Augmented Reality

  • Augmented Reality Advertising: Fad, Phase Or The Future?

    12 February 2014

    Augmented Reality is revolutionising advertising.....or is it?

    From ecommerce and immersive product experiences to interactive or social experiences, AR is growing. The last 12 months have seen brands like Honda, LEGO, Argos and Time Out enrich their marketing campaigns; using AR to bring products to life and enhance brand engagement through original mobile experiences. Gartner estimate that by 2016 the global AR market will be worth $600 billion…

    But what do you think? Is AR a passing phase or is it the future?

    We are teaming up with Apparmo for a three part campaign, comprising survey, webcast and expert report, to debate this question. 

    Please fill out our survey to help us research current awareness, sentiment and the future opportunities of AR. It should only take a few minutes and as a thank you we will:

    • Send you details of the live webcast where we’ll be discussing the survey results
    • Send you a free copy of the expert report informed by the survey results
    • Enter you into a prize draw to win a Kindle Fire 7" Tablet*
    • Give you the chance to win an Augmented Reality Business Card*

    *Apparmo is offering 10 x Augmented Reality Business Cards with the best suggestions for the use of AR (see the optional question 18). Winners to supply their existing business card and digital content and Apparmo will create the augmented reality experience using KlipAR.

    In taking part in this survey you agree to our terms and conditions, to view these click here. Entries close 11.59pm 11th April.

    Sponsored by: Apparmo
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