Social Media

  • Social Networking for Financial Services: How Can I get In The Game?

    28 March 2014

    Seizing Opportunities & Maintaining Regulatory Compliance 

    Social media is the new gold standard for customer-centric marketing. Messaging can be customised it’s cheaper to develop, and with the right tools, companies can monitor conversations and collect detailed insight.

    Banks and financial advisors need to understand what their customers want, help shape their opinions, and ultimately win and retain their business.

    To do this they need to become ingrained in social media. Customer feedback—both positive and negative—always will be more highly regarded than one-way advertising. Social is a forum to engage in conversation, respond to comments, build trust and target communities of potential customers

    This expert report highlights latest trends in how consumers are using social media in their day-to-day life and in their engagement with brands. Download your free copy to understand how establishing an active, visible presence on social media will enable you to stay abreast of customer needs and concerns. 

    16 pages
    Whitepaper
    Sponsored by: IBM
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  • Facebook Update: A Story Of Social Success For UK’s Biggest Retailers

    28 February 2014

    The Facebook Commerce Index highlights the quarterly growth and performance successes and strategies of retailers like Marks and Spencer, Notonthehighstreet.com and The Book Depository.

    Download the free report here to learn how to boost your social activity:

    • Update yourself on Facebook changes to advance your retail strategy
    • Benchmark yourself against the top 25 retailer pages by 'likes', and the top 25 for growth
    • Analyse growth and performance of the top 25 retailers and apply their success stories to your own social strategy

    11 pages
    Whitepaper
    Sponsored by: ChannelAdvisor
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  • How To Grow Your Sales With Pinterest

    05 December 2013

    Pinterest has quickly become a popular destination for users looking to post and share images, but what about for retailers? In recent months, Pinterest has proven an excellent tool for retailers marketing their products through social media.

    This expert report explores exactly how Pinterest can help retailers increase their sales. Download your free copy here.

    Whitepaper
    Sponsored by: ChannelAdvisor
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  • Ten Tips For Moving Social Media And Mobile Marketing Out Of Silos

    03 February 2014

    Integrate mobile and social media with your traditional marketing.

    Although marketers understand the tremendous potential of social and mobile and are making major investments in these channels, unfortunately, too often these efforts are made in silos, unconnected to other traditional customer marketing activities and channels. Integration is vital in order to achieve the high levels of personalisation needed today to engage customers.  

    But for many marketers, integrating mobile and social marketing with traditional targeted marketing efforts has proven difficult and elusive. IBM’s 2013 Global Survey of Marketers found that less than one-third of marketers have integrated social media and mobile marketing with other campaigns

    The good news is that with the right strategy, innovation and technology, marketers can effectively coordinate their social and mobile marketing with other channels to deliver a consistent and optimal customer experience, drive conversions, and ultimately increase revenue.

    So, where should you start?

    This expert report offers ten tips to help you learn how to move your social and mobile marketing out of silos and integrate them with traditional channels focused on one-to-one customer marketing. Download your free copy here.

    12 pages
    Whitepaper
    Sponsored by: IBM
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  • Multichannel Creativity, Social And Celebrities: A Formula For True Marketing Success

    25 November 2013

    This expert report is a must read for all brand marketers looking to run a wide-reaching integrated campaign to drive commercial or behavioural change.

    This is the story of how Kindred, a communications agency borne out of the merger of an advertising agency, a PR shop and a digital outfit, took an unfashionable product and defeated brand sceptics by out-smarting them.

    The product: the humble glass of milk.

    Sales of milk in the UK had been in decline for 20 years and the dairy product was rapidly falling out of favour. The UK dairy industry, in the shape of the Milk Marketing Forum (MMF) consortium, took on this seemingly insurmountable marketing challenge. From a field of six agencies, Kindred emerged as the winner of a contract to deliver a fully integrated three year campaign to include advertising, PR and digital.

    This expert report describes their journey of behaviour-shifting marketing excellence over the three years. It depicts their innovative use of a range of channels and tactics during a pivotal period that witnessed the fragmentation of media into owned, earned and bought.

    Download your free copy here.

    10 pages
    Whitepaper
    Sponsored by: Kindred
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  • Real-time Personalisation: Increase The Value of Every Customer Interaction

    03 February 2014

    Personalisation is on the rise as companies strive to meet customer expectations for a more bespoke and relevant experience. When used effectively, the rewards of personalisation can be enormous—increasing sales, enhancing online conversion rates, boosting average order value, driving cross sell and up sell initiatives as well as strengthening customer loyalty and retention. 

    Now enters the newer idea of real-time personalization—this is not just making advance decisions about what message a customer will see the next time you interact with them, but being prepared to make a decision during a live interaction about what personalized message to present.

    So do you understand the full scope of real-time personalisation? And how can you cash in?

    In this expert report we answer the fundamental questions that define real-time personalisation and design a framework to help you build an effective and comprehensive real-time marketing personalisation strategy.

    Download your free copy here.

    8 pages
    Whitepaper
    Sponsored by: IBM
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  • 6 Steps To Social Media Customer Services Success

    06 September 2013

    “50% of consumers are already using social media to reach out for customer service and 74% think it will become a major channel in the future.”

    The rise of the social customer has meant that brands can no longer ignore the need to offer customer service in social spaces. The customer is now in charge and social offers them a space to talk about your brand publicly. How you manage your response is key to your brand’s reputation in the future.

    NixonMcInnes have been instrumental in setting up social customer service initiatives and providing strategic support for a number of large organisations, including Barclays, FirstGroup and the Foreign and Commonwealth Office.

    This expert report provides insights and a solid, strategic approach for setting up and evolving your social customer service initiative through to maturity.

    Download your free copy here.

    33 pages
    Whitepaper
    Sponsored by: NixonMcInnes
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  • Digital Transformation Today: Driving Efficiency, Ingenuity and Success

    11 September 2013

    It is no longer viable for the marketing team to be solely responsible for embedding digital and delivering the best results across all areas of the business. Digital must be embraced by all and ingrained in the business strategy. So how can you leverage it better and what do you stand to lose if you don’t?

    In this live webcast, we look at how you can harness digital to enhance customer service, create and capture new knowledge, simplify operations, deliver new business models, break down global barriers and ultimately drive success.

    • Engaging your customers - does good online customer service exist?
    • Crowd sourcing- how can you make your customers work for you? Find out how you can capture and use the knowledge gained to see both an emotional and a financial gain. 
    • The digital workforce- how can digital technology better enable your organisation?
    • The next big thing- what will the future of the internet and big data mean for you?
    • Quick internal wins – why aligning people, processes and technology will enable you to deliver the customer experience you intend.

    Speakers:
    Mark Sherwin, Commercial Director, Precedent
    Stewart Atkins, Head of Digital, British Medical Association
    Moderated by Georgia Cockerell, Head of Content, Brand Republic Insight
    60 minutes
    Webcast
    Sponsored by: Sitecore
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  • Harness The Power Of Your Customer's Digital Voice

    05 July 2013

    All customers have the potential to become your brand advocates, driving profit for your business through positive endorsement, insight and product analysis. But to harness the real value here, companies must give their customers a voice and ensure that they are well placed to listen to and act upon it.

    Brand Republic's three part programme, produced in partnership with Bazaarvoice, consists of a survey, webcast and expert report providing marketers with the tools and knowledge to take social media and user-generated content to the next level. Download your free copy of the expert report here. 

    7 pages
    Whitepaper
    Sponsored by: BazaarVoice
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  • 10 Questions Marketers Frequently Ask About Twitter

    16 July 2013

    Confused by hashtags? Tweetchats? Tweet walls? You’re not alone.

    With 175 million Tweets being sent every day, and 11 new accounts being created every second, Twitter is increasingly becoming a necessary part of every marketer’s armoury.

    This best practice Q&A for marketers, brought to you by Citrix GoToWebinar, reveals all the Twitter techniques you'll need to tweet your brand with confidence. 

    Questions answered by this white paper include:

    • How do I gain more traction on my tweets?
    • How do I use hashtags effectively?
    • How can Twitter help promote my events?
    • Can I have my employees tweet for me?

