15:00 (BST) | 13 October 2016
Consumers have a lot of digital choices. They might research a product online, browse Twitter for negative feedback, read reviews, consult friends on social media, compare prices on comparison sites – all before buying. Digital opened an era of transparency and brand trust, and empowered the average consumer.
Before digital, many businesses focused purely on the bottom-line – a short-term strategy that won’t pull in long-term results in today’s competitive social economy. The ability to react appropriately to online conversations about a product or service can do tremendous things for a brand’s reputation. But for a brand to adopt an inside-out strategy requires cultural change and the willingness to be open to scrutiny.
We surveyed over 100 marketers from small to large leading brands around the UK, to discover what insight they collect on their customers, how it informs their strategies and how customer-centric they are. What barriers prevent them from putting the customer at the heart of their organisation?
This Brand Republic webinar, in partnership with Trustpilot, reveals the results and identifies the challenges brand marketers face when it comes to gaining customer trust, building customer-centred strategies and that all important brand advocacy.
Register now and we’ll dive into:
- Building a foundation of trust with today’s cynical consumer
- The steps to take to move toward a holistic customer experience strategy and the required cultural changes
- How to take back control and influence a customer’s purchasing decision through open reviews and feedback
- The metrics to employ to draw actionable insights from online reviews
Speakers:Moderated by Antje Derks, Senior Content Manager & Social Media Editor, Haymarket MediaSponsored by:
29 July 2016
Black Friday and Cyber Monday are the new Boxing Day, and retail marketers need to start campaigns earlier than usual and expect shoppers to be deal-orientated - something that could have a significant impact on profits.
While sand, sea and sun is still on the minds of many consumers, it’s time to plan and prepare for the snow.
This whitepaper, in partnership with Hitwise, will take a close look at the changes in consumer shopping behaviour during the festive period, as well as noting the key dates to plan around, product trends and while search is still the top driver of traffic to retail sites, what other channels are driving consumers? Plus, discover who the top retailers were last year by visits share.Sponsored by:
29 July 2016
Marketers are confronted with an increasingly complex and constantly shifting digital marketing landscape. Much is written about the challenges and opportunities this presents, but less is known about how these challenges and opportunities are actually shaping strategies within the business.
With 2016 now well under way, Brand Republic Insight wanted to identify what priorities marketers have set themselves to achieve their digital marketing goals this year and ascertain the challenges they are encountering along the way.
To find out, we surveyed marketing professionals from a variety of disciplines across the globe. This report, in partnership with Salesforce, reveals our findings and offers insight into the current state of the industry.Sponsored by:
The Intersection of marketing and service: silo-busting tips for marketers who care about customer loyalty
20 September 2016
The reality of any organisation is that marketing cannot control every touch point our customers encounter – but if we don’t at least influence or get involved in the entire journey, then we waste the work we do to convince a prospect to take the first step.
Marketers must reach across their organisations to ensure the footholds and handholds that customer service, sales, call-centre, point-of-sale and operations manage, are laid out with the customers in mind – not the needs of our own organisational silos.
We explore how to…
Ensure sales teams and product marketers have the tools that make it easy to create collateral that’s both on target and on brand
Ensure that call-centre agents not only know what promotions you offer but can actually access the mailer customers are actually holding
Build a website that knows whether your customer already owns the product being up-sold
Free customer service to tap into and easily join the conversation customers are having about your brand on social media
Speakers:Bian Salins, Head of social-digital, TSB
Tom Smith, Product Marketing Lead, EMEA for Salesforce Marketing Cloud, Salesforce
Matthew Gardiner, Director of acquisition marketing, UnderTheDoormat
Joanna Levesque, Managing Director, AccentureModerated by Antje Derks, Senior Content Manager & Social Media Editor, Haymarket MediaSponsored by:
11 July 2016
With a myriad of channels, mobile first, customer journeys and the single customer view, Brand Republic Insight in partnership with Salesforce gathered a group of experts around the dinner table to explore what it’s like to be a marketing leader in the age of the customer.Sponsored by:
28 June 2016
With marketing practices, client needs, and industry demands all evolving daily, today’s ad agencies need to find the right creative talent to give them the competitive edge. But with a shrinking pool of experienced workers and competition to attract young talent increasing – this is a challenge.
The traditional ad agency model is buckling and is no longer fit for purpose. The agency world is going through major structural and creative changes. New technologies are shaping these, creating a new breed of versatile marketers and creatives, armed with new skills and an ambition to pursue new career opportunities and industry-defining experiences.
In partnership with agency management software provider Deltek, Brand Republic hosted a webinar with a panel of senior advertising experts to talk through the major structural changes and creative upheavals taking place within the agency world.
This white paper uncovers the findings as well as drawing on the results of a survey of top-level agency leaders, to answer how agencies can look to safeguard their future.
You will learn:
- What the 'new normal’ is for the agency world
- How agencies can attract talent in an increasingly active, ‘always on’ environment
- Top tips for retaining the right people
- How to get your resourcing mix right
- Exploiting technology to better understand your team’s profitability or contribution
27 June 2016
Personalisation is evolving. As marketers, we know that the more targeted and personal we can get with messaging, the better we can convert prospects, but moving beyond the tried-and-tested personalised e-mail greetings and product recommendations still remains a challenging feat.
Marketers have access to more information about customers and prospects than ever before, and more ways to reach them too, yet simply having the capabilities to implement personalisation’s potential.
In partnership with Salesforce Marketing Cloud, Brand Republic hosted a webinar to discuss what opportunities and challenges today’s innovations and tomorrow’s trends might present for marketers looking to create better, more personalised user experiences. This report examines those opportunities and challenges and explores how marketers can approach personalisation more successfully.Sponsored by:
14 April 2016
What can a ground-breaking artist teach an everyday brand… and what can that everyday brand teach the artist?
*Meaningful brands can increase their Share of Wallet by seven times and on average gain 46% more than less Meaningful Brands.
Most brand professionals are adept at raising high hopes and expectations in consumer minds. But consumers are increasingly cynical, sceptical and frustrated; brands hold up desired psychological destination signs in their marketing materials (freedom, happiness, calm, good relationships) without offering practical support on how to get there. In other words, consumers are increasingly looking for brands to be more ‘meaningful’ – genuinely to help them to lead more fulfilled lives.
This Brand Republic case study, in partnership with The School Of Life, looks at work from the artist Xu Zhen, who shows a deep interest in brands and culture – and just how lovely they can be. As well as looking at how brands could exploit a large but often underdeveloped dimension to their offerings and learn the art of storytelling.
*Havas Media, 2015Sponsored by:
10 May 2016
People are connecting with brands and consuming media in so many ways and from many different channels. Today’s agencies are confronted with a whole host of fresh challenges as traditional marketing practices, client needs, and industry demands evolve.
