Content Management
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Digital Integration: Connecting the Dots
14:00 (GMT) | 29 May 2013
Integrated digital marketing offers huge opportunities to engage, service, and support customers. Yet presenting a consistent brand experience across several touch points comes with its challenges. If you’re working globally with a large team of people, how can you collaborate effectively, creatively and securely?
In this Brand Republic webcast, we offer insights for both agencies and brands to help you share ideas, coordinate your campaigns and drive value to your bottom line:
- For both international and internal communications, learn how to present a holistic, consistent brand experience across multiple digital touch points
- As an agency hear how you can save time and money to create tangible value for existing clients and win new accounts
- Through better coordination, tap into the creative talent of your global teams and spark innovation in your campaigns
Speakers:
Richard Huré, Technical Director, Fred&Farid
Jerome Cohen, International Business Unit Manager Media & Communication, OodriveModerated by Georgia Cockerell, Head of Content, Brand Republic Insight
60 minutes
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Improving Marketing and Media Performance
25 March 2013
A recent Brand Republic survey revealed that 78% of respondents felt under “considerably more pressure” to demonstrate ROI to their superiors versus 2011. It’s a difficult situation meaning marketers must have the right strategy in place if they are to find the sweet spots in 2013.
With more channels than ever before and so many options within these channels, the possibilities are huge so this expert report gives advice on how you can exploit the full range of media to bring tangible value to your business.
Covering topics such as digital optimisation, creating the right media strategy, sponsorship and media performance, download it for free now to get actionable advice, tips and case studies to help improve your marketing performance.
6 pages
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Harness the Power of Your Customer's Digital Voice
02 May 2013
All customers have the potential to become your brand advocates, driving profit for your business through positive endorsement, insight and product analysis. But to harness the real value here, companies must give their customers a voice and ensure that they are well placed to listen to and act upon it.
Brand Republic's three part programme, produced in partnership with Bazaarvoice, consists of a survey, webcast and expert report providing marketers with the tools and knowledge to take social media and user-generated content to the next level. Using real business case studies, it will evolve your use of digital channels to become more customer-centric and more profitable.
Hear how to:
- Evolve your social strategy to give your customers a high-value digital voice
- Build brand trust by hosting authentic customer-driven content on your website
- Create and empower brand advocates to drive your business forward
- Improve your products, services, sales and marketing using genuine, rich and varied customer insight
Speakers:
Patrick Phelan, VP Client Services EMEA, BazaarvoiceModerated by Alex Whitson, Director, Brand Republic Insight
60 minutes
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Content Marketing in Practice: Captivate and Convert
23 April 2013
Brand storytelling, when done right, allows marketers to lead customers on a journey, captivating them and inspiring them to convert. A recent move by Coca-Cola has seen their corporate website transform into a “dynamic, digital magazine” aiming to tell their brand story in a creative, refreshing way. Macmillan Cancer Support's current 'Not alone' campaign tells a powerful story and drives donations as it brings Macmillan front of mind for cancer patients and their friends and families.
So as more and more organisations jump on the content marketing bandwagon, this Brand Republic webcast reveals what it takes to build a flexible strategy with a unified brand message that truly resonates with your audience.
Tune in live as we reveal the results of our survey on content marketing and hear:
- How to create rich content and engaging, interactive user experiences across video, mobile and social media
- How to successfully translate this customer engagement to your bottom line
- Who is best placed to create the content within your team. Is creating imaginative content instinctive or can it be taught?
- How to coordinate and manage your content marketing strategy to create a unified voice and message across multiple channels
Speakers:
Alastair Mackie, Head of Digital Development, Advertising, Financial Times
Louise Bolt, Digital Marketing Officer, Macmillan Cancer Support
Steve Smith, Managing Director, Ear to the GroundModerated by Georgia Cockerell, Head of Content, Brand Republic Insight
60 minutes
Sponsored by:
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Harness the Power of Your Customer's Digital Voice
20 March 2013
All customers have the potential to become your brand advocates, driving profit for your business through positive endorsement, insight and product analysis. But to harness the real value here, companies must give their customers a voice and ensure that they are well placed to listen to and act upon it.
