Digital Transformation Today: Driving Efficiency, Ingenuity and Success

11 September 2013

It is no longer viable for the marketing team to be solely responsible for embedding digital and delivering the best results across all areas of the business. Digital must be embraced by all and ingrained in the business strategy. So how can you leverage it better and what do you stand to lose if you don’t?

In this live webcast, we look at how you can harness digital to enhance customer service, create and capture new knowledge, simplify operations, deliver new business models, break down global barriers and ultimately drive success.

  • Engaging your customers - does good online customer service exist?
  • Crowd sourcing- how can you make your customers work for you? Find out how you can capture and use the knowledge gained to see both an emotional and a financial gain. 
  • The digital workforce- how can digital technology better enable your organisation?
  • The next big thing- what will the future of the internet and big data mean for you?
  • Quick internal wins – why aligning people, processes and technology will enable you to deliver the customer experience you intend.
60 minutes
Sponsored by: Sitecore
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Mark Sherwin

Job Title: Commercial Director
Company: Precedent

Mark has 17 years' experience in digital media. Now a driving force at digital agency Precedent, his broad experience has seen him in roles including information architect, designer, developer and project director. He works with clients to understand their businesses and implement cutting edge ways in which digital can help them to achieve success. He has been instrumental in Precedent’s solid growth, setting up their strategic consulting arm in 2002 which lead to being voted top agency for strategic thinking in 2006. He has also developed our abilities and reputation in key sectors such as charity, membership organisations and most recently, destinations. 

Always looking out for emerging trends and building on his experience, Mark recently completed an Executive MBA at Cass Business School. He has facilitated well over 100 workshops for clients, and frequently presents at Precedent’s ever popular seminar series. He has also trained students at the Chartered Institute of Marketing and at other trainees at agencies on how to deliver effective digital services. Key clients Mark has worked with include the London Stock Exchange, the British Medical Association, the Cabinet Office and the British Council.


Stewart Atkins

Job Title: Head of Digital
Company: British Medical Association

Stewart's career began in the social science field. As head of an audience research team at the BBC he developed knowledge of how people consume TV and how they understand and ‘read’ it. Moving to the seminal BBC Domesday project as Social Science Editor he took that a stage further defining new ways of communicating via interactive media. He's helped shape the industry through his work with the likes of BBC, Apple Computers, Macromedia, European Commission, British Library R&D Dept. Taskforce 2000, UK Multimedia SIG and DTI Electronic Publishing and Content Taskforce. 

Co-founded Nexus Multimedia and sold to Omnicom's AMVBBDO where Stewart worked for 7 years at Traffic Interactive and then Proximity London in Board and Managing Partner level positions leading their digital offering. He's a passionate evangelist for interactive digital media and often been a key note speaker at international conferences and events as well as being a regular contributor to trade journals and press. Stewart maintains his involvement with innovative projects and developments in the digital space through consultancy and non-executive directorships.

Moderated by:

Georgia Cockerell

Job Title: Head of Content
Company: Brand Republic Insight

Georgia joined Haymarket Business Media in 2011. She is responsible for creating innovative content and events across various B2B markets within Haymarket, ranging from renewable energy through to marcomms, including heading up the production for Brand Republic Insight. In terms of products, Georgia's remit covers video, online streaming, webcasts, interactive virtual summits, DVDs and websites. Georgia will draw on her experience within the digital space to ensure your most pressing questions are fielded in the webcast.