23 July 2014
The year 2013 saw a 50% increase in web traffic from mobiles and tablets. Brands are quickly adapting to this trend, and over the next three years are predicted to spend 50% more on their digital and mobile tech.¹
It's clear that marketing and technology are becoming intertwined, and the roles in an organisation increasingly blurred. As such, solution providers must start appealing to this IT marketer hybrid.
Some companies, such as Google and Apple, deliver a clear market-focused explanation of their solutions, however, many other organisations are falling short. With purchasing decisions moving to the domain of marketers, technology companies must start speaking their language.
Brand Republic and Ruder Finn surveyed decision-makers in medium and large enterprises, and revealed both the mistakes and what works when communicating a technology solution to them. The report contains statistics, expert commentary and examples of what brands really want to hear.
¹ Cisco Visual Networking IndexSponsored by:
16 July 2013
Which digital marketing trends will take off in 2013? To get the big picture, Brand Republic asked 200 marketers about which channels performed best for them last year.
This hard-hitting report reveals the most insightful findings from the survey and features success stories from brands like IKEA and McDonald's.
Download this report, which is brought to you by Citrix GoToWebinar, to discover the 3 Cs of modern digital marketing:
- Channels: From email through to mobile, social and webinars, what is working and why?
- Content: What innovation and messaging is driving the most engagement?
- Cash: How can the latest channels and ideas ultimately help your bottom line in 2013
By clicking on the link to download this file you will receive exclusive industry research, webinars and content specific to your field from Citrix GoToWebinar.6 pagesSponsored by:
31 October 2012
As the dust settles on a volatile year for digital marketing, with new channels gathering prominence and others falling by the wayside, this survey focuses on what we should take from 2012 to drive digital growth in the year ahead.
Take part in our quick 10 question survey ‘Digital On Trial: Harness 2012’s Key Trends To Seize Opportunities In 2013’ and…
- Receive a copy of the whitepaper informed by the results of this survey featuring tips on where you shoudl focus your efforts and how you can spark digital growth in the year ahead
- Receive the answers to the survey to reveal where your marketing peers stand in comparison
- Receive details on the live webinar on 5th December informed by the results of this survey
23 May 2012
The online world is moving and innovating constantly but it’s not enough to jump on every new online content bandwagon and expect great things. In this landscape you really need to hit upon the online content that powers engagement and ultimately sales or risk being lost in the noise.
So tune in to this live webinar to learn how to strike a chord with your customers (and their wallets!):
- from tweets to videos to webinar sessions, hear which types of content will help you drive deeper connections with your target market
- understand the key ingredients needed to turn engaging content into sales-driving content
- gain easy-to-implement metrics to chart the effectiveness of better content on the bottom line
Speakers:Jessica Wright, Digital Manager - Content and Technology, UNICEF UK
Michael Charalambous, Head of Sales and Marketing, The Carbon TrustModerated by Alex Whitson, Director, Brand Republic Insight60 minutesSponsored by: