Product Labelling Risk Vs Reward: The REAL Story in 2013
25 March 2013
Certain elements of CSR have slipped down marketing and sustainability agendas but leading brands such as Truvia and Walkers Crisps are successfully using environmental labels to build brand trust and bolster their bottom line.
But with so many labels now available on the market, what could they do for your consumers and your business?
Tune in live to our upcoming Brand Republic and ENDS webinar for a candid look at the real story:
- Do consumers actually recognise the logos and how do labels influence purchasing decisions?
- What does the latest Carbon Trust research say about how consumers engage and respond to environmental claims?
- What are the financial and time implications of implementing environmental labels?
- What is the bottom line value of using environmental labels and does this outweigh the risks?
- How can you use environmental labels to gain a competitive edge and drive sustainable long term value?
Who should attend?
Marketing, PR, Brand, Sustainability, Environmental and CSR professionals
Job Title: Head of Business Development
Company: Carbon Trust Certification
Henry has been the Business Development Manager for the Carbon Trust Standard since March 2008. He joined the Carbon Trust in June 2006 and has led a wide range of engagements with large corporates (principally in Financial Services, Professional Services and Utilities) to reduce their carbon emissions and to help them engage with the issues and opportunities of a low carbon economy and a changing climate. Prior to the Carbon Trust, Henry spent 12 years leading, designing and implementing large change management programmes.
Job Title: Business Director
Company: Truvia® Consumer Products
Mark leads the global Truvia® consumer products business for Cargill. This position is responsible for establishing the Truvia® brand as the global leader in its category. Previously, as the Product Line Director for the Truvia® Ingredient business, Mark established the commercial infrastructure to market and sell to the global food and beverage industry. Mark built a global supply chain leading the design and development of the Truvia® responsibility program, setting aggressive targets validated by third party stakeholders. In 2010, he received a Chairman’s Award for Innovation recognizing his contribution to the Truvia® enterprise. In his current role, Mark directs a cross functional team focused on driving distribution through key channels and generating awareness and consumer trial. In addition, Mark leads the technology, product development and global supply chain for the business.
Job Title: Director
Company: Brand Republic Insight
Alex founded and heads up a department within Haymarket that creates a range of online content for professionals across different B2B markets from renewable energy through to marcomms. As well as ensuring that your most pressing questions are fielded in the webcast Alex will also be drawing from his experience of marketing to different professions using everything from Facebook through to LinkedIn, mobile and email.