14 January 2016
The size and scale of social media is undeniable. In September 2015 twitter's monthly users hit 320 million with Facebook's at a massive 1.5 billion. But as impressive as these figures are, they're nothing to the number of email accounts held around the world.
Is it a case of either or? Smart marketers know that social and email can work in tandem, communicating with customers across multiple channels.
In this strategy guide, we've put together 5 tips for harnessing the combined power of email and social.
- Discover tactics to unite marketing activity on email and social
- Learn how automation can save you time and help you make the most of customer data
- Find out how connecting the channels can help you execute multichannel, customer-driven marketing”Sponsored by:
30 November 2015
Creating content that cuts through in the competitive fashion and retail landscape is a huge challenge.
The emergence of new bloggers, the rise of mobile and the growing popularity of Instagram and other social channels mean it’s never been easier for fashion fans to post content. This makes the need for retailers to stand-out greater than ever. How can you create valuable content that delights audiences?
This expert report in partnership with Big Group will take an indepth look at the trends in retail including:
- Virtual reality video
- Mini animations and gifs
- Brand collaborations
And what the future holds for content marketing in the fashion retail space.Sponsored by:
24 November 2015
The internet has revolutionised the travel industry. 43% of all travel bookings are made online and that figure will only increase year-on-year.
Families spend about three weeks from deciding to travel to actually making their booking. During that time, they’ll consult roughly seven websites to help make their final decision. As a result, travel brands need a fast functioning, easy-to-use website for maximum impact - or they may fall behind the pack.
The opportunity is huge. In an industry hallmarked by fierce competition, consolidation, and disruption, optimisation has become a competitive advantage for companies who execute on their strategy well.
The unparalleled opportunities to grow revenue and engage audiences is there for the taking, and it’s time to take action.
This expert guide will get you started with the strategy, give you cultural best practices and great ideas based on the successes of some of the biggest travel companies around.Sponsored by:
20 November 2015
As programmatic premium takes off, many publishers and advertisers are turning to private marketplaces as a smart buying model. But the success of this model relies upon all parties communicating their expectations at every phase of a deal. How can you make your deal transparent so that your partners share all your expectations?
This expert report, in partnership with OpenX, is a guide to setting up deals for success. It will look at specific topics to discuss with your partners as you negotiate private deals, with step-by-step guides for both buyers and sellers. It also includes:
● Questions to ask at each stage of a deal
● Guide to monitoring your deals
● A checklist for Deal Negotiations and Set-up which can serve as an agenda for your future PMP deal discussionsSponsored by:
03 December 2015
75% of global business executives said that their primary purpose for engaging with content is to research a business idea, however, 93% of marketers said that they are currently positioning their content to directly promote their product or services.
When it comes to the role of content marketing in B2B, there are obvious disparities between what marketers do and what business leaders want.
What does effective content marketing look like through the eyes of business leaders and how can B2B marketers ensure that they are engaging effectively?
This Brand Republic webinar will explore:
• What can be learnt from B2C content marketing that can translate to B2B
• How to create content that tells a story and resonates
• How to set goals that will ultimately lead to measurable ROI
(Source: the Economist)
Speakers:Jamie Credland, Global Head of Client Marketing & Research, The EconomistModerated by Alex MacMillan, Content Manager, Brand Republic InsightSponsored by:
26 October 2015
For every $92 spent on acquiring customers online, only $1 is spent on optimisation.* Yet conversion rate averages are very low: for an e-commerce website it's 3%, for a SaaS website it’s 7% and for media websites it’s 10%**.
Optimisation is a cost-effective way to improve your marketing strategy which will lead to greater ROI.
This expert report in partnership with Optimizely, looks at ways to grow a business through optimisation and testing.
Register to download the report and you will learn:
- What is experience optimisation and why it’s essential for any online business?
- How to gain a better understanding of your online audience’s unique needs and preferences
- How businesses like yours are using optimisation to their benefit
* IBM TeaLeaf 2012
** KissmetricsSponsored by:
23 October 2015
The 2015 to 2016 annual benchmarking report is a comprehensive look at how brands are performing when it comes to email delivery and effectiveness.
A range of 24 attributes are used to score retailers representing impact, offer, appearance and rendering, integration with mobile & social and legal compliance.
This is the essential guide to understand how your campaigns stack up against the competition.
Download now to discover:
- Find out which retailers are leading from the front in email marketing and ecommerce
- Gain a detailed understanding of current marketing trends within the retail industry
- Learn how retailers are using multichannel to adapt to the needs of the customer
- Glean inspiration for your marketing via best practice examples
- Pick up a complete toolkit for maximising ROI from email and ecommerce
21 October 2015
82% of marketers executed digital ads programmatically in the last year. A figure that will continue to rise.
Much of this growth is being driven by mobile, so what can digital publishers do to seize this huge opportunity?
This expert report in partnership with OpenX and the Interactive Advertising Bureau (IAB), will examine the current state and evolution of the mobile programmatic market, and what you need to know to plan for the future of advertising, monetisation or service strategies. It will include:
- A comprehensive overview of the four types of programmatic markets
- The different transaction types used by programmatic markets
- The key differences between mobile programmatic compared to the more generic, PC-oriented programmatic buying
*Source: eConsultancySponsored by:
20 October 2015
Multiple technological advances, changes in consumer behaviour and the ensuing marketing methodologies have transformed the sponsorship industry landscape.
The traditional rights for cash sponsorship model has been disrupted, with brands not needing an official connection to fully exploit and command significant consumer mind share around an event.
