Event Organisers: What the London Olympics Can Teach us About Event Promotion
24 September 2012
The London 2012 Olympic Games have come and gone and it’s time to reflect on what we’ve learned from the self-professed greatest event on earth. In this expert report we evaluate the promotional strategies of the London 2012 events team to assess what worked, what could have been done better and what you should apply in your own event promotion. From choosing the right branding to ticketing and managing security, we offer the eight most valuable lessons to remember from the London Olympics. Download your free copy here.