Gathering Customer Feedback: The 7 Most Common Mistakes And How To Avoid Them
19 December 2013
Feedback is a powerful tool, but it needs to be collected and used correctly. In an era when feedback channels are proliferating, what are the common pitfalls and how can you avoid them?
To get to the heart of the matter, survey solutions firm Snap Surveys conceived an innovative parallel feedback exercise: it partnered with us at Brand Republic to explore how brands are capturing customer feedback and what they do with the findings. At the same time, Snap Survey’s own consumer panel was probed on how they felt about being on the receiving end of such approaches.
In this report, we have asked experts to explore those findings, and then we shift gear to address the common mistakes that could undermine the feedback process with useful tips on how to avoid them.
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