01 August 2016
Predictive marketers are 1.8 times more likely to constantly exceed organisational goals and 2.9 times more likely to report revenue growth at rates higher than industry average.*
Decision making based on predictive analytics now offers marketers the opportunity to take a great leap forward in the way they address customer experience. It’s about exploiting recent behavioural data and enabling the prediction of what a customer might do next. This insight will revolutionise the way we interact with customers by creating more personalised experiences based on more than just historical data.
This whitepaper, in partnership with RedEye, will look at the best ideas for adoption, how to overcome the most common challenges, and the benefits you’re likely to see through making predictive analytics a priority for your business.
*Forbes 2016Sponsored by:
29 July 2016
Black Friday and Cyber Monday are the new Boxing Day, and retail marketers need to start campaigns earlier than usual and expect shoppers to be deal-orientated - something that could have a significant impact on profits.
While sand, sea and sun is still on the minds of many consumers, it’s time to plan and prepare for the snow.
This whitepaper, in partnership with Hitwise, will take a close look at the changes in consumer shopping behaviour during the festive period, as well as noting the key dates to plan around, product trends and while search is still the top driver of traffic to retail sites, what other channels are driving consumers? Plus, discover who the top retailers were last year by visits share.Sponsored by:
29 July 2016
Marketers are confronted with an increasingly complex and constantly shifting digital marketing landscape. Much is written about the challenges and opportunities this presents, but less is known about how these challenges and opportunities are actually shaping strategies within the business.
With 2016 now well under way, Brand Republic Insight wanted to identify what priorities marketers have set themselves to achieve their digital marketing goals this year and ascertain the challenges they are encountering along the way.
To find out, we surveyed marketing professionals from a variety of disciplines across the globe. This report, in partnership with Salesforce, reveals our findings and offers insight into the current state of the industry.Sponsored by:
26 July 2016
Display reaches and engages customers, who spend 96% of their online time engaging with different content. That's why more businesses across Europe are increasing their spend in this area.
This report, in partnership with Quantcast, will provide practical advice and real data to help you take actionable steps towards improving your display performance. Download now and discover how to
- Unlock the value of advertising with real-time display
- Look at display data beyond the click
- Understand the benefits of attribution
- Evaluate campaigns for metrics that matter
The Intersection of marketing and service: silo-busting tips for marketers who care about customer loyalty
20 September 2016
The reality of any organisation is that marketing cannot control every touch point our customers encounter – but if we don’t at least influence or get involved in the entire journey, then we waste the work we do to convince a prospect to take the first step.
Marketers must reach across their organisations to ensure the footholds and handholds that customer service, sales, call-centre, point-of-sale and operations manage, are laid out with the customers in mind – not the needs of our own organisational silos.
We explore how to…
Ensure sales teams and product marketers have the tools that make it easy to create collateral that’s both on target and on brand
Ensure that call-centre agents not only know what promotions you offer but can actually access the mailer customers are actually holding
Build a website that knows whether your customer already owns the product being up-sold
Free customer service to tap into and easily join the conversation customers are having about your brand on social media
Speakers:Bian Salins, Head of social-digital, TSB
Tom Smith, Product Marketing Lead, EMEA for Salesforce Marketing Cloud, Salesforce
Matthew Gardiner, Director of acquisition marketing, UnderTheDoormat
Joanna Levesque, Managing Director, AccentureModerated by Antje Derks, Senior Content Manager & Social Media Editor, Haymarket MediaSponsored by:
11 July 2016
With a myriad of channels, mobile first, customer journeys and the single customer view, Brand Republic Insight in partnership with Salesforce gathered a group of experts around the dinner table to explore what it’s like to be a marketing leader in the age of the customer.Sponsored by:
28 June 2016
With marketing practices, client needs, and industry demands all evolving daily, today’s ad agencies need to find the right creative talent to give them the competitive edge. But with a shrinking pool of experienced workers and competition to attract young talent increasing – this is a challenge.
The traditional ad agency model is buckling and is no longer fit for purpose. The agency world is going through major structural and creative changes. New technologies are shaping these, creating a new breed of versatile marketers and creatives, armed with new skills and an ambition to pursue new career opportunities and industry-defining experiences.
In partnership with agency management software provider Deltek, Brand Republic hosted a webinar with a panel of senior advertising experts to talk through the major structural changes and creative upheavals taking place within the agency world.
This white paper uncovers the findings as well as drawing on the results of a survey of top-level agency leaders, to answer how agencies can look to safeguard their future.
You will learn:
- What the 'new normal’ is for the agency world
- How agencies can attract talent in an increasingly active, ‘always on’ environment
- Top tips for retaining the right people
- How to get your resourcing mix right
- Exploiting technology to better understand your team’s profitability or contribution
17 June 2016
Online advertising is in a golden era. It used to be built upon finding and targeting audiences in places where they might be, relying on content targeting to inform media buying. But in today’s advertising landscape, marketers are armed with extraordinary technologies, an ever-more-precise understanding of consumer behaviour, and a seemingly endless array of touchpoints for getting in front of audiences.
In response to these developments, entirely new industry solutions have evolved that enable marketers to maximise the scale and relevance of their display advertising like never before.
This new digital landscape offers marketers many options and opportunities. But it also causes a lot of confusion. This whitepaper will look at the current advertising technology ecosystem and will simplify the science and technology that hold the industry together.Sponsored by:
31 May 2016
What’s holding you back from realising the maximum value from your customer data?
You need a Single Customer View. When it comes to customer databases, marketers are increasingly frustrated by the same issues:
- Lack of access to their own data
- Inability to use their data across multiple channels
- Real doubts that they’re getting ‘value for money’ from their database providers
This whitepaper focuses on the main challenges facing the traditional database marketing industry, gives ideas on how to resolve these and do what every brand wants…increases the value it derives (from its customers!). Throughout it addresses this fundamental question: do you genuinely have a Single Customer View? And if you haven’t, why you absolutely have to have one.Sponsored by:
05 May 2016
It’s personal. A lot of us would feel lost without it. And for 88% of us, we find it in our hands within the first hour of waking each morning. Mobile phones have become ubiquitous and indispensable in our lives.
Whether it’s keeping fit, catching up with friends, entertainment or leisure – we spend a lot of ‘me’ time with our mobile devices. One key consumer habit is shopping. The industry has been transformed by mobile devices with a third of us now shopping on our mobiles. Plus, on average we’re researching purchases up to five times a day.
This whitepaper, in partnership with Quantcast, presents findings sought directly from consumers in the UK, France and Germany on their mobile phone habits and perception of mobile advertising.
Download now for key insight into:
- How ‘digital me’ time is evolving for consumers
- The brand opportunities for mobile advertising: how can advertisers get it right?
- Findings on the top products and services consumers are searching the internet for
- What can brands do to reach would-be consumers?
14 April 2016
What can a ground-breaking artist teach an everyday brand… and what can that everyday brand teach the artist?
*Meaningful brands can increase their Share of Wallet by seven times and on average gain 46% more than less Meaningful Brands.
Most brand professionals are adept at raising high hopes and expectations in consumer minds. But consumers are increasingly cynical, sceptical and frustrated; brands hold up desired psychological destination signs in their marketing materials (freedom, happiness, calm, good relationships) without offering practical support on how to get there. In other words, consumers are increasingly looking for brands to be more ‘meaningful’ – genuinely to help them to lead more fulfilled lives.
This Brand Republic case study, in partnership with The School Of Life, looks at work from the artist Xu Zhen, who shows a deep interest in brands and culture – and just how lovely they can be. As well as looking at how brands could exploit a large but often underdeveloped dimension to their offerings and learn the art of storytelling.
*Havas Media, 2015Sponsored by:
29 February 2016
By the year 2020, the customer will manage 85% of their relationships without ever interacting with a human, according to a study conducted by Gartner.
People want information now. And they want it faster than humans can provide it to them. Companies need to keep up with the increasing demand for instant, online answers in customer service by anticipating the needs and questions users have today and the ones that will arise tomorrow.
This expert report will look at how to provide faster, more accurate and seamless customer experiences that could result in business referrals, recommendations and return business.Sponsored by:
24 February 2016
There are so many opportunities for media and social engagement. But it’s easy to become lost among the data noise.
This nifty guide, in partnership with Crimson Hexagon, will explain how to leverage the insights from social data to inform every stage of media planning and buying, from understanding your target audience and where to find them, right up to adaptive placement and measuring your success to feed your strategy all over again. We cover:
- Detailed audience insights and benchmarking of dominant conversation
- Placing and optimizing your media to correlate with current conversation as it unfolds
- Learning from placements to nurture new opportunities and audiences
- Measuring success against competitors and over the duration of your campaign
24 April 2016
As a branded manufacturer, do you sometimes feel like you’re adrift in the rising tide of e-commerce — unsure of which direction to turn? Retailers have adapted to e-commerce at this point, and most sell their products online.
But for brands, it’s different. Each brand has unique needs and circumstances that dictate whether they should sell directly to consumers. Long story short: The transition to e-commerce for brands has been complicated.
