Mobile

Tablets: Redefining Consumer Experiences

09 May 2013

As a nation, the UK is media and technology obsessed with over half of the population using two devices to connect and 30% using three or more devices to get online – four times higher than the European average*. So as the appetite for tablet devices increases, what are the emerging challenges and opportunities being presented to advertisers?

In Brand Republic’s next webcast we present a recent study by Yahoo! exploring the impact that tablets are having on consumer media experiences. This study explores how consumers love the ability to touch, hear and see everything tablets have to offer and how marketers can tap into this to engage and connect with these consumers.

Tune in live for the latest consumer research, creative insights and real business case studies:

• Maximise the way this sleek, dynamic device interplays with other media to connect and interact with your audience
• From the browsing renaissance to video and shopping (t-commerce), revolutionise your marketing to offer a rich and rewarding consumer experience through tablet

*IAB Europe Mediascope 2012 x28 EU countries

Download the summary findings here.

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Content Marketing in Practice: Captivate and Convert

23 April 2013

Brand storytelling, when done right, allows marketers to lead customers on a journey, captivating them and inspiring them to convert. A recent move by Coca-Cola has seen their corporate website transform into a “dynamic, digital magazine” aiming to tell their brand story in a creative, refreshing way. Macmillan Cancer Support's current 'Not alone' campaign tells a powerful story and drives donations as it brings Macmillan front of mind for cancer patients and their friends and families. 

So as more and more organisations jump on the content marketing bandwagon, this Brand Republic webcast reveals what it takes to build a flexible strategy with a unified brand message that truly resonates with your audience.

Tune in live as we reveal the results of our survey on content marketing and hear:

• How to create rich content and engaging, interactive user experiences across video, mobile and social media
• How to successfully translate this customer engagement to your bottom line
• Who is best placed to create the content within your team. Is creating imaginative content instinctive or can it be taught?
• How to coordinate and manage your content marketing strategy to create a unified voice and message across multiple channels

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Multiple Digital Touch Points: One Voice

30 January 2013

Powering a consistent brand message across a multichannel campaign calls for seamless collaboration. So if you’re working with a large team of people, often stationed in different places, choosing the right messages and channels whilst keeping everything in sync and on deadline can seem like an impossible task.

This Brand Republic webcast offers practical insights to help you synchronise your multichannel campaigns and boost ROI:

-    Keep teams connected and collaborating with anytime, anywhere mobile and cloud access
-    Integrate your campaigns by choosing the right digital channels for your brand’s message
-    Stay ahead of the curve and keep innovating to ensure your message resonates and sparks engagement with your target audience

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Inventive Strategies to Win Over the Student Market

24 January 2013

With the average student spending over 3.7 hours a day online and a combined spending power of more than £13 billion, the student market can be a highly lucrative one. The ongoing rapid development of this group means creating innovative communication strategies and forecasting trends to keep up with spending patterns is increasingly vital.
In this live Brand Republic webcast we provide you with insights into the latest student trends, attitudes and lifestyles to help you focus your campaigns, making them more relevant, exciting and profitable.

•    Email marketing: Discover which content resonates best with students and the optimum time to target them
•    Social media: Identify how to connect with your target audience, capturing and retaining their interest
•    Mobile: Learn how to integrate mobile seamlessly into your student marketing strategy
•    Online advertising: Target your ads to win trust and enhance click through rates

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Digital on Trial: Harness 2012's Key Trends To Seize Opportunities In 2013

05 December 2012

As the dust settles on a volatile year for digital marketing, with new channels gathering prominence and others falling by the wayside, this live webinar will reveal what we should take from 2012 to drive digital growth in the year ahead. Tune in to this interactive webinar for real answers to the big questions:

• Channels: from email through to mobile, social and webinars what is working and why?
• Content: what innovation and messaging is driving the most engagement?
• Cash: how can the latest channels and ideas ultimately help your bottom line in 2013

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Transforming The Mobile User Experience

01 November 2012

Over the last year, the number of people visiting the British Red Cross website on mobile devices doubled. To meet this growing demand, the British Red Cross needed a mobile-optimised website delivering seamless content to their users on whatever device they chose to use. Tune into this live webcast for actionable insights to apply to your own business on how they got there, what they’re still learning, how they innovate and what they’re planning next. Learn how to:

•    develop an optimised, on-brand HTML5 powered site for a seamless mobile user experience
•    automatically detect mobile visitors and serve them the best mobile content format for their device
•    enable users to search for products, shops or services using GPS functionality on their device
•    create mobile-specific content to complement existing content, delivering a rich, easy-to-manage customer journey

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Gain an Edge with 2012's Hottest Search, Social and Mobile Trends

21 November 2012

Staying on top of the latest search, social and mobile innovations will give you that cutting edge over your competitors, increasing your traffic, lowering your costs and bringing in more revenue. In this webcast, Marin Software will present findings from their quarterly benchmark report which analyses the trends amongst their 1800 strong customer base investing over $4bn across search, social, display and mobile advertising each year. Beyond analysing the latest trends, this webcast will leave you with actionable takeaways on:
-          How to take advantage of the fast changing social media advertising world to oil the wheels of word of mouth marketing and drive incremental improvements in other channels
-          Cash in on mobile by getting your priorities right and finding the most effective mobile advertising opportunities
-          Understand where search is headed in 2013 and how you can continue to drive performance improvements

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Online Behavioural Targeting: Using Consumer Perceptions to Protect Your Brand and Boost Engagement

12 September 2012

The rapid growth of online behavioural targeting and powerful mobile devices has provided marketers with monumental opportunities to collect data about their consumers, driving engagement and boosting sales. Yet as privacy concerns continue to take centre stage with media and regulators, protecting your brand and stemming mistrust is crucial.

In this webcast, we will examine how you can effectively leverage online behavioural targeting by implementing self-regulation, consumer transparency and choice controls. Tune in to hear:

• The latest research on how consumers feel about online behavioural targeting to help you build personal, lasting and trusting experiences.

• How you can protect your brand while still reaping the value of new online technologies for behavioural targeting

• How EU legislation affects you and what you need to know to comply with AdChoices self regulation

• The status on the roll-out of the AdChoices program in the UK and EU

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IBM and Krispy Kreme reveal 5 steps to power personal and lucrative customer connections

02 August 2012

From email marketing to social media and mobile, the opportunities for rich, compelling content and interactive consumer experiences are vast.

This live Brand Republic webcast is packed with useful case studies helping you to address the challenges of marketing to savvy connected consumers.

Tune in for five valuable steps to help you drive engagement, interaction and sales:

1.    COLLECT the most valuable information at every customer touch point from social media to email marketing
2.    ANALYSE what customer insight is of most value to your business
3.    DECIDE how to best capitalise on this insight within your campaigns
4.    DELIVER the right messages using the right channels to drive maximum engagement and sales
5.    MANAGE and measure your campaigns to help extract maximum value out of every single one of your customers…and prove it!

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