Brand Republic’s three part programme, produced in partnership with Bazaarvoice, consists of a survey, webcast and expert report providing marketers with the tools and knowledge to take social media and user-generated content to the next level. Using real business case studies, it will evolve your use of digital channels to become more customer-centric and more profitable.
Take part in our short survey and...
1. Be entered into a draw to win £100 worth of Amazon vouchers
2. Receive a copy of the expert report informed by the results of this survey
3. Receive the answers to the survey to reveal where your marketing peers stand in comparison
4. Gain access to our free live webcast on 2nd May, harnessing the power of user-generated content
12 questions
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Content Marketing in Practice: Captivate and Convert
13 March 2013
Brand storytelling, when done right, allows marketers to lead customers on a journey, captivating them and inspiring them to convert. A recent move by Coca-Cola has seen their corporate website transform into a "dynamic, digital magazine" aiming to tell their brand story in a creative, refreshing way.
So as more and more brands jump on the content marketing bandwagon, this Brand Republic survey focuses on what it takes to build a flexible strategy with a unified brand message that truly resonates with your audience.
Take part in our short survey and...
1) Be entered into a draw to win £100 worth of Amazon vouchers
2) Receive a copy of the expert report informed by the results of this survey
3) Receive the answers to the survey to reveal where your marketing peers stand in comparison
4) Gain access to our free live webcast on 23rd April on creating compelling content
9 questions
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Multiple Digital Touch Points: One Voice
30 January 2013
Powering a consistent brand message across a multichannel campaign calls for seamless collaboration. So if you’re working with a large team of people, often stationed in different places, choosing the right messages and channels whilst keeping everything in sync and on deadline can seem like an impossible task.
This Brand Republic webcast offers practical insights to help you synchronise your multichannel campaigns and boost ROI:
- Keep teams connected and collaborating with anytime, anywhere mobile and cloud access
- Integrate your campaigns by choosing the right digital channels for your brand’s message
- Stay ahead of the curve and keep innovating to ensure your message resonates and sparks engagement with your target audienceSpeakers:
Matt Muniz, Head of Integrated Communications, Andrex
Dolan Hewison, Projects and Personnel Director, Ear to the Ground AgencyModerated by Alex Whitson, Director, Brand Republic Insight
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Storytelling: Captivate Your Audience with Interactive Online Video
16 January 2013
At its very core, marketing is storytelling, resonating emotionally with customers to project the right message at just the right time. This year we’ve seen more and more brands adopt storytelling but fail to connect to their audience. So why is that and how can you make sure your message is heard?
In March 2012, Internet Explorer launched a powerful interactive video campaign developing a completely new genre of brand storytelling and content driven marketing. With seamless original content, the experience was designed to showcase the latest version of Internet Explorer by deeply engaging a hard to reach audience.
Internet Explorer partnered with award-winning director of Shaun of the Dead and Hot Fuzz, Edgar Wright, and renowned Marvel and Lucasfilm illustrator, Tommy Lee Edwards, to create an animated crowd sourced online film called The Random Adventures of Brandon Generator with optimised visuals for users of Internet Explorer 9.
In Brand Republic’s next webcast, we discuss the genesis and scope of the project to find out how this unique campaign combined inspiration with insight to arouse and captivate the target audience's imagination, sparking extensive press coverage and a huge wave of positive sentiment across social media sites.Speakers:
Paul Davies, Director of Marketing Communications, Microsoft UKModerated by Alex Whitson, Director, Brand Republic Insight
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Digital on Trial: Harness 2012's Key Trends To Seize Opportunities In 2013
05 December 2012
As the dust settles on a volatile year for digital marketing, with new channels gathering prominence and others falling by the wayside, this live webinar will reveal what we should take from 2012 to drive digital growth in the year ahead. Tune in to this interactive webinar for real answers to the big questions:
- Channels: from email through to mobile, social and webinars what is working and why?
