From Abandonment to Acquisition: 5 Tactics to Decrease Abandonment In Mobile Commerce
15 January 2014
Almost 20 years after the first online retail transaction, the growth curve still shows no sign of slowing down. Looking forward, the next wave of growth is being fuelled by the rise of web savvy, mobile consumers glued to their smartphones and tablets and it seems that online retailers have got it made. Take a peek however behind the top level stats and an alarmingly high two thirds of mobile visitors are abandoning the checkout process before merchants can take payment from mobile customers.
In this expert report, we examine the abandonment challenge and offer five tactics to apply to your mobile site or app to help reduce abandonment. With inspiring case studies from Amazon, The Trainline and PC World download your free copy here.