Digital On Trial: Where To Spend In 2012?

07 December 2011

Tune in to hear insights from a selection of marketing directors on where they are focusing digital spend in 2012. Gain answers to THE key questions:

  • Can social media really drive a decent volume of sales?
  • Is mobile worth all the hype?
  • Has email marketing had its day?
  • Where do the real returns lie for smart marketers in 2012?
1hr
Audiocast Slides
Sponsored by: IBM
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Speakers:

Hanne Tuomisto-Inch

Job Title: Industry Head - B2B
Company: Google
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Ross Stoner

Job Title: Solutions Consultant
Company: IBM Software Group

Ross Stoner currently works within Europe supporting the sales teams in a pre-sales capacity. He works on RFP’s and attends client facing meetings to both understand the requirements as well as present the technical solution. This role involves an element of customisation to the software to help aid in the sales process, in turn enabling him to leverage the 10 years development experience of web based solutions.

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Simon Dupuy

Job Title: Head of Online Advertising, Expedia
Company: Expedia

Simon is Head of Online Advertising EMEA at Expedia, managing display and mobile advertising as well as loyalty and partnerships in Europe, Middle East and Africa.
He is a genuinely passionate online expert and focuses on direct response advertising and customer loyalty through the use of various strategic initiatives created with the latest technologies and tools available..

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Tess Tucker

Job Title: Head of Digital Marketing
Company: Just-Eat

As Head of Digital Marketing at Just-Eat, Tess is responsible for a team of marketing professionals covering the full online mix, with a particular focus on Social Media, eCRM and Search. Tess has also recently taken on the challenge of rebranding and scaling up the newly acquired corporate arm of Just-Eat, Urbanbite. Just-Eat’s social marketing credentials include winning the best use of facebook at the Some Comm awards 2010 and being shortlisted for best use of twitter at the Some Comm awards 2011.    Prior to joining Just-Eat in 2009, Tess worked for three years as a CRM manager at toptable, and 3 years as a Marketing Executive for The Lanesborough Hotel.

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