Yet, many major brands still see the value in signing official deals.
This expert report, in partnership with ESA, will explore how the official sponsorship model is changing and what marketers may have to consider in order to be able to take advantage of these changes. We’ll uncover:
- How the rise of Generation C has turned the traditional broadcast business model on its head
- The creative opportunities unofficial sponsorship can present to engage fans in real-time
- How to leverage privileges as an official sponsor by utilising the new arsenal of technologies available
23 September 2015
*With 78% of people watching videos online each week, every marketer understands the importance of content marketing.
Yet, some brands are still falling victim to a number of common mistakes that are impacting the success of their content marketing strategy. As the marketing landscape changes, marketers need to change the way they interact with their customers.
This expert report will uncover the top video marketing mistakes to help you avoid the pitfalls.
Download now to discover:
- How to make full use of metrics to uncover viewers interests and preferences
- Why to integrate video with the broader marketing toolbox via CMS, MAP, CRM
- The importance of taking control of the viewing experience by creating a customised, branded video experience
Source: GrouponworksSponsored by:
15 October 2015
75% of consumers like it when brands personalise messaging and offers¹.
It is no longer sufficient to just “market at” today’s tech savvy consumers, brands now need to understand and respond to individual needs. The proliferation of big data has made this possibility a reality.
But whilst marketers know they need to personalise messages, implementing the most effective strategies to do so remains a challenge.
In this webcast, we will take a no nonsense look at the benefits of personalisation, the tools needed and how to best exploit the marketing benefits to maximise ROI.
Join our expert speakers to discover:
- Where and how to start with personalisation
- How to leverage the “right” data
- The tools needed to succeed
- Real life brand examples
Speakers:Will Cook, VP Multichannel Marketing, HP
Bertrand Gillet, COO, TBSCG
Gawain Owen, Digital Lead, Nestle UKModerated by Alex MacMillan, Content Manager, Brand Republic Insight60Sponsored by:
01 September 2015
90% of smartphone shoppers use their phone for pre-purchasing activities and 84% of shoppers use their devices to help shop whilst in a store.*
Technology is evolving rapidly, and these changes are sometimes hard to predict. However, understanding the consumer behaviours that will impact e-commerce can provide insight into what may be around the corner.
In this expert report, we'll dive into the five consumer trends we see in the e-commerce world right now, including:
*Sourse: Think With GoogleSponsored by:
- More Mobile
- Stronger Social Networking
- Zero-Friction Transactions
- Value-Driven Shopping
- Cross-Border Trade (CBT)
13 October 2015
67% of online retailers are looking to move more media spend to programmatic.
Customer journeys are more diffuse than ever before and brands must now connect with consumers across all relevant digital media channels.
Marketers need the tools to target the right message, at the right time, to the right device. Programmatic has made this a reality, and is a powerful tool for precise audience segmentation ensuring tailored marketing that resonates with consumers.
Download this expert report now, and discover:
- The journey towards programmatic
- Aligning programmatic with business goals and ROI
- The role of programmatic throughout the purchase funnel
Plus, a case study looking at programmatic video.Sponsored by:
25 August 2015
Brands need a single view of the customer, but it’s also important for customers to have a single view of your brand.
An outstanding web presence or social media following will be worthless if subsequent emails are irrelevant to their recipients.
The challenge for brands is to seamlessly integrate email campaigns into their marketing mix. This includes cross-device functionality - especially as over half of all unique email opens happen on mobile devices¹.
Download this report to discover how to integrate and optimise your email marketing.
The report will cover:
- The need for a single customer view
- How to effectively capture data
- How to track behavioral patterns
- Matching content and the customer journey
¹ Experian 2013, Marketing SurveySponsored by:
18 June 2015
Programmatic and the RTB space has dramatically evolved to being a powerful digital marketing tool. Brands are testing and adopting programmatic at an incredible rate, based on its powerful capabilities and ability to drive results. As a result, publishers are enabling increasing amounts of inventory to be sold programmatically - eBay went 100% programmatic for a week in December 2014, and Telegraph Media Group, Time Inc and Dennis have united to form a hub for private marketplace deals.
The reality is, in order to leverage the real value of programmatic, brands need to take a holistic consumer journey perspective. This means having a clear understanding of which metrics and attribution tools to deploy across the path to purchase, and ensure that each component complements the next.
In this Brand Republic webinar, brought to you in partnership with Turn, we will be investigating:
- How to implement and maximise programmatic at all stages of the consumer journey
- How to gain actionable insights into consumer behaviour
- The role of the creative and human in the programmatic mix
All this will be brought to life with a case study from Turn and their collaboration with Experian.
Speakers:Dave Thompson, Sales Manager, Digital Audience Services, Experian
Pierre Naggar, Managing Director EMEA, TurnModerated by Alex Whitson, Director, Brand Republic Insight60Sponsored by:
12 May 2015
70% of the FT’s readership is digital, with a 20% jump in mobile seen year-on-year.
This has required a rapid overhaul of how a 127 year old brand does business. In this paper, Christina Scott, Chief Product and Information Officer provides candid insight into how the FT developed and is keeping up with the challenges of an ever more demanding audience.
Scott’s insight is transferable to other industries, as she goes into a detailed description of how to engage and maintain positive customer experiences during a period of digital transformation.
Download this paper now and discover:
- How to manage a move from desktop to mobile
- Breaking down departmental silos to manage a smooth transition
- Plus, read a bonus case study from the CIO of Abellio, the international train service
12 May 2015
Web content management (WCM) software has become the technology and content delivery backbone of digital experiences.
Organisations that want to upgrade for mobile devices, consolidate websites, or expand digital experiences to every customer touchpoint must choose a solid web content management product.
Forrester has evaluated 10 vendors — Acquia, Adobe, Ektron, EPiServer, HP, IBM, OpenText, Oracle, SDL, and Sitecore — on 36 criteria for current offering, strategy, and market presence.
In this report, Forrester focusses on capabilities such as content and experience management, delivery, and optimization as well as on mobile support, cloud deployment, and integration with components such as marketing and commerce.Sponsored by:
18 March 2015
A recent Aberdeen report found that 95% of best-in-class marketers are using video as a content marketing channel¹.
Video is fundamental to any up-to-date content marketing strategy. However, the challenge for marketers is in understanding that the metrics for video are not just brand awareness or affinity, but real bottom-line KPIs, such as conversions and cart size.
It is no secret that higher value content equates to improved commercial returns, and videos are currently the kingpin in the content marketing mix. In this eBook, the best practices for using video are explored, plus there is a handy takeaway infographic at the end.
Download now to discover how video can:
- Boost online sales
- Improve SEO
- Expand reach on mobile and social
- And much more
Start convincing the boss to turbocharge your brand’s video content strategy today.
¹ Aberdeen, Analysing ROI of Video MarketingSponsored by:
16 February 2015
With 34.8 million active Smartphone users in the country, UK mobile traffic has now overtaken desktop traffic. Despite this rapid growth, many brands still fail to maximise their mobile marketing potential when compared to other channels.
In this expert report, various mobile advertising options are explored. Each option is accompanied by clear analysis and statistics to help you make the right decision when developing your mobile marketing strategy.
Download now, and discover:
- What the growth of mobile means for you
- The myths surrounding mobile marketing
- What should be on a successful mobile campaign checklist
06 February 2015
The starting point of a data acquisition strategy must come from an understanding of the consumer. In the UK, web pages are accessed 68.1% of the time on desktop computers, 24% on mobiles, 6.8% on tablets and the remainder on other devices¹.
Understanding where to capture data also gives a realistic idea of what information can be captured, across multiple platforms and devices.
In this expert report, nine different consumer touchpoints (from desktop websites to transactional engagements) are assessed to see how they can deliver maximum value when it comes to data capture. This is followed by a guide of how to safeguard, prepare and employ this data to ensure the greatest returns.
Download now and learn how to rejuvenate your data acquisition strategy.
¹ comScore Device Essentials, EuropeSponsored by:
19 February 2015
UK consumers spend, on average, 29 hours and 14 minutes on their desktop computers and 41 hours and 42 minutes per month on their smart phones.
It is now a mobile-first, cloud-first world, where a brand’s marketing strategy needs to unify channels, respond in real-time, and tailor its messages to the individual consumer.
So what will 2015 bring and what must marketers do to prepare?
In this webinar, Brand Republic and GoToWebinar explore the hottest marketing trends for 2015. Tune in live to hear how you can deliver on consumers’ growing expectations by creating a cohesive advertising strategy.
- Why 2015 really is the year of mobile, accounting for 25% of all search spend
- How implementing programmatic is the key to cross-channel integration
- How to position native ads to deliver rich brand interaction and customer experience
- How to develop your social voice to resonate and connect with your followers
Speakers:Sammy Austin, Head of Programmatic, MoneySupermarket
Sean McDonnell, Head of Brand & Online, AXA UKModerated by Georgia Cockerell, Head of Content, Brand Republic Insight1 hourSponsored by:
06 January 2015
In the UK, 60% of online adults use at least two devices daily. As such, when evaluating a marketing campaign’s success, it is vital to evaluate the impact of how multiple platforms work together.
Digital advertising spend rose by 16.6% to a record £3.5 billion in the first half of 2014, according to a report conducted by PwC. It is particularly the appetite for video content on desktops, tablets and mobile phones that has driven this increase, and it is becoming increasingly important for marketers to embrace the challenge of creating cut-through cross device advertising campaigns.
How can you make cross device ad campaigns work? Download this expert report and discover:
- How to efficiently allocate ad spend across devices
- How to introduce live testing to drive a campaign’s ROI
- How to monitor and measure campaign effectiveness in relation to brand KPIs
05 January 2015
79% of smart phone users also use their mobile to shop¹.
Every mobile strategy must adhere to three key principles – immediacy, simplicity and context. In turn, to effectively implement these it is vital to understand your mobile maturity level.
In this comprehensive expert report, Forrester breaks down each key area based on four levels of maturity – novices, experimenters, practitioners and leaders.
Download now to benchmark and develop your mobile marketing strategy, and gain an understanding on these key principles:
- Immediacy: Mobile phones’ unique ‘always on’ capabilities means timely content can make a consumer act in the moment.
- Simplicity: Have your call to actions informed by how consumers use their mobile phones.
- Context: Mobile is the ideal platform for real-time, location-relevant and customised content, which can be achieved by leveraging consumer data.
Plus read about strategies in action, with case studies from The Weather Channel, Columbia Sportswear and MLB.com.
¹ How Mobile Is Transforming the Shopping Experience in Stores (Google)Sponsored by:
11 December 2014
Dynamic marketing: How programmatic, mobile, social and native will reshape the marketing landscape in 2015
UK consumers spend, on average, 29 hours and 14 minutes on their desktop computers, and 41 hours and 42 minutes on their smartphones.
It is now a mobile-first, cloud-first world, where a brand’s marketing strategy needs to unify channels, respond in real-time, and tailor its messages to the individual consumer.
