Event Promotion

  • Event Organisers: What the London Olympics Can Teach us About Event Promotion

    24 September 2012

    The London 2012 Olympic Games have come and gone and it’s time to reflect on what we’ve learned from the self-professed greatest event on earth. In this expert report we evaluate the promotional strategies of the London 2012 events team to assess what worked, what could have been done better and what you should apply in your own event promotion. From choosing the right branding to ticketing and managing security, we offer the eight most valuable lessons to remember from the London Olympics. Download your free copy here.

    1 page
    Sponsored by: Evently
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  • Event Organisers: tapping into social media to build a thriving customer fan base

    07 August 2012

    As an event organiser, your customer database is the most important tool in promoting your events and with a plethora of evolving social media channels at your finger tips, this is a key place to start. Social media provides a wealth of outlets to showcase your events, connect, engage with and grow a dedicated following. With compelling content and the right monitoring, you can reach dizzying heights. So are you leveraging this properly?

    This expert report offers simple steps to help you grow an active, interactive customer database on email and social media. With tips on brand protection to ideas for special offers and competitions, download your copy here and start building a thriving customer fan base.

    13 pages
    Sponsored by: Evently
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