Red Letter Days Video Case Study: Latest Tricks to Double Online Sales
14 June 2012
Affiliate marketing may not be the hottest digital marketing channel out there but retail brands could be missing a trick here. In this video, (filmed at a recent Affilinet conference) Joshna Patel, head of online for Red Letter Days reveals how affiliate marketing now makes up nearly a third of their online sales.
Watch this video for simple tricks on how affiliate marketing can boost your bottom line.
Hear how Red Letter days:
- Used customer insight and testing to identify the value of affiliate marketing within their online mix
- Leveraged retargeting, voucher codes and search marketing to reap the full sales potential of affiliate marketing
- Clearly demonstrated ROI to gain internal buy-in and evolve their programme in the most lucrative way