Agencies must ensure they stay ahead of the curve and find the right creative talent, even as the number of experienced full-time agency workers shrinks.
This Brand Republic Insight webinar, in partnership with Deltek, will examine:
- How the emergence of new technologies is changing the way businesses operate and creating new, versatile marketers and creatives
- What it means for traditional agency models, and how they can adapt to maintain their creative edge
- How agencies can benefit from the shift in the workforce, continuing to attract talent
- Understanding how to use freelancers in a streamlined and cost-effective way to ensure maximum ROI
Speakers:Stephen Maher, CEO, MBA
Ray Kieser , Global Practice Director: Marcoms , Deltek
Charlie Rudd, CEO, Ogilvy & Mather LondonModerated by Edward Craig, Head of Content Solutions, Brand RepublicSponsored by:
02 March 2016
Social media has turned the world into a focus group and today, social media monitoring and research tools give marketers the lens to see exactly what people are saying about companies and brands.
For most marketers, however, with great power comes great confusion, and despite unprecedented access to millions of people and billions of conversations, they have no idea what to do with the information they uncover.
Smart marketers have discovered the power of buzz. They know that by tapping into the conversations, opinions and recommendations across the social web it’s actually possible to make buzz a tactical part of their campaigns.
The steps outlined in this tip sheet can help you properly leverage the social data at your disposal. You’ll learn why it’s important to establish a ‘buzz baseline’ even before you start a campaign, and understand why tracking and benchmarking social media buzz is a major contributor to your success.Sponsored by:
29 February 2016
By the year 2020, the customer will manage 85% of their relationships without ever interacting with a human, according to a study conducted by Gartner.
People want information now. And they want it faster than humans can provide it to them. Companies need to keep up with the increasing demand for instant, online answers in customer service by anticipating the needs and questions users have today and the ones that will arise tomorrow.
This expert report will look at how to provide faster, more accurate and seamless customer experiences that could result in business referrals, recommendations and return business.Sponsored by:
24 April 2016
As a branded manufacturer, do you sometimes feel like you’re adrift in the rising tide of e-commerce — unsure of which direction to turn? Retailers have adapted to e-commerce at this point, and most sell their products online.
But for brands, it’s different. Each brand has unique needs and circumstances that dictate whether they should sell directly to consumers. Long story short: The transition to e-commerce for brands has been complicated.
This white paper, in partnership with ChannelAdvisor, will help you understand:
- The right questions to ask yourself about your brand
- Why brands go direct to consumers
- The risk of selling direct to consumers
- Ways to create a blended strategy between a traditional and a direct-to-consumer distribution model
- How creating a joint proposition between brands and retailers can help mitigate channel conflict
14 January 2016
The pros and cons of in-house agencies have long been debated, but with ongoing pressures to reduce costs and a demand for more real-time, responsive marketing, the topic has been cast back into the spotlight.
In this decision-making guide you will learn:
- What the logic is behind establishing an in-house agency
- Potential pitfalls
- Whether your marketing requirements are suitable for internalising
Take-away checklist to help you discover which agency set-up is best for your business.Sponsored by:
14 January 2016
As marketers, you work hard to encourage user engagement on your email campaigns. The next steps in the journey can often feel like someone else's responsibility. However, if designed, targeted and optimized correctly, landing pages are proven to deliver quality customer journeys and greatly increase conversions. Indeed, with modern tools, landing pages can be built quickly without the need for coding.
Our best practice guide outlines the fundamentals of a successful landing page and offers guidance on optimizing for conversions and improving customer journeys.
What's your excuse for not using landing pages to improve your marketing ROI?
You will learn to:
- Create engaging landing pages quicker than ever before
- Convert more visitors by optimizing landing page content and design
- Improve customer journeys by providing a consistent experience across channelsSponsored by:
14 January 2016
The size and scale of social media is undeniable. In September 2015 twitter's monthly users hit 320 million with Facebook's at a massive 1.5 billion. But as impressive as these figures are, they're nothing to the number of email accounts held around the world.
Is it a case of either or? Smart marketers know that social and email can work in tandem, communicating with customers across multiple channels.
In this strategy guide, we've put together 5 tips for harnessing the combined power of email and social.
- Discover tactics to unite marketing activity on email and social
- Learn how automation can save you time and help you make the most of customer data
- Find out how connecting the channels can help you execute multichannel, customer-driven marketing”Sponsored by:
30 November 2015
Creating content that cuts through in the competitive fashion and retail landscape is a huge challenge.
The emergence of new bloggers, the rise of mobile and the growing popularity of Instagram and other social channels mean it’s never been easier for fashion fans to post content. This makes the need for retailers to stand-out greater than ever. How can you create valuable content that delights audiences?
This expert report in partnership with Big Group will take an indepth look at the trends in retail including:
- Virtual reality video
- Mini animations and gifs
- Brand collaborations
And what the future holds for content marketing in the fashion retail space.Sponsored by:
23 November 2015
The countdown to the holidays is the busiest and most potentially lucrative window of the year for retailers and online sellers.
From the start of the holiday gift shopping season in November, through Cyber Monday in the first week of December, to December 26th and onward into the new year sales, every date counts.
Follow the guidelines, examples, checklists and calendars in this email marketing guide for the holiday countdown, to make email your best performing channel.Sponsored by:
10 November 2015
Content marketing, when done right, attracts and retains customers. It takes them on a journey. It captivates at every touchpoint during their customer journey, from consideration to purchase.
But the commercial return that content creates is difficult to measure. 40% of companies feel they aren’t getting sufficient ROI and over a third feel they don’t have sufficient metrics to justify the spend*.
So understanding where content marketing sits in your organisation, and how it supports business objectives, is essential. Here at Brand Republic Insight, in partnership with Remarkable Content, we want to know how you use content marketing and the ways in which your brand creates valuable and consistent content… if any.
It’ll only take five minutes and we appreciate you’re busy at the best of times, so as a thank you we will:
- Send you the top-level survey results, so you can benchmark your brand against peers
- Enter you into a prize draw to win £50 of Amazon vouchers*
*Terms and conditions apply. In taking part in this survey you agree to our terms and conditions, view these click here. Entries close 11:59pm 31st December 2015.
Source: The EconomistSponsored by:
03 December 2015
75% of global business executives said that their primary purpose for engaging with content is to research a business idea, however, 93% of marketers said that they are currently positioning their content to directly promote their product or services.
When it comes to the role of content marketing in B2B, there are obvious disparities between what marketers do and what business leaders want.
What does effective content marketing look like through the eyes of business leaders and how can B2B marketers ensure that they are engaging effectively?
This Brand Republic webinar will explore:
• What can be learnt from B2C content marketing that can translate to B2B
• How to create content that tells a story and resonates
• How to set goals that will ultimately lead to measurable ROI
(Source: the Economist)
Speakers:Jamie Credland, Global Head of Client Marketing & Research, The EconomistModerated by Alex MacMillan, Content Manager, Brand Republic InsightSponsored by:
23 October 2015
The 2015 to 2016 annual benchmarking report is a comprehensive look at how brands are performing when it comes to email delivery and effectiveness.
A range of 24 attributes are used to score retailers representing impact, offer, appearance and rendering, integration with mobile & social and legal compliance.
This is the essential guide to understand how your campaigns stack up against the competition.
Download now to discover:
- Find out which retailers are leading from the front in email marketing and ecommerce
- Gain a detailed understanding of current marketing trends within the retail industry
- Learn how retailers are using multichannel to adapt to the needs of the customer
- Glean inspiration for your marketing via best practice examples
- Pick up a complete toolkit for maximising ROI from email and ecommerce
20 October 2015
Multiple technological advances, changes in consumer behaviour and the ensuing marketing methodologies have transformed the sponsorship industry landscape.
The traditional rights for cash sponsorship model has been disrupted, with brands not needing an official connection to fully exploit and command significant consumer mind share around an event.
Yet, many major brands still see the value in signing official deals.
This expert report, in partnership with ESA, will explore how the official sponsorship model is changing and what marketers may have to consider in order to be able to take advantage of these changes. We’ll uncover:
- How the rise of Generation C has turned the traditional broadcast business model on its head
- The creative opportunities unofficial sponsorship can present to engage fans in real-time
- How to leverage privileges as an official sponsor by utilising the new arsenal of technologies available
29 September 2015
73% of marketers view customer centricity as critical to the success of their business.
Today’s tech savvy customers are increasingly distracted and have growing expectations of brands. Marketers need to understand how to engage customers, and reward their loyalty with more than just a quality product or competitive price.
In this expert report, developed in partnership with Indicia, Brand Republic Insight reveals the results of an exclusive industry survey which examined how brands are developing their customer engagement strategy and the specific motivations for doing so.
Plus, included are practical tips and insight that looks at how to amplify your customer engagement and the current industry best practice.Sponsored by:
21 September 2015
When you're giving away 7% of your agency’s time for free, it's high time to break from the cycle of over-servicing your clients.
Worryingly, this trap is a norm in the PR industry and the ramifications are far-reaching: from stressed-out staff and a broken business model to client disappointment and a fractured relationship.
This report brings you strategic guidance, combined with practical steps, to lead you out of the closed loop of over-servicing.
In particular, it focuses on:
- managing strategic change and leading from the top
- changing the business model
- identifying and tracking pain points to avoid
- the benefits of a service level agreement
- installing systems and KPIs that operate throughout a project
13 October 2015
67% of online retailers are looking to move more media spend to programmatic.
Customer journeys are more diffuse than ever before and brands must now connect with consumers across all relevant digital media channels.
Marketers need the tools to target the right message, at the right time, to the right device. Programmatic has made this a reality, and is a powerful tool for precise audience segmentation ensuring tailored marketing that resonates with consumers.
Download this expert report now, and discover:
- The journey towards programmatic
- Aligning programmatic with business goals and ROI
- The role of programmatic throughout the purchase funnel
Plus, a case study looking at programmatic video.Sponsored by:
25 August 2015
Brands need a single view of the customer, but it’s also important for customers to have a single view of your brand.
An outstanding web presence or social media following will be worthless if subsequent emails are irrelevant to their recipients.
The challenge for brands is to seamlessly integrate email campaigns into their marketing mix. This includes cross-device functionality - especially as over half of all unique email opens happen on mobile devices¹.
Download this report to discover how to integrate and optimise your email marketing.
The report will cover:
- The need for a single customer view
- How to effectively capture data
- How to track behavioral patterns
- Matching content and the customer journey
¹ Experian 2013, Marketing SurveySponsored by:
01 July 2015
With the first half of the year behind us, we want to keep retailers ahead for the next busy six months. To help retailers prepare and keep organised for the remainder of the year, we've compiled the essential dates, events, tips and topics you should be ready for. This essential bite-sized guide is every marketer’s must have for optimum success and growth.
The calendar also includes quick reminders and tips to help you stay ahead of the Christmas rush. Download now to learn:
- Key dates to remember
- Suggestions for internal planning to keep organised
- Advice on Amazon, eBay, social, international and more!
12 May 2015
70% of the FT’s readership is digital, with a 20% jump in mobile seen year-on-year.
This has required a rapid overhaul of how a 127 year old brand does business. In this paper, Christina Scott, Chief Product and Information Officer provides candid insight into how the FT developed and is keeping up with the challenges of an ever more demanding audience.
Scott’s insight is transferable to other industries, as she goes into a detailed description of how to engage and maintain positive customer experiences during a period of digital transformation.
Download this paper now and discover:
- How to manage a move from desktop to mobile
- Breaking down departmental silos to manage a smooth transition
- Plus, read a bonus case study from the CIO of Abellio, the international train service
12 May 2015
Web content management (WCM) software has become the technology and content delivery backbone of digital experiences.
Organisations that want to upgrade for mobile devices, consolidate websites, or expand digital experiences to every customer touchpoint must choose a solid web content management product.
Forrester has evaluated 10 vendors — Acquia, Adobe, Ektron, EPiServer, HP, IBM, OpenText, Oracle, SDL, and Sitecore — on 36 criteria for current offering, strategy, and market presence.
In this report, Forrester focusses on capabilities such as content and experience management, delivery, and optimization as well as on mobile support, cloud deployment, and integration with components such as marketing and commerce.Sponsored by:
11 June 2015
As a form of advertising, 84% of consumers trust the judgement of their friends or family. As such, in today’s social world, brands need generate positive conversations as part of their marketing strategy.
To engage today’s tech savvy consumers; brands need to create marketing messages that really resonate. This means matching the expectations of the consumer, for example through tailored messages, developing brand advocates and providing shareable content.
With an understanding of this process and the right tools, it becomes possible to gain intelligent insights which can inform how to position future messages or campaigns most effectively.
The challenge, however, is in proving the value of campaigns, maintaining the agility to adapt, tailor and target messages, and then amplifying engagement through nurturing ‘conversations’.
