Social Media: 7 Steps to Empower Employees and Drive Your Business Forward

26 March 2013

In an age where social media and brand image are irrevocably linked, organisations now face the challenge of how best to manage social media internally. Some brands are looking for the answer to where social media should sit within their business but perhaps they are asking the wrong question?

Brands such as Dell, Coca-Cola, LEGO and Nokia are thinking differently. Dell has trained 10,000 employees across the business to act as skilled brand advocates, listening and engaging in social conversations and exchanging insights with customers to shape and drive their business forward.

But how do they keep everyone aligned and on the same page?

Tune into Brand Republic’s live webcast where we reveal a robust 7 step guide to putting social at the heart of your organisation:

  • Effectively co-ordinate social internally and align differing departmental social objectives
  • Empower brand ambassadors across all departments with the right level of training, support and engagement
  • Keep staff collaborating to ensure a consistent tone of voice and a unified brand message

To view a demo of Huddle's cloud collaboration software, visit

60 minutes
Sponsored by: Huddle
- - - - -


Simon Nicholson

Job Title: Pan European Social Media Manager
Company: Honda Motor Europe

Simon is responsible for leading Honda Motor Europe’s social media activities, bringing together a strategic approach across multiple product divisions and departments. Having begun his digital career at Microsoft Europe in online communications, Simon then moved to SDL, where he took on roles in social media, public relations and online marketing. 

As a long term fan, the move to Honda presented itself as a unique opportunity to work with such a brand. Now in his second year at Honda, Simon is still discovering the brand and enjoying the journey. 

Having experienced social media in multiple functions, Simon’s key interest is in the enterprise structure and systems that form the foundation for managing corporate social media activities. 

Moderated by:

Georgia Cockerell

Job Title: Head of Content
Company: Brand Republic Insight

Georgia joined Haymarket Business Media in 2011. She is responsible for creating innovative content and events across various B2B markets within Haymarket, ranging from renewable energy through to marcomms, including heading up the production for Brand Republic Insight. In terms of products, Georgia's remit covers video, online streaming, webcasts, interactive virtual summits, DVDs and websites. Georgia will draw on her experience within the digital space to ensure your most pressing questions are fielded in the webcast.