Brand Management

  • Shape Up Your Google Shopping Campaigns - Countdown to August

    15 July 2014

    When Google Shopping was optionally introduced, advertisers saw:

    - Ad spend decrease by 29.7% 
    - Conversion rates increase by 15.8%
    - ROAS increase by 25%
    - And revenue rise by 34%¹.

    Now, the transition is mandatory and fast approaching – the end of August. It's crucial for retailers to prepare. The move will provide better ways to promote products and more detailed insight into customer behaviour. But these changes will require some adjustments.

    If you’re unsure of what’s changing with Google’s Shopping campaigns, take a look at this roadmap infographic, featuring week-by-week instructions with everything retailers should do to ease the transition.

    Download to find out:
    - Important deadlines
    - Crucial tips
    - Helpful tools
    - And more

    ¹ Google Shopping Campaigns Performance Report from CPC Strategy (Q1 2014)

    Whitepaper
    Sponsored by: ChannelAdvisor
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  • Social Media – How Better KPIs Can Measure, Guide and Maximise Your ROI

    02 July 2014

    Only “8% of companies can determine ROI for all of their social media spending.” ¹

    In a multi-channel digital world, it is necessary for brands to have clear and achievable social media goals. By doing so, they can turn insights into actions that produce tangible results. If they don’t, then their social presence is reduced to hope and guess work.

    So, what makes a successful social media campaign? To answer this, we must look beyond just positive and negative online sentiment, and deep into a brand’s business plan and each department’s aims.

    For example, marketers might want to track a hashtag campaign, whereas a PR team wish to monitor the fallout from a crisis, but both need to understand the impact on the overall brand.

    Useful KPIs measure and then deliver. They can be used to pick out meaningful interaction, enlist support of brand advocates, and inform future strategies. In this expert report, Synthesio delves into the benefits and science of creating KPIs for greater ROI.

    ¹ Companies continue to struggle with social media measurement: report - Econsultancy

    Whitepaper
    Sponsored by: Synthesio
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  • Five Steps To Creating A Game-Changing Customer Experience

    03 July 2014

    Today’s empowered customers look for personalised and engaging brand experiences every time, through every channel. When brands don’t deliver this, customers take notice: $83 billion is lost every year in the US due to poor customer experience.* 

    With the right engagement strategy, organisations can drive customer acquisition, retention and efficiency. In a recent survey by NewVoiceMedia, 72% of overall UK respondents said that a good experience had a considerable influence on their loyalty.* 

    So how will you deliver an exceptional experience across all points of interaction to customers, stakeholders and employees? 

    In this live webcast, Brand Republic and IBM reveal 5 steps to deliver personalised, relevant and seamless experiences:

    • Step 1: Map your current customer journey: identify behaviours and learn how, when and where to connect with your customers
    • Step 2: Personalisation and integration: ensure consistency and user engagement across multiple touchpoints
    • Step 3: Content and communication: develop flawless brand experiences through social and mobile to create meaningful customer interactions
    • Step 4: From offline to online, C-Suite to shop floor: pinpoint areas of struggle and resolve them
    • Step 5: Learn how to use technology to optimise the customer journey for the future

    * Sources:
    IBM Digital Experiences white paper 2014
    NewVoiceMedia 2014 

    Speakers:
    Jon Machtynger, CTO, IBM Collaborations Solutions, UK and Ireland
    Paul Fabretti, Digital and Social Media Lead, Telefonica
    Sarah Grzybowski, Marketing Manager - Omni-Channel Marketing, IBM
    Moderated by Georgia Cockerell, Head of Content, Brand Republic Insight
    Webcast
    Sponsored by: IBM
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  • Why Amazon Is Not The Enemy Of Large Retail Brands

    07 May 2014

    In the past retailers have steered away from selling their products on Amazon for fear of losing control of their brand look and feel and also their customer communications. 

    But today Amazon has astronomical influence in online shopping and has made significant changes to the way it works with large retailers. Many savvy marketers now recognise the huge opportunities Amazon can offer to help retailers boost profits and drive customer acquisition. 

    In this expert report we provide answers to your common fears and questions and reveal how Amazon can truly help your brand; including:

    • How to win back showrooming shoppers 
    • How to ride the waves of Amazon's popularity on mobile
    • How to maintain the keys to your brand

    Don’t let this opportunity slide! Download your free copy here.