In order to achieve this, a marketer needs a toolkit of solutions that adapt to the evolving demands of consumers. This involves building a cohesive programmatic, native and social advertising strategy, which delivers on the increasingly demanding consumer’s expectations.
In this annual forward-looking report, the marketing trends of 2015 are examined. Download to discover:
- Why 2015 really is the year of mobile, accounting for 25% of all search spend
- How implementing programmatic is the key to cross-channel integration
- How iBeacons will change the retail landscape, with expert insight from the Post Office’s CMO
21 November 2014
The businesses really succeeding in customer experience are doing so because they understand their customers, they track their behaviours and then adapt and personalise their CX strategy to engage their customers at exactly the right time.
This report outlines how leading marketers are using customer experience management software to deliver targeted push notifications to customers’ mobile devices.
Download your copy here to find out:
14 pagesSponsored by:
- How to drive better mobile engagement through increasing mobile touch-points
- How to ensure relevancy and timeliness of notifications
- How to use geo-fencing data as an enabler
06 November 2014
The Media and Entertainment industry will be worth $64 billion in 2018, up from $45 billion projected for 2015.
This growth is in no small part due to developing platforms (such as mobile and Smart TVs) affording new opportunities for consumer engagement. In turn, consumers expect their favourite TV shows to be available across devices, and for distributors to facilitate an experience beyond just streamed video.
For marketers, these consumer demands have led to new platforms becoming available and increasing tactics for engagement, which can deliver targeted and integrated advertising campaigns.
Download this expert report to discover the current landscape of the Media and Entertainment industry, supported by five case studies from brands such as UKTV, Toshiba and Ikea.Sponsored by:
04 December 2014
In the UK, real-time advertising accounts for 14% of brands' total display ad spend, which is an 80% increase from 2013¹. Some brands are making real-time buying the core focus of their marketing strategy, such as Procter and Gamble, who are planning on buying 70% of their digital ads programmatically by the end of the year.
With such huge growth sweeping across the digital landscape, every marketer today needs to understand how programmatic buying can help them run efficient, personalised and ultimately more profitable campaigns.
In this live webcast, Brand Republic in association with The CMO Club and MediaMath will be looking at the results of their survey conducted with 225 marketers, in order to understand the benefits and how to overcome the challenges of adopting programmatic advertising.
Register now and discover:
- The mechanics of programmatic buying and its effectiveness
- How to overcome barriers when applying data to marketing campaigns
- Effective ways of working with internal and external teams to execute a revenue driven marketing practice
¹ Infectious Media’s "Intelligent Real-Time Advertising"
Speakers:Nadine Dietz, SVP of CMO Content Leadership, The CMO Club
Dave Reed, Managing Director, EMEA, MediaMathModerated by Georgia Cockerell, Head of Content, Brand Republic Insight1 hourSponsored by:
18 September 2014
The travel vertical is arguably the most saturated when it comes to the number of advertisers competing for consumer's attention online. With cost a primary consideration, consumers shop around and do more research than ever before.
For travel companies this means that they need a multi-channel marketing approach which focuses on driving incremental sales. Real-time advertising presents an opportunity for advertisers to adopt an always-on component focused on reaching the consumers who are most likely to convert.
This best practices guide will discuss the unique challenges facing travel advertisers and present opportunities for savvy marketers to get ahead of the game with advanced tactics.Sponsored by:
08 September 2014
25% of digital video advertising is currently sold via programmatic means, and this is anticipated to rise to 70% in the next three years. By 2017, programmatic advertising will account for more than half of all digital advertising transactions.
Starting out as an efficient way to sell off remnant digital inventory, programmatic has continuously evolved. From facilitating real-time bidding for online impressions, it now encompasses managing and optimising customer engagement in a multi-channel environment.
As audiences fragment across channels and devices, programmatic advertising is increasingly becoming a necessary investment for brands and their marketers. The result, with correct implementation and segmentation, is precise and bespoke delivery of marketing content.
Download this expert report to discover the 6 key trends to follow in order to understand customers in the programmatic marketing space.Sponsored by:
27 November 2014
Although most communication channels are developed to the point of near mastery, many marketers still struggle to define how mobile devices fit into the customer experience.
Morgan Stanley Research estimates that 91 percent of consumers keep their device within arm’s reach 100 percent of the time.¹ Understanding the mobile phenomenon is imperative in order to maintain and improve brand relevance and customer engagement.
To completely capitalise on this new opportunity, companies must revolutionise how they use the mobile channel in their customer interactions.
This expert report looks at how you can meet the demands of the mobile consumer with 5 key strategies. Download your free copy here.
¹ China Mobile 50k Survey, Morgan Stanley Research, 2011.Sponsored by:
03 July 2014
Today’s empowered customers look for personalised and engaging brand experiences every time, through every channel. When brands don’t deliver this, customers take notice: $83 billion is lost every year in the US due to poor customer experience.*
With the right engagement strategy, organisations can drive customer acquisition, retention and efficiency. In a recent survey by NewVoiceMedia, 72% of overall UK respondents said that a good experience had a considerable influence on their loyalty.*
So how will you deliver an exceptional experience across all points of interaction to customers, stakeholders and employees?
