Getting Mobile Right: Using Analytics to Create Insight-Driven, Personalised Experiences

13 March 2014

Did you know that consumers who research on their mobile while shopping spend 61% more than those who don’t?¹ Mobile now plays a fundamental role in influencing brand engagement behaviour and purchasing decisions.

But consumer expectations are soaring and brands need to adapt their mobile strategy to keep up. The two key mobile challenges for marketers in 2014 are how to understand their customers more deeply, and how to engage them with tailored, timely and personalised experiences.

To debate this topic, Brand Republic are joining forces with Netbiscuits for a three part campaign, comprising survey, webcast and expert report.

Tune into our live webcast where we will reveal the survey results and offer fresh thinking on:

  • Emerging patterns: how consumers search, consume content, engage and purchase on today’s mobile devices
  • Analytics: how to achieve speed, increase reach and maximise engagement
  • Insights: from design considerations to content ideas, apply insights to create personalised experiences on a variety of mobile devices

¹ Deloitte Digital 2013 Report

Sponsored by: Netbiscuits
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Anthony Payne

Job Title: Director, Global Product Marketing
Company: Netbiscuits

Anthony joined Netbiscuits in January 2013 as Director, Global Product Marketing owning overall responsibility for Netbiscuits go-to-market strategy, including product positioning, content and messaging. Anthony bring extensive experience from the IT industry having worked with customers from a wide range of sectors including retail, manufacturing, financial services and the public sector and within B2B e-commerce, supply chain and mobile.

Prior to joining Netbiscuits, Anthony spent three years in enterprise and developer marketing at Research In Motion (RIM), where he was responsible for building the value proposition and content to attract developers and partners to the BlackBerry 10 platform.  Prior to this, Anthony was Vice-President of Marketing for supply chain software vendor Wesupply and before that Director of Product Management for GXS, a global provider of B2B e-commerce solutions. 

Anthony holds a master’s degree in history from King’s College, London. He lives in Marlborough, Wiltshire with his family and outside of work he enjoys history, politics, cricket and sailing.


Selena Harrington

Job Title: Head of Digital Marketing
Company: Nokia UK

Selena is the Head of Digital Marketing at Nokia UK, where she oversees social media, CRM, display, SEM and mobile advertising. Selena and her team made waves during the Apple launch in September 2013 with the “Thanks, Apple ;)” tweet. It was named by Twitter as the most re-tweeted brand tweet of all time, and it was nominated by the Drum magazine as Tweet of the Year, 2013. Selena recently did a cross-platform campaign, whereby live tweets were served in Nokia TV idents during Homeland – a first in the UK. Selena is a regular speaker on mobile advertising and social media.

Moderated by:

Georgia Cockerell

Job Title: Head of Content
Company: Brand Republic Insight

Georgia joined Haymarket Business Media in 2011. She is responsible for creating innovative content and events across various B2B markets within Haymarket, ranging from renewable energy through to marcomms, including heading up the production for Brand Republic Insight. In terms of products, Georgia's remit covers video, online streaming, webcasts, interactive virtual summits, DVDs and websites. Georgia will draw on her experience within the digital space to ensure your most pressing questions are fielded in the webcast.