- Content: what innovation and messaging is driving the most engagement?
- Cash: how can the latest channels and ideas ultimately help your bottom line in 2013
Speakers:
Christelle Chan, Marketing Director, Hotels.com
Jacqui O'Beirne, Head of Digital Marketing, Dogs Trust
Alastair Mackie, Head of Digital Development, Advertising, Financial TimesModerated by Alex Whitson, Director, Brand Republic Insight
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7 Key Principles to Drive Online Purchases from Your Website
06 November 2012
The majority of purchases start online today and it’s a given fact that both B2B buyers and consumers frequently begin by researching products and services online before they buy. So what is the most influential factor to drive online purchases? Content is King, we’ve heard it all before and Experian reports that the content on your web pages ranks second only to word of mouth in influencing consumers to buy. But with the average U.S. Internet user viewing 2,750 web pages per month, how can you make your site stand out among the competition?
This eBook presents 7 key principles to help you harness the potential of your company's website. Put the principles into practice and you'll create a highly effective website aligned with both your customers' and your organization's goals.
Get started and make your website more effective by:
• Changing - the way you approach your site
• Demanding - better website results
• Offering - more value to site visitors
• Selecting - the right tools and techniques to achieve goals
11 pages
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Digital On Trial: Harness 2012’s Key Trends To Seize Opportunities In 2013
31 October 2012
As the dust settles on a volatile year for digital marketing, with new channels gathering prominence and others falling by the wayside, this survey focuses on what we should take from 2012 to drive digital growth in the year ahead.
Take part in our quick 10 question survey ‘Digital On Trial: Harness 2012’s Key Trends To Seize Opportunities In 2013’ and…- Receive a copy of the whitepaper informed by the results of this survey featuring tips on where you shoudl focus your efforts and how you can spark digital growth in the year ahead
- Receive the answers to the survey to reveal where your marketing peers stand in comparison
- Receive details on the live webinar on 5th December informed by the results of this survey
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Presenting With Impact: Unlock Your Full Business Value
25 September 2012
Many people dread the idea of presenting and as we are increasingly asked to do so in virtual, online and audio/video environments we move into new territories that need different approaches. Overcome those worries and concerns with a plan, good directions and some high impact tips and techniques from a professional presenter and coach.
Join Hayley Mogridge, actress, presentation skills expert and facilitator to refresh your online presentation skills and learn new ways to deliver impact and a compelling message. From her personal meaning of “BBC” to the power of storytelling in 5D, there’s something new for even the most experienced presenters.
ATTEND THIS WEBINAR AND GAIN SIMPLE STEPS TO:
• Discover the key ingredients of creating business presentations with real impact
• From stories and videos to the right images, know where to find the best content to drive the deepest engagement
• Leverage the full power of today’s digital platforms to drive interactivity and create that elusive “wow factor”Speakers:
Hayley Mogridge, Presentation skills expert and coach, Masterclass TrainingModerated by Alex Whitson, Director, Brand Republic Insight
45 minutes
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Event Organisers: tapping into social media to build a thriving customer fan base
07 August 2012
As an event organiser, your customer database is the most important tool in promoting your events and with a plethora of evolving social media channels at your finger tips, this is a key place to start. Social media provides a wealth of outlets to showcase your events, connect, engage with and grow a dedicated following. With compelling content and the right monitoring, you can reach dizzying heights. So are you leveraging this properly?
This expert report offers simple steps to help you grow an active, interactive customer database on email and social media. With tips on brand protection to ideas for special offers and competitions, download your copy here and start building a thriving customer fan base.
13 pages
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Brand Management: What's the bottom line?
