02 July 2015
New digital channels have emerged that give the consumer greater power to educate themselves, influence others in the decision-making process, and engage with brands wherever and whenever they want to.
Tech savvy consumers understand that brands will use the data that their interactions generate, but they expect it to be used wisely. Mass marketing is no longer tolerated, and consumers demand personalised and relevant marketing at every touchpoint.
However, this is not enough, brands need to move beyond marketing at consumers, and deliver what a customer expects and what the business can provide in return, in both the immediate and long term, and deliver on those expectations.
Download this report to discover the next stage of digital marketing – “experience marketing”.
¹ Nielson Digital Consumer Report, February 2014Sponsored by:
18 June 2015
Programmatic and the RTB space has dramatically evolved to being a powerful digital marketing tool. Brands are testing and adopting programmatic at an incredible rate, based on its powerful capabilities and ability to drive results. As a result, publishers are enabling increasing amounts of inventory to be sold programmatically - eBay went 100% programmatic for a week in December 2014, and Telegraph Media Group, Time Inc and Dennis have united to form a hub for private marketplace deals.
The reality is, in order to leverage the real value of programmatic, brands need to take a holistic consumer journey perspective. This means having a clear understanding of which metrics and attribution tools to deploy across the path to purchase, and ensure that each component complements the next.
In this Brand Republic webinar, brought to you in partnership with Turn, we will be investigating:
- How to implement and maximise programmatic at all stages of the consumer journey
- How to gain actionable insights into consumer behaviour
- The role of the creative and human in the programmatic mix
All this will be brought to life with a case study from Turn and their collaboration with Experian.
Speakers:Dave Thompson, Sales Manager, Digital Audience Services, Experian
Pierre Naggar, Managing Director EMEA, TurnModerated by Alex Whitson, Director, Brand Republic Insight60Sponsored by:
11 June 2015
As a form of advertising, 84% of consumers trust the judgement of their friends or family. As such, in today’s social world, brands need generate positive conversations as part of their marketing strategy.
To engage today’s tech savvy consumers; brands need to create marketing messages that really resonate. This means matching the expectations of the consumer, for example through tailored messages, developing brand advocates and providing shareable content.
With an understanding of this process and the right tools, it becomes possible to gain intelligent insights which can inform how to position future messages or campaigns most effectively.
The challenge, however, is in proving the value of campaigns, maintaining the agility to adapt, tailor and target messages, and then amplifying engagement through nurturing ‘conversations’.
Tune in to our live webcast, and discover:
- How to maximise the impact of marketing messages in today’s modern media landscape
- How to measure engagement levels across touchpoints
- And, how to use these insights to intelligently develop future messages
Speakers:Heidi Myers, Head of Marketing, EMEA, MeltwaterModerated by Alex Whitson, Director, Brand Republic Insight60Sponsored by:
01 May 2015
Navigating the SEO maze isn't simple. Never-ending search engine algorithm updates, on-going schema.org extensions and the rapid growth of mobile search mean retailers have to quickly adapt or risk falling behind.
So how do you stay ahead of the curve and maximise your search engine presence?
In this free report we answer the most common questions retailers have about SEO to help you refine your search strategy.
Download this report to find out:
- How SEO is different for retailers
- Common missteps retailers are making
- How social media integrates into your SEO strategy
03 June 2015
In a recent Brand Republic and Trustpilot survey, 87% of decision-making marketers admitted that proving the ROI of online reviews was a challenge for their brand.
The social age has made it impossible for brands to avoid consumer opinion, whether good or bad. Some brands are taking a lead in this area, and embracing online reviews by leveraging the insights that consumer feedback provides.
In this webcast, we will reveal the results of our exclusive survey, providing a comprehensive overview of how brands are currently using online reviews. Plus, we’ll discover:
- How online reviews relate to not only soft but bottom-line KPIs, such as conversions and basket size
- Which metrics to employ in order to draw clear and actionable insights from online reviews
- The power of online reviews throughout the purchase funnel
Speakers:Dan Sørensen, Product Marketing Manager, Trustpilot
Michael Ruffles, Digital and Social Manager, Virgin StartUpModerated by Alex MacMillan, Content Manager, Brand Republic Insight60Sponsored by:
18 March 2015
A recent Aberdeen report found that 95% of best-in-class marketers are using video as a content marketing channel¹.
Video is fundamental to any up-to-date content marketing strategy. However, the challenge for marketers is in understanding that the metrics for video are not just brand awareness or affinity, but real bottom-line KPIs, such as conversions and cart size.
It is no secret that higher value content equates to improved commercial returns, and videos are currently the kingpin in the content marketing mix. In this eBook, the best practices for using video are explored, plus there is a handy takeaway infographic at the end.
Download now to discover how video can:
- Boost online sales
- Improve SEO
- Expand reach on mobile and social
- And much more
Start convincing the boss to turbocharge your brand’s video content strategy today.
¹ Aberdeen, Analysing ROI of Video MarketingSponsored by:
04 March 2015
In the social age, it is impossible for brands to avoid consumer opinion – good or bad – being in the public domain, often on a mass scale. What sets brands apart, however, is whether this unabating feedback is embraced or, more importantly, used to inform strategy and bring about positive change.
Here at Brand Republic Insight, in partnership with Trustpilot, we want to know what an ideal review platform would provide your brand and how you are utilising reviews in your organisation. Plus, what the key challenges or concerns are when it comes to soliciting online feedback and putting the insight into action.
The survey will only take a couple of minutes to complete, and as a thank you we will:
- Send you top level findings from the survey, to benchmark your brand against competitors
- Enter you into a prize draw for a chance to win an Apple Watch*
- Send you an expert report and invite you to a webinar based on the exclusive survey results
*Terms and conditions apply. In taking part in this survey you agree to our terms and conditions, to view these click here. Entries close 11:59pm 31st May 2015.Sponsored by:
16 February 2015
With 34.8 million active Smartphone users in the country, UK mobile traffic has now overtaken desktop traffic. Despite this rapid growth, many brands still fail to maximise their mobile marketing potential when compared to other channels.
In this expert report, various mobile advertising options are explored. Each option is accompanied by clear analysis and statistics to help you make the right decision when developing your mobile marketing strategy.
Download now, and discover:
- What the growth of mobile means for you
- The myths surrounding mobile marketing
- What should be on a successful mobile campaign checklist
06 February 2015
The starting point of a data acquisition strategy must come from an understanding of the consumer. In the UK, web pages are accessed 68.1% of the time on desktop computers, 24% on mobiles, 6.8% on tablets and the remainder on other devices¹.
Understanding where to capture data also gives a realistic idea of what information can be captured, across multiple platforms and devices.
In this expert report, nine different consumer touchpoints (from desktop websites to transactional engagements) are assessed to see how they can deliver maximum value when it comes to data capture. This is followed by a guide of how to safeguard, prepare and employ this data to ensure the greatest returns.
Download now and learn how to rejuvenate your data acquisition strategy.
¹ comScore Device Essentials, EuropeSponsored by:
19 February 2015
UK consumers spend, on average, 29 hours and 14 minutes on their desktop computers and 41 hours and 42 minutes per month on their smart phones.
It is now a mobile-first, cloud-first world, where a brand’s marketing strategy needs to unify channels, respond in real-time, and tailor its messages to the individual consumer.
So what will 2015 bring and what must marketers do to prepare?
In this webinar, Brand Republic and GoToWebinar explore the hottest marketing trends for 2015. Tune in live to hear how you can deliver on consumers’ growing expectations by creating a cohesive advertising strategy.
- Why 2015 really is the year of mobile, accounting for 25% of all search spend
- How implementing programmatic is the key to cross-channel integration
- How to position native ads to deliver rich brand interaction and customer experience
- How to develop your social voice to resonate and connect with your followers
Speakers:Sammy Austin, Head of Programmatic, MoneySupermarket
Sean McDonnell, Head of Brand & Online, AXA UKModerated by Georgia Cockerell, Head of Content, Brand Republic Insight1 hourSponsored by:
06 January 2015
In the UK, 60% of online adults use at least two devices daily. As such, when evaluating a marketing campaign’s success, it is vital to evaluate the impact of how multiple platforms work together.
Digital advertising spend rose by 16.6% to a record £3.5 billion in the first half of 2014, according to a report conducted by PwC. It is particularly the appetite for video content on desktops, tablets and mobile phones that has driven this increase, and it is becoming increasingly important for marketers to embrace the challenge of creating cut-through cross device advertising campaigns.
How can you make cross device ad campaigns work? Download this expert report and discover:
- How to efficiently allocate ad spend across devices
- How to introduce live testing to drive a campaign’s ROI
- How to monitor and measure campaign effectiveness in relation to brand KPIs
19 December 2014
Email marketers can achieve up to a 175% conversion uplift as a result of optimising their emails for open and click rates. However, as many as 29% spend no time on optimisation at all¹.
Direct and digital marketing consistently provides objective and measureable feedback in the form of conversions, click through rates and impressions. As such, for the marketer a test and learn culture is not only possible but should be at the heart of all campaigns.
However, too often this focus falls by the wayside, for example in a recent survey 23% of CMOs considered A/B and multivariate testing to be somewhat or very unimportant in determining and communicating the value of email marketing².
Marketers aim for - and the best achieve - demonstrable results. This comprehensive 19 page expert report looks at this in the context of email marketing. Download now to discover:
- Why marketers don’t sufficiently test and learn from their email campaigns
- How to change this and implement an effective testing culture
- The strategy to roll out organisation wide testing for maximum ROI
¹ Econsultancy’s Email Marketing Census 2014
² Marketing Sherpa’s 2013 Email Benchmarking SurveySponsored by:
17 December 2014
Digital advertising has introduced new challenges and new opportunities in marketing attribution. Every touchpoint along a consumer’s path is measurable, allowing advertisers to identify the tactics that drive results, allocate budgets more effectively, and scale their best performing campaigns. However, not all attribution models provide the right incentives or measure the metrics that matter leading to inefﬁcient marketing optimisation.
