Reaching The Inbox: Improving Your Campaign's Deliverability
12 August 2014
Research has shown that 67% of participants have problems delivering email, and with 87% of UK businesses using email for marketing communications this is a key concern¹.
Marketers spend days re-wording and re-jigging campaigns to create the perfect message for their target audience. However, once the email has gone out, all too often incoming leads fall short against targets and the campaign underperforms.
What can be done to improve email conversions?
This Advisory Note delves into why it is getting harder to reach customers and what can be done to optimise the amount of people engaging with your campaigns.
Download the Email Advisory Note now to find out how you can increase your ROI to make your data work as hard as you are.
¹ Experian Data Quality Global Research 2014