Science of Sharing: An Inside Look into the UK Social Consumer
09 February 2012
As consumer habits have shifted dramatically towards social platforms, companies and brands have both necessarily and willingly followed, setting up presences on social platforms such as Facebook and Twitter to reach and interact with their audiences. For a brand to succeed in the social and digital space, they need to understand how to properly communicate with their audience.
The "Science of Sharing" study was designed to understand consumers' online interaction with brands through several channels, including social media, and to illuminate the types of action consumers take after the interacting with the brand through said channels.