Tune in to our live webcast, and discover:
- How to maximise the impact of marketing messages in today’s modern media landscape
- How to measure engagement levels across touchpoints
- And, how to use these insights to intelligently develop future messages
Speakers:Heidi Myers, Head of Marketing, EMEA, MeltwaterModerated by Alex Whitson, Director, Brand Republic Insight60Sponsored by:
27 April 2015
The majority of digital savvy businesses have marketing strategies in place aimed at driving good trafﬁc to their website. Many of those businesses optimise their acquisition campaigns to ensure they get the most out of their spend, but only a minority have started optimising their website and customer journeys to improve the conversion rate once potential customers arrive on site. Over recent years, digital marketers’ attention on CRO has intensiﬁed and many marketers now describe it as a crucial part of their overall marketing strategy.
With significant ROI, customer insights and business changing competitive advantage, Brand Republic, in association with PRWD, want to understand Marketers views on CRO.
As a thank you, we will:
- Share with you the anonymised survey results, so you can benchmark your progress against peers.
- Enter you into a prize draw for an hour Conversion Optimisation consultancy free of charge with PRWD Founder & Director of Optimisation, Paul Rouke.*
- AND, enter you in a prize draw for a Samsung Galaxy Tab 2 7-Inch Tablet*
*Terms and conditions apply. In taking part in this survey you agree to our terms and conditions, to view these click here. Entries close 11:59pm 31st July 2015.Sponsored by:
22 April 2015
70% of marketers said process inefficiencies are “somewhat” or “very” detrimental to creativity.
The consequence of these shortcomings, as a recent Brand Republic and Workfront survey revealed, extend beyond affecting the quality of work marketers produce, but severely increase work hours and reduce opportunities for employee development and growth.
However, isolating the processes not fit for purpose and identifying solutions is a challenge for marketing teams. In this expert report, we look at how to do away with issues such as excess spreadsheets and ‘fire drills’, in order to maximise time for doing what marketers do best – create.
Click below to download the paper, which includes all the results from our exclusive survey conducted with 340 decision-making marketers.Sponsored by:
04 March 2015
In the social age, it is impossible for brands to avoid consumer opinion – good or bad – being in the public domain, often on a mass scale. What sets brands apart, however, is whether this unabating feedback is embraced or, more importantly, used to inform strategy and bring about positive change.
Here at Brand Republic Insight, in partnership with Trustpilot, we want to know what an ideal review platform would provide your brand and how you are utilising reviews in your organisation. Plus, what the key challenges or concerns are when it comes to soliciting online feedback and putting the insight into action.
The survey will only take a couple of minutes to complete, and as a thank you we will:
- Send you top level findings from the survey, to benchmark your brand against competitors
- Enter you into a prize draw for a chance to win an Apple Watch*
- Send you an expert report and invite you to a webinar based on the exclusive survey results
*Terms and conditions apply. In taking part in this survey you agree to our terms and conditions, to view these click here. Entries close 11:59pm 31st May 2015.Sponsored by:
16 February 2015
With 34.8 million active Smartphone users in the country, UK mobile traffic has now overtaken desktop traffic. Despite this rapid growth, many brands still fail to maximise their mobile marketing potential when compared to other channels.
In this expert report, various mobile advertising options are explored. Each option is accompanied by clear analysis and statistics to help you make the right decision when developing your mobile marketing strategy.
Download now, and discover:
- What the growth of mobile means for you
- The myths surrounding mobile marketing
- What should be on a successful mobile campaign checklist
05 January 2015
79% of smart phone users also use their mobile to shop¹.
Every mobile strategy must adhere to three key principles – immediacy, simplicity and context. In turn, to effectively implement these it is vital to understand your mobile maturity level.
In this comprehensive expert report, Forrester breaks down each key area based on four levels of maturity – novices, experimenters, practitioners and leaders.
Download now to benchmark and develop your mobile marketing strategy, and gain an understanding on these key principles:
- Immediacy: Mobile phones’ unique ‘always on’ capabilities means timely content can make a consumer act in the moment.
- Simplicity: Have your call to actions informed by how consumers use their mobile phones.
- Context: Mobile is the ideal platform for real-time, location-relevant and customised content, which can be achieved by leveraging consumer data.
Plus read about strategies in action, with case studies from The Weather Channel, Columbia Sportswear and MLB.com.
¹ How Mobile Is Transforming the Shopping Experience in Stores (Google)Sponsored by:
19 December 2014
Make sure you keep that New Year's resolution to stay organised, become more successful and grow!
Our Essential Dates for 2015 calendar compiles the most important dates between January and June for quick reminders and tips to help you succeed online.
Download our Essential Dates for 2015: A Retailer's Calendar to learn:
- Key dates to remember
- Suggestions for internal planning to keep organised
- New requirements that might affect your campaigns
11 December 2014
Dynamic marketing: How programmatic, mobile, social and native will reshape the marketing landscape in 2015
UK consumers spend, on average, 29 hours and 14 minutes on their desktop computers, and 41 hours and 42 minutes on their smartphones.
It is now a mobile-first, cloud-first world, where a brand’s marketing strategy needs to unify channels, respond in real-time, and tailor its messages to the individual consumer.
In order to achieve this, a marketer needs a toolkit of solutions that adapt to the evolving demands of consumers. This involves building a cohesive programmatic, native and social advertising strategy, which delivers on the increasingly demanding consumer’s expectations.
In this annual forward-looking report, the marketing trends of 2015 are examined. Download to discover:
- Why 2015 really is the year of mobile, accounting for 25% of all search spend
- How implementing programmatic is the key to cross-channel integration
- How iBeacons will change the retail landscape, with expert insight from the Post Office’s CMO
27 November 2014
Consumers rely on powerful search tools to navigate the colossal volume and depth of internet content. This reliance is what makes search result placement critical for advertisers: search tools are the gatekeepers to product visibility. However, the evolution of paid search has not been driven by advertiser needs, but by fundamental changes in online consumer shopping behaviours. In this survey, we're exploring the importance of paid search in the wider marketing mix and looking at how paid search is evolving, particularly in relation to retail. Please take a few minutes to complete our (very) short survey and as a thank you we will:
* Terms and conditions apply. In taking part in this survey you agree to our terms and conditions, to view these click here. Entries close 11:59pm 31st December 2014.9 questionsSponsored by:
21 November 2014
Up until 2009, the strategies behind online advertising were built upon finding and targeting audiences in places where they might be, relying on content targeting to inform media buying. But in today’s advertising landscape, marketers are armed with extraordinary technologies, an ever-more-precise understanding of consumer behaviour, and a seemingly endless array of touchpoints for getting in front of audiences. In response to these developments, entirely new industry solutions — and an entirely new school of companies — have evolved that enable marketers to maximise the scale and relevance of their display advertising like never before.
While the new digital landscape offers marketers many options and opportunities, it can also create significant confusion about how to take best advantage of them.
Highlights of this new guide include:
- Background on how advertising used to work
- Introduction to the ad exchange
- Real Time Bidding explained
- The current advertising technology ecosystem
Download this free guide now.Sponsored by:
06 November 2014
The Media and Entertainment industry will be worth $64 billion in 2018, up from $45 billion projected for 2015.
