Harness the Power of Your Customer's Digital Voice

02 May 2013

All customers have the potential to become your brand advocates, driving profit for your business through positive endorsement, insight and product analysis. But to harness the real value here, companies must give their customers a voice and ensure that they are well placed to listen to and act upon it.

Brand Republic's three part programme, produced in partnership with Bazaarvoice, consists of a survey, webcast and expert report providing marketers with the tools and knowledge to take social media and user-generated content to the next level. Using real business case studies, it will evolve your use of digital channels to become more customer-centric and more profitable.

Hear how to:

  • Evolve your social strategy to give your customers a high-value digital voice
  • Build brand trust by hosting authentic customer-driven content on your website
  • Create and empower brand advocates to drive your business forward
  • Improve your products, services, sales and marketing using genuine, rich and varied customer insight
60 minutes
Sponsored by: BazaarVoice
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Patrick Phelan

Job Title: VP Client Services EMEA
Company: Bazaarvoice

Pat Phelan is the VP of Client Services in EMEA.  Pat has been with Bazaarvoice three and a half years and has worked in all areas of the client services team in both operational and leadership roles. Pat graduated from the University College Dublin Postgrad School specialising in marketing and has worked in client services functions in technology companies for the past 13 years.

Moderated by:

Alex Whitson

Job Title: Director
Company: Brand Republic Insight

Alex founded and heads up a department within Haymarket that creates a range of online content for professionals across different B2B markets from renewable energy through to marcomms. As well as ensuring that your most pressing questions are fielded in the webcast Alex will also be drawing from his experience of marketing to different professions using everything from Facebook through to LinkedIn, mobile and email.