18 July 2012
So as Barclay’s take a pasting and Samsung gather momentum in Apple’s rear-view mirror, just what is your brand worth in the eyes of today’s fickle consumer?
This expert report offers insights and draws from case studies from Diageo to reveal how you can spark positive advocacy, enforce consistency, power engagement and drive cash flow in today’s marketplace. The report reveals how Brand Asset Management can help to protect and enhance corporate brands.
Download your copy here and get to grips with the bottom line business value of successfully managing and maintaining your brand.
23 pages
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IBM and Krispy Kreme reveal 5 steps to power personal and lucrative customer connections
02 August 2012
From email marketing to social media and mobile, the opportunities for rich, compelling content and interactive consumer experiences are vast.
This live Brand Republic webcast is packed with useful case studies helping you to address the challenges of marketing to savvy connected consumers.
Tune in for five valuable steps to help you drive engagement, interaction and sales:
1. COLLECT the most valuable information at every customer touch point from social media to email marketing
2. ANALYSE what customer insight is of most value to your business
3. DECIDE how to best capitalise on this insight within your campaigns
4. DELIVER the right messages using the right channels to drive maximum engagement and sales
5. MANAGE and measure your campaigns to help extract maximum value out of every single one of your customers…and prove it!Speakers:
Blair Reeves, Product Marketing Manager, IBM
Holly Howell, Campaign Manager, Krispy KremeModerated by Alex Whitson, Director, Brand Republic Insight
60 minutes
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Create Winning Online Content That Powers Customer Engagement And Sales
23 May 2012
The online world is moving and innovating constantly but it’s not enough to jump on every new online content bandwagon and expect great things. In this landscape you really need to hit upon the online content that powers engagement and ultimately sales or risk being lost in the noise.
So tune in to this live webinar to learn how to strike a chord with your customers (and their wallets!):
- from tweets to videos to webinar sessions, hear which types of content will help you drive deeper connections with your target market
- understand the key ingredients needed to turn engaging content into sales-driving content
- gain easy-to-implement metrics to chart the effectiveness of better content on the bottom lineSpeakers:
Jessica Wright, Digital Manager - Content and Technology, UNICEF UK
Michael Charalambous, Head of Sales and Marketing, The Carbon TrustModerated by Alex Whitson, Director, Brand Republic Insight
60 minutes
Sponsored by:
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Crowdsourced Video: Open The Window To Crowdsourced Creative Video Content And Generate Greater Consumer Engagement
17 April 2012
Producing compelling video content is key - but how do you make yours stand out from the crowd?
With new thinking and technology comes the pioneering effect of crowdsourced video - the crucial ingredient to the most original, entertaining and engaging programming for your brand or business in years, and for years to come.
Download this expert report to find out how the persuasive power of video can help drive your brands marketing, consumer engagement and ultimately online purchases.
- Hear how innovative video content on your website and social media can boost your email marketing, online advertising and sales
- Gain insight on how to produce a good brief for the video maker
- Watch a selection of best practice case study videos by the crowdsourcing experts Userfarm, which have helped clients engage their consumers more effectively.
9 pages
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Content is Marketing Currency
20 February 2012
Instead of buying ad space and lists or chasing journalists for press clips, marketers must meet prospects on their “online” turf and engage them with relevant content. The higher the relevance, the higher the value your content has. Buyer knowledge presents a huge opportunity for increasing both lead quality and quantity.
By flipping your focus to parallel buyer perspectives, marketing online content can be used to higher effectiveness during each stage of the buying process.
Content with currency value doesn’t require a huge budget. With the proper planning and strategy, marketers can gain tremendous traction and return on investment from their content development budgets.
When you download this file, you will also receive these complementary whitepapers:
- Virtual Presentation 101: The secret to presenting a great online webcast
- Five forces of content marketing in webcast programmes
- Content-Driven Webcasts: How to Attract Leads and Drive Sales
- The New Formula for Generating High Quality Leads
32 pages
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