    15 pages
    Whitepaper
    Sponsored by: GoToWebinar
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  • Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight

    04 July 2013

    Brand Republic’s first ever online TV show, Big Questions Live will be streamed live from RSA House in London on July 4th 2013 at 3.30pm BST.

    Chaired by Matt Burgess, Brand Building Director for Unilever, the show will feature a panel of digital directors from Just Eat, Universal Music and Betfair answering questions posed by our live studio and online audiences.

    All customers have the potential to become your brand advocates, driving profit for your business through positive endorsement, insight and product analysis. But to harness the real value here, companies must give their customers a voice and ensure that they are well placed to listen to and act upon it.

    In a live debate with audience interaction, our speakers will offer case studies and advice on how you can best collect customer insight and utilise the power of user generated content across digital channels from social media to online feedback, loyalty, ratings and reviews. 

    The topics raised will give marketers the tools and knowledge to take social media and user-generated content to the next level. 

    • The Value of Your Customer’s Digital Voice
    • The Power of Authentic User Generated Content
    • Empowering Brand Advocates
    • The Future Consumer

    Register now to get your questions answered by our speakers live on air.

    Speakers:
    Ben Carter, Global Head of Digital, Betfair
    Paul Smernicki, Head of Digital, Universal Music UK
    Tess Tucker, Group Digital Marketing Director, Just-Eat
    Moderated by Matt Burgess, Brand Building Director, Unilever
    Webcast
    Sponsored by: BazaarVoice
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  • Reinventing Customer Experience: How Close Are You?

    11 June 2013

    Customer experience is the new currency in business and is the cost-effective solution to increase the value you gain from each individual customer. But is yours a truly customer-centric business?

    We are interested in finding out how your organisation captures and manages customer feedback and how you apply it internally to sharpen your customer focus and generate real top line growth.

    Please take a few minutes to fill out our quick Brand Republic survey and…

    • Be in with a chance to win an iPad mini*
    • Receive a copy of the expert report informed by the results of this survey
    • Receive the results to the survey to see where your peers stand in comparison

    *Terms and conditions apply. In taking part in this survey you agree to our terms and conditions, to view these click here.

    Survey
    Sponsored by: Snap Surveys
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  • International E-Commerce: Grasping The Emerging Opportunities

    11 June 2013

    The UK has one of the most advanced e-commerce markets in the world and UK retailers have been reaping the benefits of growth at home in recent years. Now, online retailers are widening their horizons and international expansion is high on their agendas. 

    This report looks at the development of e-commerce around the world, identifying evolving global trends and focusing on the key challenges and opportunities for marketers to expand into this space.

    Download it for free here.

    • International trends and developments – how e-commerce is developing in emerging markets
    • Mobile developments – analysis on the opportunities for ‘m-commerce’ around the world
    • Social Media – consumer research on social and search engine trends around the world and what this means for marketers
    • E-Commerce policy – a snapshot on European policy changes and how they impact marketers

    16 pages
    Whitepaper
    Sponsored by: ChannelAdvisor
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  • Facebook: Unlock Your Full Business Value

    17 May 2013

    Facebook Studio is a showcase for some of the most creative and successful campaigns to be found on the world’s largest social media platform. Each month, ‘Connected Campaign’ highlights one of these stories, demonstrating how some of the world’s biggest brands including Lloyds TSB, Pimms and British Airways, have leveraged Facebook’s advertising products to achieve (or exceed) their campaign goals. 

    • How do they fully leverage their Facebook business pages and ad products? 
    • How do they launch the right content to drive engagement and sales? 
    • How do they demonstrate the bottom line value of implementing Facebook advertising?

    We’re keen to hear about the role Facebook plays in your marketing mix so please take a few minutes to fill out this short 9 question survey and...

    • Be in with the chance to win a 16GB iPad mini
    • Receive the results to the survey to see where your peers stand in comparison

    In taking part in this survey you agree to our terms and conditions, to view these click here.

    9 questions
    Survey
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  • Harness the Power of Your Customer's Digital Voice

    02 May 2013

    All customers have the potential to become your brand advocates, driving profit for your business through positive endorsement, insight and product analysis. But to harness the real value here, companies must give their customers a voice and ensure that they are well placed to listen to and act upon it.

    Brand Republic's three part programme, produced in partnership with Bazaarvoice, consists of a survey, webcast and expert report providing marketers with the tools and knowledge to take social media and user-generated content to the next level. Using real business case studies, it will evolve your use of digital channels to become more customer-centric and more profitable.

    Hear how to:

    • Evolve your social strategy to give your customers a high-value digital voice
    • Build brand trust by hosting authentic customer-driven content on your website
    • Create and empower brand advocates to drive your business forward
    • Improve your products, services, sales and marketing using genuine, rich and varied customer insight

    Speakers:
    Patrick Phelan, VP Client Services EMEA, Bazaarvoice
    Moderated by Alex Whitson, Director, Brand Republic Insight
    60 minutes
    Webcast
    Sponsored by: BazaarVoice
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  • Content Marketing in Practice: Captivate and Convert

    23 April 2013

    Brand storytelling, when done right, allows marketers to lead customers on a journey, captivating them and inspiring them to convert. A recent move by Coca-Cola has seen their corporate website transform into a “dynamic, digital magazine” aiming to tell their brand story in a creative, refreshing way. Macmillan Cancer Support's current 'Not alone' campaign tells a powerful story and drives donations as it brings Macmillan front of mind for cancer patients and their friends and families. 

    So as more and more organisations jump on the content marketing bandwagon, this Brand Republic webcast reveals what it takes to build a flexible strategy with a unified brand message that truly resonates with your audience.

    Tune in live as we reveal the results of our survey on content marketing and hear:

    • How to create rich content and engaging, interactive user experiences across video, mobile and social media
    • How to successfully translate this customer engagement to your bottom line
    • Who is best placed to create the content within your team. Is creating imaginative content instinctive or can it be taught?
    • How to coordinate and manage your content marketing strategy to create a unified voice and message across multiple channels

    Speakers:
    Alastair Mackie, Head of Digital Development, Advertising, Financial Times
    Louise Bolt, Digital Marketing Officer, Macmillan Cancer Support
    Steve Smith, Managing Director, Ear to the Ground
    Moderated by Georgia Cockerell, Head of Content, Brand Republic Insight
    60 minutes
    Webcast
    Sponsored by: Huddle
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  • Harness the Power of Your Customer's Digital Voice

    20 March 2013

    All customers have the potential to become your brand advocates, driving profit for your business through positive endorsement, insight and product analysis. But to harness the real value here, companies must give their customers a voice and ensure that they are well placed to listen to and act upon it.

    Brand Republic’s three part programme, produced in partnership with Bazaarvoice, consists of a survey, webcast and expert report providing marketers with the tools and knowledge to take social media and user-generated content to the next level. Using real business case studies, it will evolve your use of digital channels to become more customer-centric and more profitable.

    Take part in our short survey and...

    1. Be entered into a draw to win £100 worth of Amazon vouchers*

    2. Receive a copy of the expert report informed by the results of this survey

    3. Receive the answers to the survey to reveal where your marketing peers stand in comparison

    4. Gain access to our free live webcast on 2nd May, harnessing the power of user-generated content

    *Terms and conditions apply. Competition now closed. 

    12 questions
    Survey
    Sponsored by: BazaarVoice
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  • Content Marketing in Practice: Captivate and Convert

    13 March 2013

    Brand storytelling, when done right, allows marketers to lead customers on a journey, captivating them and inspiring them to convert. A recent move by Coca-Cola has seen their corporate website transform into a "dynamic, digital magazine" aiming to tell their brand story in a creative, refreshing way.

    So as more and more brands jump on the content marketing bandwagon, this Brand Republic survey focuses on what it takes to build a flexible strategy with a unified brand message that truly resonates with your audience.

    Take part in our short survey and...

    1) Be entered into a draw to win £100 worth of Amazon vouchers*

    2) Receive a copy of the expert report informed by the results of this survey

    3) Receive the answers to the survey to reveal where your marketing peers stand in comparison

    4) Gain access to our free live webcast on 23rd April on creating compelling content

    *Terms and conditions apply. Competition now closed. 

