MP3 Podcast: Transforming The Mobile User Experience
14 December 2012
Over the last year, the number of people visiting the British Red Cross website on mobile devices doubled. To meet this growing demand, the British Red Cross needed a mobile-optimised website delivering seamless content to their users on whatever device they chose to use.
This BR Insight podcast chats with the Head of Digital for the British Red Cross and their development team, Eduserv, as they give actionable insights to apply to your own business on how they got there, what they’re still learning, how they innovate, and what they’re planning next.
Learn how to:
• develop an optimised, on-brand HTML5 powered site for a seamless mobile user experience
• automatically detect mobile visitors and serve them the best mobile content format for their device
• enable users to search for products, shops or services using GPS functionality on their device
• create mobile-specific content to complement existing content, delivering a rich, easy-to-manage customer journey