This growth is in no small part due to developing platforms (such as mobile and Smart TVs) affording new opportunities for consumer engagement. In turn, consumers expect their favourite TV shows to be available across devices, and for distributors to facilitate an experience beyond just streamed video.
For marketers, these consumer demands have led to new platforms becoming available and increasing tactics for engagement, which can deliver targeted and integrated advertising campaigns.
Download this expert report to discover the current landscape of the Media and Entertainment industry, supported by five case studies from brands such as UKTV, Toshiba and Ikea.Sponsored by:
13 October 2014
There are over 50 billion connected devices that together form the Internet of Things, which Cisco predicts to be a $14 trillion revenue opportunity.
As a marketer, the challenge is navigating this landscape of connected devices to understand how valuable data can be captured to provide actionable insights.
In this expert report, we examine the steps to implementing an IoT strategy with tips on how to overcome the obstacles:
- How best to acquire and manage data across devices
- How to use this data to create connected experiences that resonate with consumers
- How the connected experience can nurture and enhance loyal customers
Plus, read the inclusive case study from Nike, describing how they created a holistic online and offline experience using data from their FuelBrand product.
Click below to see how an IoT focus can create new opportunities for your brand.Sponsored by:
08 October 2014
In the first six months of 2014, UK firms spent a record £3.5 billion on digital advertising, which included a 196% increase in mobile video advertising when compared to 2013¹.
Online video advertising has proved an effective way to deliver bespoke content to increasingly elusive consumers. As an example, millennials are now more accessible via YouTube than any US cable network.
Marketers need strategies to engage these self-directed consumers. Programmatic buying makes this possible on a large scale by bringing the advertiser into a one-to-one relationship with the consumer.
However, the theory does not always go to plan. Major brands, such as Nissan and Tesco, have found their programmatic video strategy land them next to highly objectionable content.
Download this expert report for:
- Key strategies to avoid the pitfalls of programmatic
- Tips to help ensure your brand’s safety
- An overview of the mechanics behind programmatic advertising
¹ Internet Advertising Bureau and PwCSponsored by:
08 October 2014
"Social media replaces nothing, but complements everything," according to Neal Schaffer a leading social media strategist. So, when it comes to one of the most potent and exciting mediums available – live events – how can social media channels be deployed most effectively?
As the first part of our Power Of Live Series: Social Media Focus we want to hear from marketers and event professionals on what you are doing here? Please take 2 minutes (literally, we timed it!) to complete our short 10 question survey. As a thank you, we will:
- Send you top level findings of the survey, which will identify key trends
- Send you a complimentary expert report (worth £450) on social media and event best practice
- Enter you into a prize draw to win a prize (check back to discover what it is!)*
* Terms and conditions apply. In taking part in this survey you agree to our terms and conditions, to view these click here. Entries close 11:59pm 31st December 2014.Sponsored by:
18 September 2014
The travel vertical is arguably the most saturated when it comes to the number of advertisers competing for consumer's attention online. With cost a primary consideration, consumers shop around and do more research than ever before.
For travel companies this means that they need a multi-channel marketing approach which focuses on driving incremental sales. Real-time advertising presents an opportunity for advertisers to adopt an always-on component focused on reaching the consumers who are most likely to convert.
This best practices guide will discuss the unique challenges facing travel advertisers and present opportunities for savvy marketers to get ahead of the game with advanced tactics.Sponsored by:
10 September 2014
As part of IBM’s Global C-Suite study, 524 CMOs were interviewed, revealing their current challenges and future plans. With two-thirds admitting they were not ready to cope with social media, and 82% under-prepared with the continuing data explosion, the study exposed some must see marketing insights.
The report compares 2011’s study to 2013, and in doing so defines the trends found in the evolving marketing landscape. As CMOs have increasingly more say in developing business strategy, this gives further indication of how we can expect to see organisations adapt over the next few years.
With statistics and firsthand accounts, top CMOs are split into three distinct groups, and discuss their next steps. Download the report to discover which category your marketing team and organisation is in, and what strategies the industry as a whole is deploying.Sponsored by:
08 September 2014
25% of digital video advertising is currently sold via programmatic means, and this is anticipated to rise to 70% in the next three years. By 2017, programmatic advertising will account for more than half of all digital advertising transactions.
Starting out as an efficient way to sell off remnant digital inventory, programmatic has continuously evolved. From facilitating real-time bidding for online impressions, it now encompasses managing and optimising customer engagement in a multi-channel environment.
As audiences fragment across channels and devices, programmatic advertising is increasingly becoming a necessary investment for brands and their marketers. The result, with correct implementation and segmentation, is precise and bespoke delivery of marketing content.
Download this expert report to discover the 6 key trends to follow in order to understand customers in the programmatic marketing space.Sponsored by:
12 August 2014
77% of consumers consult online reviews before buying, and 63% are more likely to buy from a website that posts customer feedback. Trust is a powerful thing.
Customers are increasingly gaining a greater voice, which collectively can make or break brands. However, with openness and integrity brands can harness this feedback to help them acquire more customers, identify opportunities for improvement and gain a better understanding of what their customers want and value.
This is increasingly pertinent as brands go digital or online, where reviews validate their service quality and focus on the customer.
In this expert report, we leveraged research commissioned by Trustpilot of over 2000 consumers, as well as a new study conducted by Brand Republic to answer the question: What is the real value of online reviews?
Download the report for case studies, top tips and insights.Sponsored by:
15 July 2014
When Google Shopping was optionally introduced, advertisers saw:
- Ad spend decrease by 29.7%
- Conversion rates increase by 15.8%
- ROAS increase by 25%
- And revenue rise by 34%¹.
Now, the transition is mandatory and fast approaching – the end of August. It's crucial for retailers to prepare. The move will provide better ways to promote products and more detailed insight into customer behaviour. But these changes will require some adjustments.
If you’re unsure of what’s changing with Google’s Shopping campaigns, take a look at this roadmap infographic, featuring week-by-week instructions with everything retailers should do to ease the transition.
Download to find out:
- Important deadlines
- Crucial tips
- Helpful tools
- And more
¹ Google Shopping Campaigns Performance Report from CPC Strategy (Q1 2014)Sponsored by:
02 July 2014
Only “8% of companies can determine ROI for all of their social media spending.” ¹
In a multi-channel digital world, it is necessary for brands to have clear and achievable social media goals. By doing so, they can turn insights into actions that produce tangible results. If they don’t, then their social presence is reduced to hope and guess work.
So, what makes a successful social media campaign? To answer this, we must look beyond just positive and negative online sentiment, and deep into a brand’s business plan and each department’s aims.
For example, marketers might want to track a hashtag campaign, whereas a PR team wish to monitor the fallout from a crisis, but both need to understand the impact on the overall brand.
Useful KPIs measure and then deliver. They can be used to pick out meaningful interaction, enlist support of brand advocates, and inform future strategies. In this expert report, Synthesio delves into the benefits and science of creating KPIs for greater ROI.
¹ Companies continue to struggle with social media measurement: report - EconsultancySponsored by:
03 July 2014
Today’s empowered customers look for personalised and engaging brand experiences every time, through every channel. When brands don’t deliver this, customers take notice: $83 billion is lost every year in the US due to poor customer experience.*
With the right engagement strategy, organisations can drive customer acquisition, retention and efficiency. In a recent survey by NewVoiceMedia, 72% of overall UK respondents said that a good experience had a considerable influence on their loyalty.*
So how will you deliver an exceptional experience across all points of interaction to customers, stakeholders and employees?
In this live webcast, Brand Republic and IBM reveal 5 steps to deliver personalised, relevant and seamless experiences:
- Step 1: Map your current customer journey: identify behaviours and learn how, when and where to connect with your customers
- Step 2: Personalisation and integration: ensure consistency and user engagement across multiple touchpoints
- Step 3: Content and communication: develop flawless brand experiences through social and mobile to create meaningful customer interactions
- Step 4: From offline to online, C-Suite to shop floor: pinpoint areas of struggle and resolve them
- Step 5: Learn how to use technology to optimise the customer journey for the future
IBM Digital Experiences white paper 2014
Speakers:Jon Machtynger, CTO, IBM Collaborations Solutions, UK and Ireland
Paul Fabretti, Digital and Social Media Lead, Telefonica
Sarah Grzybowski, Marketing Manager - Omni-Channel Marketing, IBMModerated by Georgia Cockerell, Head of Content, Brand Republic InsightSponsored by:
07 May 2014
In the past retailers have steered away from selling their products on Amazon for fear of losing control of their brand look and feel and also their customer communications.
But today Amazon has astronomical influence in online shopping and has made significant changes to the way it works with large retailers. Many savvy marketers now recognise the huge opportunities Amazon can offer to help retailers boost profits and drive customer acquisition.
In this expert report we provide answers to your common fears and questions and reveal how Amazon can truly help your brand; including:
- How to win back showrooming shoppers
- How to ride the waves of Amazon's popularity on mobile
- How to maintain the keys to your brand
Don’t let this opportunity slide! Download your free copy here.6 pagesSponsored by:
10 February 2014
Audi AG in Germany is among the world’s best known luxury brands, with vehicles renowned for innovative engineering, outstanding performance, and progressive design.
To extend these qualities across every element of the brand experience, Audi’s challenge was to create a website ensuring a memorable customer experience combined with relevant, impactful information and data-driven insight.
Download this case study to see how Audi:
3 pagesSponsored by:
- Deploy an effective, easy-to-use platform accounting for 97% of sales volume
- Maintain brand consistency across 93 websites in 40 languages
- Empower local web teams and dealers to streamline development of websites reducing time to market
- Integrate applications (such as the Audi Configurator, used by 90% of consumers) for seamless online customer experiences
- Gain analysis insights to help predict sales in advance
15 January 2014
With online and particularly mobile shopping set to rise again in 2014, the comparison shopping engine (CSE) comes into its own. But some retailers still aren’t making the most of it.
The opportunities are numerous and successful optimisation will undoubtedly help to attract customers and increase your sales. Yet there are some pitfalls along the way.
So whether you are new to comparison shopping engines or a seasoned pro, it's vital to avoid any costly mistakes. To help you steer clear of slip-ups, we've compiled a list of 13 common mistakes with tips on how to avoid them so you can improve your conversions.
Download your free copy here.5 pagesSponsored by:
25 November 2013
This expert report is a must read for all brand marketers looking to run a wide-reaching integrated campaign to drive commercial or behavioural change.
This is the story of how Kindred, a communications agency borne out of the merger of an advertising agency, a PR shop and a digital outfit, took an unfashionable product and defeated brand sceptics by out-smarting them.
The product: the humble glass of milk.
Sales of milk in the UK had been in decline for 20 years and the dairy product was rapidly falling out of favour. The UK dairy industry, in the shape of the Milk Marketing Forum (MMF) consortium, took on this seemingly insurmountable marketing challenge. From a field of six agencies, Kindred emerged as the winner of a contract to deliver a fully integrated three year campaign to include advertising, PR and digital.
This expert report describes their journey of behaviour-shifting marketing excellence over the three years. It depicts their innovative use of a range of channels and tactics during a pivotal period that witnessed the fragmentation of media into owned, earned and bought.
Download your free copy here.10 pagesSponsored by:
03 February 2014
Personalisation is on the rise as companies strive to meet customer expectations for a more bespoke and relevant experience. When used effectively, the rewards of personalisation can be enormous—increasing sales, enhancing online conversion rates, boosting average order value, driving cross sell and up sell initiatives as well as strengthening customer loyalty and retention.
Now enters the newer idea of real-time personalization—this is not just making advance decisions about what message a customer will see the next time you interact with them, but being prepared to make a decision during a live interaction about what personalized message to present.
So do you understand the full scope of real-time personalisation? And how can you cash in?
In this expert report we answer the fundamental questions that define real-time personalisation and design a framework to help you build an effective and comprehensive real-time marketing personalisation strategy.
Download your free copy here.8 pagesSponsored by:
28 November 2013
As marketers, we pour thousands of pounds into numerous strands of advertising to attract our target audience. Yet according to Kissmetrics, around 40% of visitors will bounce away from a website on their first visit. So how do we tackle this?
Consumers have the power of choice: when, how, why and where to engage - and brands must match this with finesse, engaging tools and compelling content across multiple platforms.
So whether your goal is to boost awareness or your bottom line, this Brand Republic webcast will demonstrate effective strategies to minimise bounce and focus on techniques to ensure visitors stay and engage with your website.
Brimming with brand case studies from the likes of HSBC, RBS, EE and easyJet, tune in live to hear insights from HeathWallace:
- Tips and tricks on content, design and user experience that ensure visitors go beyond the first click
- How to collect and use the information visitors provide to maximise their first visit
- How to implement the right engagement goals to drive valuable and recurring interactions with your audience
Speakers:Alex Sandrey , Head of Data and Insight, HeathWallace
Rory Yates, Digital Business Director, HeathWallaceModerated by Georgia Cockerell, Head of Content, Brand Republic Insight60 minutesSponsored by:
04 October 2013
During a presentation, your confidence influences how receptive your audience is to your message. Sweating yet?
"In less than a minute, your audience forms impressions of you and your credibility based on what you say and how you say it."
This brief, brought to you by GoToWebinar, explores how you can shake your stage fright to present with confidence.
Download the brief to learn:
8 pagesSponsored by:
- How knowledge and confidence influence credibility
- Management techniques for axing anxiety
- 3 common pitfalls that undermine presentations
- And more...
06 September 2013
A 12-year-old boy from Kenya was asked to give a TED talk. Although nervous and inexperienced in English, he told his story before a crowd of hundreds. And when he finished, the response was immediate – a full standing ovation.
“In a matter of hours, a speaker’s content and delivery can be transformed from muddled to mesmerising.”
In this article, TED curator Chris Anderson shares how speakers of all levels can learn to give world-class presentations.
Download the article to discover:
7 pagesSponsored by:
- Presentation tips from the head of TED
- What TED talkers do differently
- Ways to find and frame your story
- How to give a talk that people enjoy watching
22 August 2013
Digital consumers today expect recognition when they first interact with a brand and then expect that brand to pay attention throughout their entire journey of interaction. So with this in mind, are you doing enough to connect with your customers?
With digital channels, a constant and consistent dialogue with consumers is not only possible but fundamental to customer retention and expansion.
To establish the best customer experience, it’s crucial to recognise the customer and any conversations they have previously had with the brand. Even if a consumer has not yet purchased a product, they have the potential to be a valuable brand advocate. Post-purchase, the consumer needs to be recognised for making the purchase, treated differently and rewarded.
We’re interested to hear your thoughts on this. Please take a few minutes to fill out our 11 question survey and…
- Be entered into a prize draw to win £250 Amazon vouchers*
- Receive a free copy of the expert report based on the results of this survey
*In taking part in this survey you agree to our terms and conditions, to view these click here. Entries close 11.59pm 29th November 2013.Sponsored by:
05 July 2013
All customers have the potential to become your brand advocates, driving profit for your business through positive endorsement, insight and product analysis. But to harness the real value here, companies must give their customers a voice and ensure that they are well placed to listen to and act upon it.
Brand Republic's three part programme, produced in partnership with Bazaarvoice, consists of a survey, webcast and expert report providing marketers with the tools and knowledge to take social media and user-generated content to the next level. Download your free copy of the expert report here.7 pagesSponsored by:
16 May 2013
With UK consumers spending an average of £1,083 a year online, internet shopping is now more popular in the UK than in any other country in the world. But how can you stay on top of this exploding trend, refreshing your offering to boost customer engagement and increase sales?
This eBook offers 6 quick wins to help you bolster your eBay sales. Whether you’ve been selling on eBay for a while or you’re just starting up, this tip sheet will help you to revive your offering and connect with an expanding pool of internet shoppers.10 pagesSponsored by:
25 March 2013
A recent Brand Republic survey revealed that 78% of respondents felt under “considerably more pressure” to demonstrate ROI to their superiors versus 2011. It’s a difficult situation meaning marketers must have the right strategy in place if they are to find the sweet spots in 2013.
With more channels than ever before and so many options within these channels, the possibilities are huge so this expert report gives advice on how you can exploit the full range of media to bring tangible value to your business.
Covering topics such as digital optimisation, creating the right media strategy, sponsorship and media performance, download it for free now to get actionable advice, tips and case studies to help improve your marketing performance.6 pagesSponsored by:
02 May 2013
All customers have the potential to become your brand advocates, driving profit for your business through positive endorsement, insight and product analysis. But to harness the real value here, companies must give their customers a voice and ensure that they are well placed to listen to and act upon it.
Brand Republic's three part programme, produced in partnership with Bazaarvoice, consists of a survey, webcast and expert report providing marketers with the tools and knowledge to take social media and user-generated content to the next level. Using real business case studies, it will evolve your use of digital channels to become more customer-centric and more profitable.
Hear how to:
- Evolve your social strategy to give your customers a high-value digital voice
- Build brand trust by hosting authentic customer-driven content on your website
- Create and empower brand advocates to drive your business forward
- Improve your products, services, sales and marketing using genuine, rich and varied customer insight
Speakers:Patrick Phelan, VP Client Services EMEA, BazaarvoiceModerated by Alex Whitson, Director, Brand Republic Insight60 minutesSponsored by:
13 March 2013
Brand storytelling, when done right, allows marketers to lead customers on a journey, captivating them and inspiring them to convert. A recent move by Coca-Cola has seen their corporate website transform into a "dynamic, digital magazine" aiming to tell their brand story in a creative, refreshing way.
So as more and more brands jump on the content marketing bandwagon, this Brand Republic survey focuses on what it takes to build a flexible strategy with a unified brand message that truly resonates with your audience.
Take part in our short survey and...
1) Be entered into a draw to win £100 worth of Amazon vouchers*
2) Receive a copy of the expert report informed by the results of this survey
3) Receive the answers to the survey to reveal where your marketing peers stand in comparison
4) Gain access to our free live webcast on 23rd April on creating compelling content
*Terms and conditions apply. Competition now closed.9 questionsSponsored by:
05 March 2013
With UK consumers spending an average of £1,083 a year online, internet shopping is now more popular in the UK than in any other country in the world. With this value set to double in the next five years, how do you utilise this exploding trend in order to increase your sales and reach new customers?
This eBook describes Google Shopping, how it affects UK retailers and what to consider when planning your new comparison shopping strategies with Google. Download it now and find out how to bring your sales catalogue to life and connect with new shoppers on desktop, mobile and tablet devices.9 pagesSponsored by:
25 March 2013
Certain elements of CSR have slipped down marketing and sustainability agendas but leading brands such as Truvia and Walkers Crisps are successfully using environmental labels to build brand trust and bolster their bottom line.
But with so many labels now available on the market, what could they do for your consumers and your business?
Tune in live to our upcoming Brand Republic and ENDS webinar for a candid look at the real story:
- Do consumers actually recognise the logos and how do labels influence purchasing decisions?
- What does the latest Carbon Trust research say about how consumers engage and respond to environmental claims?
- What are the financial and time implications of implementing environmental labels?
- What is the bottom line value of using environmental labels and does this outweigh the risks?
- How can you use environmental labels to gain a competitive edge and drive sustainable long term value?
Who should attend?
Marketing, PR, Brand, Sustainability, Environmental and CSR professionals
Speakers:Henry Garthwaite, Head of Business Development, Carbon Trust Certification
Mark Brooks, Business Director, Truvia® Consumer ProductsModerated by Alex Whitson, Director, Brand Republic Insight60 minutesSponsored by:
26 March 2013
In an age where social media and brand image are irrevocably linked, organisations now face the challenge of how best to manage social media internally. Some brands are looking for the answer to where social media should sit within their business but perhaps they are asking the wrong question?
Brands such as Dell, Coca-Cola, LEGO and Nokia are thinking differently. Dell has trained 10,000 employees across the business to act as skilled brand advocates, listening and engaging in social conversations and exchanging insights with customers to shape and drive their business forward.
But how do they keep everyone aligned and on the same page?
Tune into Brand Republic’s live webcast where we reveal a robust 7 step guide to putting social at the heart of your organisation:
- Effectively co-ordinate social internally and align differing departmental social objectives
- Empower brand ambassadors across all departments with the right level of training, support and engagement
- Keep staff collaborating to ensure a consistent tone of voice and a unified brand message
To view a demo of Huddle's cloud collaboration software, visit www.huddle.com/demo
Speakers:Simon Nicholson, Pan European Social Media Manager, Honda Motor EuropeModerated by Georgia Cockerell, Head of Content, Brand Republic Insight60 minutesSponsored by:
20 March 2013
New rules from the UK Committee on Advertising Practices (CAP) covering online behavioural advertising (OBA), came into effect on the 4th of February 2013. For the first time, the Advertising Standards Agency (ASA) will regulate the way that ad networks and third parties use online behavioural tracking and targeting technologies such as cookies.
Thousands of advertisers are in breach of this rule so what happens if you are not compliant and how will this impact your marketing?
Firstly, to comply with these rules, adverts based on browsing history data, will have to include information explaining to consumers that they have been targeted using OBA and advertisers must provide users with a way to opt out.
If you are an advertiser, agency, publisher or ad network, tune in live to our next webcast where we’ll be drilling into the new CAP rules, consumer attitudes to OBA and the steps you need to take to ensure you are compliant. Find out how to build trust by giving consumers transparency, notice and choice.
Speakers:Danilo Labovic, Managing Director EMEA, TRUSTe
Nick Stringer, Director of Regulatory Affairs, Internet Advertising Bureau (IAB)
Alan Walker, Managing Partner, WebAds UKModerated by Philip Smith, Head of Content Solutions and Studio, Brand Republic Group60 minutesSponsored by:
30 January 2013
Powering a consistent brand message across a multichannel campaign calls for seamless collaboration. So if you’re working with a large team of people, often stationed in different places, choosing the right messages and channels whilst keeping everything in sync and on deadline can seem like an impossible task.
This Brand Republic webcast offers practical insights to help you synchronise your multichannel campaigns and boost ROI:
- Keep teams connected and collaborating with anytime, anywhere mobile and cloud access
- Integrate your campaigns by choosing the right digital channels for your brand’s message
- Stay ahead of the curve and keep innovating to ensure your message resonates and sparks engagement with your target audience
Speakers:Matt Muniz, Head of Integrated Communications, Andrex
Dolan Hewison, Projects and Personnel Director, Ear to the Ground AgencyModerated by Alex Whitson, Director, Brand Republic InsightSponsored by:
16 January 2013
At its very core, marketing is storytelling, resonating emotionally with customers to project the right message at just the right time. This year we’ve seen more and more brands adopt storytelling but fail to connect to their audience. So why is that and how can you make sure your message is heard?
In March 2012, Internet Explorer launched a powerful interactive video campaign developing a completely new genre of brand storytelling and content driven marketing. With seamless original content, the experience was designed to showcase the latest version of Internet Explorer by deeply engaging a hard to reach audience.
Internet Explorer partnered with award-winning director of Shaun of the Dead and Hot Fuzz, Edgar Wright, and renowned Marvel and Lucasfilm illustrator, Tommy Lee Edwards, to create an animated crowd sourced online film called The Random Adventures of Brandon Generator with optimised visuals for users of Internet Explorer 9.
In Brand Republic’s next webcast, we discuss the genesis and scope of the project to find out how this unique campaign combined inspiration with insight to arouse and captivate the target audience's imagination, sparking extensive press coverage and a huge wave of positive sentiment across social media sites.
Speakers:Paul Davies, Director of Marketing Communications, Microsoft UKModerated by Alex Whitson, Director, Brand Republic InsightSponsored by:
27 November 2012
European consumers are increasingly aware of cookies and other online tracking activities and are becoming increasingly concerned about their potential affect on privacy. European law now regulates this space via the ePrivacy Directive (i.e. "Cookie Directive"), which sets standards for the level of notice and control that websites must provide consumers with when using cookies or other forms of tracking technology.
So how has this law affected the online ecosystem and what does it mean for marketers?
Are self-regulatory initiatives led by industry associations like the DAA and EDAA addressing public concern on this issue?
Will most consumers opt-out from tracking activities when offered the choice or can notice and control mechanisms actually help websites better engage their visitors?
In this live webcast TRUSTe and Osborne Clarke will unveil their recent research examining consumers' perceptions in the UK and other key EU markets around online tracking and privacy.
Tune in live where we’ll reveal the surprising findings to help you as marketers learn how effective privacy can help you engage visitors and drive conversions whilst still ensuring compliance.
Speakers:Danilo Labovic, Managing Director EMEA, TRUSTe
James Mullock, Partner, Head of Technology Law (Bristol), Osborne ClarkeModerated by Alex Whitson, Director, Brand Republic Insight60 minutesSponsored by:
12 September 2012
The rapid growth of online behavioural targeting and powerful mobile devices has provided marketers with monumental opportunities to collect data about their consumers, driving engagement and boosting sales. Yet as privacy concerns continue to take centre stage with media and regulators, protecting your brand and stemming mistrust is crucial.
In this webcast, we will examine how you can effectively leverage online behavioural targeting by implementing self-regulation, consumer transparency and choice controls. Tune in to hear:
• The latest research on how consumers feel about online behavioural targeting to help you build personal, lasting and trusting experiences.
• How you can protect your brand while still reaping the value of new online technologies for behavioural targeting
• How EU legislation affects you and what you need to know to comply with AdChoices self regulation
• The status on the roll-out of the AdChoices program in the UK and EU
Speakers:Danilo Labovic, Managing Director EMEA, TRUSTe
Ionel Naftanaila, Training and Project Manager, Interactive Advertising Bureau (IAB) EuropeModerated by Alex Whitson, Director, Brand Republic Insight60 minutesSponsored by:
18 July 2012
So as Barclay’s take a pasting and Samsung gather momentum in Apple’s rear-view mirror, just what is your brand worth in the eyes of today’s fickle consumer?
This expert report offers insights and draws from case studies from Diageo to reveal how you can spark positive advocacy, enforce consistency, power engagement and drive cash flow in today’s marketplace. The report reveals how Brand Asset Management can help to protect and enhance corporate brands.
Download your copy here and get to grips with the bottom line business value of successfully managing and maintaining your brand.23 pagesSponsored by: