Multiple Digital Touch Points: One Voice
30 January 2013
Powering a consistent brand message across a multichannel campaign calls for seamless collaboration. So if you’re working with a large team of people, often stationed in different places, choosing the right messages and channels whilst keeping everything in sync and on deadline can seem like an impossible task.
This Brand Republic webcast offers practical insights to help you synchronise your multichannel campaigns and boost ROI:
- Keep teams connected and collaborating with anytime, anywhere mobile and cloud access
- Integrate your campaigns by choosing the right digital channels for your brand’s message
- Stay ahead of the curve and keep innovating to ensure your message resonates and sparks engagement with your target audience
Job Title: Head of Integrated Communications
Matt has over 10 years experience in FMCG consumer marketing, working in the food and household categories with some of the UK’s biggest and most iconic brands including Andrex, Kleenex and Huggies.
In his current role heading up integrated communications for Andrex, Matt is focused on the strategic and creative development of insight-led marketing campaigns working with a multi-agency team spanning advertising, media, digital, PR, in-store and experiential. He has an infectious passion for shaping and delivering impactful initiatives that engage consumers and change behaviour.
He has a proven track record for driving consistent brand and financial results in highly competitive categories; career highlights include driving ANDREX® equity to a new high, delivering high double digit growth and a complete shift in consumer mindset for Andrex Washlets and delivering double digit OP growth for Kleenex & Huggies portfolio.
Job Title: Projects and Personnel Director
Company: Ear to the Ground Agency
After a career as a professional musician Dolan moved into events beginning with the famous Northern Quarter Street Festivals in 1998 working on many of the leading events in the North West as a production manager as well as setting up his own company CDH Creatives.
During this time Dolan was also Director of GMMAZ (Greater Manchester Music Action Zone) leading it from its inception to its current status as one of the most innovative organisations in its sector.
Dolan moved to Ear to the Ground in 2011 he is currently the Projects and Personnel Director leading the agency side of the business working on the delivery, efficiencies and resourcing.
He is always looking for more efficient ways of communicating and managing information in the complex world of agencies and events he is responsible for the companies shift in the past twelve months to a cloud based IT solution.
Job Title: Director
Company: Brand Republic Insight
Alex founded and heads up a department within Haymarket that creates a range of online content for professionals across different B2B markets from renewable energy through to marcomms. As well as ensuring that your most pressing questions are fielded in the webcast Alex will also be drawing from his experience of marketing to different professions using everything from Facebook through to LinkedIn, mobile and email.