Multi-Channel Marketing
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Internet Shopping: 6 Quick Wins to Revive Your Online Sales
16 May 2013
With UK consumers spending an average of £1,083 a year online, internet shopping is now more popular in the UK than in any other country in the world. But how can you stay on top of this exploding trend, refreshing your offering to boost customer engagement and increase sales?
This eBook offers 6 quick wins to help you bolster your eBay sales. Whether you’ve been selling on eBay for a while or you’re just starting up, this tip sheet will help you to revive your offering and connect with an expanding pool of internet shoppers.
10 pages
Sponsored by:
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Digital Integration: Connecting the Dots
14:00 (GMT) | 29 May 2013
Integrated digital marketing offers huge opportunities to engage, service, and support customers. Yet presenting a consistent brand experience across several touch points comes with its challenges. If you’re working globally with a large team of people, how can you collaborate effectively, creatively and securely?
In this Brand Republic webcast, we offer insights for both agencies and brands to help you share ideas, coordinate your campaigns and drive value to your bottom line:
- For both international and internal communications, learn how to present a holistic, consistent brand experience across multiple digital touch points
- As an agency hear how you can save time and money to create tangible value for existing clients and win new accounts
- Through better coordination, tap into the creative talent of your global teams and spark innovation in your campaigns
Speakers:
Richard Huré, Technical Director, Fred&Farid
Jerome Cohen, International Business Unit Manager Media & Communication, OodriveModerated by Georgia Cockerell, Head of Content, Brand Republic Insight
60 minutes
Sponsored by:
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Content Marketing in Practice: Captivate and Convert
23 April 2013
Brand storytelling, when done right, allows marketers to lead customers on a journey, captivating them and inspiring them to convert. A recent move by Coca-Cola has seen their corporate website transform into a “dynamic, digital magazine” aiming to tell their brand story in a creative, refreshing way. Macmillan Cancer Support's current 'Not alone' campaign tells a powerful story and drives donations as it brings Macmillan front of mind for cancer patients and their friends and families.
So as more and more organisations jump on the content marketing bandwagon, this Brand Republic webcast reveals what it takes to build a flexible strategy with a unified brand message that truly resonates with your audience.
Tune in live as we reveal the results of our survey on content marketing and hear:
- How to create rich content and engaging, interactive user experiences across video, mobile and social media
- How to successfully translate this customer engagement to your bottom line
- Who is best placed to create the content within your team. Is creating imaginative content instinctive or can it be taught?
- How to coordinate and manage your content marketing strategy to create a unified voice and message across multiple channels
Speakers:
Alastair Mackie, Head of Digital Development, Advertising, Financial Times
Louise Bolt, Digital Marketing Officer, Macmillan Cancer Support
Steve Smith, Managing Director, Ear to the GroundModerated by Georgia Cockerell, Head of Content, Brand Republic Insight
60 minutes
Sponsored by:
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The Future of Online Shopping: 4 Trends to Watch in 2013
05 March 2013
With UK consumers spending an average of £1,083 a year online, internet shopping is now more popular in the UK than in any other country in the world. With this value set to double in the next five years, how do you utilise this exploding trend in order to increase your sales and reach new customers?
This eBook describes Google Shopping, how it affects UK retailers and what to consider when planning your new comparison shopping strategies with Google. Download it now and find out how to bring your sales catalogue to life and connect with new shoppers on desktop, mobile and tablet devices.
9 pages
Sponsored by:
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Online Retailers: Stepping up to the Challenge of Digital in 2013
05 February 2013
The online retail industry is developing at a rapid pace; evolving in line with new technology, with the multi-platform nature of the modern shopper’s purchase journey and the ever increasing expectations of consumers. Digital engagement is no longer just happening at home or at work but on the go as well and the advent of 4G services will greatly enhance the mobile internet experience. Retailers are looking to innovative ways to cater for the connected consumer’s requirements. Amongst the mix of technology and systems, channels and platforms, domestic and international markets, the need to focus on what the customer wants must form the core of all investment decisions.
This expert report reveals the latest research with retailers to provide insights into the current state of the market, looking at the important trends and innovations that make up 2013’s online experience. From social media and mobile to emerging platforms and emerging countries download this comprehensive guide and discover what flexible, savvy retailers must do to stay ahead of the curve.
32 pages
Sponsored by:
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Digital on Trial: Harness 2012’s Key Trends to Seize Opportunities in 2013
18 December 2012
The final instalment of our 3 part Digital On Trial campaign is a hard-hitting expert report. It features the most insightful findings from our survey of 200 marketers on which digital channels are performing best for them and why. The report also offers digital marketing success stories from brands like IKEA and McDonald’s. Download the report to hear insight into the 3 C’s of digital today:
- Channels: from email through to mobile, social and webinars what is working and why?
- Content: what innovation and messaging is driving the most engagement?
- Cash: how can the latest channels and ideas ultimately help your bottom line in 2013?
6 pages
Sponsored by:
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Multiple Digital Touch Points: One Voice
30 January 2013
Powering a consistent brand message across a multichannel campaign calls for seamless collaboration. So if you’re working with a large team of people, often stationed in different places, choosing the right messages and channels whilst keeping everything in sync and on deadline can seem like an impossible task.
This Brand Republic webcast offers practical insights to help you synchronise your multichannel campaigns and boost ROI:
- Keep teams connected and collaborating with anytime, anywhere mobile and cloud access
- Integrate your campaigns by choosing the right digital channels for your brand’s message
- Stay ahead of the curve and keep innovating to ensure your message resonates and sparks engagement with your target audienceSpeakers:
Matt Muniz, Head of Integrated Communications, Andrex
Dolan Hewison, Projects and Personnel Director, Ear to the Ground AgencyModerated by Alex Whitson, Director, Brand Republic Insight
Sponsored by:
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Inventive Strategies to Win Over the Student Market
24 January 2013
With the average student spending over 3.7 hours a day online and a combined spending power of more than £13 billion, the student market can be a highly lucrative one. The ongoing rapid development of this group means creating innovative communication strategies and forecasting trends to keep up with spending patterns is increasingly vital.
In this live Brand Republic webcast we provide you with insights into the latest student trends, attitudes and lifestyles to help you focus your campaigns, making them more relevant, exciting and profitable.
• Email marketing: Discover which content resonates best with students and the optimum time to target them
• Social media: Identify how to connect with your target audience, capturing and retaining their interest
• Mobile: Learn how to integrate mobile seamlessly into your student marketing strategy
• Online advertising: Target your ads to win trust and enhance click through ratesSpeakers:
Keith Parkman, Head of Sales, UCAS MediaModerated by Alex Whitson, Director, Brand Republic Insight
Sponsored by:
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Digital on Trial: Harness 2012's Key Trends To Seize Opportunities In 2013
05 December 2012
As the dust settles on a volatile year for digital marketing, with new channels gathering prominence and others falling by the wayside, this live webinar will reveal what we should take from 2012 to drive digital growth in the year ahead. Tune in to this interactive webinar for real answers to the big questions:
- Channels: from email through to mobile, social and webinars what is working and why?
- Content: what innovation and messaging is driving the most engagement?
- Cash: how can the latest channels and ideas ultimately help your bottom line in 2013
Speakers:
Christelle Chan, Marketing Director, Hotels.com
Jacqui O'Beirne, Head of Digital Marketing, Dogs Trust
Alastair Mackie, Head of Digital Development, Advertising, Financial TimesModerated by Alex Whitson, Director, Brand Republic Insight
Sponsored by:
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Multi-Channel Marketing: Integrate to Accumulate
06 November 2012
Exploring multi-channel integration with Andrex and IBM - one of the most engaging sessions from the Brand Republic Virtual Summit ‘Digital Innovation: Future Thinking and Growth Trends’.
In the webcast, Matt Muniz, Head of Integrated Communications for Andrex explains how to choose the right channels, how to lead and innovate so that your brand stands out and how to tie everything together to spark engagement.
Here is just some of the feedback we had:
“Excellent, engaging, bright and personal and made me reach for the notepad”
“Their statistics are wholly impressive and the energy and enthusiasm was really visible and immediately transferrable”
“Fabulous personal energy and insight”Speakers:
Gordon O'Keeffe, EMM Solutions Consultant, IBM
Matt Muniz, Head of Integrated Communications, AndrexModerated by Alex Whitson, Director, Brand Republic Insight
Sponsored by:
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Digital On Trial: Harness 2012’s Key Trends To Seize Opportunities In 2013
31 October 2012
As the dust settles on a volatile year for digital marketing, with new channels gathering prominence and others falling by the wayside, this survey focuses on what we should take from 2012 to drive digital growth in the year ahead.
Take part in our quick 10 question survey ‘Digital On Trial: Harness 2012’s Key Trends To Seize Opportunities In 2013’ and…- Receive a copy of the whitepaper informed by the results of this survey featuring tips on where you shoudl focus your efforts and how you can spark digital growth in the year ahead
- Receive the answers to the survey to reveal where your marketing peers stand in comparison
- Receive details on the live webinar on 5th December informed by the results of this survey
Sponsored by:
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1700 Global Chief Marketing Officers Identify 2012's Biggest Challenges and How to Overcome Them
02 October 2012
In a recent IBM study with 1700 Chief Marketing Officers, the four biggest challenges identified were the explosion of data, social media, the proliferation of channels and devices and shifting consumer demographics. These factors are serving as catalysts for change and the struggle we all face is how to turn those challenges into opportunities.
Download this expert report for valuable insights and practical tips from 1700 CMOs worldwide to help you cash in on the opportunities presented by an evolving multi-channel world.
72 pages
Sponsored by:
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Single Customer Journey, Multi-Channel World: How Close Are You?
27 September 2012
In a recent IBM study with 1700 CMOs, the four biggest challenges identified were the explosion of data, social media, the proliferation of channels and devices and shifting consumer demographics. These factors are serving as catalysts for change and the struggle we all face is how to turn those challenges into opportunities. So how can you manage the increasing complexity of today’s environment?
Take part in our short 8 question survey on how CMOs are cashing in on “a single customer journey” in a multi-channel world and...
1. Be entered into a draw to win £150 worth of Amazon vouchers
2. Receive the answers to the survey to reveal where your marketing peers stand in comparison
3. Receive a copy of IBM's CMO study with more than 1700 CMOs worldwide with practical tips on how to manage the increasing complexity of the today's environment
Sponsored by:
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Digital Behavioural Data... What's Worth Analysing And How Could It Lift Sales?
30 October 2012
- With so many customer touchpoints online, understand where to start in analysing this abundance of data
- Learn how to turn multichannel analysis into actionable behavioural insight
- Based on real case-studies, hear how to translate digital behavioural insight into conversions
Speakers:
Dan Burke, VP Business Discovery, Autonomy
Will Cook, VP Multichannel Marketing, AutonomyModerated by Alex Whitson, Director, Brand Republic Insight
60 minutes
Sponsored by:
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Multi-Channel Marketing: Create Deeper Connections With Consumers to Win Loyalty and Drive Profit
04 October 2012
Marketers are missing out on revenue as cash falls through the cracks between different digital channels across the customer journey. From email to social media to mobile, digital integration has never been so important for building engaging, long lasting and profitable relationships with consumers.
In this webcast, Rippleffect and Sitecore tell the story of ‘Dave’, a sportswear customer with a busy life, and his family. With Dave’s story backed by business insight, we see how to seamlessly manage the customer journey between in-store and on-line, the impact of smartphones and tablet devices, why social is now engrained in everyday life – and look at the technology behind ‘bringing it all together’.
With an in-depth case study from easyJet we’ll help you to deliver the best customer journey using the right content and the right channel at the right time:
- Understand the complexities of modern customer journeys
- Discover the main areas of customer interaction and personalise these to gain trust and loyalty
- Leverage multiple digital and off-line channels to manage customer journeys, drive interaction and keep them spendingSpeakers:
Ben Hatton, Founder, Rippleffect
Chris Vezey, Sales Director, SitecoreModerated by Alex Whitson, Director, Brand Republic Insight
Sponsored by:
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IBM and Krispy Kreme reveal 5 steps to power personal and lucrative customer connections
02 August 2012
From email marketing to social media and mobile, the opportunities for rich, compelling content and interactive consumer experiences are vast.
This live Brand Republic webcast is packed with useful case studies helping you to address the challenges of marketing to savvy connected consumers.
Tune in for five valuable steps to help you drive engagement, interaction and sales:
1. COLLECT the most valuable information at every customer touch point from social media to email marketing
2. ANALYSE what customer insight is of most value to your business
3. DECIDE how to best capitalise on this insight within your campaigns
4. DELIVER the right messages using the right channels to drive maximum engagement and sales
5. MANAGE and measure your campaigns to help extract maximum value out of every single one of your customers…and prove it!Speakers:
Blair Reeves, Product Marketing Manager, IBM
Holly Howell, Campaign Manager, Krispy KremeModerated by Alex Whitson, Director, Brand Republic Insight
60 minutes
Sponsored by:
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Red Letter Days Video Case Study: Latest Tricks to Double Online Sales
14 June 2012
Affiliate marketing may not be the hottest digital marketing channel out there but retail brands could be missing a trick here. In this video, (filmed at a recent Affilinet conference) Joshna Patel, head of online for Red Letter Days reveals how affiliate marketing now makes up nearly a third of their online sales.
Watch this video for simple tricks on how affiliate marketing can boost your bottom line.Hear how Red Letter days:
- Used customer insight and testing to identify the value of affiliate marketing within their online mix
- Leveraged retargeting, voucher codes and search marketing to reap the full sales potential of affiliate marketing
- Clearly demonstrated ROI to gain internal buy-in and evolve their programme in the most lucrative waySpeakers:
Joshna Patel, Head of Online, Red Letter Days
Sponsored by:
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Crowdsourced Video: Open The Window To Crowdsourced Creative Video Content And Generate Greater Consumer Engagement
17 April 2012
Producing compelling video content is key - but how do you make yours stand out from the crowd?
With new thinking and technology comes the pioneering effect of crowdsourced video - the crucial ingredient to the most original, entertaining and engaging programming for your brand or business in years, and for years to come.
Download this expert report to find out how the persuasive power of video can help drive your brands marketing, consumer engagement and ultimately online purchases.
- Hear how innovative video content on your website and social media can boost your email marketing, online advertising and sales
- Gain insight on how to produce a good brief for the video maker
- Watch a selection of best practice case study videos by the crowdsourcing experts Userfarm, which have helped clients engage their consumers more effectively.
9 pages
Sponsored by:
