Market Research
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Mobile 2013: Top 5 Need-to-Knows to Fully Cash In
20 May 2013
Mobile marketing is coming of age, and the pace of change is now exponential. In 2012 alone, 1.75 billion mobiles were sold globally and mobile devices look set to become our most important communications platform, eclipsing the TV set and the desktop computer at work.
Analyst firm eMarketer projects a near-five fold rise in mobile ad spending from 2011 to 2017. It forecasts that US advertisers will devote $27.13bn (£18bn) to mobile representing, which is around 45% of all digital ad spend and 13.8% of total media spend.
For brands, navigating this changing landscape requires a comprehensive understanding of the key trends, changing habits and new opportunities that the digital ecosystem will bring in the year ahead.
This paper will do just that, exploring how media and advertising are being transformed by mobile and what this means for brands. Download your free copy here.
4 pages
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Facebook: Unlock Your Full Business Value
17 May 2013
Facebook Studio is a showcase for some of the most creative and successful campaigns to be found on the world’s largest social media platform. Each month, ‘Connected Campaign’ highlights one of these stories, demonstrating how some of the world’s biggest brands including Lloyds TSB, Pimms and British Airways, have leveraged Facebook’s advertising products to achieve (or exceed) their campaign goals.
- How do they fully leverage their Facebook business pages and ad products?
- How do they launch the right content to drive engagement and sales?
- How do they demonstrate the bottom line value of implementing Facebook advertising?
We’re keen to hear about the role Facebook plays in your marketing mix so please take a few minutes to fill out this short 9 question survey and receive the results to the survey to see where your peers stand in comparison.
9 questions
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Creativity In PR: Who Has The Next Big Idea?
18 April 2013
The PR industry’s lack of success at the Cannes Lions festival 2012 was blamed by the judges on a lack of ‘big ideas’. So what can the PR industry do to become more creative and what are the constituent parts of creativity that really work? There is so much noise in the industry today that creative PR is at an all time premium with PR agencies, in-house PRs, ad agencies and marketing directors all vying for creative budgets and the next big idea.
PRWeek’s latest survey explores the new dynamics of the UK’s competitive melting pot for creativity to discuss how the PR industry is changing to become a driving force for creativity.
Fill out our quick 10 question survey here and…
1) Be in with a chance to win a Bang & Olufsen speaker dock for an iPad (BeoPlay A3 Dock and Sound System worth £330)
2) Receive a copy of the expert report informed by the results of this survey
3) Receive the answers to the survey to reveal where your marketing peers stand in comparison
10 questions
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A Comeback for Direct Mail?
05 April 2013
When pitted against digital marketing, mail comes across as pretty old fashioned but this is not the view of every marketer. For example, Porsche ran a recent campaign where photographs of the car sitting in driveways of the rich and famous were mailed to the target audience. The combination of localism, personalisation and digital printing had a powerful effect.
Similarly, in the financial services industry, direct mail remains at the heart of the media strategy for its relevance and good response rates. People enjoy receiving something tangible and mail, when integrated with other channels, can really drive business performance.
But where do you stand? Is mail still a valuable strand in your marketing mix?
Please take a few minutes to fill in our quick 8 question survey and…
- Be in with a chance to win a Samsung Galaxy Tab 2 10 inch Tablet worth £250
- Receive the results to the survey to see where your peers stand in comparison
8 questions
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Tablets: Redefining Consumer Experiences
09 May 2013
As a nation, the UK is media and technology obsessed with over half of the population using two devices to connect and 30% using three or more devices to get online – four times higher than the European average*. So as the appetite for tablet devices increases, what are the emerging challenges and opportunities being presented to advertisers?
In Brand Republic’s next webcast we present a recent study by Yahoo! exploring the impact that tablets are having on consumer media experiences. This study explores how consumers love the ability to touch, hear and see everything tablets have to offer and how marketers can tap into this to engage and connect with these consumers.
Tune in live for the latest consumer research, creative insights and real business case studies:
- Maximise the way this sleek, dynamic device interplays with other media to connect and interact with your audience
- From the browsing renaissance to video and shopping (t-commerce), revolutionise your marketing to offer a rich and rewarding consumer experience through tablet
*IAB Europe Mediascope 2012 x28 EU countries
Download the summary findings here.
Speakers:
Jide Sobo, Head of Mobile, MEC UK
Laura Chaibi, Director of Research, Yahoo!
David Griffith, Head of Online Product Development, Haymarket Media GroupModerated by Alex Whitson, Director, Brand Republic Insight
60 minutes
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Marketing industry events: What are your thoughts?
25 March 2013
There is a lot of change going on in the marketing space - new platforms, new behavioural patterns, new options. This is all very exciting but how can marketers keep up?
One way is by attending relevant online and live events, as long as they really deliver. Please take 2 minutes to complete our short 6 question survey to let us know what type of events you would most benefit from currently. As a thank you we will enter you into a prize draw to win £400 worth of Amazon vouchers.
6 questions
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Online Retailers: Stepping up to the Challenge of Digital in 2013
05 February 2013
The online retail industry is developing at a rapid pace; evolving in line with new technology, with the multi-platform nature of the modern shopper’s purchase journey and the ever increasing expectations of consumers. Digital engagement is no longer just happening at home or at work but on the go as well and the advent of 4G services will greatly enhance the mobile internet experience. Retailers are looking to innovative ways to cater for the connected consumer’s requirements. Amongst the mix of technology and systems, channels and platforms, domestic and international markets, the need to focus on what the customer wants must form the core of all investment decisions.
This expert report reveals the latest research with retailers to provide insights into the current state of the market, looking at the important trends and innovations that make up 2013’s online experience. From social media and mobile to emerging platforms and emerging countries download this comprehensive guide and discover what flexible, savvy retailers must do to stay ahead of the curve.
32 pages
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Social Media ROI: Turning Conversations Into Conversions In 2013
11 December 2012
There has been so much content and so many events produced over the last year, which purport to reveal the real value of social media but most end up, at best, drawing a rather clumsy, imprecise line from awareness to sales.
Brand Republic’s three part programme, produced in partnership with Bazaarvoice, comprises a survey, report and webcast and will offer marketers actionable insights into how to transform social media from merely an awareness builder into an actual sales-driver.
Drawing from a range of case studies, featuring the likes of Argos and Dell, this programme will cut through all the half-hearted content out there to reveal how marketers today are powering demonstrable sales as well as improving product development using social channels.
Speakers:
Richard Anderson, Vice President, Client Services, Bazaarvoice
Max Sydenham, Digital Content Manager, Buyagift.comModerated by Alex Whitson, Director, Brand Republic Insight
60 minutes
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Online Tracking Update: How Will Consumer Privacy Change Marketing In 2013?
27 November 2012
European consumers are increasingly aware of cookies and other online tracking activities and are becoming increasingly concerned about their potential affect on privacy. European law now regulates this space via the ePrivacy Directive (i.e. "Cookie Directive"), which sets standards for the level of notice and control that websites must provide consumers with when using cookies or other forms of tracking technology.
So how has this law affected the online ecosystem and what does it mean for marketers?
Are self-regulatory initiatives led by industry associations like the DAA and EDAA addressing public concern on this issue?
Will most consumers opt-out from tracking activities when offered the choice or can notice and control mechanisms actually help websites better engage their visitors?
In this live webcast TRUSTe and Osborne Clarke will unveil their recent research examining consumers' perceptions in the UK and other key EU markets around online tracking and privacy.
Tune in live where we’ll reveal the surprising findings to help you as marketers learn how effective privacy can help you engage visitors and drive conversions whilst still ensuring compliance.Speakers:
Danilo Labovic, Managing Director EMEA, TRUSTe
James Mullock, Partner, Head of Technology Law (Bristol), Osborne ClarkeModerated by Alex Whitson, Director, Brand Republic Insight
60 minutes
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