The Future of the Customer Journey

11 March 2014

With half of UK households owning at least 3 connected devices, consumers’ demands are higher than ever¹. A seamless customer experience is expected across all channels and intelligent interactions have never been more crucial. Brands must deliver the right message to the right consumer at the right time, creating resonant customer experiences through fully understanding the path to purchase.

Download this free report to get top tips on how to;

  • Understand emerging consumer behavioural and interaction trends across different sites and channels to define an effective targeting strategy
  • Devise creative and  intelligent interactions through understanding a consumer’s path to purchase
  • Segment an audience most effectively to help continually improve strategy and deliver more targeted messages
  • Evolve with your customers so your key assets and content keep up with the pace of change

¹Figures from EDigitalResearch and IMRG

11 pages
Whitepaper
Sponsored by: Experian
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