonates with your audience.

Tune in live as we reveal the results of our survey on content marketing and hear:

• How to create rich content and engaging, interactive user experiences across video, mobile and social media
• How to successfully translate this customer engagement to your bottom line
• Who is best placed to create the content within your team. Is creating imaginative content instinctive or can it be taught?
• How to coordinate and manage your content marketing strategy to create a unified voice and message across multiple channels

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Social Media: 7 Steps to Empower Employees and Drive Your Business Forward

26 March 2013

In an age where social media and brand image are irrevocably linked, organisations now face the challenge of how best to manage social media internally. Some brands are looking for the answer to where social media should sit within their business but perhaps they are asking the wrong question?

Brands such as Dell, Coca-Cola, LEGO and Nokia are thinking differently. Dell has trained 10,000 employees across the business to act as skilled brand advocates, listening and engaging in social conversations and exchanging insights with customers to shape and drive their business forward.

But how do they keep everyone aligned and on the same page?

Tune into Brand Republic’s live webcast where we reveal a robust 7 step guide to putting social at the heart of your organisation:

• Effectively co-ordinate social internally and align differing departmental social objectives
• Empower brand ambassadors across all departments with the right level of training, support and engagement
• Keep staff collaborating to ensure a consistent tone of voice and a unified brand message

To view a demo of Huddle's cloud collaboration software, visit www.huddle.com/demo

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Inventive Strategies to Win Over the Student Market

24 January 2013

With the average student spending over 3.7 hours a day online and a combined spending power of more than £13 billion, the student market can be a highly lucrative one. The ongoing rapid development of this group means creating innovative communication strategies and forecasting trends to keep up with spending patterns is increasingly vital.
In this live Brand Republic webcast we provide you with insights into the latest student trends, attitudes and lifestyles to help you focus your campaigns, making them more relevant, exciting and profitable.

•    Email marketing: Discover which content resonates best with students and the optimum time to target them
•    Social media: Identify how to connect with your target audience, capturing and retaining their interest
•    Mobile: Learn how to integrate mobile seamlessly into your student marketing strategy
•    Online advertising: Target your ads to win trust and enhance click through rates

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Digital on Trial: Harness 2012's Key Trends To Seize Opportunities In 2013

05 December 2012

As the dust settles on a volatile year for digital marketing, with new channels gathering prominence and others falling by the wayside, this live webinar will reveal what we should take from 2012 to drive digital growth in the year ahead. Tune in to this interactive webinar for real answers to the big questions:

• Channels: from email through to mobile, social and webinars what is working and why?
• Content: what innovation and messaging is driving the most engagement?
• Cash: how can the latest channels and ideas ultimately help your bottom line in 2013

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Social Media ROI: Turning Conversations Into Conversions In 2013

11 December 2012

There has been so much content and so many events produced over the last year, which purport to reveal the real value of social media but most end up, at best, drawing a rather clumsy, imprecise line from awareness to sales. 

Brand Republic’s three part programme, produced in partnership with Bazaarvoice, comprises a survey, report and webcast and will offer marketers actionable insights into how to transform social media from merely an awareness builder into an actual sales-driver.

Drawing from a range of case studies, featuring the likes of Argos and Dell, this programme will cut through all the half-hearted content out there to reveal how marketers today are powering demonstrable sales as well as improving product development using social channels.

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Gain an Edge with 2012's Hottest Search, Social and Mobile Trends

21 November 2012

Staying on top of the latest search, social and mobile innovations will give you that cutting edge over your competitors, increasing your traffic, lowering your costs and bringing in more revenue. In this webcast, Marin Software will present findings from their quarterly benchmark report which analyses the trends amongst their 1800 strong customer base investing over $4bn across search, social, display and mobile advertising each year. Beyond analysing the latest trends, this webcast will leave you with actionable takeaways on:
-          How to take advantage of the fast changing social media advertising world to oil the wheels of word of mouth marketing and drive incremental improvements in other channels
-          Cash in on mobile by getting your priorities right and finding the most effective mobile advertising opportunities
-          Understand where search is headed in 2013 and how you can continue to drive performance improvements

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Optimising Your Facebook Page to Grow Your Fan Base and Drive Engagement

20 August 2012

The new Timeline format for Facebook Brand Pages offers exciting new opportunities to expand your following, boost engagement and enhance interaction with your brand.
A marketing study by Simply Measured reveals an average increase of 46% in engagement per post and a 14% increase in overall fan engagement for pages that have moved to the Timeline format.
So are you leveraging this properly?
In this pre-recorded webcast we offer top tips on the content and features to help you optimise your page. Tune in for:
•    Practical insights to help you take advantage of this new format  and fully leverage your social marketing goals
•    Tips on how to use your Timeline to express your brand effectively and visually with the right content from cover images, profile pictures and apps
•    Key considerations on what type of posts will garner most engagement for your brand

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IBM and Krispy Kreme reveal 5 steps to power personal and lucrative customer connections

02 August 2012

From email marketing to social media and mobile, the opportunities for rich, compelling content and interactive consumer experiences are vast.

This live Brand Republic webcast is packed with useful case studies helping you to address the challenges of marketing to savvy connected consumers.

Tune in for five valuable steps to help you drive engagement, interaction and sales:

1.    COLLECT the most valuable information at every customer touch point from social media to email marketing
2.    ANALYSE what customer insight is of most value to your business
3.    DECIDE how to best capitalise on this insight within your campaigns
4.    DELIVER the right messages using the right channels to drive maximum engagement and sales
5.    MANAGE and measure your campaigns to help extract maximum value out of every single one of your customers…and prove it!

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Facebook's 4 Simple Steps To Unlock Your Full Business Value

19 June 2012

- Fully leverage your Facebook business page and ad products to connect with your existing fans and reach new fans of your business

- Launch the right content in the right ways to drive engagement and sales within your expanding community

- Demonstrate the bottom line value of implementing Facebook's 4 steps with the help of case studies from other businesses

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Social Media Mastery: Making Technology Work for You

28 March 2012

Sometimes you may feel bombarded by all the demands that email, social networks and blogs make on your attention. And when everyone seems to be doing more with the technology than you are, how do you master your online presence to gain that competitive edge? 

Join Ian McKendrick, social media and technology strategist, as he tackles how to take back control of your online media so that the technology works for you and drives more business to your door.

Attend this webinar to learn how to:

•             Prioritise your online access and activities
•             Employ simple technologies for better efficiency
•             Identify which applications are most appropriate for you
•             Increase productivity through online collaboration

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