In this live webcast, Brand Republic and IBM reveal 5 steps to deliver personalised, relevant and seamless experiences:
- Step 1: Map your current customer journey: identify behaviours and learn how, when and where to connect with your customers
- Step 2: Personalisation and integration: ensure consistency and user engagement across multiple touchpoints
- Step 3: Content and communication: develop flawless brand experiences through social and mobile to create meaningful customer interactions
- Step 4: From offline to online, C-Suite to shop floor: pinpoint areas of struggle and resolve them
- Step 5: Learn how to use technology to optimise the customer journey for the future
IBM Digital Experiences white paper 2014
Speakers:Jon Machtynger, CTO, IBM Collaborations Solutions, UK and Ireland
Paul Fabretti, Digital and Social Media Lead, Telefonica
Sarah Grzybowski, Marketing Manager - Omni-Channel Marketing, IBMModerated by Georgia Cockerell, Head of Content, Brand Republic InsightSponsored by:
07 May 2014
In the past retailers have steered away from selling their products on Amazon for fear of losing control of their brand look and feel and also their customer communications.
But today Amazon has astronomical influence in online shopping and has made significant changes to the way it works with large retailers. Many savvy marketers now recognise the huge opportunities Amazon can offer to help retailers boost profits and drive customer acquisition.
In this expert report we provide answers to your common fears and questions and reveal how Amazon can truly help your brand; including:
- How to win back showrooming shoppers
- How to ride the waves of Amazon's popularity on mobile
- How to maintain the keys to your brand
Don’t let this opportunity slide! Download your free copy here.6 pagesSponsored by:
30 April 2014
Smartphones have come a long way since the iPhone launched a mere seven years ago. While Apple’s device was not the first to market, its design, intuitive functionality and cachet shook up the mobile marketplace and ushered in a new era of connected devices.
Today, according to the Internet Advertising Bureau, 75% of the UK population will own a smartphone in 2014 and 50% will own a tablet.
This huge growth in consumer mobile adoption is mirrored by marketers’ enthusiasm for the channel. Mobile offers opportunities to reach billions of users at all times and this figure is only growing.
Brand Republic has joined forces with Netbiscuits for a three part campaign, comprising survey, webcast and expert report. This expert report is the culmination of the campaign; featuring the survey results, expert comment from the webcast presented by Nokia and Netbiscuits and wider industry insight.
Download your free copy to read about:
7 pagesSponsored by:
- Emerging patterns: how consumers search, consume content, engage and purchase on today’s mobile devices
- Analytics: how the right tools can help you segment data to achieve speed, increase reach and maximise engagement
- Insights: from content, user experience and page designs, apply insights to create personalised user experiences
UK Key Digital Trends 2014: How Are Mobile Usage, Big Data & Ad Buying Options Influencing The Digital Ecosystem?
22 April 2014
In 2014, mobile devices are continuing to reshape the behaviour of UK consumers and marketers alike. Advertisers must weigh the advantages of real-time ad buying and content marketing and come to grips with the issues and challenges surrounding big data.
eMarketer reports provide marketers with benchmark data and insights to inform their strategy and decisions. The report will answer the following key questions:
23 pagesSponsored by:
- How is the proliferation of media devices and platforms changing UK consumer behaviour?
- How are mobile phones and tablets changing shopping and buying habits in the UK?
- How is the notion of big data affecting UK marketers and consumers?
- How are developments in real-time ad buying and native advertising changing the game for marketers and consumers?
19 March 2014
Research shows that by the end of 2016, 82% of all mobile phones in the US will be smartphones. Many marketers are now investing and optimising their existing digital offerings for mobile but few are funding the more sophisticated services available across the mobile platform. But new and evolving technologies can offer marketers reduced cost and complexity.
This report will assist marketers in benchmarking their mobile technology offering against the wider industry. Download this free Forrester report to find out about:
20 pagesSponsored by:
- The challenges associated with mobile fragmentation
- How marketers can effectively take on a mobile-first future with limited resources
- The advantages and opportunities available through outsourcing your mobile services development
13 March 2014
Did you know that consumers who research on their mobile while shopping spend 61% more than those who don’t?¹ Mobile now plays a fundamental role in influencing brand engagement behaviour and purchasing decisions.
But consumer expectations are soaring and brands need to adapt their mobile strategy to keep up. The two key mobile challenges for marketers in 2014 are how to understand their customers more deeply, and how to engage them with tailored, timely and personalised experiences.
To debate this topic, Brand Republic are joining forces with Netbiscuits for a three part campaign, comprising survey, webcast and expert report.
Tune into our live webcast where we will reveal the survey results and offer fresh thinking on:
- Emerging patterns: how consumers search, consume content, engage and purchase on today’s mobile devices
- Analytics: how to achieve speed, increase reach and maximise engagement
- Insights: from design considerations to content ideas, apply insights to create personalised experiences on a variety of mobile devices
¹ Deloitte Digital 2013 Report
Speakers:Anthony Payne, Director, Global Product Marketing, Netbiscuits
Selena Harrington, Head of Digital Marketing, Nokia UKModerated by Georgia Cockerell, Head of Content, Brand Republic InsightSponsored by:
23 January 2014
Over half the UK population now have a Smartphone, and mobile traffic is increasing by over 30% per year¹. But as mobile adoption increases, so do customer expectations. The two key challenges facing mobile marketers in 2014 are; how to profile mobile customers more deeply, and how to connect with users on a more personalized level.
Advances in technology mean that mobile campaigns can now be incredibly targeted, while also supplying a wealth of data points that provide further insights into who is engaging with your brand.
But are you even scratching the surface of data available?
We’re conducting this survey to better understand where you are in your mobile journey, and how you are using mobile analytics to inform future mobile engagement strategies.
Please take a few minutes to answer our questions and as a thank you we will:
• Enter you into a prize draw to win a Kindle Fire*
• Send you the survey summary results and a copy of the expert report informed by the results
*In taking part in this survey you agree to our terms and conditions, to view these click here. Entries close 11.59pm 31st March 2014.
¹Marketing magazine's survey of 500 marketers, November 2013.Sponsored by:
03 February 2014
Integrate mobile and social media with your traditional marketing.
Although marketers understand the tremendous potential of social and mobile and are making major investments in these channels, unfortunately, too often these efforts are made in silos, unconnected to other traditional customer marketing activities and channels. Integration is vital in order to achieve the high levels of personalisation needed today to engage customers.
But for many marketers, integrating mobile and social marketing with traditional targeted marketing efforts has proven difficult and elusive. IBM’s 2013 Global Survey of Marketers found that less than one-third of marketers have integrated social media and mobile marketing with other campaigns
The good news is that with the right strategy, innovation and technology, marketers can effectively coordinate their social and mobile marketing with other channels to deliver a consistent and optimal customer experience, drive conversions, and ultimately increase revenue.
So, where should you start?
This expert report offers ten tips to help you learn how to move your social and mobile marketing out of silos and integrate them with traditional channels focused on one-to-one customer marketing. Download your free copy here.12 pagesSponsored by:
03 February 2014
Personalisation is on the rise as companies strive to meet customer expectations for a more bespoke and relevant experience. When used effectively, the rewards of personalisation can be enormous—increasing sales, enhancing online conversion rates, boosting average order value, driving cross sell and up sell initiatives as well as strengthening customer loyalty and retention.
Now enters the newer idea of real-time personalization—this is not just making advance decisions about what message a customer will see the next time you interact with them, but being prepared to make a decision during a live interaction about what personalized message to present.
So do you understand the full scope of real-time personalisation? And how can you cash in?
In this expert report we answer the fundamental questions that define real-time personalisation and design a framework to help you build an effective and comprehensive real-time marketing personalisation strategy.
Download your free copy here.8 pagesSponsored by:
11 September 2013
It is no longer viable for the marketing team to be solely responsible for embedding digital and delivering the best results across all areas of the business. Digital must be embraced by all and ingrained in the business strategy. So how can you leverage it better and what do you stand to lose if you don’t?
In this live webcast, we look at how you can harness digital to enhance customer service, create and capture new knowledge, simplify operations, deliver new business models, break down global barriers and ultimately drive success.
- Engaging your customers - does good online customer service exist?
- Crowd sourcing- how can you make your customers work for you? Find out how you can capture and use the knowledge gained to see both an emotional and a financial gain.
- The digital workforce- how can digital technology better enable your organisation?
- The next big thing- what will the future of the internet and big data mean for you?
- Quick internal wins – why aligning people, processes and technology will enable you to deliver the customer experience you intend.
Speakers:Mark Sherwin, Commercial Director, Precedent
Stewart Atkins, Head of Digital, British Medical AssociationModerated by Georgia Cockerell, Head of Content, Brand Republic Insight60 minutesSponsored by:
11 June 2013
The UK has one of the most advanced e-commerce markets in the world and UK retailers have been reaping the benefits of growth at home in recent years. Now, online retailers are widening their horizons and international expansion is high on their agendas.
This report looks at the development of e-commerce around the world, identifying evolving global trends and focusing on the key challenges and opportunities for marketers to expand into this space.
Download it for free here.
16 pagesSponsored by:
- International trends and developments – how e-commerce is developing in emerging markets
- Mobile developments – analysis on the opportunities for ‘m-commerce’ around the world
- Social Media – consumer research on social and search engine trends around the world and what this means for marketers
- E-Commerce policy – a snapshot on European policy changes and how they impact marketers
20 May 2013
Mobile marketing is coming of age, and the pace of change is now exponential. In 2012 alone, 1.75 billion mobiles were sold globally and mobile devices look set to become our most important communications platform, eclipsing the TV set and the desktop computer at work.
Analyst ﬁrm eMarketer projects a near-ﬁve fold rise in mobile ad spending from 2011 to 2017. It forecasts that US advertisers will devote $27.13bn (£18bn) to mobile representing, which is around 45% of all digital ad spend and 13.8% of total media spend.
For brands, navigating this changing landscape requires a comprehensive understanding of the key trends, changing habits and new opportunities that the digital ecosystem will bring in the year ahead.
This paper will do just that, exploring how media and advertising are being transformed by mobile and what this means for brands. Download your free copy here.4 pagesSponsored by:
14 May 2013
The pressure is on for marketers and mobile operators to embrace a strategy that fulfils consumers’ rising requirements for content and communications. The ‘old school’ sledgehammer approach of forcing communications on consumers is broken. The ‘new school’ is all about earning people’s interest through enabling conversations, encouraging engagement and building trust with ongoing interaction.
Mobile marketing is perfect for changing the communication paradigm from interruption to conversation. Download this expert report for mobile mega-trends and recent research with consumers and mobile operators. Discover how to ensure personal, relevant and completely transparent mobile communications whilst still providing value for consumers.27 pagesSponsored by:
09 May 2013
As a nation, the UK is media and technology obsessed with over half of the population using two devices to connect and 30% using three or more devices to get online – four times higher than the European average*. So as the appetite for tablet devices increases, what are the emerging challenges and opportunities being presented to advertisers?
In Brand Republic’s next webcast we present a recent study by Yahoo! exploring the impact that tablets are having on consumer media experiences. This study explores how consumers love the ability to touch, hear and see everything tablets have to offer and how marketers can tap into this to engage and connect with these consumers.
