Content Management

  • Email and the Optimisation Dilemma: Testing at the Heart of your Organisation

    19 December 2014

    Email marketers can achieve up to a 175% conversion uplift as a result of optimising their emails for open and click rates. However, as many as 29% spend no time on optimisation at all¹.

    Direct and digital marketing consistently provides objective and measureable feedback in the form of conversions, click through rates and impressions. As such, for the marketer a test and learn culture is not only possible but should be at the heart of all campaigns.

    However, too often this focus falls by the wayside, for example in a recent survey 23% of CMOs considered A/B and multivariate testing to be somewhat or very unimportant in determining and communicating the value of email marketing².

    Marketers aim for - and the best achieve - demonstrable results. This comprehensive 19 page expert report looks at this in the context of email marketing. Download now to discover:

    • Why marketers don’t sufficiently test and learn from their email campaigns
    • How to change this and implement an effective testing culture
    • The strategy to roll out organisation wide testing for maximum ROI

    ¹ Econsultancy’s Email Marketing Census 2014

    ² Marketing Sherpa’s 2013 Email Benchmarking Survey

    Whitepaper
    Sponsored by: dotmailer
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  • An Introduction to Marketing Attribution for the Real-Time Advertiser

    17 December 2014

    Digital advertising has introduced new challenges and new opportunities in marketing attribution. Every touchpoint along a consumer’s path is measurable, allowing advertisers to identify the tactics that drive results, allocate budgets more effectively, and scale their best performing campaigns. However, not all attribution models provide the right incentives or measure the metrics that matter leading to inefficient marketing optimisation. 

    Download this guide to explore some of the most common models used to measure display advertising and get to the bottom of how they may work for you.

    What's inside?

    • A breakdown of the most common display attribution models
    • A new method for measuring the true impact of your prospecting; and retargeting effort
    • How to optimise your budget for improved campaign performance

    Whitepaper
    Sponsored by: Quantcast
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  • Dynamic marketing for 2015: How programmatic, mobile, social and native will reshape the landscape

    11 December 2014

    Dynamic marketing: How programmatic, mobile, social and native will reshape the marketing landscape in 2015

    UK consumers spend, on average, 29 hours and 14 minutes on their desktop computers, and 41 hours and 42 minutes on their smartphones.

    It is now a mobile-first, cloud-first world, where a brand’s marketing strategy needs to unify channels, respond in real-time, and tailor its messages to the individual consumer. 

    In order to achieve this, a marketer needs a toolkit of solutions that adapt to the evolving demands of consumers. This involves building a cohesive programmatic, native and social advertising strategy, which delivers on the increasingly demanding consumer’s expectations.

    In this annual forward-looking report, the marketing trends of 2015 are examined. Download to discover:

    • Why 2015 really is the year of mobile, accounting for 25% of all search spend
    • How implementing programmatic is the key to cross-channel integration
    • How iBeacons will change the retail landscape, with expert insight from the Post Office’s CMO

    Whitepaper
    Sponsored by: Citrix
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  • Owning The Google Results Page

    20 November 2014

    92% of customers do not click through to the second page of Google’s results; as such your website’s position really can be the difference between a successful online business and only having a trickle of traffic to your website.

    Google’s results page is broken down into ‘paid search text ads’, ‘product listing ads’, and ‘organic search results’. In this expert report, these areas are dissected, with their advantages detailed and some top tips to maximise each ones impact.

    Plus, discover how to write Google friendly copy and ensure your ads or organic page listings will stand out from the crowd on the ‘search engine results page’ (SERP).

    Click below to download your free copy.

    Whitepaper
    Sponsored by: ChannelAdvisor
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  • The Real World of Real Time Advertising

    21 November 2014

    Up until 2009, the strategies behind online advertising were built upon finding and targeting audiences in places where they might be, relying on content targeting to inform media buying. But in today’s advertising landscape, marketers are armed with extraordinary technologies, an ever-more-precise understanding of consumer behaviour, and a seemingly endless array of touchpoints for getting in front of audiences. In response to these developments, entirely new industry solutions — and an entirely new school of companies — have evolved that enable marketers to maximise the scale and relevance of their display advertising like never before.

    While the new digital landscape offers marketers many options and opportunities, it can also create significant confusion about how to take best advantage of them.

    Highlights of this new guide include:

    • Background on how advertising used to work
    • Introduction to the ad exchange
    • Real Time Bidding explained
    • The current advertising technology ecosystem

    Download this free guide now.

    Whitepaper
    Sponsored by: Quantcast
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  • Putting A Price On The Intangible: How to Balance Creativity With Accountability

    10 November 2014

    Creativity is the lifeblood of an advertising or marketing agency, and clients are committing increasingly vast amounts of money to their ad budgets. Figures released by the Advertising Association and Warc forecast that spend will top £20bn for the first time in 2015.

    However the enigma that still lies at the heart of many creative-led agencies is how can you manage resources effectively without stifling creativity? 

    This expert report looks to address some of the burning questions facing the creative industry: 

    • Time management - does more time=more creative? 
    • The riddle of remuneration - how can you put a price on an idea?
    • Process - does it help or hinder creativity? 
    • The output - how can you extract the maximum value out of creative’s in a commercial enterprise?

    The report delves deeper into each of these challenges, and explores how creative agencies can effectively help their creative and support teams, in order to maximise the value of their output. It also features The Top 8 Best-Practice Tips on maximising profitability through effective resource management. 

    Download your free copy now.

    Whitepaper
    Sponsored by: Deltek
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  • The CMO Solution Guide to Programmatic Marketing

    06 November 2014

    The majority of marketers manage at least 20% of their ad budgets programmatically, and two thirds are planning to double that spend over the next 12 months¹.

    This shift is easy to understand: Programmatic is providing greater performance, transparency and ROI for brand’s budgets, plus marketing messages can be targeted and sequenced over an entire (cross-platform) consumer lifecycle.

    Despite brands’ eager adoption, there is still a knowledge gap regarding what it is and what it does. The CMO Club and MediaMath surveyed 225 CMOs to understand their awareness and investment in programmatic.

    Download this report to see how leading brands are implementing programmatic, in order to efficiently and effectively drive marketing ROI.

    ¹ AdExchanger

    Whitepaper
    Sponsored by: MediaMath
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  • New Opportunities from Enabling Technology in the Media and Entertainment Industries

    06 November 2014

    The Media and Entertainment industry will be worth $64 billion in 2018, up from $45 billion projected for 2015. 

    This growth is in no small part due to developing platforms (such as mobile and Smart TVs) affording new opportunities for consumer engagement. In turn, consumers expect their favourite TV shows to be available across devices, and for distributors to facilitate an experience beyond just streamed video. 

    For marketers, these consumer demands have led to new platforms becoming available and increasing tactics for engagement, which can deliver targeted and integrated advertising campaigns.

    Download this expert report to discover the current landscape of the Media and Entertainment industry, supported by five case studies from brands such as UKTV, Toshiba and Ikea.

    Whitepaper
    Sponsored by: HP Autonomy
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  • Programmatic Marketing - Demystifying Real-Time Advertising

    04 December 2014

    In the UK, real-time advertising accounts for 14% of brands' total display ad spend, which is an 80% increase from 2013¹. Some brands are making real-time buying the core focus of their marketing strategy, such as Procter and Gamble, who are planning on buying 70% of their digital ads programmatically by the end of the year.

    With such huge growth sweeping across the digital landscape, every marketer today needs to understand how programmatic buying can help them run efficient, personalised and ultimately more profitable campaigns.

    In this live webcast, Brand Republic in association with The CMO Club and MediaMath will be looking at the results of their survey conducted with 225 marketers, in order to understand the benefits and how to overcome the challenges of adopting programmatic advertising.

    Register now and discover:

    • The mechanics of programmatic buying and its effectiveness
    • How to overcome barriers when applying data to marketing campaigns
    • Effective ways of working with internal and external teams to execute a revenue driven marketing practice

    ¹ Infectious Media’s "Intelligent Real-Time Advertising"

    Speakers:
    Nadine Dietz, SVP of CMO Content Leadership, The CMO Club
    Dave Reed, Managing Director, EMEA, MediaMath
    Moderated by Georgia Cockerell, Head of Content, Brand Republic Insight
    1 hour
    Webcast
    Sponsored by: MediaMath
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  • A Marketer’s Guide to Navigating the Internet of Things

    13 October 2014

    There are over 50 billion connected devices that together form the Internet of Things, which Cisco predicts to be a $14 trillion revenue opportunity.

    As a marketer, the challenge is navigating this landscape of connected devices to understand how valuable data can be captured to provide actionable insights.

    In this expert report, we examine the steps to implementing an IoT strategy with tips on how to overcome the obstacles:

    • How best to acquire and manage data across devices
    • How to use this data to create connected experiences that resonate with consumers
    • How the connected experience can nurture and enhance loyal customers

    Plus, read the inclusive case study from Nike, describing how they created a holistic online and offline experience using data from their FuelBrand product.

    Click below to see how an IoT focus can create new opportunities for your brand.

    Whitepaper
    Sponsored by: Gigya
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  • Social Media Checklist: Powering Live Events

    10 October 2014

    This hugely popular eBook forms part of our Power Of Live Series: Social Media Focus and offers a vital checklist to ensure you are making the most of social media within your events. 

    Download it now to:

    • Understand the emerging trends that are driving social media usage around events today
    • Set a realistic strategy: How sharable should my content be? What is the monetary value? What role should Apps play? Which platforms should I use?
    • Gain 8 Twitter tips on the ideal hashtag, what gets re-tweeted, the optimum tweet length and more…
    • Engage key influencers to enhance credibility, spark word of mouth and take your message further
    • Pre-, During- and Post- Event Checklist – 19 tickable boxes to ensure you increase the lifespan of your event and maximise audience engagement at every step of the way

    Whitepaper
    Sponsored by: Cvent
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  • Social Media and Live Events: A Winning Formula?

    08 October 2014

    "Social media replaces nothing, but complements everything," according to Neal Schaffer a leading social media strategist. So, when it comes to one of the most potent and exciting mediums available – live events – how can social media channels be deployed most effectively?

    As the first part of our Power Of Live Series: Social Media Focus we want to hear from marketers and event professionals on what you are doing here? Please take 2 minutes (literally, we timed it!) to complete our short 10 question survey. As a thank you, we will:

    •  Send you top level findings of the survey, which will identify key trends
    •  Send you a complimentary expert report (worth £450) on social media and event best practice
    •  Enter you into a prize draw to win a prize (check back to discover what it is!)*

    * Terms and conditions apply. In taking part in this survey you agree to our terms and conditions, to view these click here. Entries close 11:59pm 31st December 2014.

    Survey
    Sponsored by: Cvent
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  • From Conversation to Conversion: Is Your Webstore Performing?

    24 September 2014

    In a competitive marketplace, brands have to maintain a high ROI whilst ensuring a presence on the multiple channels and platforms now available to consumers. However, to make cross-channel investment efficient, any touch-point interaction or conversation started with a consumer must have the maximum chance of becoming a conversion.

    So, what ingredients does a website need to encourage a purchase?

    Download this expert report to learn actionable insights into optimising your brand’s website, strengthening your overall e-commerce foundation with SEO, and the current best practices from online retailers.

    Whitepaper
    Sponsored by: ChannelAdvisor
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  • Real-Time Advertising Best Practices for Travel Advertisers

    18 September 2014

    The travel vertical is arguably the most saturated when it comes to the number of advertisers competing for consumer's attention online. With cost a primary consideration, consumers shop around and do more research than ever before.