This white paper, in partnership with ChannelAdvisor, will help you understand:
- The right questions to ask yourself about your brand
- Why brands go direct to consumers
- The risk of selling direct to consumers
- Ways to create a blended strategy between a traditional and a direct-to-consumer distribution model
- How creating a joint proposition between brands and retailers can help mitigate channel conflict
29 January 2016
With more scrutiny than ever before in the marketplace, trust in traditional advertising is in decline. For a brand to survive and grow it must have trust, engagement and purpose. Brands that have positive social impact build the strongest consumer relationships and ultimately drive long-term growth.
More brands are turning to education programmes to achieve improved and authentic brand equity and trust with the crucial family audience.
This report, in association with National Schools Partnership, looks at some of the key challenges facing brands, and demonstrates why supporting children’s education not only helps schools and familes, but can deliver a real impact for brands.
It will include:
- A summary of the main challenges facing brands.
- Brand success stories. How education programmes have helped brands build trust with parents and families.
- The case for why education programmes help brands have a positive social influence and purpose.
29 January 2016
As brands move online, they find new ways to transact and build closer customer relationships. But while a direct-to-consumer strategy can help brands build loyalty, it can also disrupt existing relationships with retail partners. So how do you sell direct without alienating retailers?
Brand Republic and eCommera gathered around the dinner table with a panel of esteemed senior retail experts, to tackle the issues surrounding the management of channel conflict. This expert report will uncover the findings. It will look at:
- How to adapt to the changing needs of the consumer
- How to deliver a consistent experience
- How to understand customers and build loyalty using data
- How to nurture partnerships with retailers
26 January 2016
81.3% of global marketers describe data as important to their efforts. And 59.3% call it “critical”.
Twelve months ago, the GDMA and the Winterberry Group released a report that benchmarked how companies around the globe were leveraging data to engage consumers, build profitable customer relationships and grow lasting value for both parties to that interaction.
The second annual edition of the report provides an even richer perspective on how data is reshaping the practices of advertising and marketing.
The report, in partnership with MediaMath, will include some these key focuses:
- The customer is king: 90.2% of global marketers say they’re focused on predictive analytics and segmentation to better target and engage key audiences
- The money’s on data-driven marketing: 56.3% of global marketers said they upped their annual data-driven marketing and advertising expenditures this year
- Mar tech + ad tech = high priority: The availability of marketing and advertising technology was ranked among the top three highest factors driving investment in data-driven marketing
- Attribution is where it’s at: Improved attribution is the most important factor marketers think will provide more value from data-driven marketing and advertising
25 January 2016
From consideration to purchase, the consumer journey should be seamless. Conversion Rate Optimisation is teetering on the brink of mainstream digital marketing, yet it still seems to lack the budget recognition it needs and deserves.
Whether you are already engaged in CRO or not, this white paper offers some helpful guidance and considerations that have been proven to work over the last few years when putting together a business case to start, develop or implement a CRO action plan.
It will cover:
- What is CRO and why is it important?
- How to drive more revenue online
- How to build a business case for CRO
14 January 2016
The pros and cons of in-house agencies have long been debated, but with ongoing pressures to reduce costs and a demand for more real-time, responsive marketing, the topic has been cast back into the spotlight.
In this decision-making guide you will learn:
- What the logic is behind establishing an in-house agency
- Potential pitfalls
- Whether your marketing requirements are suitable for internalising
Take-away checklist to help you discover which agency set-up is best for your business.Sponsored by:
14 January 2016
As marketers, you work hard to encourage user engagement on your email campaigns. The next steps in the journey can often feel like someone else's responsibility. However, if designed, targeted and optimized correctly, landing pages are proven to deliver quality customer journeys and greatly increase conversions. Indeed, with modern tools, landing pages can be built quickly without the need for coding.
Our best practice guide outlines the fundamentals of a successful landing page and offers guidance on optimizing for conversions and improving customer journeys.
What's your excuse for not using landing pages to improve your marketing ROI?
You will learn to:
- Create engaging landing pages quicker than ever before
- Convert more visitors by optimizing landing page content and design
- Improve customer journeys by providing a consistent experience across channelsSponsored by:
30 November 2015
Creating content that cuts through in the competitive fashion and retail landscape is a huge challenge.
The emergence of new bloggers, the rise of mobile and the growing popularity of Instagram and other social channels mean it’s never been easier for fashion fans to post content. This makes the need for retailers to stand-out greater than ever. How can you create valuable content that delights audiences?
This expert report in partnership with Big Group will take an indepth look at the trends in retail including:
- Virtual reality video
- Mini animations and gifs
- Brand collaborations
And what the future holds for content marketing in the fashion retail space.Sponsored by:
24 November 2015
The internet has revolutionised the travel industry. 43% of all travel bookings are made online and that figure will only increase year-on-year.
Families spend about three weeks from deciding to travel to actually making their booking. During that time, they’ll consult roughly seven websites to help make their final decision. As a result, travel brands need a fast functioning, easy-to-use website for maximum impact - or they may fall behind the pack.
The opportunity is huge. In an industry hallmarked by fierce competition, consolidation, and disruption, optimisation has become a competitive advantage for companies who execute on their strategy well.
The unparalleled opportunities to grow revenue and engage audiences is there for the taking, and it’s time to take action.
This expert guide will get you started with the strategy, give you cultural best practices and great ideas based on the successes of some of the biggest travel companies around.Sponsored by:
23 November 2015
The countdown to the holidays is the busiest and most potentially lucrative window of the year for retailers and online sellers.
From the start of the holiday gift shopping season in November, through Cyber Monday in the first week of December, to December 26th and onward into the new year sales, every date counts.
Follow the guidelines, examples, checklists and calendars in this email marketing guide for the holiday countdown, to make email your best performing channel.Sponsored by:
20 November 2015
Big data is changing the world a hundred terabytes at a time. It gives marketers the opportunity to deliver targeted and personalised experiences to consumers, who expect exceptional and who are more tech-savvy than ever.
In partnership with Valtech, Brand Republic gathered 10 influential data and digital marketing leaders from the financial services industry for a debate on big data. The objective of the panel was simple: establish big data challenges, then find solutions to future proof organisations against an increasingly turbulent marketing landscape.
Detailing the findings of the debate, this expert report looks at how businesses can embrace the cultural change required and learn to talk in the language of data.
It will explore:
- How the landscape has changed since the days of the ‘simpler’ customer
- What data really matters? And how you can find what’s useful and relevant for consumers
- Where data fits into the wider marketing strategy
- Who has the skills required to tackle big data? And what can businesses do to respond to the new opportunities it presents?
20 November 2015
As programmatic premium takes off, many publishers and advertisers are turning to private marketplaces as a smart buying model. But the success of this model relies upon all parties communicating their expectations at every phase of a deal. How can you make your deal transparent so that your partners share all your expectations?
This expert report, in partnership with OpenX, is a guide to setting up deals for success. It will look at specific topics to discuss with your partners as you negotiate private deals, with step-by-step guides for both buyers and sellers. It also includes:
● Questions to ask at each stage of a deal
● Guide to monitoring your deals
● A checklist for Deal Negotiations and Set-up which can serve as an agenda for your future PMP deal discussionsSponsored by:
18 November 2015
On average, a human can focus on one thing for just eight seconds. This means you have to create a digital experience that captures your visitors’ attention quickly.
If you want to improve key metrics including purchases, average order value, customer lifetime value, revenue, and more, then this Experience Optimisation guide is here to help.
It highlights best practices, strategies, and lessons learned from some of the most successful online stores in the business.
Register to download the report and learn:
Proven methods to grow revenue streams, increase customer lifetime value, and grow your online business
Optimisation strategies to decrease shopping cart abandonment on desktop and mobile
Test ideas, pro-tips, and results from successful online retailers
Quick (and easy) wins for e-commerce personalisation
10 November 2015
Content marketing, when done right, attracts and retains customers. It takes them on a journey. It captivates at every touchpoint during their customer journey, from consideration to purchase.
But the commercial return that content creates is difficult to measure. 40% of companies feel they aren’t getting sufficient ROI and over a third feel they don’t have sufficient metrics to justify the spend*.
So understanding where content marketing sits in your organisation, and how it supports business objectives, is essential. Here at Brand Republic Insight, in partnership with Remarkable Content, we want to know how you use content marketing and the ways in which your brand creates valuable and consistent content… if any.
It’ll only take five minutes and we appreciate you’re busy at the best of times, so as a thank you we will:
- Send you the top-level survey results, so you can benchmark your brand against peers
- Enter you into a prize draw to win £50 of Amazon vouchers*
*Terms and conditions apply. In taking part in this survey you agree to our terms and conditions, view these click here. Entries close 11:59pm 31st December 2015.
Source: The EconomistSponsored by:
04 November 2015
ECommerce is thriving. Over £678.8 million is spent each week online in the UK alone - a figure that will continue to rise.
Marketplaces are a valuable channel for online merchants looking to increase sales, reach a wider consumer base and raise brand awareness beyond their usual restricted parameters.
Here at Brand Republic, we want to hear your predictions for the 2016 eCommerce landscape and the main challenges you're facing at the moment.
We appreciate that you’re busy, but as a thank you we will:
- Send you the top-level survey results, so you can benchmark your brand against peers
- Enter you into a prize draw to win an Apple Watch*
*Terms and conditions apply. In taking part in this survey you agree to our terms and conditions, to view these click here. Entries close 11:59pm 31st December 2016.
Source: Internet RetailingSponsored by:
02 November 2015
Programmatic buying is no longer just for direct response campaigns. It's for brand campaigns, too.
It's helping brands realise the ultimate promise of advertising in the digital age: to efficiently and effectively run highly relevant, creative, responsive and measurable campaigns, at scale.
Brands are getting started with programmatic buying by investing in data and technology while also empowering their teams to leverage these investments. To make the most of programmatic buying, read about, test and operationalise the five key steps for programmatic success. Brand love is close at hand.
This practical 5 step guide will cover how to effectively:
03 December 2015
75% of global business executives said that their primary purpose for engaging with content is to research a business idea, however, 93% of marketers said that they are currently positioning their content to directly promote their product or services.
When it comes to the role of content marketing in B2B, there are obvious disparities between what marketers do and what business leaders want.
What does effective content marketing look like through the eyes of business leaders and how can B2B marketers ensure that they are engaging effectively?
This Brand Republic webinar will explore:
• What can be learnt from B2C content marketing that can translate to B2B
• How to create content that tells a story and resonates
• How to set goals that will ultimately lead to measurable ROI
(Source: the Economist)
Speakers:Jamie Credland, Global Head of Client Marketing & Research, The EconomistModerated by Alex MacMillan, Content Manager, Brand Republic InsightSponsored by:
26 October 2015
For every $92 spent on acquiring customers online, only $1 is spent on optimisation.* Yet conversion rate averages are very low: for an e-commerce website it's 3%, for a SaaS website it’s 7% and for media websites it’s 10%**.
Optimisation is a cost-effective way to improve your marketing strategy which will lead to greater ROI.
This expert report in partnership with Optimizely, looks at ways to grow a business through optimisation and testing.
Register to download the report and you will learn:
- What is experience optimisation and why it’s essential for any online business?
- How to gain a better understanding of your online audience’s unique needs and preferences
- How businesses like yours are using optimisation to their benefit
* IBM TeaLeaf 2012
** KissmetricsSponsored by:
23 October 2015
The 2015 to 2016 annual benchmarking report is a comprehensive look at how brands are performing when it comes to email delivery and effectiveness.
A range of 24 attributes are used to score retailers representing impact, offer, appearance and rendering, integration with mobile & social and legal compliance.
This is the essential guide to understand how your campaigns stack up against the competition.
Download now to discover:
- Find out which retailers are leading from the front in email marketing and ecommerce
- Gain a detailed understanding of current marketing trends within the retail industry
- Learn how retailers are using multichannel to adapt to the needs of the customer
- Glean inspiration for your marketing via best practice examples
- Pick up a complete toolkit for maximising ROI from email and ecommerce
21 October 2015
82% of marketers executed digital ads programmatically in the last year. A figure that will continue to rise.
Much of this growth is being driven by mobile, so what can digital publishers do to seize this huge opportunity?
This expert report in partnership with OpenX and the Interactive Advertising Bureau (IAB), will examine the current state and evolution of the mobile programmatic market, and what you need to know to plan for the future of advertising, monetisation or service strategies. It will include:
- A comprehensive overview of the four types of programmatic markets
- The different transaction types used by programmatic markets
- The key differences between mobile programmatic compared to the more generic, PC-oriented programmatic buying
*Source: eConsultancySponsored by:
09 October 2015
90% of consumer purchase decisions are affected by online reviews. Today’s tech-savvy shoppers demand transparency and it is the task of brands to match this expectation.
In this expert report, developed in partnership with Trustpilot, we will reveal the results of our exclusive survey, providing a comprehensive overview of the key areas brands are focusing on, how brands are soliciting and engaging with online reviews and how to overcome the challenges of consumer feedback.
We will uncover:
- How to deal with negative reviews and create a band of brand advocates
- Which metrics to employ in order to draw clear and actionable insights from online reviews
- The power of online reviews throughout the purchase funnel
07 October 2015
*68 percent of B2B buyers now purchase goods online, up from 57 percent in 2013. Source: State of B2B Procurement study.
The role of ecommerce in business buying is changing and the more comfortable people become with buying online for their personal needs, the more they will expect their trade suppliers to offer the same ease and facility.
This guide will help you build and implement an integrated multichannel strategy for your B2B ecommerce business, that ensures your customers enjoy the highest quality of journey - regardless of the channel they use.
The report will look at:
- The way different sized organisations approach purchasing and how to understand customer engagement
- The four key building blocks you need to support multichannel ecommerce, all of which have to integrate seamlessly
- How to create a single customer view that allows you to see every aspect of how an individual interacts with your business
09 December 2015
Think you've cracked personalisation?
Welcome to its next iteration: tailored experiences that really nail each individual’s needs.
Listen in as our experts explain why this isn't future-gazing but today’s real marketing challenge - and how to make it work.
In detail, we will cover:
- The benefits to your business of next generation personalised experiences
- How to create them
- The tools and technologies that can help deliver them
- Live examples
Speakers:Nali Giliana, VP, Digital Experience, HP
Tom Goodwin, SVP Strategy and Innovation, Havas MediaModerated by Alex MacMillan, Content Manager, Brand Republic Insight60Sponsored by:
29 September 2015
73% of marketers view customer centricity as critical to the success of their business.
Today’s tech savvy customers are increasingly distracted and have growing expectations of brands. Marketers need to understand how to engage customers, and reward their loyalty with more than just a quality product or competitive price.
In this expert report, developed in partnership with Indicia, Brand Republic Insight reveals the results of an exclusive industry survey which examined how brands are developing their customer engagement strategy and the specific motivations for doing so.
Plus, included are practical tips and insight that looks at how to amplify your customer engagement and the current industry best practice.Sponsored by:
23 September 2015
*With 78% of people watching videos online each week, every marketer understands the importance of content marketing.
Yet, some brands are still falling victim to a number of common mistakes that are impacting the success of their content marketing strategy. As the marketing landscape changes, marketers need to change the way they interact with their customers.
This expert report will uncover the top video marketing mistakes to help you avoid the pitfalls.
Download now to discover:
- How to make full use of metrics to uncover viewers interests and preferences
- Why to integrate video with the broader marketing toolbox via CMS, MAP, CRM
- The importance of taking control of the viewing experience by creating a customised, branded video experience
Source: GrouponworksSponsored by:
15 October 2015
75% of consumers like it when brands personalise messaging and offers¹.
It is no longer sufficient to just “market at” today’s tech savvy consumers, brands now need to understand and respond to individual needs. The proliferation of big data has made this possibility a reality.
But whilst marketers know they need to personalise messages, implementing the most effective strategies to do so remains a challenge.
In this webcast, we will take a no nonsense look at the benefits of personalisation, the tools needed and how to best exploit the marketing benefits to maximise ROI.
Join our expert speakers to discover:
- Where and how to start with personalisation
- How to leverage the “right” data
- The tools needed to succeed
- Real life brand examples
Speakers:Will Cook, VP Multichannel Marketing, HP
Bertrand Gillet, COO, TBSCG
Gawain Owen, Digital Lead, Nestle UKModerated by Alex MacMillan, Content Manager, Brand Republic Insight60Sponsored by:
01 September 2015
90% of smartphone shoppers use their phone for pre-purchasing activities and 84% of shoppers use their devices to help shop whilst in a store.*
Technology is evolving rapidly, and these changes are sometimes hard to predict. However, understanding the consumer behaviours that will impact e-commerce can provide insight into what may be around the corner.
In this expert report, we'll dive into the five consumer trends we see in the e-commerce world right now, including:
*Sourse: Think With GoogleSponsored by:
- More Mobile
- Stronger Social Networking
- Zero-Friction Transactions
- Value-Driven Shopping
- Cross-Border Trade (CBT)
13 October 2015
67% of online retailers are looking to move more media spend to programmatic.
Customer journeys are more diffuse than ever before and brands must now connect with consumers across all relevant digital media channels.
Marketers need the tools to target the right message, at the right time, to the right device. Programmatic has made this a reality, and is a powerful tool for precise audience segmentation ensuring tailored marketing that resonates with consumers.
Download this expert report now, and discover:
- The journey towards programmatic
- Aligning programmatic with business goals and ROI
- The role of programmatic throughout the purchase funnel
Plus, a case study looking at programmatic video.Sponsored by:
25 August 2015
Brands need a single view of the customer, but it’s also important for customers to have a single view of your brand.
An outstanding web presence or social media following will be worthless if subsequent emails are irrelevant to their recipients.
The challenge for brands is to seamlessly integrate email campaigns into their marketing mix. This includes cross-device functionality - especially as over half of all unique email opens happen on mobile devices¹.
Download this report to discover how to integrate and optimise your email marketing.
The report will cover:
- The need for a single customer view
- How to effectively capture data
- How to track behavioral patterns
- Matching content and the customer journey
¹ Experian 2013, Marketing SurveySponsored by:
14 August 2015
In 2015, video accounts for up to 57% of consumer internet traffic. Moreover, this figure is predicted to rise to an astonishing 79% by 2018.[i]
Video is a powerful way to make a human connection and tell your company story in a way that helps customers understand who you are and how you can help them.
Download this expert report from Brand Republic, in partnership with Brightcove, to discover the core pillars of a successful video marketing strategy, from strategic planning to content development and distribution. We will uncover:
- The different distribution tools to take advantage of
- How you can use video to increase your search engine rankings
- How to use video portals to organise and promote video content
- How to ensure you’re tracking the performance of your video marketing
10 August 2015
Kramp Groep, based in the Netherlands, offers more than 500,000 items online and takes more than 50,000 customer orders every day.
Maintaining a service-orientated focus is a challenge with such a heavy workload. Kramp Groep needed an agile solution that created a seamless consumer journey.
In this exclusive case study, Kramp Groep reveals the obstacles they faced and their strategy to create a world class customer experience.
Download now to discover:
- How they jumped from 57% to 85% of orders being placed online
- The secrets to their doubling employee productivity
- How they saw a business growth of 12%
06 August 2015
Achieving customer experience excellence has never been more important for increasing customer loyalty, advocacy and engagement.
This expert report, part of a year long series, will cover everything you need to know about customer experience in order to drive measurable business results.
Download this report and learn about:
- The customer of today and digital disruption
- What customer experience really means
- The importance of emotion in customer experience
- The importance of cumulative experiences and the customer journey
- The benefits and ROI of customer experience success
- What good customer experience should look like
- How John Lewis, Amazon and First Direct are achieving customer
08 October 2015
In this competitive data-driven landscape, to find, reach and communicate effectively with your online audience is a challenge for many marketers. As consumers expect personalisation and a seamless end-to-end journey, the pressure is on for brands to get the customer experience right.
There are a myriad of channels available to marketers, for which data enables accurately targeted marketing campaigns built on rich and powerful insights. However, the data driving these channels needs to be of sufficient quality to maximise reach.
Tune into this webinar and we will uncover:
- How to utilise first and third party data to better understand existing and potential customer
- How to successfully benchmark competitors, to help build your new audience
- The importance of measuring your audience: who they are, what they say, what they do online and offline
- How to execute a tailored and relevant marketing strategy
Speakers:Giles Longhurst, General Manager, Consumer Insight, Experian
James De Souza, Head of Customer Analytics, Post OfficeModerated by Edward Craig, Head of Content Solutions, Brand RepublicSponsored by:
29 July 2015
Social has touchpoints across the purchase funnel and as such merits a comprehensive attribution model. This means marketers should be tracking both soft KPIs, such as brand sentiment, and bottom-line metrics, like conversions.
But, an exclusive survey conducted by Brand Republic Insight and Shoutlet, revealed that for many brands they are only scratching the surface of uncovering the real value of social media and using the insights it can provide.
Download this expert report now to discover:
- How to connect the dots from social to revenue
- The key metrics to deploy at each stage of the purchase funnel
- Benchmarking statistics, for you to evaluate your social measurement systems
18 June 2015
Programmatic and the RTB space has dramatically evolved to being a powerful digital marketing tool. Brands are testing and adopting programmatic at an incredible rate, based on its powerful capabilities and ability to drive results. As a result, publishers are enabling increasing amounts of inventory to be sold programmatically - eBay went 100% programmatic for a week in December 2014, and Telegraph Media Group, Time Inc and Dennis have united to form a hub for private marketplace deals.
The reality is, in order to leverage the real value of programmatic, brands need to take a holistic consumer journey perspective. This means having a clear understanding of which metrics and attribution tools to deploy across the path to purchase, and ensure that each component complements the next.
In this Brand Republic webinar, brought to you in partnership with Turn, we will be investigating:
- How to implement and maximise programmatic at all stages of the consumer journey
- How to gain actionable insights into consumer behaviour
- The role of the creative and human in the programmatic mix
All this will be brought to life with a case study from Turn and their collaboration with Experian.
Speakers:Dave Thompson, Sales Manager, Digital Audience Services, Experian
Pierre Naggar, Managing Director EMEA, TurnModerated by Alex Whitson, Director, Brand Republic Insight60Sponsored by:
12 May 2015
70% of the FT’s readership is digital, with a 20% jump in mobile seen year-on-year.
This has required a rapid overhaul of how a 127 year old brand does business. In this paper, Christina Scott, Chief Product and Information Officer provides candid insight into how the FT developed and is keeping up with the challenges of an ever more demanding audience.
Scott’s insight is transferable to other industries, as she goes into a detailed description of how to engage and maintain positive customer experiences during a period of digital transformation.
Download this paper now and discover:
- How to manage a move from desktop to mobile
- Breaking down departmental silos to manage a smooth transition
- Plus, read a bonus case study from the CIO of Abellio, the international train service
12 May 2015
Web content management (WCM) software has become the technology and content delivery backbone of digital experiences.
Organisations that want to upgrade for mobile devices, consolidate websites, or expand digital experiences to every customer touchpoint must choose a solid web content management product.
Forrester has evaluated 10 vendors — Acquia, Adobe, Ektron, EPiServer, HP, IBM, OpenText, Oracle, SDL, and Sitecore — on 36 criteria for current offering, strategy, and market presence.
In this report, Forrester focusses on capabilities such as content and experience management, delivery, and optimization as well as on mobile support, cloud deployment, and integration with components such as marketing and commerce.Sponsored by:
11 June 2015
As a form of advertising, 84% of consumers trust the judgement of their friends or family. As such, in today’s social world, brands need generate positive conversations as part of their marketing strategy.
To engage today’s tech savvy consumers; brands need to create marketing messages that really resonate. This means matching the expectations of the consumer, for example through tailored messages, developing brand advocates and providing shareable content.
With an understanding of this process and the right tools, it becomes possible to gain intelligent insights which can inform how to position future messages or campaigns most effectively.
The challenge, however, is in proving the value of campaigns, maintaining the agility to adapt, tailor and target messages, and then amplifying engagement through nurturing ‘conversations’.
Tune in to our live webcast, and discover:
- How to maximise the impact of marketing messages in today’s modern media landscape
- How to measure engagement levels across touchpoints
- And, how to use these insights to intelligently develop future messages
Speakers:Heidi Myers, Head of Marketing, EMEA, MeltwaterModerated by Alex Whitson, Director, Brand Republic Insight60Sponsored by:
01 May 2015
Navigating the SEO maze isn't simple. Never-ending search engine algorithm updates, on-going schema.org extensions and the rapid growth of mobile search mean retailers have to quickly adapt or risk falling behind.
So how do you stay ahead of the curve and maximise your search engine presence?
In this free report we answer the most common questions retailers have about SEO to help you refine your search strategy.
Download this report to find out:
- How SEO is different for retailers
- Common missteps retailers are making
- How social media integrates into your SEO strategy
27 April 2015
The majority of digital savvy businesses have marketing strategies in place aimed at driving good trafﬁc to their website. Many of those businesses optimise their acquisition campaigns to ensure they get the most out of their spend, but only a minority have started optimising their website and customer journeys to improve the conversion rate once potential customers arrive on site. Over recent years, digital marketers’ attention on CRO has intensiﬁed and many marketers now describe it as a crucial part of their overall marketing strategy.
With significant ROI, customer insights and business changing competitive advantage, Brand Republic, in association with PRWD, want to understand Marketers views on CRO.
As a thank you, we will:
- Share with you the anonymised survey results, so you can benchmark your progress against peers.
- Enter you into a prize draw for an hour Conversion Optimisation consultancy free of charge with PRWD Founder & Director of Optimisation, Paul Rouke.*
- AND, enter you in a prize draw for a Samsung Galaxy Tab 2 7-Inch Tablet*
*Terms and conditions apply. In taking part in this survey you agree to our terms and conditions, to view these click here. Entries close 11:59pm 31st July 2015.Sponsored by:
30 March 2015
91% of event professionals have seen a positive ROI from implementing an event app.
Delegates now expect or even demand an interactive and tailored experience at the events they attend. This includes real-time updates, tools to arrange meetings or find exhibition stands, and an easy way to discover additional content on the topics that interest them.
For the event organiser, an app is the ideal solution to create a standout experience. Not only cutting out costly paper programmes, they add value to the attendee experience and create new opportunities for sponsors.
However, the transition can be daunting and getting attendee buy in a challenge. In this expert report, from C&IT and Event magazine, in partnership with Guidebook, these issues are combated with insight from an exclusive survey of over 500 event professionals using apps.
Download now and discover:
- How to guarantee attendee buy in and ensure smooth implementation
- How an app not only cuts costs but eases the organisational process
- How apps can innovatively add value for the attendee and event organiser
18 March 2015
A recent Aberdeen report found that 95% of best-in-class marketers are using video as a content marketing channel¹.
Video is fundamental to any up-to-date content marketing strategy. However, the challenge for marketers is in understanding that the metrics for video are not just brand awareness or affinity, but real bottom-line KPIs, such as conversions and cart size.
It is no secret that higher value content equates to improved commercial returns, and videos are currently the kingpin in the content marketing mix. In this eBook, the best practices for using video are explored, plus there is a handy takeaway infographic at the end.
Download now to discover how video can:
- Boost online sales
- Improve SEO
- Expand reach on mobile and social
- And much more
Start convincing the boss to turbocharge your brand’s video content strategy today.
¹ Aberdeen, Analysing ROI of Video MarketingSponsored by:
16 February 2015
With 34.8 million active Smartphone users in the country, UK mobile traffic has now overtaken desktop traffic. Despite this rapid growth, many brands still fail to maximise their mobile marketing potential when compared to other channels.
In this expert report, various mobile advertising options are explored. Each option is accompanied by clear analysis and statistics to help you make the right decision when developing your mobile marketing strategy.
Download now, and discover:
- What the growth of mobile means for you
- The myths surrounding mobile marketing
- What should be on a successful mobile campaign checklist
06 February 2015
The starting point of a data acquisition strategy must come from an understanding of the consumer. In the UK, web pages are accessed 68.1% of the time on desktop computers, 24% on mobiles, 6.8% on tablets and the remainder on other devices¹.
Understanding where to capture data also gives a realistic idea of what information can be captured, across multiple platforms and devices.
In this expert report, nine different consumer touchpoints (from desktop websites to transactional engagements) are assessed to see how they can deliver maximum value when it comes to data capture. This is followed by a guide of how to safeguard, prepare and employ this data to ensure the greatest returns.
Download now and learn how to rejuvenate your data acquisition strategy.
¹ comScore Device Essentials, EuropeSponsored by:
19 February 2015
UK consumers spend, on average, 29 hours and 14 minutes on their desktop computers and 41 hours and 42 minutes per month on their smart phones.
It is now a mobile-first, cloud-first world, where a brand’s marketing strategy needs to unify channels, respond in real-time, and tailor its messages to the individual consumer.
So what will 2015 bring and what must marketers do to prepare?
In this webinar, Brand Republic and GoToWebinar explore the hottest marketing trends for 2015. Tune in live to hear how you can deliver on consumers’ growing expectations by creating a cohesive advertising strategy.
- Why 2015 really is the year of mobile, accounting for 25% of all search spend
- How implementing programmatic is the key to cross-channel integration
- How to position native ads to deliver rich brand interaction and customer experience
- How to develop your social voice to resonate and connect with your followers
Speakers:Sammy Austin, Head of Programmatic, MoneySupermarket
Sean McDonnell, Head of Brand & Online, AXA UKModerated by Georgia Cockerell, Head of Content, Brand Republic Insight1 hourSponsored by:
06 January 2015
In the UK, 60% of online adults use at least two devices daily. As such, when evaluating a marketing campaign’s success, it is vital to evaluate the impact of how multiple platforms work together.
Digital advertising spend rose by 16.6% to a record £3.5 billion in the first half of 2014, according to a report conducted by PwC. It is particularly the appetite for video content on desktops, tablets and mobile phones that has driven this increase, and it is becoming increasingly important for marketers to embrace the challenge of creating cut-through cross device advertising campaigns.
How can you make cross device ad campaigns work? Download this expert report and discover:
- How to efficiently allocate ad spend across devices
- How to introduce live testing to drive a campaign’s ROI
- How to monitor and measure campaign effectiveness in relation to brand KPIs
17 December 2014
Digital advertising has introduced new challenges and new opportunities in marketing attribution. Every touchpoint along a consumer’s path is measurable, allowing advertisers to identify the tactics that drive results, allocate budgets more effectively, and scale their best performing campaigns. However, not all attribution models provide the right incentives or measure the metrics that matter leading to inefﬁcient marketing optimisation.
Download this guide to explore some of the most common models used to measure display advertising and get to the bottom of how they may work for you.
- A breakdown of the most common display attribution models
- A new method for measuring the true impact of your prospecting; and retargeting effort
- How to optimise your budget for improved campaign performance
11 December 2014
Dynamic marketing: How programmatic, mobile, social and native will reshape the marketing landscape in 2015
UK consumers spend, on average, 29 hours and 14 minutes on their desktop computers, and 41 hours and 42 minutes on their smartphones.
It is now a mobile-first, cloud-first world, where a brand’s marketing strategy needs to unify channels, respond in real-time, and tailor its messages to the individual consumer.
In order to achieve this, a marketer needs a toolkit of solutions that adapt to the evolving demands of consumers. This involves building a cohesive programmatic, native and social advertising strategy, which delivers on the increasingly demanding consumer’s expectations.
In this annual forward-looking report, the marketing trends of 2015 are examined. Download to discover:
- Why 2015 really is the year of mobile, accounting for 25% of all search spend
- How implementing programmatic is the key to cross-channel integration
- How iBeacons will change the retail landscape, with expert insight from the Post Office’s CMO
27 November 2014
Consumers rely on powerful search tools to navigate the colossal volume and depth of internet content. This reliance is what makes search result placement critical for advertisers: search tools are the gatekeepers to product visibility. However, the evolution of paid search has not been driven by advertiser needs, but by fundamental changes in online consumer shopping behaviours. In this survey, we're exploring the importance of paid search in the wider marketing mix and looking at how paid search is evolving, particularly in relation to retail. Please take a few minutes to complete our (very) short survey and as a thank you we will:
* Terms and conditions apply. In taking part in this survey you agree to our terms and conditions, to view these click here. Entries close 11:59pm 31st December 2014.9 questionsSponsored by:
21 November 2014
Up until 2009, the strategies behind online advertising were built upon finding and targeting audiences in places where they might be, relying on content targeting to inform media buying. But in today’s advertising landscape, marketers are armed with extraordinary technologies, an ever-more-precise understanding of consumer behaviour, and a seemingly endless array of touchpoints for getting in front of audiences. In response to these developments, entirely new industry solutions — and an entirely new school of companies — have evolved that enable marketers to maximise the scale and relevance of their display advertising like never before.
While the new digital landscape offers marketers many options and opportunities, it can also create significant confusion about how to take best advantage of them.
Highlights of this new guide include:
- Background on how advertising used to work
- Introduction to the ad exchange
- Real Time Bidding explained
- The current advertising technology ecosystem
Download this free guide now.Sponsored by:
06 November 2014
The majority of marketers manage at least 20% of their ad budgets programmatically, and two thirds are planning to double that spend over the next 12 months¹.
This shift is easy to understand: Programmatic is providing greater performance, transparency and ROI for brand’s budgets, plus marketing messages can be targeted and sequenced over an entire (cross-platform) consumer lifecycle.
Despite brands’ eager adoption, there is still a knowledge gap regarding what it is and what it does. The CMO Club and MediaMath surveyed 225 CMOs to understand their awareness and investment in programmatic.
Download this report to see how leading brands are implementing programmatic, in order to efficiently and effectively drive marketing ROI.
¹ AdExchangerSponsored by:
06 November 2014
The Media and Entertainment industry will be worth $64 billion in 2018, up from $45 billion projected for 2015.
This growth is in no small part due to developing platforms (such as mobile and Smart TVs) affording new opportunities for consumer engagement. In turn, consumers expect their favourite TV shows to be available across devices, and for distributors to facilitate an experience beyond just streamed video.
For marketers, these consumer demands have led to new platforms becoming available and increasing tactics for engagement, which can deliver targeted and integrated advertising campaigns.
Download this expert report to discover the current landscape of the Media and Entertainment industry, supported by five case studies from brands such as UKTV, Toshiba and Ikea.Sponsored by:
04 December 2014
In the UK, real-time advertising accounts for 14% of brands' total display ad spend, which is an 80% increase from 2013¹. Some brands are making real-time buying the core focus of their marketing strategy, such as Procter and Gamble, who are planning on buying 70% of their digital ads programmatically by the end of the year.
With such huge growth sweeping across the digital landscape, every marketer today needs to understand how programmatic buying can help them run efficient, personalised and ultimately more profitable campaigns.
In this live webcast, Brand Republic in association with The CMO Club and MediaMath will be looking at the results of their survey conducted with 225 marketers, in order to understand the benefits and how to overcome the challenges of adopting programmatic advertising.
Register now and discover:
- The mechanics of programmatic buying and its effectiveness
- How to overcome barriers when applying data to marketing campaigns
- Effective ways of working with internal and external teams to execute a revenue driven marketing practice
¹ Infectious Media’s "Intelligent Real-Time Advertising"
Speakers:Nadine Dietz, SVP of CMO Content Leadership, The CMO Club
Dave Reed, Managing Director, EMEA, MediaMathModerated by Georgia Cockerell, Head of Content, Brand Republic Insight1 hourSponsored by:
13 October 2014
There are over 50 billion connected devices that together form the Internet of Things, which Cisco predicts to be a $14 trillion revenue opportunity.
As a marketer, the challenge is navigating this landscape of connected devices to understand how valuable data can be captured to provide actionable insights.
In this expert report, we examine the steps to implementing an IoT strategy with tips on how to overcome the obstacles:
- How best to acquire and manage data across devices
- How to use this data to create connected experiences that resonate with consumers
- How the connected experience can nurture and enhance loyal customers
Plus, read the inclusive case study from Nike, describing how they created a holistic online and offline experience using data from their FuelBrand product.
Click below to see how an IoT focus can create new opportunities for your brand.Sponsored by:
08 October 2014
In the first six months of 2014, UK firms spent a record £3.5 billion on digital advertising, which included a 196% increase in mobile video advertising when compared to 2013¹.
Online video advertising has proved an effective way to deliver bespoke content to increasingly elusive consumers. As an example, millennials are now more accessible via YouTube than any US cable network.
Marketers need strategies to engage these self-directed consumers. Programmatic buying makes this possible on a large scale by bringing the advertiser into a one-to-one relationship with the consumer.
However, the theory does not always go to plan. Major brands, such as Nissan and Tesco, have found their programmatic video strategy land them next to highly objectionable content.
Download this expert report for:
- Key strategies to avoid the pitfalls of programmatic
- Tips to help ensure your brand’s safety
- An overview of the mechanics behind programmatic advertising
¹ Internet Advertising Bureau and PwCSponsored by:
24 September 2014
In a competitive marketplace, brands have to maintain a high ROI whilst ensuring a presence on the multiple channels and platforms now available to consumers. However, to make cross-channel investment efficient, any touch-point interaction or conversation started with a consumer must have the maximum chance of becoming a conversion.
So, what ingredients does a website need to encourage a purchase?
Download this expert report to learn actionable insights into optimising your brand’s website, strengthening your overall e-commerce foundation with SEO, and the current best practices from online retailers.Sponsored by:
18 September 2014
The travel vertical is arguably the most saturated when it comes to the number of advertisers competing for consumer's attention online. With cost a primary consideration, consumers shop around and do more research than ever before.
For travel companies this means that they need a multi-channel marketing approach which focuses on driving incremental sales. Real-time advertising presents an opportunity for advertisers to adopt an always-on component focused on reaching the consumers who are most likely to convert.
This best practices guide will discuss the unique challenges facing travel advertisers and present opportunities for savvy marketers to get ahead of the game with advanced tactics.Sponsored by:
15 September 2014
A recent survey found that 30% of marketers plan to implement social login in 2015¹. What’s more, it is predicted that by 2016, 50% of new customer identities in retail will be based on social network profiles².
In today’s multi-channel environment and with the increasing deluge of consumer data, it is difficult for brands to get an accurate view of customers. However, brands using social login can acquire permission-based access to first-party identity data that can provide a cross-channel understanding of consumers’ interests, actions and behaviours.
In this extensive expert report, social networks are examined as key identity providers, and social login trends, best practices and case studies are shared to illustrate how social login can be used to streamline the registration process, collect permission-based customer insights, and much more.
Download this free report now.
² GartnerSponsored by:
10 September 2014
As part of IBM’s Global C-Suite study, 524 CMOs were interviewed, revealing their current challenges and future plans. With two-thirds admitting they were not ready to cope with social media, and 82% under-prepared with the continuing data explosion, the study exposed some must see marketing insights.
The report compares 2011’s study to 2013, and in doing so defines the trends found in the evolving marketing landscape. As CMOs have increasingly more say in developing business strategy, this gives further indication of how we can expect to see organisations adapt over the next few years.
With statistics and firsthand accounts, top CMOs are split into three distinct groups, and discuss their next steps. Download the report to discover which category your marketing team and organisation is in, and what strategies the industry as a whole is deploying.Sponsored by:
08 September 2014
25% of digital video advertising is currently sold via programmatic means, and this is anticipated to rise to 70% in the next three years. By 2017, programmatic advertising will account for more than half of all digital advertising transactions.
Starting out as an efficient way to sell off remnant digital inventory, programmatic has continuously evolved. From facilitating real-time bidding for online impressions, it now encompasses managing and optimising customer engagement in a multi-channel environment.
As audiences fragment across channels and devices, programmatic advertising is increasingly becoming a necessary investment for brands and their marketers. The result, with correct implementation and segmentation, is precise and bespoke delivery of marketing content.
Download this expert report to discover the 6 key trends to follow in order to understand customers in the programmatic marketing space.Sponsored by:
23 July 2014
The year 2013 saw a 50% increase in web traffic from mobiles and tablets. Brands are quickly adapting to this trend, and over the next three years are predicted to spend 50% more on their digital and mobile tech.¹
It's clear that marketing and technology are becoming intertwined, and the roles in an organisation increasingly blurred. As such, solution providers must start appealing to this IT marketer hybrid.
Some companies, such as Google and Apple, deliver a clear market-focused explanation of their solutions, however, many other organisations are falling short. With purchasing decisions moving to the domain of marketers, technology companies must start speaking their language.
Brand Republic and Ruder Finn surveyed decision-makers in medium and large enterprises, and revealed both the mistakes and what works when communicating a technology solution to them. The report contains statistics, expert commentary and examples of what brands really want to hear.
¹ Cisco Visual Networking IndexSponsored by:
22 July 2014
The necessity for brands to communicate with their customers through highly targeted and personalised messages is now fundamental to ‘good’ marketing.
However in this multi-channel era, the average customer journey and buying cycle is becoming increasingly difficult to define. Therefore, marketing automation is now more important than ever in order for brands to effectively deliver a truly customer centric marketing strategy.
To quote Forrester Research, “marketing automation captures buyer behaviour - the greatest untapped asset marketers have.”¹
Download this white paper for 10 top tips to ensure your marketing automation platform becomes one of the best investments you’ll ever make.
¹ The New Physics Of Lead-To-Revenue Management (Forrester, 2013)Sponsored by:
15 July 2014
Customers assume they can find your brand on multiple channels, and increasingly they expect to experience a single journey across these channels. With real-time insights and a knowledge of when, where and how to engage customers, brands can deliver highly effective and personalised marketing messages.
At Brand Republic, we are interested in hearing where your brand is in its cross-channel and real-time journey, and what challenges you are facing.
Please take a few minutes to fill out our survey, and as a thank you we will:
- Enter you in a prize draw for a Samsung Galaxy Tab 2 7-Inch Tablet
- Send you the survey results, to see where your peers stand
- We’ll send you an expert report based on the findings of this survey
*Terms and conditions apply. In taking part in this survey you agree to our terms and conditions, to view these click here. Entries close 11:59pm 15th October 2014.Sponsored by:
07 July 2014
By 2017, there will be 3.9 billion mobile subscribers.¹ For brands to capitalise on this huge growth, they must evolve with the changing digital landscape, and implement a strategy on both personal and every-day use items (e.g. TVs and vehicles).
If brands do so, the opportunities are endless. Some recognise this, and put their digital plans at the heart of their business strategy. But others are behind in offering a consistent omni-channel experience.
This expert report (with case studies) looks at how the rise of digital devices offers new insights into consumer behaviour and how this information can be used to generate customised and seamless digital experiences across all touchpoints.
Download your free copy and find out how your brand can create an exceptional digital experience.
¹ 2GSMA's "The Mobile Economy" (2013)Sponsored by:
02 July 2014
Only “8% of companies can determine ROI for all of their social media spending.” ¹
In a multi-channel digital world, it is necessary for brands to have clear and achievable social media goals. By doing so, they can turn insights into actions that produce tangible results. If they don’t, then their social presence is reduced to hope and guess work.
So, what makes a successful social media campaign? To answer this, we must look beyond just positive and negative online sentiment, and deep into a brand’s business plan and each department’s aims.
For example, marketers might want to track a hashtag campaign, whereas a PR team wish to monitor the fallout from a crisis, but both need to understand the impact on the overall brand.
Useful KPIs measure and then deliver. They can be used to pick out meaningful interaction, enlist support of brand advocates, and inform future strategies. In this expert report, Synthesio delves into the benefits and science of creating KPIs for greater ROI.
¹ Companies continue to struggle with social media measurement: report - EconsultancySponsored by:
07 February 2014
Customer demands are at an all time high. They’re shopping in more places across multiple devices and expect a connected, personalised experience wherever they engage with your brand. If they don’t get it they will go elsewhere.
So retailers must get smart about how they interact with consumers throughout the purchase journey to engage and entice them at every touch point. Are you optimised to engage customers in 2014?
Bazaarvoice is the leader in helping the world’s leading brands to bring the voice of the customer to the centre of business strategy. This expert report will help you to
- Enhance the customer experience with data-driven personalisation
- Accelerate the purchase cycle with a holistic, omni-channel customer approach
- Reach more customers through optimised mobile touch points
Download the free expert report today to keep up with shifting customer needs in 2014 and drive more revenue to your bottom line.2 pagesSponsored by:
04 February 2014
Technology investment is the focus for every forward-thinking organisation in 2014 and consequently huge new revenue streams are opening up for technology companies.
This survey will research the changing buying dynamics and preferences of the marketing and communications department and explore how the strategies of tech marketers stack up.
- To what extent is the marketing and comms department now involved in technology purchasing?
- Who are the key decision makers?
- How well do technology companies communicate with marketers looking to buy their products?
- How can technology companies improve their marketing strategies and unlock revenue from this growing market?
Whether you’re a tech marketer or a tech buyer or both, we’re keen to hear your thoughts.
Take part in our quick 5 minute survey and as a thank you we will:
- Enter you into a prize draw to win an iPad mini!*
- Send you the survey summary results and a copy of the expert report informed by the survey results
*In taking part in this survey you agree to our terms and conditions, to view these click here. Entries close 11.59pm 31st March.1 pageSponsored by:
15 January 2014
With online and particularly mobile shopping set to rise again in 2014, the comparison shopping engine (CSE) comes into its own. But some retailers still aren’t making the most of it.
The opportunities are numerous and successful optimisation will undoubtedly help to attract customers and increase your sales. Yet there are some pitfalls along the way.
So whether you are new to comparison shopping engines or a seasoned pro, it's vital to avoid any costly mistakes. To help you steer clear of slip-ups, we've compiled a list of 13 common mistakes with tips on how to avoid them so you can improve your conversions.
Download your free copy here.5 pagesSponsored by:
A Multi-Dimensional View Of The Digitally Engaged Consumer: Understanding The Christmas Shopper’s Behaviour
28 November 2013
Many organisations are rising to the challenges presented by the new ‘technology empowered’ consumer and are adapting their marketing strategies to deliver more engaging, personalised customer experiences.
But even for the savviest marketers, staying abreast of consumer needs at the busiest (and most profitable) shopping time of year can be challenging.
This paper demonstrates how a single-source methodology can help marketers to harness insights of today’s consumer at a multi-dimensional level, and uncover new insights for advertisers around purchase intent vs. actual behaviour. This 1:1 approach was developed to further understand motives and behaviours of the digitally engaged consumer.
Download your free copy here to discover:
- Key Christmas shopping behaviours and patterns
- How different channels (online, offline and mobile) define purchasing behaviours
- Which days of the year to concentrate your marketing budget for best ROI
- Shopping intentions vs. behaviours
Authors: Maria Domoslawska and Heather Dougherty11 pagesSponsored by:
25 November 2013
This expert report is a must read for all brand marketers looking to run a wide-reaching integrated campaign to drive commercial or behavioural change.
This is the story of how Kindred, a communications agency borne out of the merger of an advertising agency, a PR shop and a digital outfit, took an unfashionable product and defeated brand sceptics by out-smarting them.
The product: the humble glass of milk.
Sales of milk in the UK had been in decline for 20 years and the dairy product was rapidly falling out of favour. The UK dairy industry, in the shape of the Milk Marketing Forum (MMF) consortium, took on this seemingly insurmountable marketing challenge. From a field of six agencies, Kindred emerged as the winner of a contract to deliver a fully integrated three year campaign to include advertising, PR and digital.
This expert report describes their journey of behaviour-shifting marketing excellence over the three years. It depicts their innovative use of a range of channels and tactics during a pivotal period that witnessed the fragmentation of media into owned, earned and bought.
Download your free copy here.10 pagesSponsored by:
03 February 2014
Personalisation is on the rise as companies strive to meet customer expectations for a more bespoke and relevant experience. When used effectively, the rewards of personalisation can be enormous—increasing sales, enhancing online conversion rates, boosting average order value, driving cross sell and up sell initiatives as well as strengthening customer loyalty and retention.
Now enters the newer idea of real-time personalization—this is not just making advance decisions about what message a customer will see the next time you interact with them, but being prepared to make a decision during a live interaction about what personalized message to present.
So do you understand the full scope of real-time personalisation? And how can you cash in?
In this expert report we answer the fundamental questions that define real-time personalisation and design a framework to help you build an effective and comprehensive real-time marketing personalisation strategy.
Download your free copy here.8 pagesSponsored by:
28 October 2013
The fundamental rules of customer engagement have changed. Customers now rely on information from many sources and engage with each other to discuss your brand, products and services. They are also engaging more deeply with brands than ever before.
The challenge for marketers is to find ways to engage effectively with your customers across multiple channels in a seamless, truly conversational way. According to a recent McKinsey quarterly report, having the ability to engage customers and leverage those relationships is today’s number one digital marketing challenge.
Download this free expert report for proven tips on how to:
10 pagesSponsored by:
- Engage more deeply with your customers and prospects to drive more conversions
- Create greater customer loyalty and increase lifetime customer value
- Generate more referrals and word-of-mouth advertising
28 October 2013
Multichannel marketing is now a mature concept, universally regarded as a common sense approach to marketing. Yet managing multichannel marketing is still a challenge for many brands.
The greatest challenge is in trying to integrate different channels and their accompanying management and analytics systems together. This integration of different systems, often siloed or ‘bolt on’ solutions, means marketers are focusing more on the operational complexity to make multichannel work, rather than the end goal – to reach customers, nurture leads and deploy more engaging experiences.
This expert report is based on a survey with 120 marketers from leading UK organisations. It reveals that 85-90% of marketers are either facing challenges with multichannel marketing or are working hard to make breakthroughs with multichannel.
Download your free copy here for detailed insight into the challenges affecting your peers and key strategies on how to overcome them.18 pagesSponsored by:
04 July 2013
Brand Republic’s first ever online TV show, Big Questions Live will be streamed live from RSA House in London on July 4th 2013 at 3.30pm BST.
Chaired by Matt Burgess, Brand Building Director for Unilever, the show will feature a panel of digital directors from Just Eat, Universal Music and Betfair answering questions posed by our live studio and online audiences.
All customers have the potential to become your brand advocates, driving profit for your business through positive endorsement, insight and product analysis. But to harness the real value here, companies must give their customers a voice and ensure that they are well placed to listen to and act upon it.
In a live debate with audience interaction, our speakers will offer case studies and advice on how you can best collect customer insight and utilise the power of user generated content across digital channels from social media to online feedback, loyalty, ratings and reviews.
The topics raised will give marketers the tools and knowledge to take social media and user-generated content to the next level.
- The Value of Your Customer’s Digital Voice
- The Power of Authentic User Generated Content
- Empowering Brand Advocates
- The Future Consumer
Register now to get your questions answered by our speakers live on air.
Speakers:Ben Carter, Global Head of Digital, Betfair
Paul Smernicki, Head of Digital, Universal Music UK
Tess Tucker, International Marketing Director, Just-EatModerated by Matt Burgess, Brand Building Director, UnileverSponsored by:
16 May 2013
With UK consumers spending an average of £1,083 a year online, internet shopping is now more popular in the UK than in any other country in the world. But how can you stay on top of this exploding trend, refreshing your offering to boost customer engagement and increase sales?
This eBook offers 6 quick wins to help you bolster your eBay sales. Whether you’ve been selling on eBay for a while or you’re just starting up, this tip sheet will help you to revive your offering and connect with an expanding pool of internet shoppers.10 pagesSponsored by:
18 June 2013
Integrated digital marketing offers huge opportunities to engage, service, and support customers. Yet presenting a consistent brand experience across several touch points comes with its challenges. If you’re working globally with a large team of people, how can you collaborate effectively, creatively and securely?
In this Brand Republic webcast, we offer insights for both agencies and brands to help you share ideas, coordinate your campaigns and drive value to your bottom line:
- For both international and internal communications, learn how to present a holistic, consistent brand experience across multiple digital touch points
- As an agency hear how you can save time and money to create tangible value for existing clients and win new accounts
- Through better coordination, tap into the creative talent of your global teams and spark innovation in your campaigns
Speakers:Richard Huré, Technical Director, Fred&Farid
Jerome Cohen, International Business Unit Manager Media & Communication, OodriveModerated by Noelle McElhatton, Special Projects Editor, Brand Republic Insight60 minutesSponsored by:
23 April 2013
Brand storytelling, when done right, allows marketers to lead customers on a journey, captivating them and inspiring them to convert. A recent move by Coca-Cola has seen their corporate website transform into a “dynamic, digital magazine” aiming to tell their brand story in a creative, refreshing way. Macmillan Cancer Support's current 'Not alone' campaign tells a powerful story and drives donations as it brings Macmillan front of mind for cancer patients and their friends and families.
So as more and more organisations jump on the content marketing bandwagon, this Brand Republic webcast reveals what it takes to build a flexible strategy with a unified brand message that truly resonates with your audience.
Tune in live as we reveal the results of our survey on content marketing and hear:
- How to create rich content and engaging, interactive user experiences across video, mobile and social media
- How to successfully translate this customer engagement to your bottom line
- Who is best placed to create the content within your team. Is creating imaginative content instinctive or can it be taught?
- How to coordinate and manage your content marketing strategy to create a unified voice and message across multiple channels
Speakers:Alastair Mackie, Head of Digital Development, Advertising, Financial Times
Louise Bolt, Digital Marketing Officer, Macmillan Cancer Support
Steve Smith, Managing Director, Ear to the GroundModerated by Georgia Cockerell, Head of Content, Brand Republic Insight60 minutesSponsored by:
05 March 2013
With UK consumers spending an average of £1,083 a year online, internet shopping is now more popular in the UK than in any other country in the world. With this value set to double in the next five years, how do you utilise this exploding trend in order to increase your sales and reach new customers?
This eBook describes Google Shopping, how it affects UK retailers and what to consider when planning your new comparison shopping strategies with Google. Download it now and find out how to bring your sales catalogue to life and connect with new shoppers on desktop, mobile and tablet devices.9 pagesSponsored by:
05 February 2013
The online retail industry is developing at a rapid pace; evolving in line with new technology, with the multi-platform nature of the modern shopper’s purchase journey and the ever increasing expectations of consumers. Digital engagement is no longer just happening at home or at work but on the go as well and the advent of 4G services will greatly enhance the mobile internet experience. Retailers are looking to innovative ways to cater for the connected consumer’s requirements. Amongst the mix of technology and systems, channels and platforms, domestic and international markets, the need to focus on what the customer wants must form the core of all investment decisions.
This expert report reveals the latest research with retailers to provide insights into the current state of the market, looking at the important trends and innovations that make up 2013’s online experience. From social media and mobile to emerging platforms and emerging countries download this comprehensive guide and discover what flexible, savvy retailers must do to stay ahead of the curve.32 pagesSponsored by:
16 July 2013
Which digital marketing trends will take off in 2013? To get the big picture, Brand Republic asked 200 marketers about which channels performed best for them last year.
This hard-hitting report reveals the most insightful findings from the survey and features success stories from brands like IKEA and McDonald's.
Download this report, which is brought to you by Citrix GoToWebinar, to discover the 3 Cs of modern digital marketing:
- Channels: From email through to mobile, social and webinars, what is working and why?
- Content: What innovation and messaging is driving the most engagement?
- Cash: How can the latest channels and ideas ultimately help your bottom line in 2013
By clicking on the link to download this file you will receive exclusive industry research, webinars and content specific to your field from Citrix GoToWebinar.6 pagesSponsored by:
30 January 2013
Powering a consistent brand message across a multichannel campaign calls for seamless collaboration. So if you’re working with a large team of people, often stationed in different places, choosing the right messages and channels whilst keeping everything in sync and on deadline can seem like an impossible task.
This Brand Republic webcast offers practical insights to help you synchronise your multichannel campaigns and boost ROI:
- Keep teams connected and collaborating with anytime, anywhere mobile and cloud access
- Integrate your campaigns by choosing the right digital channels for your brand’s message
- Stay ahead of the curve and keep innovating to ensure your message resonates and sparks engagement with your target audience
Speakers:Matt Muniz, Head of Integrated Communications, Andrex
Dolan Hewison, Projects and Personnel Director, Ear to the Ground AgencyModerated by Alex Whitson, Director, Brand Republic InsightSponsored by:
24 January 2013
With the average student spending over 3.7 hours a day online and a combined spending power of more than £13 billion, the student market can be a highly lucrative one. The ongoing rapid development of this group means creating innovative communication strategies and forecasting trends to keep up with spending patterns is increasingly vital.
In this live Brand Republic webcast we provide you with insights into the latest student trends, attitudes and lifestyles to help you focus your campaigns, making them more relevant, exciting and profitable.
• Email marketing: Discover which content resonates best with students and the optimum time to target them
• Social media: Identify how to connect with your target audience, capturing and retaining their interest
• Mobile: Learn how to integrate mobile seamlessly into your student marketing strategy
• Online advertising: Target your ads to win trust and enhance click through rates
Speakers:Keith Parkman, Head of Sales, UCAS MediaModerated by Alex Whitson, Director, Brand Republic InsightSponsored by:
05 December 2012
As the dust settles on a volatile year for digital marketing, with new channels gathering prominence and others falling by the wayside, this live webinar will reveal what we should take from 2012 to drive digital growth in the year ahead. Tune in to this interactive webinar for real answers to the big questions:
- Channels: from email through to mobile, social and webinars what is working and why?
- Content: what innovation and messaging is driving the most engagement?
- Cash: how can the latest channels and ideas ultimately help your bottom line in 2013
Speakers:Christelle Chan, Marketing Director, Hotels.com
Jacqui O'Beirne, Head of Digital Marketing, Dogs Trust
Alastair Mackie, Head of Digital Development, Advertising, Financial TimesModerated by Alex Whitson, Director, Brand Republic InsightSponsored by:
06 November 2012
Exploring multi-channel integration with Andrex and IBM - one of the most engaging sessions from the Brand Republic Virtual Summit ‘Digital Innovation: Future Thinking and Growth Trends’.
In the webcast, Matt Muniz, Head of Integrated Communications for Andrex explains how to choose the right channels, how to lead and innovate so that your brand stands out and how to tie everything together to spark engagement.
Here is just some of the feedback we had:
“Excellent, engaging, bright and personal and made me reach for the notepad”
“Their statistics are wholly impressive and the energy and enthusiasm was really visible and immediately transferrable”
“Fabulous personal energy and insight”
Speakers:Gordon O'Keeffe, EMM Solutions Consultant, IBM
Matt Muniz, Head of Integrated Communications, AndrexModerated by Alex Whitson, Director, Brand Republic InsightSponsored by:
31 October 2012
As the dust settles on a volatile year for digital marketing, with new channels gathering prominence and others falling by the wayside, this survey focuses on what we should take from 2012 to drive digital growth in the year ahead.
Take part in our quick 10 question survey ‘Digital On Trial: Harness 2012’s Key Trends To Seize Opportunities In 2013’ and…
- Receive a copy of the whitepaper informed by the results of this survey featuring tips on where you shoudl focus your efforts and how you can spark digital growth in the year ahead
- Receive the answers to the survey to reveal where your marketing peers stand in comparison
- Receive details on the live webinar on 5th December informed by the results of this survey
02 October 2012
In a recent IBM study with 1700 Chief Marketing Officers, the four biggest challenges identified were the explosion of data, social media, the proliferation of channels and devices and shifting consumer demographics. These factors are serving as catalysts for change and the struggle we all face is how to turn those challenges into opportunities.
Download this expert report for valuable insights and practical tips from 1700 CMOs worldwide to help you cash in on the opportunities presented by an evolving multi-channel world.72 pagesSponsored by:
27 September 2012
In a recent IBM study with 1700 CMOs, the four biggest challenges identified were the explosion of data, social media, the proliferation of channels and devices and shifting consumer demographics. These factors are serving as catalysts for change and the struggle we all face is how to turn those challenges into opportunities. So how can you manage the increasing complexity of today’s environment?
Take part in our short 8 question survey on how CMOs are cashing in on “a single customer journey” in a multi-channel world and...
1. Be entered into a draw to win £150 worth of Amazon vouchers*
2. Receive the answers to the survey to reveal where your marketing peers stand in comparison
3. Receive a copy of IBM's CMO study with more than 1700 CMOs worldwide with practical tips on how to manage the increasing complexity of the today's environment
*Terms and conditions apply. Competition now closed.Sponsored by:
30 October 2012
- With so many customer touchpoints online, understand where to start in analysing this abundance of data
- Learn how to turn multichannel analysis into actionable behavioural insight
- Based on real case-studies, hear how to translate digital behavioural insight into conversions
Speakers:Dan Burke, VP Business Discovery, Autonomy
Will Cook, VP Multichannel Marketing, HPModerated by Alex Whitson, Director, Brand Republic Insight60 minutesSponsored by:
04 October 2012
Marketers are missing out on revenue as cash falls through the cracks between different digital channels across the customer journey. From email to social media to mobile, digital integration has never been so important for building engaging, long lasting and profitable relationships with consumers.
In this webcast, Rippleffect and Sitecore tell the story of ‘Dave’, a sportswear customer with a busy life, and his family. With Dave’s story backed by business insight, we see how to seamlessly manage the customer journey between in-store and on-line, the impact of smartphones and tablet devices, why social is now engrained in everyday life – and look at the technology behind ‘bringing it all together’.
With an in-depth case study from easyJet we’ll help you to deliver the best customer journey using the right content and the right channel at the right time:
- Understand the complexities of modern customer journeys
- Discover the main areas of customer interaction and personalise these to gain trust and loyalty
- Leverage multiple digital and off-line channels to manage customer journeys, drive interaction and keep them spending
Speakers:Ben Hatton, Founder, Rippleffect
Chris Vezey, Sales Director, SitecoreModerated by Alex Whitson, Director, Brand Republic InsightSponsored by:
01 August 2012
Today's digital landscape is littered with an array of touchpoints and devices; from Twitter to iPads and so on. So how can marketers ensure they deliver a consistent customer experience across a range of digital platforms?
This complimentary Forrester report defines the key steps you need to know to build and deliver a unified customer experience when operating in a digital whirlwind.17 pagesSponsored by:
02 August 2012
From email marketing to social media and mobile, the opportunities for rich, compelling content and interactive consumer experiences are vast.
This live Brand Republic webcast is packed with useful case studies helping you to address the challenges of marketing to savvy connected consumers.
Tune in for five valuable steps to help you drive engagement, interaction and sales:
1. COLLECT the most valuable information at every customer touch point from social media to email marketing
2. ANALYSE what customer insight is of most value to your business
3. DECIDE how to best capitalise on this insight within your campaigns
4. DELIVER the right messages using the right channels to drive maximum engagement and sales
5. MANAGE and measure your campaigns to help extract maximum value out of every single one of your customers…and prove it!
Speakers:Blair Reeves, Product Marketing Manager, IBM
Holly Howell, Campaign Manager, Krispy KremeModerated by Alex Whitson, Director, Brand Republic Insight60 minutesSponsored by:
Crowdsourced Video: Open The Window To Crowdsourced Creative Video Content And Generate Greater Consumer Engagement
17 April 2012
Producing compelling video content is key - but how do you make yours stand out from the crowd?
With new thinking and technology comes the pioneering effect of crowdsourced video - the crucial ingredient to the most original, entertaining and engaging programming for your brand or business in years, and for years to come.
Download this expert report to find out how the persuasive power of video can help drive your brands marketing, consumer engagement and ultimately online purchases.
- Hear how innovative video content on your website and social media can boost your email marketing, online advertising and sales
- Gain insight on how to produce a good brief for the video maker
- Watch a selection of best practice case study videos by the crowdsourcing experts Userfarm, which have helped clients engage their consumers more effectively.9 pagesSponsored by: