Red Letter Days Video Case Study: Latest Tricks to Double Online Sales

14 June 2012

Affiliate marketing may not be the hottest digital marketing channel out there but retail brands could be missing a trick here. In this video, (filmed at a recent Affilinet conference) Joshna Patel, head of online for Red Letter Days reveals how affiliate marketing now makes up nearly a third of their online sales.
Watch this video for simple tricks on how affiliate marketing can boost your bottom line.

Hear how Red Letter days:
-   Used customer insight and testing to identify the value of affiliate marketing within their online mix
-   Leveraged retargeting, voucher codes and search marketing to reap the full sales potential of affiliate marketing
-   Clearly demonstrated ROI to gain internal buy-in and evolve their programme in the most lucrative way

Sponsored by: Affilinet
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Joshna Patel

Job Title: Head of Online
Company: Red Letter Days

Joshna Patel joined Red Letter Days in October 2007, where she has built its affiliate activity from humble beginnings to a programme recognised for its excellence at the 2011 a4u awards, winning Best Retail Advertiser. Joshna also picked up the Hot Shot Rising Star of the Year award at the A4U awards 2011 and was named in Media Week’s 2011 Top 30 under 30. She has more than tripled affiliate sales during her time at Red Letter Days and continues to drive the programme forward with a combination of cutting edge technology and strong relationship management.