Tune in live for the latest consumer research, creative insights and real business case studies:
- Maximise the way this sleek, dynamic device interplays with other media to connect and interact with your audience
- From the browsing renaissance to video and shopping (t-commerce), revolutionise your marketing to offer a rich and rewarding consumer experience through tablet
*IAB Europe Mediascope 2012 x28 EU countries
Download the summary findings here.
Speakers:Jide Sobo, Head of Mobile, MEC UK
Laura Chaibi, Director of Research, Yahoo!
David Griffith, Head of Online Product Development, Haymarket Media GroupModerated by Alex Whitson, Director, Brand Republic Insight60 minutesSponsored by:
23 April 2013
Brand storytelling, when done right, allows marketers to lead customers on a journey, captivating them and inspiring them to convert. A recent move by Coca-Cola has seen their corporate website transform into a “dynamic, digital magazine” aiming to tell their brand story in a creative, refreshing way. Macmillan Cancer Support's current 'Not alone' campaign tells a powerful story and drives donations as it brings Macmillan front of mind for cancer patients and their friends and families.
So as more and more organisations jump on the content marketing bandwagon, this Brand Republic webcast reveals what it takes to build a flexible strategy with a unified brand message that truly resonates with your audience.
Tune in live as we reveal the results of our survey on content marketing and hear:
- How to create rich content and engaging, interactive user experiences across video, mobile and social media
- How to successfully translate this customer engagement to your bottom line
- Who is best placed to create the content within your team. Is creating imaginative content instinctive or can it be taught?
- How to coordinate and manage your content marketing strategy to create a unified voice and message across multiple channels
Speakers:Alastair Mackie, Head of Digital Development, Advertising, Financial Times
Louise Bolt, Digital Marketing Officer, Macmillan Cancer Support
Steve Smith, Managing Director, Ear to the GroundModerated by Georgia Cockerell, Head of Content, Brand Republic Insight60 minutesSponsored by:
05 March 2013
With UK consumers spending an average of £1,083 a year online, internet shopping is now more popular in the UK than in any other country in the world. With this value set to double in the next five years, how do you utilise this exploding trend in order to increase your sales and reach new customers?
This eBook describes Google Shopping, how it affects UK retailers and what to consider when planning your new comparison shopping strategies with Google. Download it now and find out how to bring your sales catalogue to life and connect with new shoppers on desktop, mobile and tablet devices.9 pagesSponsored by:
05 February 2013
The online retail industry is developing at a rapid pace; evolving in line with new technology, with the multi-platform nature of the modern shopper’s purchase journey and the ever increasing expectations of consumers. Digital engagement is no longer just happening at home or at work but on the go as well and the advent of 4G services will greatly enhance the mobile internet experience. Retailers are looking to innovative ways to cater for the connected consumer’s requirements. Amongst the mix of technology and systems, channels and platforms, domestic and international markets, the need to focus on what the customer wants must form the core of all investment decisions.
This expert report reveals the latest research with retailers to provide insights into the current state of the market, looking at the important trends and innovations that make up 2013’s online experience. From social media and mobile to emerging platforms and emerging countries download this comprehensive guide and discover what flexible, savvy retailers must do to stay ahead of the curve.32 pagesSponsored by:
16 July 2013
Which digital marketing trends will take off in 2013? To get the big picture, Brand Republic asked 200 marketers about which channels performed best for them last year.
This hard-hitting report reveals the most insightful findings from the survey and features success stories from brands like IKEA and McDonald's.
Download this report, which is brought to you by Citrix GoToWebinar, to discover the 3 Cs of modern digital marketing:
- Channels: From email through to mobile, social and webinars, what is working and why?
- Content: What innovation and messaging is driving the most engagement?
- Cash: How can the latest channels and ideas ultimately help your bottom line in 2013
By clicking on the link to download this file you will receive exclusive industry research, webinars and content specific to your field from Citrix GoToWebinar.6 pagesSponsored by:
30 January 2013
Powering a consistent brand message across a multichannel campaign calls for seamless collaboration. So if you’re working with a large team of people, often stationed in different places, choosing the right messages and channels whilst keeping everything in sync and on deadline can seem like an impossible task.
This Brand Republic webcast offers practical insights to help you synchronise your multichannel campaigns and boost ROI:
- Keep teams connected and collaborating with anytime, anywhere mobile and cloud access
- Integrate your campaigns by choosing the right digital channels for your brand’s message
- Stay ahead of the curve and keep innovating to ensure your message resonates and sparks engagement with your target audience
Speakers:Matt Muniz, Head of Integrated Communications, Andrex
Dolan Hewison, Projects and Personnel Director, Ear to the Ground AgencyModerated by Alex Whitson, Director, Brand Republic InsightSponsored by:
24 January 2013
With the average student spending over 3.7 hours a day online and a combined spending power of more than £13 billion, the student market can be a highly lucrative one. The ongoing rapid development of this group means creating innovative communication strategies and forecasting trends to keep up with spending patterns is increasingly vital.
In this live Brand Republic webcast we provide you with insights into the latest student trends, attitudes and lifestyles to help you focus your campaigns, making them more relevant, exciting and profitable.
• Email marketing: Discover which content resonates best with students and the optimum time to target them
• Social media: Identify how to connect with your target audience, capturing and retaining their interest
• Mobile: Learn how to integrate mobile seamlessly into your student marketing strategy
• Online advertising: Target your ads to win trust and enhance click through rates
Speakers:Keith Parkman, Head of Sales, UCAS MediaModerated by Alex Whitson, Director, Brand Republic InsightSponsored by:
05 December 2012
As the dust settles on a volatile year for digital marketing, with new channels gathering prominence and others falling by the wayside, this live webinar will reveal what we should take from 2012 to drive digital growth in the year ahead. Tune in to this interactive webinar for real answers to the big questions:
- Channels: from email through to mobile, social and webinars what is working and why?
- Content: what innovation and messaging is driving the most engagement?
- Cash: how can the latest channels and ideas ultimately help your bottom line in 2013
Speakers:Christelle Chan, Marketing Director, Hotels.com
Jacqui O'Beirne, Head of Digital Marketing, Dogs Trust
Alastair Mackie, Head of Digital Development, Advertising, Financial TimesModerated by Alex Whitson, Director, Brand Republic InsightSponsored by:
31 October 2012
As the dust settles on a volatile year for digital marketing, with new channels gathering prominence and others falling by the wayside, this survey focuses on what we should take from 2012 to drive digital growth in the year ahead.
Take part in our quick 10 question survey ‘Digital On Trial: Harness 2012’s Key Trends To Seize Opportunities In 2013’ and…
- Receive a copy of the whitepaper informed by the results of this survey featuring tips on where you shoudl focus your efforts and how you can spark digital growth in the year ahead
- Receive the answers to the survey to reveal where your marketing peers stand in comparison
- Receive details on the live webinar on 5th December informed by the results of this survey
01 November 2012
Over the last year, the number of people visiting the British Red Cross website on mobile devices doubled. To meet this growing demand, the British Red Cross needed a mobile-optimised website delivering seamless content to their users on whatever device they chose to use. Tune into this live webcast for actionable insights to apply to your own business on how they got there, what they’re still learning, how they innovate and what they’re planning next. Learn how to:
• develop an optimised, on-brand HTML5 powered site for a seamless mobile user experience
• automatically detect mobile visitors and serve them the best mobile content format for their device
• enable users to search for products, shops or services using GPS functionality on their device
• create mobile-specific content to complement existing content, delivering a rich, easy-to-manage customer journey
Speakers:Margaret O’Donnell, Head of Digital, British Red Cross
David Peel, Web Developer, EduservModerated by Philip Smith, Head of Content Solutions and Studio, Brand Republic GroupSponsored by:
21 November 2012
Staying on top of the latest search, social and mobile innovations will give you that cutting edge over your competitors, increasing your traffic, lowering your costs and bringing in more revenue. In this webcast, Marin Software will present findings from their quarterly benchmark report which analyses the trends amongst their 1800 strong customer base investing over $4bn across search, social, display and mobile advertising each year. Beyond analysing the latest trends, this webcast will leave you with actionable takeaways on:
- How to take advantage of the fast changing social media advertising world to oil the wheels of word of mouth marketing and drive incremental improvements in other channels
- Cash in on mobile by getting your priorities right and finding the most effective mobile advertising opportunities
- Understand where search is headed in 2013 and how you can continue to drive performance improvements
Speakers:Rebecca Momberg, Lead Product Consultant EMEA, Marin Software
Mat Braddy, Chief Marketing Officer, Just EatModerated by Philip Smith, Head of Content Solutions and Studio, Brand Republic GroupSponsored by:
12 September 2012
The rapid growth of online behavioural targeting and powerful mobile devices has provided marketers with monumental opportunities to collect data about their consumers, driving engagement and boosting sales. Yet as privacy concerns continue to take centre stage with media and regulators, protecting your brand and stemming mistrust is crucial.
In this webcast, we will examine how you can effectively leverage online behavioural targeting by implementing self-regulation, consumer transparency and choice controls. Tune in to hear:
• The latest research on how consumers feel about online behavioural targeting to help you build personal, lasting and trusting experiences.
• How you can protect your brand while still reaping the value of new online technologies for behavioural targeting
• How EU legislation affects you and what you need to know to comply with AdChoices self regulation
• The status on the roll-out of the AdChoices program in the UK and EU
Speakers:Danilo Labovic, Managing Director EMEA, TRUSTe
Ionel Naftanaila, Training and Project Manager, Interactive Advertising Bureau (IAB) EuropeModerated by Alex Whitson, Director, Brand Republic Insight60 minutesSponsored by:
01 August 2012
Today's digital landscape is littered with an array of touchpoints and devices; from Twitter to iPads and so on. So how can marketers ensure they deliver a consistent customer experience across a range of digital platforms?
This complimentary Forrester report defines the key steps you need to know to build and deliver a unified customer experience when operating in a digital whirlwind.17 pagesSponsored by:
02 August 2012
From email marketing to social media and mobile, the opportunities for rich, compelling content and interactive consumer experiences are vast.
This live Brand Republic webcast is packed with useful case studies helping you to address the challenges of marketing to savvy connected consumers.
Tune in for five valuable steps to help you drive engagement, interaction and sales:
1. COLLECT the most valuable information at every customer touch point from social media to email marketing
2. ANALYSE what customer insight is of most value to your business
3. DECIDE how to best capitalise on this insight within your campaigns
4. DELIVER the right messages using the right channels to drive maximum engagement and sales
5. MANAGE and measure your campaigns to help extract maximum value out of every single one of your customers…and prove it!
Speakers:Blair Reeves, Product Marketing Manager, IBM
Holly Howell, Campaign Manager, Krispy KremeModerated by Alex Whitson, Director, Brand Republic Insight60 minutesSponsored by: