Market Research

  • What is the Real Value of Online Reviews?

    08 April 2014

    Reviews help to build trust and credibility. An increasing number of businesses are collecting customer reviews and promoting them to boost their brand and give consumers a real insight into their services. Based on a survey of 2,000 consumers commissioned by Trustpilot, 90% of consumers have been influenced to purchase through a positive online review and 63% of consumers are more likely to purchase from a site that features customer feedback.

    We are keen to learn about how you currently solicit and use customer feedback to acquire new customers, interact with them during their buying journey, harness their feedback to improve your business, and leverage advocates within your social media marketing initiatives.

    Please take a few minutes to fill out our quick Brand Republic survey, and as a thank you…

    • You'll be entered into a prize draw to win a free Xbox 360*
    • You'll also be entered into a prize draw to win a free 60-Day Trustpilot Enterprise Trial
    • You'll receive the survey results; benchmark yourself against your peers
    • You'll receive details of the live webcast and a copy of the Brand Republic expert report, informed by the results of this survey

    *Terms and conditions apply. In taking part in this survey you agree to our terms and conditions, to view these click here. Entries close 11:59pm 30th June.

    Survey
    Sponsored by: Trustpilot
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  • How Marketing Is Taking Charge: Leading The Customer Experience

    03 February 2014

    In the United States alone, roughly $83 billion is lost each year as a result of poor customer experiences. That’s more than the revenue for the entire U.S. e-commerce retail sector. On a global scale, many businesses have yet to unlock the potential of information, technology and customer engagement to stem these losses. 

    A number of leading companies, however, are using marketing technology and information resources to take charge of the customer experience from end to end, “owning” it to improve business outcomes and achieve better financial performance. The IBM State of Marketing 2013 survey examined what these Leaders are doing to differentiate themselves in a perpetually shifting omnichannel world.

    Download this paper for fresh insights on what leading marketers are doing differently and what you need to do to match them.

    12 pages
    Whitepaper
    Sponsored by: IBM
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  • Customer Experience Is Changing: Are You Leading Or Falling behind?

    20 November 2013

    Many organisations are using new technology and effective engagement systems to advance their customer management and deliver differentiating experiences.

    They’re seeking to integrate customer insight and multichannel engagement – social and mobile as well as the more traditional channels – to coordinate activities and improve the overall customer experience. 

    Marketing technology is an essential component of these efforts.  However, it’s not the technology adoption alone that matters but how well it’s integrated across channels and the business. 

    At Brand Republic, we’re surveying marketers to discover what stage you are at in your customer experience journey. We want to know your current challenges and successes and we will use the results to inform an expert report that will offer insights on how to improve your customer experience.

    Please take a few minutes to fill in the 11 question survey and as a thank you we will:

    • Enter you into a prize draw to win an HP Slate*
    • Send you a copy of the survey results and the expert report written up using the data we collect

    *In taking part in this survey you agree to our terms and conditions, to view these click here. Entries close 11.59pm 28th February 2014.

    11 questions
    Sponsored by: HP Autonomy
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  • Do You Know What Your Marketing Is Doing?

    13 November 2013

    Do you worry about whether your marketing campaigns are working? Do you have the right tools to measure, monitor and adapt your campaigns? 

    With rising pressure to prove the worth of your investment at board level, marketers need to improve both impact and revenue. Imagine an integrated solution that keeps track of your analytics, social media optimization, targeting, web experience management and cross-channel campaign management. How important would this be to you?

    We’re interested to hear your thoughts and understand your needs on measurement. Please take a few minutes to fill out this short survey and we’ll:

    • Enter you into a prize draw to win a GoPro Hero 3 camera!
    • Send you the results of the survey

    *In taking part in this survey you agree to our terms and conditions, to view these click here. Entries close 11.59pm 28th February 2014.

    11 questions
    Survey
    Sponsored by: Adobe
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  • The Marketing Battle: Magic vs. Logic

    22 November 2013

    Creative magic and analytics; what is the winning formula for marketing success?

    In last year’s Marketing Power 100, Unilever’s Marc Mathieu urged marketers to create magic for consumers with the mission statement of “More magic, less logic”, encouraging them to take creative risks. But how does this sit with marketing decisions based on insight from data analytics?

    Marketers are finding it increasingly difficult to find the perfect balance between cutting edge creative campaigns that engage consumers and effective, analytical advertising that drives ROI.

    In partnership with Ohal, a global marketing effectiveness consultancy, Brand Republic is exploring how marketing directors and key decision makers arrive at their decisions.

    Take part in our quick 10 question survey and we will:

    • Enter you into a prize draw to win £200 John Lewis vouchers*
    • Send you the survey summary results and a copy of the expert report informed by the results

    *In taking part in this survey you agree to our terms and conditions, to view these click here. Entries close 11.59pm 28th February 2014.

    Survey
    Sponsored by: Ohal
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  • Digital Transformation: How To Become A Customer-Activated Organisation

    05 November 2013

    Insights from a recent IBM study, with over 4,000 interviews from C-Suite executives worldwide, confirm that organisations are transforming irrevocably to place the customer at the heart of their business strategy and their future. No longer should customers be confined to traditional activities such as input on product or services. They have a crucial strategic role to play.

    But accepting customers as stakeholders in determining an organisation’s future has huge cultural and organisational implications. These businesses cannot just be customer-centric. They have to be customer-activated.

    So what does this mean and what are the opportunities and associated challenges?

    In this 10 question survey we consider three key stages to becoming customer-activated: 

    • Open up to customer influence
    • Pioneer digital – physical innovation
    • Craft engaging customer experiences 

    At each stage we ask you for your insights and would be very grateful for your feedback. We will, of course share our findings with you and as a thank you we’ll enter you into a prize draw to win a Samsung Galaxy Tab 2 7inch tablet.*

    *In taking part in this survey you agree to our terms and conditions, to view these click here. Entries close 11.59pm 27th February 2014.

    Survey
    Sponsored by: IBM
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  • Can Marketers Own The Entire Customer Experience?

    22 August 2013

    Digital consumers today expect recognition when they first interact with a brand and then expect that brand to pay attention throughout their entire journey of interaction. So with this in mind, are you doing enough to connect with your customers?

    With digital channels, a constant and consistent dialogue with consumers is not only possible but fundamental to customer retention and expansion.

    To establish the best customer experience, it’s crucial to recognise the customer and any conversations they have previously had with the brand. Even if a consumer has not yet purchased a product, they have the potential to be a valuable brand advocate.  Post-purchase, the consumer needs to be recognised for making the purchase, treated differently and rewarded.

    We’re interested to hear your thoughts on this. Please take a few minutes to fill out our 11 question survey and…

    • Be entered into a prize draw to win £250 Amazon vouchers*
    • Receive a free copy of the expert report based on the results of this survey

    *In taking part in this survey you agree to our terms and conditions, to view these click here. Entries close 11.59pm 29th November 2013.

    Survey
    Sponsored by: Sitecore
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  • Reinventing Customer Experience: How Close Are You?

    11 June 2013

    Customer experience is the new currency in business and is the cost-effective solution to increase the value you gain from each individual customer. But is yours a truly customer-centric business?

    We are interested in finding out how your organisation captures and manages customer feedback and how you apply it internally to sharpen your customer focus and generate real top line growth.

    Please take a few minutes to fill out our quick Brand Republic survey and…

    • Be in with a chance to win an iPad mini*
    • Receive a copy of the expert report informed by the results of this survey
    • Receive the results to the survey to see where your peers stand in comparison

    *Terms and conditions apply. In taking part in this survey you agree to our terms and conditions, to view these click here.

    Survey
    Sponsored by: Snap Surveys
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  • International E-Commerce: Grasping The Emerging Opportunities

    11 June 2013

    The UK has one of the most advanced e-commerce markets in the world and UK retailers have been reaping the benefits of growth at home in recent years. Now, online retailers are widening their horizons and international expansion is high on their agendas. 

    This report looks at the development of e-commerce around the world, identifying evolving global trends and focusing on the key challenges and opportunities for marketers to expand into this space.

    Download it for free here.

    • International trends and developments – how e-commerce is developing in emerging markets
    • Mobile developments – analysis on the opportunities for ‘m-commerce’ around the world
    • Social Media – consumer research on social and search engine trends around the world and what this means for marketers
    • E-Commerce policy – a snapshot on European policy changes and how they impact marketers

    16 pages
    Whitepaper
    Sponsored by: ChannelAdvisor
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  • Mobile 2013: Top 5 Need-to-Knows to Fully Cash In

    20 May 2013

    Mobile marketing is coming of age, and the pace of change is now exponential. In 2012 alone, 1.75 billion mobiles were sold globally and mobile devices look set to become our most important communications platform, eclipsing the TV set and the desktop computer at work. 

    Analyst firm eMarketer projects a near-five fold rise in mobile ad spending from 2011 to 2017. It forecasts that US advertisers will devote $27.13bn (£18bn) to mobile representing, which is around 45% of all digital ad spend and 13.8% of total media spend.

    For brands, navigating this changing landscape requires a comprehensive understanding of the key trends, changing habits and new opportunities that the digital ecosystem will bring in the year ahead.

    This paper will do just that, exploring how media and advertising are being transformed by mobile and what this means for brands. Download your free copy here.

    4 pages
    Whitepaper
    Sponsored by: GoToWebinar
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  • Facebook: Unlock Your Full Business Value

    17 May 2013

    Facebook Studio is a showcase for some of the most creative and successful campaigns to be found on the world’s largest social media platform. Each month, ‘Connected Campaign’ highlights one of these stories, demonstrating how some of the world’s biggest brands including Lloyds TSB, Pimms and British Airways, have leveraged Facebook’s advertising products to achieve (or exceed) their campaign goals. 

    • How do they fully leverage their Facebook business pages and ad products? 
    • How do they launch the right content to drive engagement and sales? 
    • How do they demonstrate the bottom line value of implementing Facebook advertising?

    We’re keen to hear about the role Facebook plays in your marketing mix so please take a few minutes to fill out this short 9 question survey and...

    • Be in with the chance to win a 16GB iPad mini
    • Receive the results to the survey to see where your peers stand in comparison

    In taking part in this survey you agree to our terms and conditions, to view these click here.

    9 questions
    Survey
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  • A Comeback for Direct Mail?

    05 April 2013

    When pitted against digital marketing, mail comes across as pretty old fashioned but this is not the view of every marketer. For example, Porsche ran a recent campaign where photographs of the car sitting in driveways of the rich and famous were mailed to the target audience. The combination of localism, personalisation and digital printing had a powerful effect.

    Similarly, in the financial services industry, direct mail remains at the heart of the media strategy for its relevance and good response rates. People enjoy receiving something tangible and mail, when integrated with other channels, can really drive business performance.

    But where do you stand? Is mail still a valuable strand in your marketing mix?

    Please take a few minutes to fill in our quick 8 question survey and…

    • Be in with a chance to win a Samsung Galaxy Tab 2 10 inch Tablet worth £250*
    • Receive the results to the survey to see where your peers stand in comparison

    *Terms and conditions apply. To enter fill in your contact details in the survey. Entries close: 11.59pm on 14th June 2013.Prize is: A Samsung Galaxy Tab 2 10 inch Tablet worth £250. Open to UK residents aged 18 or over. No cash alternative. Prizes are non-transferable. Only one entry per person. The Promoter: Haymarket Media Group, Teddington, Middlesex, TW11 9BE

    8 questions
    Survey
    Sponsored by: MarketReach
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  • Tablets: Redefining Consumer Experiences

    09 May 2013

    As a nation, the UK is media and technology obsessed with over half of the population using two devices to connect and 30% using three or more devices to get online – four times higher than the European average*. So as the appetite for tablet devices increases, what are the emerging challenges and opportunities being presented to advertisers?

    In Brand Republic’s next webcast we present a recent study by Yahoo! exploring the impact that tablets are having on consumer media experiences. This study explores how consumers love the ability to touch, hear and see everything tablets have to offer and how marketers can tap into this to engage and connect with these consumers.

    Tune in live for the latest consumer research, creative insights and real business case studies:

    • Maximise the way this sleek, dynamic device interplays with other media to connect and interact with your audience
    • From the browsing renaissance to video and shopping (t-commerce), revolutionise your marketing to offer a rich and rewarding consumer experience through tablet

    *IAB Europe Mediascope 2012 x28 EU countries

    Download the summary findings here.

    Speakers:
    Jide Sobo, Head of Mobile, MEC UK
    Laura Chaibi, Director of Research, Yahoo!
    David Griffith, Head of Online Product Development, Haymarket Media Group
    Moderated by Alex Whitson, Director, Brand Republic Insight
    60 minutes
    Webcast
    Sponsored by: Yahoo!
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  • Marketing industry events: What are your thoughts?

    25 March 2013

    There is a lot of change going on in the marketing space - new platforms, new behavioural patterns, new options. This is all very exciting but how can marketers keep up?

    One way is by attending relevant online and live events, as long as they really deliver. Please take 2 minutes to complete our short 6 question survey to let us know what type of events you would most benefit from currently. As a thank you we will enter you into a prize draw to win £400 worth of Amazon vouchers. 

    6 questions
    Survey
    Sponsored by: Brand Republic Insight
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  • Online Retailers: Stepping up to the Challenge of Digital in 2013

    05 February 2013

    The online retail industry is developing at a rapid pace; evolving in line with new technology, with the multi-platform nature of the modern shopper’s purchase journey and the ever increasing expectations of consumers. Digital engagement is no longer just happening at home or at work but on the go as well and the advent of 4G services will greatly enhance the mobile internet experience. Retailers are looking to innovative ways to cater for the connected consumer’s requirements. Amongst the mix of technology and systems, channels and platforms, domestic and international markets, the need to focus on what the customer wants must form the core of all investment decisions.
    This expert report reveals the latest research with retailers to provide insights into the current state of the market, looking at the important trends and innovations that make up 2013’s online experience. From social media and mobile to emerging platforms and emerging countries download this comprehensive guide and discover what flexible, savvy retailers must do to stay ahead of the curve.

    32 pages
    Whitepaper
    Sponsored by: ChannelAdvisor
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  • Social Media ROI: Turning Conversations Into Conversions In 2013

    11 December 2012

    There has been so much content and so many events produced over the last year, which purport to reveal the real value of social media but most end up, at best, drawing a rather clumsy, imprecise line from awareness to sales. 

    Brand Republic’s three part programme, produced in partnership with Bazaarvoice, comprises a survey, report and webcast and will offer marketers actionable insights into how to transform social media from merely an awareness builder into an actual sales-driver.

    Drawing from a range of case studies, featuring the likes of Argos and Dell, this programme will cut through all the half-hearted content out there to reveal how marketers today are powering demonstrable sales as well as improving product development using social channels.

    Speakers:
    Richard Anderson, Vice President, Client Services, Bazaarvoice
    Max Sydenham, Digital Content Manager, Buyagift.com
    Moderated by Alex Whitson, Director, Brand Republic Insight
    60 minutes
    Webcast
    Sponsored by: BazaarVoice
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  • Online Tracking Update: How Will Consumer Privacy Change Marketing In 2013?

    27 November 2012

    European consumers are increasingly aware of cookies and other online tracking activities and are becoming increasingly concerned about their potential affect on privacy. European law now regulates this space via the ePrivacy Directive (i.e. "Cookie Directive"), which sets standards for the level of notice and control that websites must provide consumers with when using cookies or other forms of tracking technology.

    So how has this law affected the online ecosystem and what does it mean for marketers?

    Are self-regulatory initiatives led by industry associations like the DAA and EDAA addressing public concern on this issue?

    Will most consumers opt-out from tracking activities when offered the choice or can notice and control mechanisms actually help websites better engage their visitors?

    In this live webcast TRUSTe and Osborne Clarke will unveil their recent research examining consumers' perceptions in the UK and other key EU markets around online tracking and privacy.
    Tune in live where we’ll reveal the surprising findings to help you as marketers learn how effective privacy can help you engage visitors and drive conversions whilst still ensuring compliance.

    Speakers:
    Danilo Labovic, Managing Director EMEA, TRUSTe
    James Mullock, Partner, Head of Technology Law (Bristol), Osborne Clarke
    Moderated by Alex Whitson, Director, Brand Republic Insight
    60 minutes
    Audiocast Slides
    Sponsored by: TRUSTe
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