26 January 2016
81.3% of global marketers describe data as important to their efforts. And 59.3% call it “critical”.
Twelve months ago, the GDMA and the Winterberry Group released a report that benchmarked how companies around the globe were leveraging data to engage consumers, build profitable customer relationships and grow lasting value for both parties to that interaction.
The second annual edition of the report provides an even richer perspective on how data is reshaping the practices of advertising and marketing.
The report, in partnership with MediaMath, will include some these key focuses:
- The customer is king: 90.2% of global marketers say they’re focused on predictive analytics and segmentation to better target and engage key audiences
- The money’s on data-driven marketing: 56.3% of global marketers said they upped their annual data-driven marketing and advertising expenditures this year
- Mar tech + ad tech = high priority: The availability of marketing and advertising technology was ranked among the top three highest factors driving investment in data-driven marketing
- Attribution is where it’s at: Improved attribution is the most important factor marketers think will provide more value from data-driven marketing and advertising
20 November 2015
Big data is changing the world a hundred terabytes at a time. It gives marketers the opportunity to deliver targeted and personalised experiences to consumers, who expect exceptional and who are more tech-savvy than ever.
In partnership with Valtech, Brand Republic gathered 10 influential data and digital marketing leaders from the financial services industry for a debate on big data. The objective of the panel was simple: establish big data challenges, then find solutions to future proof organisations against an increasingly turbulent marketing landscape.
Detailing the findings of the debate, this expert report looks at how businesses can embrace the cultural change required and learn to talk in the language of data.
It will explore:
- How the landscape has changed since the days of the ‘simpler’ customer
- What data really matters? And how you can find what’s useful and relevant for consumers
- Where data fits into the wider marketing strategy
- Who has the skills required to tackle big data? And what can businesses do to respond to the new opportunities it presents?
09 October 2015
90% of consumer purchase decisions are affected by online reviews. Today’s tech-savvy shoppers demand transparency and it is the task of brands to match this expectation.
In this expert report, developed in partnership with Trustpilot, we will reveal the results of our exclusive survey, providing a comprehensive overview of the key areas brands are focusing on, how brands are soliciting and engaging with online reviews and how to overcome the challenges of consumer feedback.
We will uncover:
- How to deal with negative reviews and create a band of brand advocates
- Which metrics to employ in order to draw clear and actionable insights from online reviews
- The power of online reviews throughout the purchase funnel
07 October 2015
*68 percent of B2B buyers now purchase goods online, up from 57 percent in 2013. Source: State of B2B Procurement study.
The role of ecommerce in business buying is changing and the more comfortable people become with buying online for their personal needs, the more they will expect their trade suppliers to offer the same ease and facility.
This guide will help you build and implement an integrated multichannel strategy for your B2B ecommerce business, that ensures your customers enjoy the highest quality of journey - regardless of the channel they use.
The report will look at:
- The way different sized organisations approach purchasing and how to understand customer engagement
- The four key building blocks you need to support multichannel ecommerce, all of which have to integrate seamlessly
- How to create a single customer view that allows you to see every aspect of how an individual interacts with your business
08 October 2015
In this competitive data-driven landscape, to find, reach and communicate effectively with your online audience is a challenge for many marketers. As consumers expect personalisation and a seamless end-to-end journey, the pressure is on for brands to get the customer experience right.
There are a myriad of channels available to marketers, for which data enables accurately targeted marketing campaigns built on rich and powerful insights. However, the data driving these channels needs to be of sufficient quality to maximise reach.
Tune into this webinar and we will uncover:
- How to utilise first and third party data to better understand existing and potential customer
- How to successfully benchmark competitors, to help build your new audience
- The importance of measuring your audience: who they are, what they say, what they do online and offline
- How to execute a tailored and relevant marketing strategy
Speakers:Giles Longhurst, General Manager, Consumer Insight, Experian
James De Souza, Head of Customer Analytics, Post OfficeModerated by Edward Craig, Head of Content Solutions, Brand RepublicSponsored by:
18 June 2015
Programmatic and the RTB space has dramatically evolved to being a powerful digital marketing tool. Brands are testing and adopting programmatic at an incredible rate, based on its powerful capabilities and ability to drive results. As a result, publishers are enabling increasing amounts of inventory to be sold programmatically - eBay went 100% programmatic for a week in December 2014, and Telegraph Media Group, Time Inc and Dennis have united to form a hub for private marketplace deals.
The reality is, in order to leverage the real value of programmatic, brands need to take a holistic consumer journey perspective. This means having a clear understanding of which metrics and attribution tools to deploy across the path to purchase, and ensure that each component complements the next.
In this Brand Republic webinar, brought to you in partnership with Turn, we will be investigating:
- How to implement and maximise programmatic at all stages of the consumer journey
- How to gain actionable insights into consumer behaviour
- The role of the creative and human in the programmatic mix
All this will be brought to life with a case study from Turn and their collaboration with Experian.
Speakers:Dave Thompson, Sales Manager, Digital Audience Services, Experian
Pierre Naggar, Managing Director EMEA, TurnModerated by Alex Whitson, Director, Brand Republic Insight60Sponsored by:
27 April 2015
The majority of digital savvy businesses have marketing strategies in place aimed at driving good trafﬁc to their website. Many of those businesses optimise their acquisition campaigns to ensure they get the most out of their spend, but only a minority have started optimising their website and customer journeys to improve the conversion rate once potential customers arrive on site. Over recent years, digital marketers’ attention on CRO has intensiﬁed and many marketers now describe it as a crucial part of their overall marketing strategy.
With significant ROI, customer insights and business changing competitive advantage, Brand Republic, in association with PRWD, want to understand Marketers views on CRO.
As a thank you, we will:
- Share with you the anonymised survey results, so you can benchmark your progress against peers.
- Enter you into a prize draw for an hour Conversion Optimisation consultancy free of charge with PRWD Founder & Director of Optimisation, Paul Rouke.*
- AND, enter you in a prize draw for a Samsung Galaxy Tab 2 7-Inch Tablet*
*Terms and conditions apply. In taking part in this survey you agree to our terms and conditions, to view these click here. Entries close 11:59pm 31st July 2015.Sponsored by:
24 March 2015
In a recent survey, only 37% of marketers agreed that they are able to measure the ROI of all their social activities¹.
It is now unquestioned that having a social presence is integral to any brand’s marketing strategy. However, the challenge is in implementing accurate KPIs and metrics to determine the real return on social output.
This survey looks to understand which areas of social strategy brands are attempting to monitor, and how effective they are at cutting through the data to gain valuable insight.
As a thank you for completing the survey we will:
- Send you a breakdown of the results, so you can benchmark against peers
- Send you an exclusive expert report based on the survey’s results
- Enter you into a prize draw to win a Pebble Smartwatch*
*Terms and conditions apply. In taking part in this survey you agree to our terms and conditions, to view these click here. Entries close 11:59pm 30th June 2015.
What’s a Pebble Watch (RRP £99)? A revolutionary new smart watch, which features a black and white Sharp Memory LCD, a programmable CPU, memory, storage, Bluetooth, a vibrating motor, a magnetometer, an ambient light sensor, and an accelerometer; these extend its use beyond just displaying the time and into many roles including interacting with smartphone notifications, activity tracking, gaming, map display, golf tracking, and more. The Pebble is compatible with Android and iOS devices.
¹ Social Media Examiner: 2014 Social Media Marketing Industry ReportSponsored by:
06 February 2015
The starting point of a data acquisition strategy must come from an understanding of the consumer. In the UK, web pages are accessed 68.1% of the time on desktop computers, 24% on mobiles, 6.8% on tablets and the remainder on other devices¹.
Understanding where to capture data also gives a realistic idea of what information can be captured, across multiple platforms and devices.
In this expert report, nine different consumer touchpoints (from desktop websites to transactional engagements) are assessed to see how they can deliver maximum value when it comes to data capture. This is followed by a guide of how to safeguard, prepare and employ this data to ensure the greatest returns.
Download now and learn how to rejuvenate your data acquisition strategy.
¹ comScore Device Essentials, EuropeSponsored by:
17 December 2014
Digital advertising has introduced new challenges and new opportunities in marketing attribution. Every touchpoint along a consumer’s path is measurable, allowing advertisers to identify the tactics that drive results, allocate budgets more effectively, and scale their best performing campaigns. However, not all attribution models provide the right incentives or measure the metrics that matter leading to inefﬁcient marketing optimisation.
Download this guide to explore some of the most common models used to measure display advertising and get to the bottom of how they may work for you.
- A breakdown of the most common display attribution models
- A new method for measuring the true impact of your prospecting; and retargeting effort
- How to optimise your budget for improved campaign performance
15 July 2014
When Google Shopping was optionally introduced, advertisers saw:
- Ad spend decrease by 29.7%
- Conversion rates increase by 15.8%
- ROAS increase by 25%
- And revenue rise by 34%¹.
Now, the transition is mandatory and fast approaching – the end of August. It's crucial for retailers to prepare. The move will provide better ways to promote products and more detailed insight into customer behaviour. But these changes will require some adjustments.
If you’re unsure of what’s changing with Google’s Shopping campaigns, take a look at this roadmap infographic, featuring week-by-week instructions with everything retailers should do to ease the transition.
Download to find out:
- Important deadlines
- Crucial tips
- Helpful tools
- And more
¹ Google Shopping Campaigns Performance Report from CPC Strategy (Q1 2014)Sponsored by:
17 June 2014
The volume and depth of consumer data that marketers are able to employ to improve their content marketing is becoming increasingly complex and powerful.
With the proliferation of digital and connectivity across multiple channels and touch-points - from online stores to SEO to mobile shopping - the marketer is privy to a massive array of data, ranging from demographics to real-time behaviour.
So how can brands use their increasingly sophisticated data to maximise their ROI? Brand Republic Insight outlines a five-step guide to creating a cohesive content strategy.
Download your free copy here.8 pagesSponsored by:
28 November 2013
As marketers, we pour thousands of pounds into numerous strands of advertising to attract our target audience. Yet according to Kissmetrics, around 40% of visitors will bounce away from a website on their first visit. So how do we tackle this?
Consumers have the power of choice: when, how, why and where to engage - and brands must match this with finesse, engaging tools and compelling content across multiple platforms.
So whether your goal is to boost awareness or your bottom line, this Brand Republic webcast will demonstrate effective strategies to minimise bounce and focus on techniques to ensure visitors stay and engage with your website.
Brimming with brand case studies from the likes of HSBC, RBS, EE and easyJet, tune in live to hear insights from HeathWallace:
- Tips and tricks on content, design and user experience that ensure visitors go beyond the first click
- How to collect and use the information visitors provide to maximise their first visit
- How to implement the right engagement goals to drive valuable and recurring interactions with your audience
Speakers:Alex Sandrey , Head of Data and Insight, HeathWallace
Rory Yates, Digital Business Director, HeathWallaceModerated by Georgia Cockerell, Head of Content, Brand Republic Insight60 minutesSponsored by:
25 January 2013
This hard-hitting expert report forms the final chapter of our 2-part SEO update exploring the opportunities for global growth in 2013. It offers the top-level findings from our survey of marketers which asked questions like: Is any of your SEO focused on the international marketplace? How do you go about keyword research for either your international or English SEO campaigns? How do you translate and localise content for the geo targeted demographic?
The free report gives you insight into how you compare against your competitors when it comes to the adoption of international SEO. It's available to download now.
Visit Alchemy Viral at www.alchemyviral.com5 pagesSponsored by:
31 October 2012
As the dust settles on a volatile year for digital marketing, with new channels gathering prominence and others falling by the wayside, this survey focuses on what we should take from 2012 to drive digital growth in the year ahead.
Take part in our quick 10 question survey ‘Digital On Trial: Harness 2012’s Key Trends To Seize Opportunities In 2013’ and…
- Receive a copy of the whitepaper informed by the results of this survey featuring tips on where you shoudl focus your efforts and how you can spark digital growth in the year ahead
- Receive the answers to the survey to reveal where your marketing peers stand in comparison
- Receive details on the live webinar on 5th December informed by the results of this survey
27 November 2012
European consumers are increasingly aware of cookies and other online tracking activities and are becoming increasingly concerned about their potential affect on privacy. European law now regulates this space via the ePrivacy Directive (i.e. "Cookie Directive"), which sets standards for the level of notice and control that websites must provide consumers with when using cookies or other forms of tracking technology.
So how has this law affected the online ecosystem and what does it mean for marketers?
Are self-regulatory initiatives led by industry associations like the DAA and EDAA addressing public concern on this issue?
Will most consumers opt-out from tracking activities when offered the choice or can notice and control mechanisms actually help websites better engage their visitors?
In this live webcast TRUSTe and Osborne Clarke will unveil their recent research examining consumers' perceptions in the UK and other key EU markets around online tracking and privacy.
Tune in live where we’ll reveal the surprising findings to help you as marketers learn how effective privacy can help you engage visitors and drive conversions whilst still ensuring compliance.
Speakers:Danilo Labovic, Managing Director EMEA, TRUSTe
James Mullock, Partner, Head of Technology Law (Bristol), Osborne ClarkeModerated by Alex Whitson, Director, Brand Republic Insight60 minutesSponsored by:
18 October 2012
Using portfolio optimization to achieve optimal performance of a search campaign and better forecast ROI.
Given the complexity and volatility in the marketplace, marketers need a proven method to manage their search campaigns. The portfolio theory of bid optimization lies in building good keyword models that capture behaviour from both the cost side and the revenue side. Backed by good models and bid automation, portfolio optimization increases search campaign performance. These models and optimization also give marketers the power to forecast performance for different business constraints and goals. The synergy of models, automation, and optimization enable advertisers to run campaigns predictably without compromising performance.
Volatile markets are a difficult environment for online advertisers. If advertising spend is cut, sales volume is lost. If spend is increased, the company exposes itself to significant risk on the margin. Achieving success and daily business goals in a volatile market can be accomplished with the right balance of the complex interplay of science and technology.
Download this guide to understand the mathematics and technology behind the methods that ensure success for search advertisers during both good and bad economic times.10 pagesSponsored by:
30 October 2012
- With so many customer touchpoints online, understand where to start in analysing this abundance of data
- Learn how to turn multichannel analysis into actionable behavioural insight
- Based on real case-studies, hear how to translate digital behavioural insight into conversions
Speakers:Dan Burke, VP Business Discovery, Autonomy
Will Cook, VP Multichannel Marketing, HPModerated by Alex Whitson, Director, Brand Republic Insight60 minutesSponsored by: