Tablets: Redefining Consumer Experiences
09 May 2013
As a nation, the UK is media and technology obsessed with over half of the population using two devices to connect and 30% using three or more devices to get online – four times higher than the European average*. So as the appetite for tablet devices increases, what are the emerging challenges and opportunities being presented to advertisers?
In Brand Republic’s next webcast we present a recent study by Yahoo! exploring the impact that tablets are having on consumer media experiences. This study explores how consumers love the ability to touch, hear and see everything tablets have to offer and how marketers can tap into this to engage and connect with these consumers.
Tune in live for the latest consumer research, creative insights and real business case studies:
- Maximise the way this sleek, dynamic device interplays with other media to connect and interact with your audience
- From the browsing renaissance to video and shopping (t-commerce), revolutionise your marketing to offer a rich and rewarding consumer experience through tablet
*IAB Europe Mediascope 2012 x28 EU countries
Download the summary findings here.
Job Title: Head of Mobile
Company: MEC UK
Jide is responsible for driving the growth of the mobile channel at MEC. He brings rich experience in mobile with over twelve years of direct industry experience. In his role as Head of Mobile at MEC, Jide is responsible for increasing spend in mobile media, as well as integrating mobile into the wider communications activity within the agency. Jide started working for mobile operators in 1999 and developed the mobile advertising proposition for 3 UK in 2005. Since that time, he has worked for mobile ad network AdMob and IPG’s full service mobile agency Ansible. He has worked with Webber Shandwick on their Cannes Lions winning work for GSK, as well as with Microsoft, Burberry, Tiffany, MasterCard, Paramount and many others.
Job Title: Director of Research
Laura has spent the last 5 years at Yahoo! building an award winning research team and research programs focusing on visionary and strategic consumer and commercial insights.Well known industry studies Laura and her team have conducted include Subconscious Storytelling (winner of the recent Hollis Awards study for best sponsorship research 2013), shortcast: a contemporary and future view on short form video to 2015, Exposure & APPetite: about mobile media usage and advertising and digital memories: a thought provoking piece focusing on the impact technology is having on our ability to remember things including advertising. Laura leads researchers across the globe who continue to push boundaries with their insights and have been consistently recognised by the industry with their award winning research studies and programs including IAB, IAB Europe, the AOP, MRG, Campaign and the MRS. In the last 15 years, Laura has held various brand marketing and research roles at Orange, the BBC, AOL UK and Tourism Australia. Laura is originally from Vancouver, Canada and has lived in the UK since 1998.
Job Title: Head of Online Product Development
Company: Haymarket Media Group
David is a product professional with over 10 years experience of working in online media. He is currently responsible for setting and delivering digital product strategy across Haymarket's marketing, media, charities and recruitment brands including web, mobile and tablet platforms. He is passionate about digital technology, the changing media landscape and the opportunities for innovation. He has extensive experience in defining tablet, mobile and digital strategy and operational delivery.
Job Title: Director
Company: Brand Republic Insight
Alex founded and heads up a department within Haymarket that creates a range of online content for professionals across different B2B markets from renewable energy through to marcomms. As well as ensuring that your most pressing questions are fielded in the webcast Alex will also be drawing from his experience of marketing to different professions using everything from Facebook through to LinkedIn, mobile and email.