Download this guide to explore some of the most common models used to measure display advertising and get to the bottom of how they may work for you.
- A breakdown of the most common display attribution models
- A new method for measuring the true impact of your prospecting; and retargeting effort
- How to optimise your budget for improved campaign performance
20 November 2014
92% of customers do not click through to the second page of Google’s results; as such your website’s position really can be the difference between a successful online business and only having a trickle of traffic to your website.
Google’s results page is broken down into ‘paid search text ads’, ‘product listing ads’, and ‘organic search results’. In this expert report, these areas are dissected, with their advantages detailed and some top tips to maximise each ones impact.
Plus, discover how to write Google friendly copy and ensure your ads or organic page listings will stand out from the crowd on the ‘search engine results page’ (SERP).
Click below to download your free copy.Sponsored by:
21 November 2014
Up until 2009, the strategies behind online advertising were built upon finding and targeting audiences in places where they might be, relying on content targeting to inform media buying. But in today’s advertising landscape, marketers are armed with extraordinary technologies, an ever-more-precise understanding of consumer behaviour, and a seemingly endless array of touchpoints for getting in front of audiences. In response to these developments, entirely new industry solutions — and an entirely new school of companies — have evolved that enable marketers to maximise the scale and relevance of their display advertising like never before.
While the new digital landscape offers marketers many options and opportunities, it can also create significant confusion about how to take best advantage of them.
Highlights of this new guide include:
- Background on how advertising used to work
- Introduction to the ad exchange
- Real Time Bidding explained
- The current advertising technology ecosystem
Download this free guide now.Sponsored by:
10 November 2014
Creativity is the lifeblood of an advertising or marketing agency, and clients are committing increasingly vast amounts of money to their ad budgets. Figures released by the Advertising Association and Warc forecast that spend will top £20bn for the first time in 2015.
However the enigma that still lies at the heart of many creative-led agencies is how can you manage resources effectively without stifling creativity?
This expert report looks to address some of the burning questions facing the creative industry:
- Time management - does more time=more creative?
- The riddle of remuneration - how can you put a price on an idea?
- Process - does it help or hinder creativity?
- The output - how can you extract the maximum value out of creative’s in a commercial enterprise?
The report delves deeper into each of these challenges, and explores how creative agencies can effectively help their creative and support teams, in order to maximise the value of their output. It also features The Top 8 Best-Practice Tips on maximising profitability through effective resource management.
Download your free copy now.Sponsored by:
06 November 2014
The majority of marketers manage at least 20% of their ad budgets programmatically, and two thirds are planning to double that spend over the next 12 months¹.
This shift is easy to understand: Programmatic is providing greater performance, transparency and ROI for brand’s budgets, plus marketing messages can be targeted and sequenced over an entire (cross-platform) consumer lifecycle.
Despite brands’ eager adoption, there is still a knowledge gap regarding what it is and what it does. The CMO Club and MediaMath surveyed 225 CMOs to understand their awareness and investment in programmatic.
Download this report to see how leading brands are implementing programmatic, in order to efficiently and effectively drive marketing ROI.
¹ AdExchangerSponsored by:
04 December 2014
In the UK, real-time advertising accounts for 14% of brands' total display ad spend, which is an 80% increase from 2013¹. Some brands are making real-time buying the core focus of their marketing strategy, such as Procter and Gamble, who are planning on buying 70% of their digital ads programmatically by the end of the year.
With such huge growth sweeping across the digital landscape, every marketer today needs to understand how programmatic buying can help them run efficient, personalised and ultimately more profitable campaigns.
In this live webcast, Brand Republic in association with The CMO Club and MediaMath will be looking at the results of their survey conducted with 225 marketers, in order to understand the benefits and how to overcome the challenges of adopting programmatic advertising.
Register now and discover:
- The mechanics of programmatic buying and its effectiveness
- How to overcome barriers when applying data to marketing campaigns
- Effective ways of working with internal and external teams to execute a revenue driven marketing practice
¹ Infectious Media’s "Intelligent Real-Time Advertising"
Speakers:Nadine Dietz, SVP of CMO Content Leadership, The CMO Club
Dave Reed, Managing Director, EMEA, MediaMathModerated by Georgia Cockerell, Head of Content, Brand Republic Insight1 hourSponsored by:
13 October 2014
There are over 50 billion connected devices that together form the Internet of Things, which Cisco predicts to be a $14 trillion revenue opportunity.
As a marketer, the challenge is navigating this landscape of connected devices to understand how valuable data can be captured to provide actionable insights.
In this expert report, we examine the steps to implementing an IoT strategy with tips on how to overcome the obstacles:
- How best to acquire and manage data across devices
- How to use this data to create connected experiences that resonate with consumers
- How the connected experience can nurture and enhance loyal customers
Plus, read the inclusive case study from Nike, describing how they created a holistic online and offline experience using data from their FuelBrand product.
