Social Media ROI: Turning Conversations Into Conversions In 2013

11 December 2012

There has been so much content and so many events produced over the last year, which purport to reveal the real value of social media but most end up, at best, drawing a rather clumsy, imprecise line from awareness to sales. 

Brand Republic’s three part programme, produced in partnership with Bazaarvoice, comprises a survey, report and webcast and will offer marketers actionable insights into how to transform social media from merely an awareness builder into an actual sales-driver.

Drawing from a range of case studies, featuring the likes of Argos and Dell, this programme will cut through all the half-hearted content out there to reveal how marketers today are powering demonstrable sales as well as improving product development using social channels.

60 minutes
Sponsored by: BazaarVoice
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Richard Anderson

Job Title: Vice President, Client Services
Company: Bazaarvoice

Richard is the Vice President for Client Services for Bazaarvoice's International operations covering EMEA and AsiaPac. Richard has been at the forefront of SaaS based software companies for the last ten years in European environments. He has started, expanded and optimized professional services practices for RightNow Technologies, Netsuite and SDL.
As Professional Services Director for RightNow in Europe he began their presence in Europe for their Customer Support and Professional Services groups and implemented a structured methodology working closely with the US operation. Richard also grew the consulting business within Netsuite Europe to focus on larger and blue chip names such as Carphone Warehouse and Opal Telecom.


Max Sydenham

Job Title: Digital Content Manager

Max Sydenham is the Digital Content Manager at, looking after all the content on and off the website and trying to make it easy for people to choose the right gift for the right person.  Max has been working in digital roles for 6 years, including stints in both the public and private sectors.

Moderated by:

Alex Whitson

Job Title: Director
Company: Brand Republic Insight

Alex founded and heads up a department within Haymarket that creates a range of online content for professionals across different B2B markets from renewable energy through to marcomms. As well as ensuring that your most pressing questions are fielded in the webcast Alex will also be drawing from his experience of marketing to different professions using everything from Facebook through to LinkedIn, mobile and email.