Gain an Edge with 2012's Hottest Search, Social and Mobile Trends
21 November 2012
Staying on top of the latest search, social and mobile innovations will give you that cutting edge over your competitors, increasing your traffic, lowering your costs and bringing in more revenue. In this webcast, Marin Software will present findings from their quarterly benchmark report which analyses the trends amongst their 1800 strong customer base investing over $4bn across search, social, display and mobile advertising each year. Beyond analysing the latest trends, this webcast will leave you with actionable takeaways on:
- How to take advantage of the fast changing social media advertising world to oil the wheels of word of mouth marketing and drive incremental improvements in other channels
- Cash in on mobile by getting your priorities right and finding the most effective mobile advertising opportunities
- Understand where search is headed in 2013 and how you can continue to drive performance improvements
Job Title: Lead Product Consultant EMEA
Company: Marin Software
Rebecca brings a blend of commercial acumen, media experience and technical understanding to Marin. She joined Marin as the fifth employee in London, during her time at Marin Rebecca has been involved in Sales, Client Services, Professional Services and Product Management giving her a holistic view of large scale online advertising campaigns. Product development is important to Marin, and Rebecca works closely with Marin’s largest strategic clients, such as Hotels.com, ZenithOptimedia and Play.com, to scope new features based on their needs. In addition, Rebecca works closely with publishers, technology partners and emerging platforms to keep abreast of new innovations in their offerings, and ensures that Marin and their clients are at the cutting edge of media developments.
Prior to joining Marin Rebecca worked at Google in the Direct Sales Organisation helping major clients grow their search engine marketing campaigns in the early days of search. After working at Google Rebecca joined Mindshare to establish their International search working with clients such as Ford, HSBC, Rolex and BP
Job Title: Chief Marketing Officer
Company: Just Eat
Mat Brady joined Just-Eat in July 2009 to give a new perspective to the ambitious marketing objective of the company. He has ten year experience with online marketing: eCRM, online brand marketing strategy, paid search, natural search, social networks and customer service management. He has previously worked at some of the UK’s top online companies such as toptable.co.uk, FT.com and gameplay.com
Job Title: Head of Content Solutions and Video
Company: Brand Republic Group
Philip Smith is Head of Content Solutions, Haymarket Brand Republic Group, which includes the following business magazines and brands: Campaign, Brandrepublic.com, Marketing, Media Week, Pr Week, Revolution and Event. Formerly editor of Media Week and Revolution, he is now responsible for production and commercial success of the business-to-business portfolios’ creative solutions team and brand extensions including web sites, events and print specials and supplements.
He has run the online publishing for several titles, including Management Today, PR Week, Planning and Regeneration & Renewal. He successfully relaunched the web site for MT, Haymarket’s market-leading business and management title, at Managementtoday.com in September 2010. Smith was, for three years, the head of digital content at Haymarket Brand Media, home of Campaign, Marketing, Media Week, Revolution and Brandrepublic.com, the online marketing, media and advertising portal.