    9 questions
    Survey
    Sponsored by: Huddle
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  • Social Media: 7 Steps to Empower Employees and Drive Your Business Forward

    26 March 2013

    In an age where social media and brand image are irrevocably linked, organisations now face the challenge of how best to manage social media internally. Some brands are looking for the answer to where social media should sit within their business but perhaps they are asking the wrong question?

    Brands such as Dell, Coca-Cola, LEGO and Nokia are thinking differently. Dell has trained 10,000 employees across the business to act as skilled brand advocates, listening and engaging in social conversations and exchanging insights with customers to shape and drive their business forward.

    But how do they keep everyone aligned and on the same page?

    Tune into Brand Republic’s live webcast where we reveal a robust 7 step guide to putting social at the heart of your organisation:

    • Effectively co-ordinate social internally and align differing departmental social objectives
    • Empower brand ambassadors across all departments with the right level of training, support and engagement
    • Keep staff collaborating to ensure a consistent tone of voice and a unified brand message

    To view a demo of Huddle's cloud collaboration software, visit www.huddle.com/demo

    Speakers:
    Simon Nicholson, Pan European Social Media Manager, Honda Motor Europe
    Moderated by Georgia Cockerell, Head of Content, Brand Republic Insight
    60 minutes
    Webcast
    Sponsored by: Huddle
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  • Online Retailers: Stepping up to the Challenge of Digital in 2013

    05 February 2013

    The online retail industry is developing at a rapid pace; evolving in line with new technology, with the multi-platform nature of the modern shopper’s purchase journey and the ever increasing expectations of consumers. Digital engagement is no longer just happening at home or at work but on the go as well and the advent of 4G services will greatly enhance the mobile internet experience. Retailers are looking to innovative ways to cater for the connected consumer’s requirements. Amongst the mix of technology and systems, channels and platforms, domestic and international markets, the need to focus on what the customer wants must form the core of all investment decisions.
    This expert report reveals the latest research with retailers to provide insights into the current state of the market, looking at the important trends and innovations that make up 2013’s online experience. From social media and mobile to emerging platforms and emerging countries download this comprehensive guide and discover what flexible, savvy retailers must do to stay ahead of the curve.

    32 pages
    Whitepaper
    Sponsored by: ChannelAdvisor
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  • Social Media ROI: Turning Conversations Into Conversions In 2013

    20 December 2012

    This hard-hitting expert report forms the final chapter of our 3-part campaign looking at Social Media ROI:Turning Conversations Into Conversions. It offers the top-level findings from our survey of 200 marketers which asked questions like; How are you currently using social media within your business? What returns are you achieving currently? What are your plans for 2013?

    The free report, which you can download now, gives you:

    • Survey results revealing how you compare with your competitors in using social media 
    • Easy steps to start getting more value from social media today 
    • Case studies of social media working in practice – including the likes of Argos, House of Fraser and Dell

    Whitepaper
    Sponsored by: BazaarVoice
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  • The Digital Marketing Trends You Need To Know For 2013

    16 July 2013

    Which digital marketing trends will take off in 2013? To get the big picture, Brand Republic asked 200 marketers about which channels performed best for them last year.

    This hard-hitting report reveals the most insightful findings from the survey and features success stories from brands like IKEA and McDonald's.

    Download this report, which is brought to you by Citrix GoToWebinar, to discover the 3 Cs of modern digital marketing:

    • Channels: From email through to mobile, social and webinars, what is working and why?
    • Content: What innovation and messaging is driving the most engagement?
    • Cash: How can the latest channels and ideas ultimately help your bottom line in 2013

    By clicking on the link to download this file you will receive exclusive industry research, webinars and content specific to your field from Citrix GoToWebinar.

    6 pages
    Whitepaper
    Sponsored by: GoToWebinar
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  • Inventive Strategies to Win Over the Student Market

    24 January 2013

    With the average student spending over 3.7 hours a day online and a combined spending power of more than £13 billion, the student market can be a highly lucrative one. The ongoing rapid development of this group means creating innovative communication strategies and forecasting trends to keep up with spending patterns is increasingly vital.
    In this live Brand Republic webcast we provide you with insights into the latest student trends, attitudes and lifestyles to help you focus your campaigns, making them more relevant, exciting and profitable.

    •    Email marketing: Discover which content resonates best with students and the optimum time to target them
    •    Social media: Identify how to connect with your target audience, capturing and retaining their interest
    •    Mobile: Learn how to integrate mobile seamlessly into your student marketing strategy
    •    Online advertising: Target your ads to win trust and enhance click through rates

    Speakers:
    Keith Parkman, Head of Sales, UCAS Media
    Moderated by Alex Whitson, Director, Brand Republic Insight
    Webcast
    Sponsored by: UCAS Media
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  • Digital on Trial: Harness 2012's Key Trends To Seize Opportunities In 2013

    05 December 2012

    As the dust settles on a volatile year for digital marketing, with new channels gathering prominence and others falling by the wayside, this live webinar will reveal what we should take from 2012 to drive digital growth in the year ahead. Tune in to this interactive webinar for real answers to the big questions:

    • Channels: from email through to mobile, social and webinars what is working and why?
    • Content: what innovation and messaging is driving the most engagement?
    • Cash: how can the latest channels and ideas ultimately help your bottom line in 2013

    Speakers:
    Christelle Chan, Marketing Director, Hotels.com
    Jacqui O'Beirne, Head of Digital Marketing, Dogs Trust
    Alastair Mackie, Head of Digital Development, Advertising, Financial Times
    Moderated by Alex Whitson, Director, Brand Republic Insight
    Webcast
    Sponsored by: GoToWebinar
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  • Social Media ROI: Turning Conversations Into Conversions In 2013

    11 December 2012

    There has been so much content and so many events produced over the last year, which purport to reveal the real value of social media but most end up, at best, drawing a rather clumsy, imprecise line from awareness to sales. 

    Brand Republic’s three part programme, produced in partnership with Bazaarvoice, comprises a survey, report and webcast and will offer marketers actionable insights into how to transform social media from merely an awareness builder into an actual sales-driver.

    Drawing from a range of case studies, featuring the likes of Argos and Dell, this programme will cut through all the half-hearted content out there to reveal how marketers today are powering demonstrable sales as well as improving product development using social channels.

    Speakers:
    Richard Anderson, Vice President, Client Services, Bazaarvoice
    Max Sydenham, Digital Content Manager, Buyagift.com
    Moderated by Alex Whitson, Director, Brand Republic Insight
    60 minutes
    Webcast
    Sponsored by: BazaarVoice
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  • Social Media ROI: Turning Conversations Into Conversions In 2013

    01 November 2012

    There has been so much content and so many events produced over the last year, which purport to reveal the real value of social media but most end up, at best, drawing a rather clumsy, imprecise line from awareness to sales.

    Brand Republic’s three part programme, produced in partnership with Bazaarvoice, comprises a survey, report and webinar. Drawing from a range of case studies, featuring the likes of Argos and House of Fraser, this programme will cut through all the half-hearted content out there to reveal how marketers today are powering demonstrable sales as well as improving product development using social channels.

    Take part in our short 11 question survey and find out how you can transform social media from merely an awareness builder into an actual sales-driver. Once you've completed it you'll...

    1. Be entered into a draw to win a Fortnum & Mason festive hamper (a perfect Christmas treat!)*
    2. Receive the answers to the survey to reveal where your marketing peers stand in comparison
    3. Receive a free copy of our expert report and details about our live Brand Republic webinar on 11th December informed by the results of this survey

    *Terms and conditions apply. Competition now closed. 

    Survey
    Sponsored by: BazaarVoice
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  • Digital On Trial: Harness 2012’s Key Trends To Seize Opportunities In 2013

    31 October 2012

    As the dust settles on a volatile year for digital marketing, with new channels gathering prominence and others falling by the wayside, this survey focuses on what we should take from 2012 to drive digital growth in the year ahead.

    Take part in our quick 10 question survey ‘Digital On Trial: Harness 2012’s Key Trends To Seize Opportunities In 2013’ and…

    • Receive a copy of the whitepaper informed by the results of this survey featuring tips on where you shoudl focus your efforts and how you can spark digital growth in the year ahead
    • Receive the answers to the survey to reveal where your marketing peers stand in comparison
    • Receive details on the live webinar on 5th December informed by the results of this survey

    Survey
    Sponsored by: GoToWebinar
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  • 1700 Global Chief Marketing Officers Identify 2012's Biggest Challenges and How to Overcome Them

    02 October 2012

    In a recent IBM study with 1700 Chief Marketing Officers, the four biggest challenges identified were the explosion of data, social media, the proliferation of channels and devices and shifting consumer demographics. These factors are serving as catalysts for change and the struggle we all face is how to turn those challenges into opportunities.
    Download this expert report for valuable insights and practical tips from 1700 CMOs worldwide to help you cash in on the opportunities presented by an evolving multi-channel world.

    72 pages
    Whitepaper
    Sponsored by: IBM
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  • Single Customer Journey, Multi-Channel World: How Close Are You?

    27 September 2012

    In a recent IBM study with 1700 CMOs, the four biggest challenges identified were the explosion of data, social media, the proliferation of channels and devices and shifting consumer demographics. These factors are serving as catalysts for change and the struggle we all face is how to turn those challenges into opportunities. So how can you manage the increasing complexity of today’s environment?

    Take part in our short 8 question survey on how CMOs are cashing in on “a single customer journey” in a multi-channel world and...

    1. Be entered into a draw to win £150 worth of Amazon vouchers*
    2. Receive the answers to the survey to reveal where your marketing peers stand in comparison
    3. Receive a copy of IBM's CMO study with more than 1700 CMOs worldwide with practical tips on how to manage the increasing complexity of the today's environment

    *Terms and conditions apply. Competition now closed.

    Survey
    Sponsored by: IBM
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  • Gain an Edge with 2012's Hottest Search, Social and Mobile Trends

    21 November 2012

    Staying on top of the latest search, social and mobile innovations will give you that cutting edge over your competitors, increasing your traffic, lowering your costs and bringing in more revenue. In this webcast, Marin Software will present findings from their quarterly benchmark report which analyses the trends amongst their 1800 strong customer base investing over $4bn across search, social, display and mobile advertising each year. Beyond analysing the latest trends, this webcast will leave you with actionable takeaways on:
    -          How to take advantage of the fast changing social media advertising world to oil the wheels of word of mouth marketing and drive incremental improvements in other channels
    -          Cash in on mobile by getting your priorities right and finding the most effective mobile advertising opportunities
    -          Understand where search is headed in 2013 and how you can continue to drive performance improvements

    Speakers:
    Rebecca Momberg, Lead Product Consultant EMEA, Marin Software
    Mat Braddy, Chief Marketing Officer, Just Eat
    Moderated by Philip Smith, Head of Content Solutions and Video, Brand Republic Group
    Webcast
    Sponsored by: Marin Software
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  • Optimising Your Facebook Page to Grow Your Fan Base and Drive Engagement

    20 August 2012

    The new Timeline format for Facebook Brand Pages offers exciting new opportunities to expand your following, boost engagement and enhance interaction with your brand.
    A marketing study by Simply Measured reveals an average increase of 46% in engagement per post and a 14% increase in overall fan engagement for pages that have moved to the Timeline format.
    So are you leveraging this properly?
    In this pre-recorded webcast we offer top tips on the content and features to help you optimise your page. Tune in for:
    •    Practical insights to help you take advantage of this new format  and fully leverage your social marketing goals
    •    Tips on how to use your Timeline to express your brand effectively and visually with the right content from cover images, profile pictures and apps
    •    Key considerations on what type of posts will garner most engagement for your brand

    Speakers:
    Jonathan Beeston, Director, New Product Innovation, EMEA, Efficient Frontier
    Moderated by Christine Beury, Marketing Principal, Ad and Social Marketing Products, Efficient Frontier
    45 minutes
    Audiocast Slides
    Sponsored by: Adobe
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  • Event Organisers: tapping into social media to build a thriving customer fan base

    07 August 2012

    As an event organiser, your customer database is the most important tool in promoting your events and with a plethora of evolving social media channels at your finger tips, this is a key place to start. Social media provides a wealth of outlets to showcase your events, connect, engage with and grow a dedicated following. With compelling content and the right monitoring, you can reach dizzying heights. So are you leveraging this properly?

    This expert report offers simple steps to help you grow an active, interactive customer database on email and social media. With tips on brand protection to ideas for special offers and competitions, download your copy here and start building a thriving customer fan base.

    13 pages
    Whitepaper
    Sponsored by: Evently
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  • IBM and Krispy Kreme reveal 5 steps to power personal and lucrative customer connections

    02 August 2012

    From email marketing to social media and mobile, the opportunities for rich, compelling content and interactive consumer experiences are vast.

    This live Brand Republic webcast is packed with useful case studies helping you to address the challenges of marketing to savvy connected consumers.

    Tune in for five valuable steps to help you drive engagement, interaction and sales:

    1.    COLLECT the most valuable information at every customer touch point from social media to email marketing
    2.    ANALYSE what customer insight is of most value to your business
    3.    DECIDE how to best capitalise on this insight within your campaigns
    4.    DELIVER the right messages using the right channels to drive maximum engagement and sales
    5.    MANAGE and measure your campaigns to help extract maximum value out of every single one of your customers…and prove it!

    Speakers:
    Blair Reeves, Product Marketing Manager, IBM
    Holly Howell, Campaign Manager, Krispy Kreme
    Moderated by Alex Whitson, Director, Brand Republic Insight
    60 minutes
    Audiocast Slides
    Sponsored by: IBM
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  • Facebook's 4 Simple Steps To Unlock Your Full Business Value

    19 June 2012

    - Fully leverage your Facebook business page and ad products to connect with your existing fans and reach new fans of your business

    - Launch the right content in the right ways to drive engagement and sales within your expanding community

    - Demonstrate the bottom line value of implementing Facebook's 4 steps with the help of case studies from other businesses

    Speakers:
    Felicity McCarthy, Head of EMEA SMB Marketing, Facebook
    Gregor Lawson , Co-Owner and Marketing Director, Morphsuits
    Moderated by Alex Whitson, Director, Brand Republic Insight
    60 minutes
    Audiocast Slides
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  • Going Global In A Social World

    16 May 2012

    Social networking is indisputably a global phenomenon. A recent Forrester study of 95,000 Internet users in 18 countries showed consumers in emerging markets are actually leading the world in social media usage and engagement. In this guide, you'll find four critical steps to taking your brand global in an ever expanding social world provided by our social strategy and community teams.  

    4 pages
    Whitepaper
    Sponsored by: Adobe
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  • Crowdsourced Video: Open The Window To Crowdsourced Creative Video Content And Generate Greater Consumer Engagement

    17 April 2012

    Producing compelling video content is key - but how do you make yours stand out from the crowd?

    With new thinking and technology comes the pioneering effect of crowdsourced video - the crucial ingredient to the most original, entertaining and engaging programming for your brand or business in years, and for years to come.

    Download this expert report to find out how the persuasive power of video can help drive your brands marketing, consumer engagement and ultimately online purchases.

    - Hear how innovative video content on your website and social media can boost your email marketing, online advertising and sales

    - Gain insight on how to produce a good brief for the video maker

    - Watch a selection of best practice case study videos by the crowdsourcing experts Userfarm, which have helped clients engage their consumers more effectively.

    9 pages
    Whitepaper
    Sponsored by: Userfarm
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  • Social Media Mastery: Making Technology Work for You

    28 March 2012

    Sometimes you may feel bombarded by all the demands that email, social networks and blogs make on your attention. And when everyone seems to be doing more with the technology than you are, how do you master your online presence to gain that competitive edge? 

    Join Ian McKendrick, social media and technology strategist, as he tackles how to take back control of your online media so that the technology works for you and drives more business to your door.

    Attend this webinar to learn how to:

    •             Prioritise your online access and activities
    •             Employ simple technologies for better efficiency
    •             Identify which applications are most appropriate for you
    •             Increase productivity through online collaboration

    Speakers:
    Ian McKendrick, Social Media and Technology Strategist, Social Media Guru
    Moderated by Clare Kemp, Marketing Manager, Citrix GoToWebinar
    45 minutes
    Audiocast Slides
    Sponsored by: GoToWebinar
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