Search Marketing
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Online Retailers: Stepping up to the Challenge of Digital in 2013
05 February 2013
The online retail industry is developing at a rapid pace; evolving in line with new technology, with the multi-platform nature of the modern shopper’s purchase journey and the ever increasing expectations of consumers. Digital engagement is no longer just happening at home or at work but on the go as well and the advent of 4G services will greatly enhance the mobile internet experience. Retailers are looking to innovative ways to cater for the connected consumer’s requirements. Amongst the mix of technology and systems, channels and platforms, domestic and international markets, the need to focus on what the customer wants must form the core of all investment decisions.
This expert report reveals the latest research with retailers to provide insights into the current state of the market, looking at the important trends and innovations that make up 2013’s online experience. From social media and mobile to emerging platforms and emerging countries download this comprehensive guide and discover what flexible, savvy retailers must do to stay ahead of the curve.
32 pages
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SEO Update: Exploring The Opportunities For Global Growth In 2013
25 January 2013
This hard-hitting expert report forms the final chapter of our 2-part SEO update exploring the opportunities for global growth in 2013. It offers the top-level findings from our survey of marketers which asked questions like: Is any of your SEO focused on the international marketplace? How do you go about keyword research for either your international or English SEO campaigns? How do you translate and localise content for the geo targeted demographic?
The free report gives you insight into how you compare against your competitors when it comes to the adoption of international SEO. It's available to download now.
Visit Alchemy Viral at www.alchemyviral.com
5 pages
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SEO Update: Exploring The Opportunities For Global Growth in 2013
20 November 2012
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During the economic pinch of the last few years, we’ve seen more and more businesses looking to global markets for future growth and Search Engine Optimisation (SEO) across international languages has been a vital component in the strategy of those that have been most successful here.
But how widespread is the adoption of international SEO and what challenges and opportunities does it usher in?
Please take a moment to take part in our short 12 question survey ‘SEO Update: Exploring The Opportunities For Global Growth in 2013.’
As a thank you for completing the survey, you will -
1. Be entered into a draw to win a Fortnum & Mason festive hamper (an ideal Christmas treat!)
2. Receive the top-line survey results to reveal how you compare with other marketers in the SEO space
3. Receive a free copy of our expert report informed by the results of this survey
Please make sure you fill out all fields so we know who to send the hamper to if you win!
12 questions
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Digital on Trial: Harness 2012's Key Trends To Seize Opportunities In 2013
05 December 2012
As the dust settles on a volatile year for digital marketing, with new channels gathering prominence and others falling by the wayside, this live webinar will reveal what we should take from 2012 to drive digital growth in the year ahead. Tune in to this interactive webinar for real answers to the big questions:
- Channels: from email through to mobile, social and webinars what is working and why?
- Content: what innovation and messaging is driving the most engagement?
- Cash: how can the latest channels and ideas ultimately help your bottom line in 2013
Speakers:
Christelle Chan, Marketing Director, Hotels.com
Jacqui O'Beirne, Head of Digital Marketing, Dogs Trust
Alastair Mackie, Head of Digital Development, Advertising, Financial TimesModerated by Alex Whitson, Director, Brand Republic Insight
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Digital On Trial: Harness 2012’s Key Trends To Seize Opportunities In 2013
31 October 2012
As the dust settles on a volatile year for digital marketing, with new channels gathering prominence and others falling by the wayside, this survey focuses on what we should take from 2012 to drive digital growth in the year ahead.
Take part in our quick 10 question survey ‘Digital On Trial: Harness 2012’s Key Trends To Seize Opportunities In 2013’ and…- Receive a copy of the whitepaper informed by the results of this survey featuring tips on where you shoudl focus your efforts and how you can spark digital growth in the year ahead
- Receive the answers to the survey to reveal where your marketing peers stand in comparison
- Receive details on the live webinar on 5th December informed by the results of this survey
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Algorithms and Optimization for Search Engine Marketing
18 October 2012
Using portfolio optimization to achieve optimal performance of a search campaign and better forecast ROI.
Given the complexity and volatility in the marketplace, marketers need a proven method to manage their search campaigns. The portfolio theory of bid optimization lies in building good keyword models that capture behaviour from both the cost side and the revenue side. Backed by good models and bid automation, portfolio optimization increases search campaign performance. These models and optimization also give marketers the power to forecast performance for different business constraints and goals. The synergy of models, automation, and optimization enable advertisers to run campaigns predictably without compromising performance.
Volatile markets are a difficult environment for online advertisers. If advertising spend is cut, sales volume is lost. If spend is increased, the company exposes itself to significant risk on the margin. Achieving success and daily business goals in a volatile market can be accomplished with the right balance of the complex interplay of science and technology.
Download this guide to understand the mathematics and technology behind the methods that ensure success for search advertisers during both good and bad economic times.
10 pages
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Gain an Edge with 2012's Hottest Search, Social and Mobile Trends
21 November 2012
Staying on top of the latest search, social and mobile innovations will give you that cutting edge over your competitors, increasing your traffic, lowering your costs and bringing in more revenue. In this webcast, Marin Software will present findings from their quarterly benchmark report which analyses the trends amongst their 1800 strong customer base investing over $4bn across search, social, display and mobile advertising each year. Beyond analysing the latest trends, this webcast will leave you with actionable takeaways on:
- How to take advantage of the fast changing social media advertising world to oil the wheels of word of mouth marketing and drive incremental improvements in other channels
- Cash in on mobile by getting your priorities right and finding the most effective mobile advertising opportunities
- Understand where search is headed in 2013 and how you can continue to drive performance improvementsSpeakers:
Rebecca Momberg, Lead Product Consultant EMEA, Marin Software
Mat Braddy, Chief Marketing Officer, Just EatModerated by Philip Smith, Head of Content Solutions and Video, Brand Republic Group
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