    6 pages
    Whitepaper
    Sponsored by: ChannelAdvisor
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  • Audi Case Study: Driving Consistent And Memorable Brand Experiences

    10 February 2014

    Audi AG in Germany is among the world’s best known luxury brands, with vehicles renowned for innovative engineering, outstanding performance, and progressive design. 

    To extend these qualities across every element of the brand experience, Audi’s challenge was to create a website ensuring a memorable customer experience combined with relevant, impactful information and data-driven insight.

    Download this case study to see how Audi:

    • Deploy an effective, easy-to-use platform accounting for 97% of sales volume 
    • Maintain brand consistency across 93 websites in 40 languages
    • Empower local web teams and dealers to streamline development of websites reducing time to market 
    • Integrate applications (such as the Audi Configurator, used by 90% of consumers) for seamless online customer experiences
    • Gain analysis insights to help predict sales in advance

    3 pages
    Whitepaper
    Sponsored by: Adobe
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  • Online Retailers: 13 Costly Mistakes On Comparison Shopping Engines And How to Avoid Them

    15 January 2014

    With online and particularly mobile shopping set to rise again in 2014, the comparison shopping engine (CSE) comes into its own. But some retailers still aren’t making the most of it.

    The opportunities are numerous and successful optimisation will undoubtedly help to attract customers and increase your sales. Yet there are some pitfalls along the way.

    So whether you are new to comparison shopping engines or a seasoned pro, it's vital to avoid any costly mistakes. To help you steer clear of slip-ups, we've compiled a list of 13 common mistakes with tips on how to avoid them so you can improve your conversions.

    Download your free copy here.

    5 pages
    Whitepaper
    Sponsored by: ChannelAdvisor
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  • Multichannel Creativity, Social And Celebrities: A Formula For True Marketing Success

    25 November 2013

    This expert report is a must read for all brand marketers looking to run a wide-reaching integrated campaign to drive commercial or behavioural change.

    This is the story of how Kindred, a communications agency borne out of the merger of an advertising agency, a PR shop and a digital outfit, took an unfashionable product and defeated brand sceptics by out-smarting them.

    The product: the humble glass of milk.

    Sales of milk in the UK had been in decline for 20 years and the dairy product was rapidly falling out of favour. The UK dairy industry, in the shape of the Milk Marketing Forum (MMF) consortium, took on this seemingly insurmountable marketing challenge. From a field of six agencies, Kindred emerged as the winner of a contract to deliver a fully integrated three year campaign to include advertising, PR and digital.

    This expert report describes their journey of behaviour-shifting marketing excellence over the three years. It depicts their innovative use of a range of channels and tactics during a pivotal period that witnessed the fragmentation of media into owned, earned and bought.

    Download your free copy here.

    10 pages
    Whitepaper
    Sponsored by: Kindred
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  • Real-time Personalisation: Increase The Value of Every Customer Interaction

    03 February 2014

    Personalisation is on the rise as companies strive to meet customer expectations for a more bespoke and relevant experience. When used effectively, the rewards of personalisation can be enormous—increasing sales, enhancing online conversion rates, boosting average order value, driving cross sell and up sell initiatives as well as strengthening customer loyalty and retention. 

    Now enters the newer idea of real-time personalization—this is not just making advance decisions about what message a customer will see the next time you interact with them, but being prepared to make a decision during a live interaction about what personalized message to present.

    So do you understand the full scope of real-time personalisation? And how can you cash in?

    In this expert report we answer the fundamental questions that define real-time personalisation and design a framework to help you build an effective and comprehensive real-time marketing personalisation strategy.

    Download your free copy here.

    8 pages
    Whitepaper
    Sponsored by: IBM
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  • Closing The Gap Between Clicks And Engagement: 7 Steps to Optimise Your Site

    28 November 2013

    As marketers, we pour thousands of pounds into numerous strands of advertising to attract our target audience. Yet according to Kissmetrics, around 40% of visitors will bounce away from a website on their first visit. So how do we tackle this?

    Consumers have the power of choice: when, how, why and where to engage - and brands must match this with finesse, engaging tools and compelling content across multiple platforms.