    For travel companies this means that they need a multi-channel marketing approach which focuses on driving incremental sales. Real-time advertising presents an opportunity for advertisers to adopt an always-on component focused on reaching the consumers who are most likely to convert.

    This best practices guide will discuss the unique challenges facing travel advertisers and present opportunities for savvy marketers to get ahead of the game with advanced tactics.

    The guide is also available in French and German.

    Whitepaper
    Sponsored by: Quantcast
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  • Social Login 101: Everything You Need to Know About the Future of Consumer Identity

    15 September 2014

    A recent survey found that 30% of marketers plan to implement social login in 2015¹. What’s more, it is predicted that by 2016, 50% of new customer identities in retail will be based on social network profiles².

    In today’s multi-channel environment and with the increasing deluge of consumer data, it is difficult for brands to get an accurate view of customers. However, brands using social login can acquire permission-based access to first-party identity data that can provide a cross-channel understanding of consumers’ interests, actions and behaviours.

    In this extensive expert report, social networks are examined as key identity providers, and social login trends, best practices and case studies are shared to illustrate how social login can be used to streamline the registration process, collect permission-based customer insights, and much more.

    Download this free report now.

    ¹ Forrester

    ² Gartner

    Whitepaper
    Sponsored by: Gigya
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  • The Empowered Digital Customer – How Are CMOs Stepping Up To The Challenge?

    10 September 2014

    As part of IBM’s Global C-Suite study, 524 CMOs were interviewed, revealing their current challenges and future plans. With two-thirds admitting they were not ready to cope with social media, and 82% under-prepared with the continuing data explosion, the study exposed some must see marketing insights.

    The report compares 2011’s study to 2013, and in doing so defines the trends found in the evolving marketing landscape. As CMOs have increasingly more say in developing business strategy, this gives further indication of how we can expect to see organisations adapt over the next few years.

    With statistics and firsthand accounts, top CMOs are split into three distinct groups, and discuss their next steps. Download the report to discover which category your marketing team and organisation is in, and what strategies the industry as a whole is deploying.

    Whitepaper
    Sponsored by: IBM
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  • Magic vs Logic - Enabling Calculated Risks

    08 September 2014

    In a Brand Republic and Ohal survey, a surprising 41% of marketers ranked “how to measure success” as the least important consideration when planning a campaign.

    As the proliferation of marketing channels grows, so does the propensity to produce data and insights. This leaves marketers under even more pressure to deliver measurable audience engagement and return on investment. Marketers are now more than ever balancing advertising based on gut instinct, experience and the ‘magic’ it creates with consumers with advertising based on the insights that data gives. 

    But, how can this be achieved without monitoring what works? Clear KPIs can give confidence and open the door to taking calculated risks in future campaigns. This is the logic that underpins the creative magic. 

    Employing marketing effectiveness tools to review previous campaigns and assess future marketing decisions can minimise uncertainty. 

    In this expert report, we review the current marketing landscape and illustrate how logical thinking can support magical campaigns.

    Download your free copy here.

    Whitepaper
    Sponsored by: Ohal
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  • Programmatic Advertising – Six Key Trends That Marketers Need To Understand

    08 September 2014

    25% of digital video advertising is currently sold via programmatic means, and this is anticipated to rise to 70% in the next three years. By 2017, programmatic advertising will account for more than half of all digital advertising transactions.

    Starting out as an efficient way to sell off remnant digital inventory, programmatic has continuously evolved. From facilitating real-time bidding for online impressions, it now encompasses managing and optimising customer engagement in a multi-channel environment.

    As audiences fragment across channels and devices, programmatic advertising is increasingly becoming a necessary investment for brands and their marketers. The result, with correct implementation and segmentation, is precise and bespoke delivery of marketing content.

    Download this expert report to discover the 6 key trends to follow in order to understand customers in the programmatic marketing space.

    Whitepaper
    Sponsored by: VisualDNA
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  • Reaching The Inbox: Improving Your Campaign's Deliverability

    12 August 2014

    Research has shown that 67% of participants have problems delivering email, and with 87% of UK businesses using email for marketing communications this is a key concern¹.

    Marketers spend days re-wording and re-jigging campaigns to create the perfect message for their target audience. However, once the email has gone out, all too often incoming leads fall short against targets and the campaign underperforms.

    What can be done to improve email conversions?

    This Advisory Note delves into why it is getting harder to reach customers and what can be done to optimise the amount of people engaging with your campaigns. 

    Download the Email Advisory Note now to find out how you can increase your ROI to make your data work as hard as you are.

    ¹ Experian Data Quality Global Research 2014

    Whitepaper
    Sponsored by: Experian Data
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  • 7 Ways To Save On Paid Search

    11 August 2014

    Paid search in the UK is worth over £4 billion and growing at more than 10% a year, however, it is estimated that up to 25% of investment might be wasted¹.

    In the present economic climate, it is more crucial than ever for online retailers to pay close attention to their paid search programmes.

    In 7 key steps, this expert report provides some suggestions on how to conserve ad spend while still maintaining high conversion rates and exceeding your profitability goals.

    Top tips include:

    - Effective ad copy usage
    - Smart “entry bids”
    - Keyword mapping

    Plus much more.

    ¹ EConsultancy: UK paid search market worth more than £4bn report

    Whitepaper
    Sponsored by: ChannelAdvisor
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  • Women And The Female Paradox

    11 September 2014

    Masculinity has slowly evolved from a position of male privilege. Femininity however has had to evolve from a position of constraint. But in the last 40 years socio-economic developments have lead to an unprecedented increase in opportunity for women.

    But what does this mean for modern women and those looking to market to them? More opportunities mean more choices, more pressures, more tensions and more compromises created by society, culture, and not least, women themselves.

    Modern women are striving for balance... But what does this look like? What inspires them and what do they aspire to?

    In this webcast, market research agency 2CV draw on their experience and some innovative primary research with over 1000 men and women to explore:

    •  The differences in what brings men and women happiness. 
    •  How and why this has evolved. 
    •  What traditional female archetypes look like and how these are changing. 
    •  What these mean for any marketer looking to speak and connect with modern women.

    2CV have set out to ask some difficult questions to spark a fresh discussion and thinking on marketing to women today.

    Speakers:
    Chris Bates, Joint Head of Life & Style Practice, 2CV
    Jennifer Rice, Joint Head of Life & Style Practice, 2CV
    Becky Elliott, Senior Consumer & Market Insight Manager, L’Oreal UK&I
    Rosalind Healy, Global Consumer Marketing Director, Baileys, Diageo
    Moderated by Georgia Cockerell, Head of Content, Brand Republic Insight
    Webcast
    Sponsored by: 2CV
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  • Brand Experience, Multichannel Personalisation & Marketing Automation - Making it Work For You

    22 July 2014

    The necessity for brands to communicate with their customers through highly targeted and personalised messages is now fundamental to ‘good’ marketing. 

    However in this multi-channel era, the average customer journey and buying cycle is becoming increasingly difficult to define. Therefore, marketing automation is now more important than ever in order for brands to effectively deliver a truly customer centric marketing strategy. 

    To quote Forrester Research, “marketing automation captures buyer behaviour - the greatest untapped asset marketers have.”¹

    Download this white paper for 10 top tips to ensure your marketing automation platform becomes one of the best investments you’ll ever make. 

    ¹ The New Physics Of Lead-To-Revenue Management (Forrester, 2013)

    Whitepaper
    Sponsored by: RedEye
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  • Integrating Real-Time with Cross-Channel Marketing: The Key to Seamless Experiences?

    15 July 2014

    Customers assume they can find your brand on multiple channels, and increasingly they expect to experience a single journey across these channels. With real-time insights and a knowledge of when, where and how to engage customers, brands can deliver highly effective and personalised marketing messages.

    At Brand Republic, we are interested in hearing where your brand is in its cross-channel and real-time journey, and what challenges you are facing.

    Please take a few minutes to fill out our survey, and as a thank you we will:

    •  Enter you in a prize draw for a Samsung Galaxy Tab 2 7-Inch Tablet 
    •  Send you the survey results, to see where your peers stand 
    •  We’ll send you an expert report based on the findings of this survey

    *Terms and conditions apply. In taking part in this survey you agree to our terms and conditions, to view these click here. Entries close 11:59pm 15th October 2014.

    Survey
    Sponsored by: IBM
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  • Social Media – How Better KPIs Can Measure, Guide and Maximise Your ROI

    02 July 2014

    Only “8% of companies can determine ROI for all of their social media spending.” ¹

    In a multi-channel digital world, it is necessary for brands to have clear and achievable social media goals. By doing so, they can turn insights into actions that produce tangible results. If they don’t, then their social presence is reduced to hope and guess work.

    So, what makes a successful social media campaign? To answer this, we must look beyond just positive and negative online sentiment, and deep into a brand’s business plan and each department’s aims.

    For example, marketers might want to track a hashtag campaign, whereas a PR team wish to monitor the fallout from a crisis, but both need to understand the impact on the overall brand.

    Useful KPIs measure and then deliver. They can be used to pick out meaningful interaction, enlist support of brand advocates, and inform future strategies. In this expert report, Synthesio delves into the benefits and science of creating KPIs for greater ROI.

    ¹ Companies continue to struggle with social media measurement: report - Econsultancy

    Whitepaper
    Sponsored by: Synthesio
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  • Content - Using Your Data To Create Compelling And Relevant Content

    17 June 2014

    The volume and depth of consumer data that marketers are able to employ to improve their content marketing is becoming increasingly complex and powerful. 

    With the proliferation of digital and connectivity across multiple channels and touch-points - from online stores to SEO to mobile shopping - the marketer is privy to a massive array of data, ranging from demographics to real-time behaviour.

    So how can brands use their increasingly sophisticated data to maximise their ROI? Brand Republic Insight outlines a five-step guide to creating a cohesive content strategy.

    Download your free copy here. 

    8 pages
    Whitepaper
    Sponsored by: HP Autonomy
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  • Multichannel Creativity, Social And Celebrities: A Formula For True Marketing Success

    25 November 2013

    This expert report is a must read for all brand marketers looking to run a wide-reaching integrated campaign to drive commercial or behavioural change.

    This is the story of how Kindred, a communications agency borne out of the merger of an advertising agency, a PR shop and a digital outfit, took an unfashionable product and defeated brand sceptics by out-smarting them.

    The product: the humble glass of milk.

    Sales of milk in the UK had been in decline for 20 years and the dairy product was rapidly falling out of favour. The UK dairy industry, in the shape of the Milk Marketing Forum (MMF) consortium, took on this seemingly insurmountable marketing challenge. From a field of six agencies, Kindred emerged as the winner of a contract to deliver a fully integrated three year campaign to include advertising, PR and digital.

    This expert report describes their journey of behaviour-shifting marketing excellence over the three years. It depicts their innovative use of a range of channels and tactics during a pivotal period that witnessed the fragmentation of media into owned, earned and bought.

    Download your free copy here.

    10 pages
    Whitepaper
    Sponsored by: Kindred
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  • Closing The Gap Between Clicks And Engagement: 7 Steps to Optimise Your Site

    28 November 2013

    As marketers, we pour thousands of pounds into numerous strands of advertising to attract our target audience. Yet according to Kissmetrics, around 40% of visitors will bounce away from a website on their first visit. So how do we tackle this?

    Consumers have the power of choice: when, how, why and where to engage - and brands must match this with finesse, engaging tools and compelling content across multiple platforms.

    So whether your goal is to boost awareness or your bottom line, this Brand Republic webcast will demonstrate effective strategies to minimise bounce and focus on techniques to ensure visitors stay and engage with your website.

    Brimming with brand case studies from the likes of HSBC, RBS, EE and easyJet, tune in live to hear insights from HeathWallace:

    • Tips and tricks on content, design and user experience that ensure visitors go beyond the first click 
    • How to collect and use the information visitors provide to maximise their first visit
    • How to implement the right engagement goals to drive valuable and recurring interactions with your audience 

    Speakers:
    Alex Sandrey , Head of Data and Insight, HeathWallace
    Rory Yates, Digital Business Director, HeathWallace
    Moderated by Georgia Cockerell, Head of Content, Brand Republic Insight
    60 minutes
    Webcast
    Sponsored by: Sitecore with HeathWallace
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  • Advanced Customer Experience: Choosing The Best CMS For Your Customer Experience Platform

    25 October 2013

    Today’s leading marketers are working hard to “own” the customer experience. They’re seeking to integrate customer insight and omni-channel engagement to coordinate activities and improve the overall customer experience. To achieve this, they are embracing customer experience management and investing in the technology that enables it.

    And that’s where a web CMS comes in. A web CMS complements your customer experience platform helping you achieve consistency and deliver engaging content and web experiences. 

    From the necessary requirements to the essential capabilities, this paper outlines exactly what you need to consider when selecting a new web CMS. The paper tackles this issue both from the marketer’s and the IT or developer’s perspective to ensure the CMS you choose interoperates seamlessly with your customer experience platform to enhance your service. 

    Download your free copy here.

    10 pages
    Whitepaper
    Sponsored by: Sitecore
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  • How To Get Rid of Stage Fright Before Your Next Presentation

    04 October 2013

    During a presentation, your confidence influences how receptive your audience is to your message. Sweating yet?

    "In less than a minute, your audience forms impressions of you and your credibility based on what you say and how you say it."

    This brief, brought to you by GoToWebinar, explores how you can shake your stage fright to present with confidence.

    Download the brief to learn:

    • How knowledge and confidence influence credibility
    • Management techniques for axing anxiety
    • 3 common pitfalls that undermine presentations
    • And more...

    8 pages
    Whitepaper
    Sponsored by: GoToWebinar
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  • Glued To The Screen: Successful And Engaging Webinars

    04 October 2013

    Wondering whether people really pay attention during your webinars? Well, if you engage them right, you’ll know they are.

    "With a bit of creativity and some effective tools, you can keep your audience glued to the screen and attentively listening to your dialogue."

    This eBook surveys 7 tools you can use to make your webinars as enticing as can be.

    Download the eBook to discover:

    • Strategies for mastering PowerPoint
    • How to take control of backchannel chatter
    • Webinar tools that create engagement opportunities
    • And more...

    40 pages
    Whitepaper
    Sponsored by: GoToWebinar
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  • How To Turn One Idea Into Multiple Marketing Opportunities

    06 September 2013

    Modern internet marketing is about consistently delivering value, growing a network and demonstrating your authority. For businesses that sell information, expertise or services, the best way to accomplish these necessities is through content marketing. Your clients love it, your online networks loves it, but it can be time-consuming to keep generating fresh content regularly. Thankfully, you don't have to.

    In this brief, Gihan Perera, Internet coach and author of Fast, Flat and Free, explains how to turn one piece of content into multiple marketing opportunities to suit different audiences, learning styles and technology.

    Download this brief to learn:

    • Why content marketing is so effective with audiences, networks and search engines
    • How to turn one idea into multiple marketing tactics and touch points
    • How to find high-quality content you can easily publish
    • How to match your content marketing to your market's needs

    13 pages
    Whitepaper
    Sponsored by: GoToWebinar
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  • How To Give A Killer Presentation

    06 September 2013

    A 12-year-old boy from Kenya was asked to give a TED talk. Although nervous and inexperienced in English, he told his story before a crowd of hundreds. And when he finished, the response was immediate – a full standing ovation.

    “In a matter of hours, a speaker’s content and delivery can be transformed from muddled to mesmerising.”

    In this article, TED curator Chris Anderson shares how speakers of all levels can learn to give world-class presentations.

    Download the article to discover:

    • Presentation tips from the head of TED
    • What TED talkers do differently
    • Ways to find and frame your story
    • How to give a talk that people enjoy watching

    7 pages
    Whitepaper
    Sponsored by: GoToWebinar
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  • From monologue to dialogue: Adding interaction to your presentations

    10 July 2013

    You're not the only one who gets a little nervous interacting during a presentation; your audience does too. So, why not make it easier for them to participate?

    This eBook, brought to you by Citrix GoToWebinar, outlines three best practices that will help you transform your presentations from detached monologues to interactive dialogues between you and your audience. 

    Download the eBook to learn:

    • Why you need to manage your own anxiety first
    • How to prepare your audience for participation
    • Which strategies facilitate participation on the fly
    • How to keep your audience motivated and engaged 

    16 pages
    Whitepaper
    Sponsored by: GoToWebinar
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  • Harness The Power Of Your Customer's Digital Voice

    05 July 2013

    All customers have the potential to become your brand advocates, driving profit for your business through positive endorsement, insight and product analysis. But to harness the real value here, companies must give their customers a voice and ensure that they are well placed to listen to and act upon it.

    Brand Republic's three part programme, produced in partnership with Bazaarvoice, consists of a survey, webcast and expert report providing marketers with the tools and knowledge to take social media and user-generated content to the next level. Download your free copy of the expert report here. 

    7 pages
    Whitepaper
    Sponsored by: BazaarVoice
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  • The Seven Sins Of Content Marketing - And How To Avoid Them

    12 June 2013

    It’s fair to say we are truly in the age of content marketing, the art of communicating with consumers without appearing to sell. But why has the drive to create content caught fire? 

    This Brand Republic expert report is the third part of our content marketing campaign following a survey and webcast.  Packed with survey stats and insights from our webcast speakers - Macmillan Cancer Support, the Financial Times and Ear to the Ground - this paper reveals the scope of content marketing whilst indicating the common pitfalls with solutions on how to avoid them.

    5 pages
    Whitepaper
    Sponsored by: Huddle
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  • Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight

    04 July 2013

    Brand Republic’s first ever online TV show, Big Questions Live will be streamed live from RSA House in London on July 4th 2013 at 3.30pm BST.

    Chaired by Matt Burgess, Brand Building Director for Unilever, the show will feature a panel of digital directors from Just Eat, Universal Music and Betfair answering questions posed by our live studio and online audiences.

    All customers have the potential to become your brand advocates, driving profit for your business through positive endorsement, insight and product analysis. But to harness the real value here, companies must give their customers a voice and ensure that they are well placed to listen to and act upon it.

    In a live debate with audience interaction, our speakers will offer case studies and advice on how you can best collect customer insight and utilise the power of user generated content across digital channels from social media to online feedback, loyalty, ratings and reviews. 

    The topics raised will give marketers the tools and knowledge to take social media and user-generated content to the next level. 

    • The Value of Your Customer’s Digital Voice
    • The Power of Authentic User Generated Content
    • Empowering Brand Advocates
    • The Future Consumer

    Register now to get your questions answered by our speakers live on air.

    Speakers:
    Ben Carter, Global Head of Digital, Betfair
    Paul Smernicki, Head of Digital, Universal Music UK
    Tess Tucker, Group Digital Marketing Director, Just-Eat
    Moderated by Matt Burgess, Brand Building Director, Unilever
    Webcast
    Sponsored by: BazaarVoice
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  • Digital Integration: Connecting the Dots

    18 June 2013

    Integrated digital marketing offers huge opportunities to engage, service, and support customers. Yet presenting a consistent brand experience across several touch points comes with its challenges. If you’re working globally with a large team of people, how can you collaborate effectively, creatively and securely?

    In this Brand Republic webcast, we offer insights for both agencies and brands to help you share ideas, coordinate your campaigns and drive value to your bottom line:

    • For both international and internal communications, learn how to present a holistic, consistent brand experience across multiple digital touch points
    • As an agency hear how you can save time and money to create tangible value for existing clients and win new accounts
    • Through better coordination, tap into the creative talent of your global teams and spark innovation in your campaigns

    Speakers:
    Richard Huré, Technical Director, Fred&Farid
    Jerome Cohen, International Business Unit Manager Media & Communication, Oodrive
    Moderated by Noelle McElhatton, Special Projects Editor, Brand Republic Insight
    60 minutes
    Webcast
    Sponsored by: Oodrive
    * * * * *
  • Improving Marketing and Media Performance

    25 March 2013

    A recent Brand Republic survey revealed that 78% of respondents felt under “considerably more pressure” to demonstrate ROI to their superiors versus 2011. It’s a difficult situation meaning marketers must have the right strategy in place if they are to find the sweet spots in 2013.

    With more channels than ever before and so many options within these channels, the possibilities are huge so this expert report gives advice on how you can exploit the full range of media to bring tangible value to your business.

    Covering topics such as digital optimisation, creating the right media strategy, sponsorship and media performance, download it for free now to get actionable advice, tips and case studies to help improve your marketing performance.

    6 pages
    Whitepaper
    Sponsored by: Ebiquity
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  • Harness the Power of Your Customer's Digital Voice

    02 May 2013

    All customers have the potential to become your brand advocates, driving profit for your business through positive endorsement, insight and product analysis. But to harness the real value here, companies must give their customers a voice and ensure that they are well placed to listen to and act upon it.

    Brand Republic's three part programme, produced in partnership with Bazaarvoice, consists of a survey, webcast and expert report providing marketers with the tools and knowledge to take social media and user-generated content to the next level. Using real business case studies, it will evolve your use of digital channels to become more customer-centric and more profitable.

    Hear how to:

    • Evolve your social strategy to give your customers a high-value digital voice
    • Build brand trust by hosting authentic customer-driven content on your website
    • Create and empower brand advocates to drive your business forward
    • Improve your products, services, sales and marketing using genuine, rich and varied customer insight

    Speakers:
    Patrick Phelan, VP Client Services EMEA, Bazaarvoice
    Moderated by Alex Whitson, Director, Brand Republic Insight
    60 minutes
    Webcast
    Sponsored by: BazaarVoice
    * * * * *
  • Content Marketing in Practice: Captivate and Convert

    23 April 2013

    Brand storytelling, when done right, allows marketers to lead customers on a journey, captivating them and inspiring them to convert. A recent move by Coca-Cola has seen their corporate website transform into a “dynamic, digital magazine” aiming to tell their brand story in a creative, refreshing way. Macmillan Cancer Support's current 'Not alone' campaign tells a powerful story and drives donations as it brings Macmillan front of mind for cancer patients and their friends and families. 

    So as more and more organisations jump on the content marketing bandwagon, this Brand Republic webcast reveals what it takes to build a flexible strategy with a unified brand message that truly resonates with your audience.

    Tune in live as we reveal the results of our survey on content marketing and hear:

    • How to create rich content and engaging, interactive user experiences across video, mobile and social media
    • How to successfully translate this customer engagement to your bottom line
    • Who is best placed to create the content within your team. Is creating imaginative content instinctive or can it be taught?
    • How to coordinate and manage your content marketing strategy to create a unified voice and message across multiple channels

    Speakers:
    Alastair Mackie, Head of Digital Development, Advertising, Financial Times
    Louise Bolt, Digital Marketing Officer, Macmillan Cancer Support
    Steve Smith, Managing Director, Ear to the Ground
    Moderated by Georgia Cockerell, Head of Content, Brand Republic Insight
    60 minutes
    Webcast
    Sponsored by: Huddle
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  • Harness the Power of Your Customer's Digital Voice

    20 March 2013

    All customers have the potential to become your brand advocates, driving profit for your business through positive endorsement, insight and product analysis. But to harness the real value here, companies must give their customers a voice and ensure that they are well placed to listen to and act upon it.

    Brand Republic’s three part programme, produced in partnership with Bazaarvoice, consists of a survey, webcast and expert report providing marketers with the tools and knowledge to take social media and user-generated content to the next level. Using real business case studies, it will evolve your use of digital channels to become more customer-centric and more profitable.

    Take part in our short survey and...

    1. Be entered into a draw to win £100 worth of Amazon vouchers*

    2. Receive a copy of the expert report informed by the results of this survey

    3. Receive the answers to the survey to reveal where your marketing peers stand in comparison

    4. Gain access to our free live webcast on 2nd May, harnessing the power of user-generated content

    *Terms and conditions apply. Competition now closed. 

    12 questions
    Survey
    Sponsored by: BazaarVoice
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  • Content Marketing in Practice: Captivate and Convert

    13 March 2013

    Brand storytelling, when done right, allows marketers to lead customers on a journey, captivating them and inspiring them to convert. A recent move by Coca-Cola has seen their corporate website transform into a "dynamic, digital magazine" aiming to tell their brand story in a creative, refreshing way.

    So as more and more brands jump on the content marketing bandwagon, this Brand Republic survey focuses on what it takes to build a flexible strategy with a unified brand message that truly resonates with your audience.

    Take part in our short survey and...

    1) Be entered into a draw to win £100 worth of Amazon vouchers*

    2) Receive a copy of the expert report informed by the results of this survey

    3) Receive the answers to the survey to reveal where your marketing peers stand in comparison

    4) Gain access to our free live webcast on 23rd April on creating compelling content

    *Terms and conditions apply. Competition now closed. 

    9 questions
    Survey
    Sponsored by: Huddle
    * * * * -
  • Multiple Digital Touch Points: One Voice

    30 January 2013


    Powering a consistent brand message across a multichannel campaign calls for seamless collaboration. So if you’re working with a large team of people, often stationed in different places, choosing the right messages and channels whilst keeping everything in sync and on deadline can seem like an impossible task.

    This Brand Republic webcast offers practical insights to help you synchronise your multichannel campaigns and boost ROI:

    -    Keep teams connected and collaborating with anytime, anywhere mobile and cloud access
    -    Integrate your campaigns by choosing the right digital channels for your brand’s message
    -    Stay ahead of the curve and keep innovating to ensure your message resonates and sparks engagement with your target audience

    Speakers:
    Matt Muniz, Head of Integrated Communications, Andrex
    Dolan Hewison, Projects and Personnel Director, Ear to the Ground Agency
    Moderated by Alex Whitson, Director, Brand Republic Insight
    Webcast
    Sponsored by: Huddle
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  • Storytelling: Captivate Your Audience with Interactive Online Video

    16 January 2013

    At its very core, marketing is storytelling, resonating emotionally with customers to project the right message at just the right time. This year we’ve seen more and more brands adopt storytelling but fail to connect to their audience. So why is that and how can you make sure your message is heard?
    In March 2012, Internet Explorer launched a powerful interactive video campaign developing a completely new genre of brand storytelling and content driven marketing. With seamless original content, the experience was designed to showcase the latest version of Internet Explorer by deeply engaging a hard to reach audience.
    Internet Explorer partnered with award-winning director of Shaun of the Dead and Hot Fuzz, Edgar Wright, and renowned Marvel and Lucasfilm illustrator, Tommy Lee Edwards, to create an animated crowd sourced online film called The Random Adventures of Brandon Generator with optimised visuals for users of Internet Explorer 9.
    In Brand Republic’s next webcast, we discuss the genesis and scope of the project to find out how this unique campaign combined inspiration with insight to arouse and captivate the target audience's imagination, sparking extensive press coverage and a huge wave of positive sentiment across social media sites.

    Speakers:
    Paul Davies, Director of Marketing Communications, Microsoft UK
    Moderated by Alex Whitson, Director, Brand Republic Insight
    Webcast
    Sponsored by: Microsoft
    * * * * -
  • Digital on Trial: Harness 2012's Key Trends To Seize Opportunities In 2013

    05 December 2012

    As the dust settles on a volatile year for digital marketing, with new channels gathering prominence and others falling by the wayside, this live webinar will reveal what we should take from 2012 to drive digital growth in the year ahead. Tune in to this interactive webinar for real answers to the big questions:

    • Channels: from email through to mobile, social and webinars what is working and why?
    • Content: what innovation and messaging is driving the most engagement?
    • Cash: how can the latest channels and ideas ultimately help your bottom line in 2013

    Speakers:
    Christelle Chan, Marketing Director, Hotels.com
    Jacqui O'Beirne, Head of Digital Marketing, Dogs Trust
    Alastair Mackie, Head of Digital Development, Advertising, Financial Times
    Moderated by Alex Whitson, Director, Brand Republic Insight
    Webcast
    Sponsored by: GoToWebinar
    - - - - -
  • Digital On Trial: Harness 2012’s Key Trends To Seize Opportunities In 2013

    31 October 2012

    As the dust settles on a volatile year for digital marketing, with new channels gathering prominence and others falling by the wayside, this survey focuses on what we should take from 2012 to drive digital growth in the year ahead.

    Take part in our quick 10 question survey ‘Digital On Trial: Harness 2012’s Key Trends To Seize Opportunities In 2013’ and…

    • Receive a copy of the whitepaper informed by the results of this survey featuring tips on where you shoudl focus your efforts and how you can spark digital growth in the year ahead
    • Receive the answers to the survey to reveal where your marketing peers stand in comparison
    • Receive details on the live webinar on 5th December informed by the results of this survey

    Survey
    Sponsored by: GoToWebinar
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  • Presenting With Impact: Unlock Your Full Business Value

    25 September 2012


    Many people dread the idea of presenting and as we are increasingly asked to do so in virtual, online and audio/video environments we move into new territories that need different approaches.  Overcome those worries and concerns with a plan, good directions and some high impact tips and techniques from a professional presenter and coach.

    Join Hayley Mogridge, actress, presentation skills expert and facilitator to refresh your online presentation skills and learn new ways to deliver impact and a compelling message. From her personal meaning of “BBC” to the power of storytelling in 5D, there’s something new for even the most experienced presenters.
     

    ATTEND THIS WEBINAR AND GAIN SIMPLE STEPS TO:

    •    Discover the key ingredients of creating business presentations with real impact
    •    From stories and videos to the right images, know where to find the best content to drive the deepest engagement
    •    Leverage the full power of today’s digital platforms to drive interactivity and create that elusive “wow factor”

    Speakers:
    Hayley Mogridge, Presentation skills expert and coach, Masterclass Training
    Moderated by Alex Whitson, Director, Brand Republic Insight
    45 minutes
    Audiocast Slides
    Sponsored by: GoToWebinar
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  • Event Organisers: tapping into social media to build a thriving customer fan base

    07 August 2012

    As an event organiser, your customer database is the most important tool in promoting your events and with a plethora of evolving social media channels at your finger tips, this is a key place to start. Social media provides a wealth of outlets to showcase your events, connect, engage with and grow a dedicated following. With compelling content and the right monitoring, you can reach dizzying heights. So are you leveraging this properly?

    This expert report offers simple steps to help you grow an active, interactive customer database on email and social media. With tips on brand protection to ideas for special offers and competitions, download your copy here and start building a thriving customer fan base.

    13 pages
    Whitepaper
    Sponsored by: Evently
    * * * * -
  • Brand Management: What's the bottom line?

    18 July 2012

    So as Barclay’s take a pasting and Samsung gather momentum in Apple’s rear-view mirror, just what is your brand worth in the eyes of today’s fickle consumer?

    This expert report offers insights and draws from case studies from Diageo to reveal how you can spark positive advocacy, enforce consistency, power engagement and drive cash flow in today’s marketplace.  The report reveals how Brand Asset Management can help to protect and enhance corporate brands.

    Download your copy here and get to grips with the bottom line business value of successfully managing and maintaining your brand.

    23 pages
    Whitepaper
    Sponsored by: Vyre
    * * * * *
  • IBM and Krispy Kreme reveal 5 steps to power personal and lucrative customer connections

    02 August 2012

    From email marketing to social media and mobile, the opportunities for rich, compelling content and interactive consumer experiences are vast.

    This live Brand Republic webcast is packed with useful case studies helping you to address the challenges of marketing to savvy connected consumers.

    Tune in for five valuable steps to help you drive engagement, interaction and sales:

    1.    COLLECT the most valuable information at every customer touch point from social media to email marketing
    2.    ANALYSE what customer insight is of most value to your business
    3.    DECIDE how to best capitalise on this insight within your campaigns
    4.    DELIVER the right messages using the right channels to drive maximum engagement and sales
    5.    MANAGE and measure your campaigns to help extract maximum value out of every single one of your customers…and prove it!

    Speakers:
    Blair Reeves, Product Marketing Manager, IBM
    Holly Howell, Campaign Manager, Krispy Kreme
    Moderated by Alex Whitson, Director, Brand Republic Insight
    60 minutes
    Audiocast Slides
    Sponsored by: IBM
    * * * * *
  • Create Winning Online Content That Powers Customer Engagement And Sales

    23 May 2012

    The online world is moving and innovating constantly but it’s not enough to jump on every new online content bandwagon and expect great things. In this landscape you really need to hit upon the online content that powers engagement and ultimately sales or risk being lost in the noise.


    So tune in to this live webinar to learn how to strike a chord with your customers (and their wallets!):

    -  from tweets to videos to webinar sessions, hear which types of content will help you drive deeper connections with your target market
    -  understand the key ingredients needed to turn engaging content into sales-driving content
    -  gain easy-to-implement metrics to chart the effectiveness of better content on the bottom line

    Speakers:
    Jessica Wright, Digital Manager - Content and Technology, UNICEF UK
    Michael Charalambous, Head of Sales and Marketing, The Carbon Trust
    Moderated by Alex Whitson, Director, Brand Republic Insight
    60 minutes
    Audiocast Slides
    Sponsored by: GoToWebinar
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  • Crowdsourced Video: Open The Window To Crowdsourced Creative Video Content And Generate Greater Consumer Engagement

    17 April 2012

    Producing compelling video content is key - but how do you make yours stand out from the crowd?

    With new thinking and technology comes the pioneering effect of crowdsourced video - the crucial ingredient to the most original, entertaining and engaging programming for your brand or business in years, and for years to come.

    Download this expert report to find out how the persuasive power of video can help drive your brands marketing, consumer engagement and ultimately online purchases.

    - Hear how innovative video content on your website and social media can boost your email marketing, online advertising and sales

    - Gain insight on how to produce a good brief for the video maker

    - Watch a selection of best practice case study videos by the crowdsourcing experts Userfarm, which have helped clients engage their consumers more effectively.

    9 pages
    Whitepaper
    Sponsored by: Userfarm
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  • Content is Marketing Currency

    20 February 2012

    Instead of buying ad space and lists or chasing journalists for press clips, marketers must meet prospects on their “online” turf and engage them with relevant content. The higher the relevance, the higher the value your content has. Buyer knowledge presents a huge opportunity for increasing both lead quality and quantity.

    By flipping your focus to parallel buyer perspectives, marketing online content can be used to higher effectiveness during each stage of the buying process.

    Content with currency value doesn’t require a huge budget. With the proper planning and strategy, marketers can gain tremendous traction and return on investment from their content development budgets.

    When you download this file, you will also receive these complementary whitepapers:

    • Virtual Presentation 101: The secret to presenting a great online webcast
    • Five forces of content marketing in webcast programmes
    • Content-Driven Webcasts: How to Attract Leads and Drive Sales
    • The New Formula for Generating High Quality Leads

    32 pages
    Whitepaper
    Sponsored by: Citrix
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