Drive Digital Transformation and Nurture Talent in 2014

15 April 2014

Digital is slowly taking over every aspect of our lives and in particular in the workplace. For businesses to advance, digital has to be integrated across the entire organisation. It is now vital for company heads to understand the strategic impact of digital and the resulting changes to consumer behaviour.

In this webcast, we will look at how to drive digital transformation and nurture digital talent in 2014. Our panel of speakers will explore:

  • How to integrate digital internally to streamline processes across multiple and varying departments
  • How to encourage, nurture and retain the very best digital talent
  • The digital talent gap and how the right training can bridge that skills shortage
  • The challenges of recruiting a strong digital cohort and how HR needs to tailor its process to the position and candidate
Sponsored by: Purple
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Niall McKinney

Job Title: Founder and CEO
Company: The Knowledge Engineers

Niall is the founder and CEO of The Knowledge Engineers, the world’s leading digital education company.  

Niall started his career in brand management at Procter & Gamble. In 2000, he left to help create one of the first community websites for teenagers to chat, share photos and message each other called Wowgo. It turned out the year 2000 was too early for social media!

Instead he joined IPC Media, a division of Time Warner, where he became Marketing Director at the age of 24, and launched Europe’s top selling men’s magazine. 

After Time Warner, he was appointed CMO of Travelocity Europe, with a seat on the European board. While overseeing a marketing team of 140, he recognized the learning curve involved in integrating digital within traditional marketing channels. He formed TKE help organisations to bridge the digital capability gap. 

With offices in London, New York, Budapest, Singapore and Sao Paulo and a faculty of over 100 marketing experts globally, TKE helps leading marketing-driven organizations to integrate digital into their business. TKE is the official digital training partner for WPP globally, and delivers training for the world’s top advertising agencies around the world.  

TKE also provides training for clients like Time Warner, News Corp, MTV, Marks & Spencer, Tesco, Mars and Disney. The company now trains over 10,000 people every year in digital skills across marketing, advertising sales, strategy and content creation. In 2012, TKE launched 12ahead, a platform for cutting edge digital trends and case studies.


Toby Thwaites

Job Title: Founder and Managing Director
Company: Purple Consultancy

Toby is the founder and Managing Director of Purple Consultancy, the UK’s leading creative recruitment consultancy.

After graduating with a degree in Law from LSE, Toby undertook a number of sales roles before entering the recruitment industry in 1995.

After achieving considerable success at Contract Accountants the financial recruitment arm of Comms & PC People a leading IT and Telecoms recruiter, he transferred internally to Comms People International.

Specialising in supplying Telecoms Engineers to Overseas Telecoms Operators his clients included Orange in Belgium and Switzerland as well as international divisions of BT and a number of American and Scandinavian owned European mobile operators.

He became one of the highest billing consultants in a business of 340 staff and was appointed Manager on the International Team, the most profitable in the company which at the time had 23 offices around the World with presence in Europe, Asia, Australia and the US. 

Comms People floated on the LSE in May 1999 under the name Glotel PLC.

Looking for a new challenge, he founded Purple Consultancy in May 2000 with Paul Wood.

In 2010 Paul exited the business after selling his shares to Toby.

Purple have won numerous awards including Best Contract Recruitment Team at the Marketing and Advertising Recruitment Awards three years running.

Purple have featured in The Recruiter Hot 100 since 2010 and in 2013 were recognised in The Recruitment International Top 250.

In 2012 Toby was voted Recruitment Boss Of The Year at the MARA’s.

This year Purple have been shortlisted in two categories at The Recruiter Awards For Excellence including Best Company To Work For.

Purple work with the majority of the UK’s creative agencies as well as host of leading brands including Apple, Amazon, Burberry, Orange and M&S.

Moderated by:

Antje Derks

Job Title: Senior Content Manager & Social Media Editor
Company: Haymarket Media

My experience in film, television, features writing, marketing and public relations spans 20 years. In October 2013, I moved to Haymarket and after two promotions in as many years, I am currently Senior Content Manager & Social Media Editor on Content Labs.