    So whether your goal is to boost awareness or your bottom line, this Brand Republic webcast will demonstrate effective strategies to minimise bounce and focus on techniques to ensure visitors stay and engage with your website.

    Brimming with brand case studies from the likes of HSBC, RBS, EE and easyJet, tune in live to hear insights from HeathWallace:

    • Tips and tricks on content, design and user experience that ensure visitors go beyond the first click 
    • How to collect and use the information visitors provide to maximise their first visit
    • How to implement the right engagement goals to drive valuable and recurring interactions with your audience 

    Speakers:
    Alex Sandrey , Head of Data and Insight, HeathWallace
    Rory Yates, Digital Business Director, HeathWallace
    Moderated by Georgia Cockerell, Head of Content, Brand Republic Insight
    60 minutes
    Webcast
    Sponsored by: Sitecore with HeathWallace
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  • How To Get Rid of Stage Fright Before Your Next Presentation

    04 October 2013

    During a presentation, your confidence influences how receptive your audience is to your message. Sweating yet?

    "In less than a minute, your audience forms impressions of you and your credibility based on what you say and how you say it."

    This brief, brought to you by GoToWebinar, explores how you can shake your stage fright to present with confidence.

    Download the brief to learn:

    • How knowledge and confidence influence credibility
    • Management techniques for axing anxiety
    • 3 common pitfalls that undermine presentations
    • And more...

    8 pages
    Whitepaper
    Sponsored by: GoToWebinar
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  • How To Give A Killer Presentation

    06 September 2013

    A 12-year-old boy from Kenya was asked to give a TED talk. Although nervous and inexperienced in English, he told his story before a crowd of hundreds. And when he finished, the response was immediate – a full standing ovation.

    “In a matter of hours, a speaker’s content and delivery can be transformed from muddled to mesmerising.”

    In this article, TED curator Chris Anderson shares how speakers of all levels can learn to give world-class presentations.

    Download the article to discover:

    • Presentation tips from the head of TED
    • What TED talkers do differently
    • Ways to find and frame your story
    • How to give a talk that people enjoy watching

    7 pages
    Whitepaper
    Sponsored by: GoToWebinar
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  • Can Marketers Own The Entire Customer Experience?

    22 August 2013

    Digital consumers today expect recognition when they first interact with a brand and then expect that brand to pay attention throughout their entire journey of interaction. So with this in mind, are you doing enough to connect with your customers?

    With digital channels, a constant and consistent dialogue with consumers is not only possible but fundamental to customer retention and expansion.

    To establish the best customer experience, it’s crucial to recognise the customer and any conversations they have previously had with the brand. Even if a consumer has not yet purchased a product, they have the potential to be a valuable brand advocate.  Post-purchase, the consumer needs to be recognised for making the purchase, treated differently and rewarded.

    We’re interested to hear your thoughts on this. Please take a few minutes to fill out our 11 question survey and…

    • Be entered into a prize draw to win £250 Amazon vouchers*
    • Receive a free copy of the expert report based on the results of this survey

    *In taking part in this survey you agree to our terms and conditions, to view these click here. Entries close 11.59pm 29th November 2013.

    Survey
    Sponsored by: Sitecore
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  • Harness The Power Of Your Customer's Digital Voice

    05 July 2013

    All customers have the potential to become your brand advocates, driving profit for your business through positive endorsement, insight and product analysis. But to harness the real value here, companies must give their customers a voice and ensure that they are well placed to listen to and act upon it.

    Brand Republic's three part programme, produced in partnership with Bazaarvoice, consists of a survey, webcast and expert report providing marketers with the tools and knowledge to take social media and user-generated content to the next level. Download your free copy of the expert report here. 

    7 pages
    Whitepaper
    Sponsored by: BazaarVoice
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  • Internet Shopping: 6 Quick Wins to Revive Your Online Sales

    16 May 2013

    With UK consumers spending an average of £1,083 a year online, internet shopping is now more popular in the UK than in any other country in the world. But how can you stay on top of this exploding trend, refreshing your offering to boost customer engagement and increase sales?

    This eBook offers 6 quick wins to help you bolster your eBay sales. Whether you’ve been selling on eBay for a while or you’re just starting up, this tip sheet will help you to revive your offering and connect with an expanding pool of internet shoppers.

    10 pages
    Whitepaper
    Sponsored by: ChannelAdvisor
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  • Improving Marketing and Media Performance

    25 March 2013

    A recent Brand Republic survey revealed that 78% of respondents felt under “considerably more pressure” to demonstrate ROI to their superiors versus 2011. It’s a difficult situation meaning marketers must have the right strategy in place if they are to find the sweet spots in 2013.

    With more channels than ever before and so many options within these channels, the possibilities are huge so this expert report gives advice on how you can exploit the full range of media to bring tangible value to your business.

    Covering topics such as digital optimisation, creating the right media strategy, sponsorship and media performance, download it for free now to get actionable advice, tips and case studies to help improve your marketing performance.

    6 pages
    Whitepaper
    Sponsored by: Ebiquity
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  • Harness the Power of Your Customer's Digital Voice

    02 May 2013

    All customers have the potential to become your brand advocates, driving profit for your business through positive endorsement, insight and product analysis. But to harness the real value here, companies must give their customers a voice and ensure that they are well placed to listen to and act upon it.

    Brand Republic's three part programme, produced in partnership with Bazaarvoice, consists of a survey, webcast and expert report providing marketers with the tools and knowledge to take social media and user-generated content to the next level. Using real business case studies, it will evolve your use of digital channels to become more customer-centric and more profitable.

    Hear how to:

    • Evolve your social strategy to give your customers a high-value digital voice
    • Build brand trust by hosting authentic customer-driven content on your website
    • Create and empower brand advocates to drive your business forward
    • Improve your products, services, sales and marketing using genuine, rich and varied customer insight

    Speakers:
    Patrick Phelan, VP Client Services EMEA, Bazaarvoice
    Moderated by Alex Whitson, Director, Brand Republic Insight
    60 minutes
    Webcast
    Sponsored by: BazaarVoice
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  • Content Marketing in Practice: Captivate and Convert

    13 March 2013

    Brand storytelling, when done right, allows marketers to lead customers on a journey, captivating them and inspiring them to convert. A recent move by Coca-Cola has seen their corporate website transform into a "dynamic, digital magazine" aiming to tell their brand story in a creative, refreshing way.

    So as more and more brands jump on the content marketing bandwagon, this Brand Republic survey focuses on what it takes to build a flexible strategy with a unified brand message that truly resonates with your audience.

    Take part in our short survey and...

    1) Be entered into a draw to win £100 worth of Amazon vouchers*

    2) Receive a copy of the expert report informed by the results of this survey

    3) Receive the answers to the survey to reveal where your marketing peers stand in comparison

    4) Gain access to our free live webcast on 23rd April on creating compelling content

    *Terms and conditions apply. Competition now closed. 

    9 questions
    Survey
    Sponsored by: Huddle
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  • The Future of Online Shopping: 4 Trends to Watch in 2013

    05 March 2013

    With UK consumers spending an average of £1,083 a year online, internet shopping is now more popular in the UK than in any other country in the world. With this value set to double in the next five years, how do you utilise this exploding trend in order to increase your sales and reach new customers?

    This eBook describes Google Shopping, how it affects UK retailers and what to consider when planning your new comparison shopping strategies with Google. Download it now and find out how to bring your sales catalogue to life and connect with new shoppers on desktop, mobile and tablet devices.

    9 pages
    Whitepaper
    Sponsored by: ChannelAdvisor
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  • Product Labelling Risk Vs Reward: The REAL Story in 2013

    25 March 2013

    Certain elements of CSR have slipped down marketing and sustainability agendas but leading brands such as Truvia and Walkers Crisps are successfully using environmental labels to build brand trust and bolster their bottom line.

    But with so many labels now available on the market, what could they do for your consumers and your business?

    Tune in live to our upcoming Brand Republic and ENDS webinar for a candid look at the real story:

    • Do consumers actually recognise the logos and how do labels influence purchasing decisions?
    • What does the latest Carbon Trust research say about how consumers engage and respond to environmental claims?
    • What are the financial and time implications of implementing environmental labels?
    • What is the bottom line value of using environmental labels and does this outweigh the risks?
    • How can you use environmental labels to gain a competitive edge and drive sustainable long term value?

    Who should attend?

    Marketing, PR, Brand, Sustainability, Environmental and CSR professionals

    Speakers:
    Henry Garthwaite, Head of Business Development, Carbon Trust Certification
    Mark Brooks, Business Director, Truvia® Consumer Products
    Moderated by Alex Whitson, Director, Brand Republic Insight
    60 minutes
    Webcast
    Sponsored by: Carbon Trust
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  • Social Media: 7 Steps to Empower Employees and Drive Your Business Forward

    26 March 2013

    In an age where social media and brand image are irrevocably linked, organisations now face the challenge of how best to manage social media internally. Some brands are looking for the answer to where social media should sit within their business but perhaps they are asking the wrong question?

    Brands such as Dell, Coca-Cola, LEGO and Nokia are thinking differently. Dell has trained 10,000 employees across the business to act as skilled brand advocates, listening and engaging in social conversations and exchanging insights with customers to shape and drive their business forward.

    But how do they keep everyone aligned and on the same page?

    Tune into Brand Republic’s live webcast where we reveal a robust 7 step guide to putting social at the heart of your organisation:

    • Effectively co-ordinate social internally and align differing departmental social objectives
    • Empower brand ambassadors across all departments with the right level of training, support and engagement
    • Keep staff collaborating to ensure a consistent tone of voice and a unified brand message

    To view a demo of Huddle's cloud collaboration software, visit www.huddle.com/demo

    Speakers:
    Simon Nicholson, Pan European Social Media Manager, Honda Motor Europe
    Moderated by Georgia Cockerell, Head of Content, Brand Republic Insight
    60 minutes
    Webcast
    Sponsored by: Huddle
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  • New Rules for Online Advertising: Are You Compliant?

    20 March 2013

    New rules from the UK Committee on Advertising Practices (CAP) covering online behavioural advertising (OBA), came into effect on the 4th of February 2013. For the first time, the Advertising Standards Agency (ASA) will regulate the way that ad networks and third parties use online behavioural tracking and targeting technologies such as cookies.

    Thousands of advertisers are in breach of this rule so what happens if you are not compliant and how will this impact your marketing?

    Firstly, to comply with these rules, adverts based on browsing history data, will have to include information explaining to consumers that they have been targeted using OBA and advertisers must provide users with a way to opt out.

    If you are an advertiser, agency, publisher or ad network, tune in live to our next webcast where we’ll be drilling into the new CAP rules, consumer attitudes to OBA and the steps you need to take to ensure you are compliant. Find out how to build trust by giving consumers transparency, notice and choice.

    Speakers:
    Danilo Labovic, Managing Director EMEA, TRUSTe
    Nick Stringer, Director of Regulatory Affairs, Internet Advertising Bureau (IAB)
    Alan Walker, Managing Partner, WebAds UK
    Moderated by Philip Smith, Head of Content Solutions and Studio, Brand Republic Group
    60 minutes
    Webcast
    Sponsored by: TRUSTe
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  • Multiple Digital Touch Points: One Voice

    30 January 2013


    Powering a consistent brand message across a multichannel campaign calls for seamless collaboration. So if you’re working with a large team of people, often stationed in different places, choosing the right messages and channels whilst keeping everything in sync and on deadline can seem like an impossible task.

    This Brand Republic webcast offers practical insights to help you synchronise your multichannel campaigns and boost ROI:

    -    Keep teams connected and collaborating with anytime, anywhere mobile and cloud access
    -    Integrate your campaigns by choosing the right digital channels for your brand’s message
    -    Stay ahead of the curve and keep innovating to ensure your message resonates and sparks engagement with your target audience

    Speakers:
    Matt Muniz, Head of Integrated Communications, Andrex
    Dolan Hewison, Projects and Personnel Director, Ear to the Ground Agency
    Moderated by Alex Whitson, Director, Brand Republic Insight
    Webcast
    Sponsored by: Huddle
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  • Storytelling: Captivate Your Audience with Interactive Online Video

    16 January 2013

    At its very core, marketing is storytelling, resonating emotionally with customers to project the right message at just the right time. This year we’ve seen more and more brands adopt storytelling but fail to connect to their audience. So why is that and how can you make sure your message is heard?
    In March 2012, Internet Explorer launched a powerful interactive video campaign developing a completely new genre of brand storytelling and content driven marketing. With seamless original content, the experience was designed to showcase the latest version of Internet Explorer by deeply engaging a hard to reach audience.
    Internet Explorer partnered with award-winning director of Shaun of the Dead and Hot Fuzz, Edgar Wright, and renowned Marvel and Lucasfilm illustrator, Tommy Lee Edwards, to create an animated crowd sourced online film called The Random Adventures of Brandon Generator with optimised visuals for users of Internet Explorer 9.
    In Brand Republic’s next webcast, we discuss the genesis and scope of the project to find out how this unique campaign combined inspiration with insight to arouse and captivate the target audience's imagination, sparking extensive press coverage and a huge wave of positive sentiment across social media sites.

    Speakers:
    Paul Davies, Director of Marketing Communications, Microsoft UK
    Moderated by Alex Whitson, Director, Brand Republic Insight
    Webcast
    Sponsored by: Microsoft
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  • Online Tracking Update: How Will Consumer Privacy Change Marketing In 2013?

    27 November 2012

    European consumers are increasingly aware of cookies and other online tracking activities and are becoming increasingly concerned about their potential affect on privacy. European law now regulates this space via the ePrivacy Directive (i.e. "Cookie Directive"), which sets standards for the level of notice and control that websites must provide consumers with when using cookies or other forms of tracking technology.

    So how has this law affected the online ecosystem and what does it mean for marketers?

    Are self-regulatory initiatives led by industry associations like the DAA and EDAA addressing public concern on this issue?

    Will most consumers opt-out from tracking activities when offered the choice or can notice and control mechanisms actually help websites better engage their visitors?

    In this live webcast TRUSTe and Osborne Clarke will unveil their recent research examining consumers' perceptions in the UK and other key EU markets around online tracking and privacy.
    Tune in live where we’ll reveal the surprising findings to help you as marketers learn how effective privacy can help you engage visitors and drive conversions whilst still ensuring compliance.

    Speakers:
    Danilo Labovic, Managing Director EMEA, TRUSTe
    James Mullock, Partner, Head of Technology Law (Bristol), Osborne Clarke
    Moderated by Alex Whitson, Director, Brand Republic Insight
    60 minutes
    Audiocast Slides
    Sponsored by: TRUSTe
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  • Online Behavioural Targeting: Using Consumer Perceptions to Protect Your Brand and Boost Engagement

    12 September 2012

    The rapid growth of online behavioural targeting and powerful mobile devices has provided marketers with monumental opportunities to collect data about their consumers, driving engagement and boosting sales. Yet as privacy concerns continue to take centre stage with media and regulators, protecting your brand and stemming mistrust is crucial.

    In this webcast, we will examine how you can effectively leverage online behavioural targeting by implementing self-regulation, consumer transparency and choice controls. Tune in to hear:

    • The latest research on how consumers feel about online behavioural targeting to help you build personal, lasting and trusting experiences.

    • How you can protect your brand while still reaping the value of new online technologies for behavioural targeting

    • How EU legislation affects you and what you need to know to comply with AdChoices self regulation

    • The status on the roll-out of the AdChoices program in the UK and EU

    Speakers:
    Danilo Labovic, Managing Director EMEA, TRUSTe
    Ionel Naftanaila, Training and Project Manager, Interactive Advertising Bureau (IAB) Europe
    Moderated by Alex Whitson, Director, Brand Republic Insight
    60 minutes
    Audiocast Slides
    Sponsored by: TRUSTe
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  • Brand Management: What's the bottom line?

    18 July 2012

    So as Barclay’s take a pasting and Samsung gather momentum in Apple’s rear-view mirror, just what is your brand worth in the eyes of today’s fickle consumer?

    This expert report offers insights and draws from case studies from Diageo to reveal how you can spark positive advocacy, enforce consistency, power engagement and drive cash flow in today’s marketplace.  The report reveals how Brand Asset Management can help to protect and enhance corporate brands.

    Download your copy here and get to grips with the bottom line business value of successfully managing and maintaining your brand.

    23 pages
    Whitepaper
    Sponsored by: Vyre
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