Mobile 2013: Top 5 Need-to-Knows to Fully Cash In
20 May 2013
Mobile marketing is coming of age, and the pace of change is now exponential. In 2012 alone, 1.75 billion mobiles were sold globally and mobile devices look set to become our most important communications platform, eclipsing the TV set and the desktop computer at work.
Analyst ﬁrm eMarketer projects a near-ﬁve fold rise in mobile ad spending from 2011 to 2017. It forecasts that US advertisers will devote $27.13bn (£18bn) to mobile representing, which is around 45% of all digital ad spend and 13.8% of total media spend.
For brands, navigating this changing landscape requires a comprehensive understanding of the key trends, changing habits and new opportunities that the digital ecosystem will bring in the year ahead.
This paper will do just that, exploring how media and advertising are being transformed by mobile and what this means for brands. Download your free copy here.