Inventive Strategies to Win Over the Student Market

24 January 2013

With the average student spending over 3.7 hours a day online and a combined spending power of more than £13 billion, the student market can be a highly lucrative one. The ongoing rapid development of this group means creating innovative communication strategies and forecasting trends to keep up with spending patterns is increasingly vital.
In this live Brand Republic webcast we provide you with insights into the latest student trends, attitudes and lifestyles to help you focus your campaigns, making them more relevant, exciting and profitable.

•    Email marketing: Discover which content resonates best with students and the optimum time to target them
•    Social media: Identify how to connect with your target audience, capturing and retaining their interest
•    Mobile: Learn how to integrate mobile seamlessly into your student marketing strategy
•    Online advertising: Target your ads to win trust and enhance click through rates

Sponsored by: UCAS Media
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Keith Parkman

Job Title: Head of Sales
Company: UCAS Media

Keith has been at UCAS Media for over two years and is responsible for developing sales to media agencies and corporate clients, managing a team of twelve account managers.  The UCAS product range includes online, digital & print mailings, print advertising, data products and events and Keith has seen significant growth in the number of marketers using these channels to reach the youth market. Prior to UCAS Media, Keith has held a number of senior commercial positions at media owners and past employers include IPC Media, Trinity Mirror and News International.

Moderated by:

Alex Whitson

Job Title: Director
Company: Brand Republic Insight

Alex founded and heads up a department within Haymarket that creates a range of online content for professionals across different B2B markets from renewable energy through to marcomms. As well as ensuring that your most pressing questions are fielded in the webcast Alex will also be drawing from his experience of marketing to different professions using everything from Facebook through to LinkedIn, mobile and email.