Facebook's 4 Simple Steps To Unlock Your Full Business Value

19 June 2012

- Fully leverage your Facebook business page and ad products to connect with your existing fans and reach new fans of your business

- Launch the right content in the right ways to drive engagement and sales within your expanding community

- Demonstrate the bottom line value of implementing Facebook's 4 steps with the help of case studies from other businesses

60 minutes
Audiocast Slides
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Felicity McCarthy

Job Title: Head of EMEA SMB Marketing
Company: Facebook

Felicity joined Facebook in 2010, bringing with her a wealth of marketing experience gained throughout senior positions with market-leading brands such as eBay and Dell. In this webinar she will be pooling her extensive marketing expertise as well as her innate understanding of the Facebook platform to offer listeners 4 practical, actionable steps to drive returns for your business using the biggest player in social media.


Gregor Lawson

Job Title: Co-Owner and Marketing Director
Company: Morphsuits

Gregor spent 10 years in FMCG marketing before starting Morphsuits. Three years on from an initial investment of £3000, they now have 17 ecommerce platforms, 1 million Facebook fans (more than Toyota, Nestle and Stella Artois) and a turnover of £11 million.

Moderated by:

Alex Whitson

Job Title: Director
Company: Brand Republic Insight

Alex founded and heads up a department within Haymarket that creates a range of online content for professionals across different B2B markets from renewable energy through to marcomms. As well as ensuring that your most pressing questions are fielded in the webcast Alex will also be drawing from his experience of marketing to different professions using everything from Facebook through to LinkedIn, mobile and email.