Click below to see how an IoT focus can create new opportunities for your brand.Sponsored by:
10 October 2014
This hugely popular eBook forms part of our Power Of Live Series: Social Media Focus and offers a vital checklist to ensure you are making the most of social media within your events.
Download it now to:
- Understand the emerging trends that are driving social media usage around events today
- Set a realistic strategy: How sharable should my content be? What is the monetary value? What role should Apps play? Which platforms should I use?
- Gain 8 Twitter tips on the ideal hashtag, what gets re-tweeted, the optimum tweet length and more…
- Engage key influencers to enhance credibility, spark word of mouth and take your message further
- Pre-, During- and Post- Event Checklist – 19 tickable boxes to ensure you increase the lifespan of your event and maximise audience engagement at every step of the way
08 October 2014
In the first six months of 2014, UK firms spent a record £3.5 billion on digital advertising, which included a 196% increase in mobile video advertising when compared to 2013¹.
Online video advertising has proved an effective way to deliver bespoke content to increasingly elusive consumers. As an example, millennials are now more accessible via YouTube than any US cable network.
Marketers need strategies to engage these self-directed consumers. Programmatic buying makes this possible on a large scale by bringing the advertiser into a one-to-one relationship with the consumer.
However, the theory does not always go to plan. Major brands, such as Nissan and Tesco, have found their programmatic video strategy land them next to highly objectionable content.
Download this expert report for:
- Key strategies to avoid the pitfalls of programmatic
- Tips to help ensure your brand’s safety
- An overview of the mechanics behind programmatic advertising
¹ Internet Advertising Bureau and PwCSponsored by:
08 October 2014
"Social media replaces nothing, but complements everything," according to Neal Schaffer a leading social media strategist. So, when it comes to one of the most potent and exciting mediums available – live events – how can social media channels be deployed most effectively?
As the first part of our Power Of Live Series: Social Media Focus we want to hear from marketers and event professionals on what you are doing here? Please take 2 minutes (literally, we timed it!) to complete our short 10 question survey. As a thank you, we will:
- Send you top level findings of the survey, which will identify key trends
- Send you a complimentary expert report (worth £450) on social media and event best practice
- Enter you into a prize draw to win a prize (check back to discover what it is!)*
* Terms and conditions apply. In taking part in this survey you agree to our terms and conditions, to view these click here. Entries close 11:59pm 31st December 2014.Sponsored by:
24 September 2014
In a competitive marketplace, brands have to maintain a high ROI whilst ensuring a presence on the multiple channels and platforms now available to consumers. However, to make cross-channel investment efficient, any touch-point interaction or conversation started with a consumer must have the maximum chance of becoming a conversion.
So, what ingredients does a website need to encourage a purchase?
Download this expert report to learn actionable insights into optimising your brand’s website, strengthening your overall e-commerce foundation with SEO, and the current best practices from online retailers.Sponsored by:
18 September 2014
The travel vertical is arguably the most saturated when it comes to the number of advertisers competing for consumer's attention online. With cost a primary consideration, consumers shop around and do more research than ever before.
For travel companies this means that they need a multi-channel marketing approach which focuses on driving incremental sales. Real-time advertising presents an opportunity for advertisers to adopt an always-on component focused on reaching the consumers who are most likely to convert.
This best practices guide will discuss the unique challenges facing travel advertisers and present opportunities for savvy marketers to get ahead of the game with advanced tactics.Sponsored by:
10 September 2014
As part of IBM’s Global C-Suite study, 524 CMOs were interviewed, revealing their current challenges and future plans. With two-thirds admitting they were not ready to cope with social media, and 82% under-prepared with the continuing data explosion, the study exposed some must see marketing insights.
The report compares 2011’s study to 2013, and in doing so defines the trends found in the evolving marketing landscape. As CMOs have increasingly more say in developing business strategy, this gives further indication of how we can expect to see organisations adapt over the next few years.
With statistics and firsthand accounts, top CMOs are split into three distinct groups, and discuss their next steps. Download the report to discover which category your marketing team and organisation is in, and what strategies the industry as a whole is deploying.Sponsored by:
08 September 2014
In a Brand Republic and Ohal survey, a surprising 41% of marketers ranked “how to measure success” as the least important consideration when planning a campaign.
As the proliferation of marketing channels grows, so does the propensity to produce data and insights. This leaves marketers under even more pressure to deliver measurable audience engagement and return on investment. Marketers are now more than ever balancing advertising based on gut instinct, experience and the ‘magic’ it creates with consumers with advertising based on the insights that data gives.
But, how can this be achieved without monitoring what works? Clear KPIs can give confidence and open the door to taking calculated risks in future campaigns. This is the logic that underpins the creative magic.
Employing marketing effectiveness tools to review previous campaigns and assess future marketing decisions can minimise uncertainty.
In this expert report, we review the current marketing landscape and illustrate how logical thinking can support magical campaigns.
Download your free copy here.Sponsored by:
08 September 2014
25% of digital video advertising is currently sold via programmatic means, and this is anticipated to rise to 70% in the next three years. By 2017, programmatic advertising will account for more than half of all digital advertising transactions.
Starting out as an efficient way to sell off remnant digital inventory, programmatic has continuously evolved. From facilitating real-time bidding for online impressions, it now encompasses managing and optimising customer engagement in a multi-channel environment.
As audiences fragment across channels and devices, programmatic advertising is increasingly becoming a necessary investment for brands and their marketers. The result, with correct implementation and segmentation, is precise and bespoke delivery of marketing content.
Download this expert report to discover the 6 key trends to follow in order to understand customers in the programmatic marketing space.Sponsored by:
12 August 2014
77% of consumers consult online reviews before buying, and 63% are more likely to buy from a website that posts customer feedback. Trust is a powerful thing.
Customers are increasingly gaining a greater voice, which collectively can make or break brands. However, with openness and integrity brands can harness this feedback to help them acquire more customers, identify opportunities for improvement and gain a better understanding of what their customers want and value.
This is increasingly pertinent as brands go digital or online, where reviews validate their service quality and focus on the customer.
In this expert report, we leveraged research commissioned by Trustpilot of over 2000 consumers, as well as a new study conducted by Brand Republic to answer the question: What is the real value of online reviews?
Download the report for case studies, top tips and insights.Sponsored by:
12 August 2014
Research has shown that 67% of participants have problems delivering email, and with 87% of UK businesses using email for marketing communications this is a key concern¹.
Marketers spend days re-wording and re-jigging campaigns to create the perfect message for their target audience. However, once the email has gone out, all too often incoming leads fall short against targets and the campaign underperforms.
What can be done to improve email conversions?
This Advisory Note delves into why it is getting harder to reach customers and what can be done to optimise the amount of people engaging with your campaigns.
Download the Email Advisory Note now to find out how you can increase your ROI to make your data work as hard as you are.
¹ Experian Data Quality Global Research 2014Sponsored by:
11 August 2014
Paid search in the UK is worth over £4 billion and growing at more than 10% a year, however, it is estimated that up to 25% of investment might be wasted¹.
In the present economic climate, it is more crucial than ever for online retailers to pay close attention to their paid search programmes.
In 7 key steps, this expert report provides some suggestions on how to conserve ad spend while still maintaining high conversion rates and exceeding your profitability goals.
Top tips include:
- Effective ad copy usage
- Smart “entry bids”
- Keyword mapping
Plus much more.
¹ EConsultancy: UK paid search market worth more than £4bn reportSponsored by:
22 July 2014
The necessity for brands to communicate with their customers through highly targeted and personalised messages is now fundamental to ‘good’ marketing.
However in this multi-channel era, the average customer journey and buying cycle is becoming increasingly difficult to define. Therefore, marketing automation is now more important than ever in order for brands to effectively deliver a truly customer centric marketing strategy.
To quote Forrester Research, “marketing automation captures buyer behaviour - the greatest untapped asset marketers have.”¹
Download this white paper for 10 top tips to ensure your marketing automation platform becomes one of the best investments you’ll ever make.
¹ The New Physics Of Lead-To-Revenue Management (Forrester, 2013)Sponsored by:
15 July 2014
When Google Shopping was optionally introduced, advertisers saw:
- Ad spend decrease by 29.7%
- Conversion rates increase by 15.8%
- ROAS increase by 25%
- And revenue rise by 34%¹.
Now, the transition is mandatory and fast approaching – the end of August. It's crucial for retailers to prepare. The move will provide better ways to promote products and more detailed insight into customer behaviour. But these changes will require some adjustments.
If you’re unsure of what’s changing with Google’s Shopping campaigns, take a look at this roadmap infographic, featuring week-by-week instructions with everything retailers should do to ease the transition.
Download to find out:
- Important deadlines
- Crucial tips
- Helpful tools
- And more
¹ Google Shopping Campaigns Performance Report from CPC Strategy (Q1 2014)Sponsored by:
15 July 2014
Customers assume they can find your brand on multiple channels, and increasingly they expect to experience a single journey across these channels. With real-time insights and a knowledge of when, where and how to engage customers, brands can deliver highly effective and personalised marketing messages.
At Brand Republic, we are interested in hearing where your brand is in its cross-channel and real-time journey, and what challenges you are facing.
Please take a few minutes to fill out our survey, and as a thank you we will:
- Enter you in a prize draw for a Samsung Galaxy Tab 2 7-Inch Tablet
- Send you the survey results, to see where your peers stand
- We’ll send you an expert report based on the findings of this survey
*Terms and conditions apply. In taking part in this survey you agree to our terms and conditions, to view these click here. Entries close 11:59pm 15th October 2014.Sponsored by:
07 July 2014
By 2017, there will be 3.9 billion mobile subscribers.¹ For brands to capitalise on this huge growth, they must evolve with the changing digital landscape, and implement a strategy on both personal and every-day use items (e.g. TVs and vehicles).
If brands do so, the opportunities are endless. Some recognise this, and put their digital plans at the heart of their business strategy. But others are behind in offering a consistent omni-channel experience.
This expert report (with case studies) looks at how the rise of digital devices offers new insights into consumer behaviour and how this information can be used to generate customised and seamless digital experiences across all touchpoints.
Download your free copy and find out how your brand can create an exceptional digital experience.
¹ 2GSMA's "The Mobile Economy" (2013)Sponsored by:
02 July 2014
Only “8% of companies can determine ROI for all of their social media spending.” ¹
In a multi-channel digital world, it is necessary for brands to have clear and achievable social media goals. By doing so, they can turn insights into actions that produce tangible results. If they don’t, then their social presence is reduced to hope and guess work.
So, what makes a successful social media campaign? To answer this, we must look beyond just positive and negative online sentiment, and deep into a brand’s business plan and each department’s aims.
For example, marketers might want to track a hashtag campaign, whereas a PR team wish to monitor the fallout from a crisis, but both need to understand the impact on the overall brand.
Useful KPIs measure and then deliver. They can be used to pick out meaningful interaction, enlist support of brand advocates, and inform future strategies. In this expert report, Synthesio delves into the benefits and science of creating KPIs for greater ROI.
¹ Companies continue to struggle with social media measurement: report - EconsultancySponsored by:
16 July 2014
Twitter is the live medium that has quite literally changed the way brands and consumers interact on line.
Recently Twitter launched an advertising option allowing brands to promote Tweets and Accounts to users based on audience targeting. This is known as “tailored audiences”, and provides brands with a way to use their own data to create more niche targeting and deliver even more tailored advertising across Twitter’s platform.
Rebecca Muir, Product Marketing Lead at Quantcast and Brian Lavery, SMB Partnerships Manager Twitter have teamed up to outline how marketers can use data to maximise return-on-ad-spend (ROAS).
The 45-minute webcast will cover:
- Twitter’s advertising formats (including tailored audiences)
- The benefits of combining programmatic ads with social
- Tips and tricks for better ROI
- Real-time success stories
Sign Up now to learn how get the most from your Twitter Ads campaigns.
Speakers:Brian Lavery, SMB Partnerships Manager, Twitter
Rebecca Muir, Product Marketing Lead, QuantcastModerated by Georgia Cockerell, Head of Content, Brand Republic InsightSponsored by:
21 May 2014
New ad targeting capabilities from Twitter give brands a way to use their own data to create more niche targeting and deliver even more tailored advertising across Twitter's platform. Known as tailored audiences, this new targeting capability presents an opportunity for marketers to create a custom audience of new prospects and customers and reach them on Twitter.
Download this guide to learn how you can drive better engagement and reach new prospects based on web-wide browsing behaviour and interests.
5 pagesSponsored by:
- How Twitter's tailored audiences fits in with the other advertising formats
- Finding your custom audience of new and existing customers
- Step-by-step campaign setup: how to get started with Twitter's tailored audiences
UK Key Digital Trends 2014: How Are Mobile Usage, Big Data & Ad Buying Options Influencing The Digital Ecosystem?
22 April 2014
In 2014, mobile devices are continuing to reshape the behaviour of UK consumers and marketers alike. Advertisers must weigh the advantages of real-time ad buying and content marketing and come to grips with the issues and challenges surrounding big data.
eMarketer reports provide marketers with benchmark data and insights to inform their strategy and decisions. The report will answer the following key questions:
23 pagesSponsored by:
- How is the proliferation of media devices and platforms changing UK consumer behaviour?
- How are mobile phones and tablets changing shopping and buying habits in the UK?
- How is the notion of big data affecting UK marketers and consumers?
- How are developments in real-time ad buying and native advertising changing the game for marketers and consumers?
22 April 2014
The State of Ad Viewability – Find out what you need to know
In 2012, 1.8 trillion display ads were paid for, but not seen. For advertisers looking for results, this is an unnecessary waste of effort and budget!
Thankfully, advertisers, publishers and ad vendors are now rallying towards a new viewability standard. This is a step change in accountability which will ensure brands and advertisers benefit from knowing that their ads are seen, eliminating waste, and increasing campaign effectiveness.
In order to understand the state of viewability today, Quantcast studied and evaluated more than 100 million impressions across 35 campaigns and six exchanges from August to October 2013. This paper will share the findings from these studies, and cover four steps advertisers can take to incorporate viewability into their campaigns.6 pagesSponsored by:
15 January 2014
Analyse Your Full Funnel Campaign Performance
With tons of data available throughout the customer journey, it’s important for advertisers to know which metrics will help them determine their online ad effectiveness.
Evaluate your own performance with these simple questions every advertiser should ask.
Download it and:
3 pagesSponsored by:
- Learn the ad terminology needed to understand campaigns from start to finish
- Determine where and if you need retargeting
- Gather key insights and maximise campaign ROI
15 January 2014
Over the past few years, we've seen advertisers increase their display ad spend to reach more customers online where they spend the majority of their time.
In an industry that is constantly innovating, we know the challenge to achieve higher performance goals becomes more and more difficult. Whether you’re new to online advertising or a seasoned pro, read our game plan to evaluate and improve your display performance.
Download this guide to:
16 pagesSponsored by:
- Understand the impact of real-time bidding (RTB)-powered display
- Measure your campaigns beyond last click data
- Learn more about what drives your conversions
12 November 2013
We're all familiar with the usefulness of search engines to answer a specific or immediate need for information online. And because consumers expect to click to find what they’re looking for, click measurement is typically an effective metric for evaluating the success of search campaigns.
But relying on clicks to drive conversions for display advertising is often a dead end. We’ve found that consumers most likely to click on display ads are often vastly different from an advertiser’s best-performing customers. This means that optimising display campaigns for clicks often means anti-optimising for sales.
Read this expert report to:
5 pagesSponsored by:
- Understand the differences in evaluating search vs. display ad performance
- Optimise your campaign for conversions — instead of clicks
- Learn how to better assess display ad effectiveness
23 April 2013
Brand storytelling, when done right, allows marketers to lead customers on a journey, captivating them and inspiring them to convert. A recent move by Coca-Cola has seen their corporate website transform into a “dynamic, digital magazine” aiming to tell their brand story in a creative, refreshing way. Macmillan Cancer Support's current 'Not alone' campaign tells a powerful story and drives donations as it brings Macmillan front of mind for cancer patients and their friends and families.
So as more and more organisations jump on the content marketing bandwagon, this Brand Republic webcast reveals what it takes to build a flexible strategy with a unified brand message that truly resonates with your audience.
Tune in live as we reveal the results of our survey on content marketing and hear:
- How to create rich content and engaging, interactive user experiences across video, mobile and social media
- How to successfully translate this customer engagement to your bottom line
- Who is best placed to create the content within your team. Is creating imaginative content instinctive or can it be taught?
- How to coordinate and manage your content marketing strategy to create a unified voice and message across multiple channels
Speakers:Alastair Mackie, Head of Digital Development, Advertising, Financial Times
Louise Bolt, Digital Marketing Officer, Macmillan Cancer Support
Steve Smith, Managing Director, Ear to the GroundModerated by Georgia Cockerell, Head of Content, Brand Republic Insight60 minutesSponsored by:
20 March 2013
New rules from the UK Committee on Advertising Practices (CAP) covering online behavioural advertising (OBA), came into effect on the 4th of February 2013. For the first time, the Advertising Standards Agency (ASA) will regulate the way that ad networks and third parties use online behavioural tracking and targeting technologies such as cookies.
Thousands of advertisers are in breach of this rule so what happens if you are not compliant and how will this impact your marketing?
Firstly, to comply with these rules, adverts based on browsing history data, will have to include information explaining to consumers that they have been targeted using OBA and advertisers must provide users with a way to opt out.
If you are an advertiser, agency, publisher or ad network, tune in live to our next webcast where we’ll be drilling into the new CAP rules, consumer attitudes to OBA and the steps you need to take to ensure you are compliant. Find out how to build trust by giving consumers transparency, notice and choice.
Speakers:Danilo Labovic, Managing Director EMEA, TRUSTe
Nick Stringer, Director of Regulatory Affairs, Internet Advertising Bureau (IAB)
Alan Walker, Managing Partner, WebAds UKModerated by Philip Smith, Head of Content Solutions and Studio, Brand Republic Group60 minutesSponsored by:
05 February 2013
The online retail industry is developing at a rapid pace; evolving in line with new technology, with the multi-platform nature of the modern shopper’s purchase journey and the ever increasing expectations of consumers. Digital engagement is no longer just happening at home or at work but on the go as well and the advent of 4G services will greatly enhance the mobile internet experience. Retailers are looking to innovative ways to cater for the connected consumer’s requirements. Amongst the mix of technology and systems, channels and platforms, domestic and international markets, the need to focus on what the customer wants must form the core of all investment decisions.
This expert report reveals the latest research with retailers to provide insights into the current state of the market, looking at the important trends and innovations that make up 2013’s online experience. From social media and mobile to emerging platforms and emerging countries download this comprehensive guide and discover what flexible, savvy retailers must do to stay ahead of the curve.32 pagesSponsored by:
16 July 2013
Which digital marketing trends will take off in 2013? To get the big picture, Brand Republic asked 200 marketers about which channels performed best for them last year.
This hard-hitting report reveals the most insightful findings from the survey and features success stories from brands like IKEA and McDonald's.
Download this report, which is brought to you by Citrix GoToWebinar, to discover the 3 Cs of modern digital marketing:
- Channels: From email through to mobile, social and webinars, what is working and why?
- Content: What innovation and messaging is driving the most engagement?
- Cash: How can the latest channels and ideas ultimately help your bottom line in 2013
By clicking on the link to download this file you will receive exclusive industry research, webinars and content specific to your field from Citrix GoToWebinar.6 pagesSponsored by:
24 January 2013
With the average student spending over 3.7 hours a day online and a combined spending power of more than £13 billion, the student market can be a highly lucrative one. The ongoing rapid development of this group means creating innovative communication strategies and forecasting trends to keep up with spending patterns is increasingly vital.
In this live Brand Republic webcast we provide you with insights into the latest student trends, attitudes and lifestyles to help you focus your campaigns, making them more relevant, exciting and profitable.
• Email marketing: Discover which content resonates best with students and the optimum time to target them
• Social media: Identify how to connect with your target audience, capturing and retaining their interest
• Mobile: Learn how to integrate mobile seamlessly into your student marketing strategy
• Online advertising: Target your ads to win trust and enhance click through rates
Speakers:Keith Parkman, Head of Sales, UCAS MediaModerated by Alex Whitson, Director, Brand Republic InsightSponsored by:
05 December 2012
As the dust settles on a volatile year for digital marketing, with new channels gathering prominence and others falling by the wayside, this live webinar will reveal what we should take from 2012 to drive digital growth in the year ahead. Tune in to this interactive webinar for real answers to the big questions:
- Channels: from email through to mobile, social and webinars what is working and why?
- Content: what innovation and messaging is driving the most engagement?
- Cash: how can the latest channels and ideas ultimately help your bottom line in 2013
Speakers:Christelle Chan, Marketing Director, Hotels.com
Jacqui O'Beirne, Head of Digital Marketing, Dogs Trust
Alastair Mackie, Head of Digital Development, Advertising, Financial TimesModerated by Alex Whitson, Director, Brand Republic InsightSponsored by:
31 October 2012
As the dust settles on a volatile year for digital marketing, with new channels gathering prominence and others falling by the wayside, this survey focuses on what we should take from 2012 to drive digital growth in the year ahead.
Take part in our quick 10 question survey ‘Digital On Trial: Harness 2012’s Key Trends To Seize Opportunities In 2013’ and…
- Receive a copy of the whitepaper informed by the results of this survey featuring tips on where you shoudl focus your efforts and how you can spark digital growth in the year ahead
- Receive the answers to the survey to reveal where your marketing peers stand in comparison
- Receive details on the live webinar on 5th December informed by the results of this survey
22 October 2012
In 2011 the Internet Advertising Bureau (IAB) calculated that £1 in every £4 spent on advertising in the UK was spent online and yet many businesses still struggle to monetise their digital propositions effectively.
Download this expert report for 5 key steps to help you formulate an effective and profitable digital advertising strategy. Pinpoint where to focus your efforts so that nothing is wasted and every penny counts.14 pagesSponsored by:
01 August 2012
Today's digital landscape is littered with an array of touchpoints and devices; from Twitter to iPads and so on. So how can marketers ensure they deliver a consistent customer experience across a range of digital platforms?
This complimentary Forrester report defines the key steps you need to know to build and deliver a unified customer experience when operating in a digital whirlwind.17 pagesSponsored by:
02 August 2012
From email marketing to social media and mobile, the opportunities for rich, compelling content and interactive consumer experiences are vast.
This live Brand Republic webcast is packed with useful case studies helping you to address the challenges of marketing to savvy connected consumers.
Tune in for five valuable steps to help you drive engagement, interaction and sales:
1. COLLECT the most valuable information at every customer touch point from social media to email marketing
2. ANALYSE what customer insight is of most value to your business
3. DECIDE how to best capitalise on this insight within your campaigns
4. DELIVER the right messages using the right channels to drive maximum engagement and sales
5. MANAGE and measure your campaigns to help extract maximum value out of every single one of your customers…and prove it!
Speakers:Blair Reeves, Product Marketing Manager, IBM
Holly Howell, Campaign Manager, Krispy KremeModerated by Alex Whitson, Director, Brand Republic Insight60 minutesSponsored by:
15 March 2012
With the explosion of online advertising, many brands have taken a scattergun approach to reach their audience. But consumers are now demanding more focused, targeted and personalised communications. In Brand Republic’s next webcast, we’ll tackle the move from offline to online advertising and show how effective consumer insight can advance your online campaigns and drive conversions. We’ll be looking at:
- Current growth trends in online advertising:
a) How does online measure up to offline including print and TV?
b) What’s fresh, what’s old hat and what’s wasted?
- Driving conversions: Identify the right audience and target ads to help extend your reach, maximise revenue and enhance brand awareness - while still respecting user privacy.
- With reduced budgets, brands need to ensure that each £ is spent efficiently: Use the right metrics to really understand the impact of each strand of your online advertising campaign and drive ROI.
Speakers:Laurence Bresh, Marketing Director, Visit Britain
John Ferguson, Associate Director, Research NowModerated by Philip Smith, Head of Content Solutions and Studio, Brand Republic Group60 minutesSponsored by: