Digital On Trial: Where To Spend In 2012?
07 December 2011
Tune in to hear insights from a selection of marketing directors on where they are focusing digital spend in 2012. Gain answers to THE key questions:
- Can social media really drive a decent volume of sales?
- Is mobile worth all the hype?
- Has email marketing had its day?
- Where do the real returns lie for smart marketers in 2012?
Job Title: Industry Head - B2B
Job Title: Solutions Consultant
Company: IBM Software Group
Ross Stoner currently works within Europe supporting the sales teams in a pre-sales capacity. He works on RFP’s and attends client facing meetings to both understand the requirements as well as present the technical solution. This role involves an element of customisation to the software to help aid in the sales process, in turn enabling him to leverage the 10 years development experience of web based solutions.
Job Title: Head of Online Advertising, Expedia
Simon is Head of Online Advertising EMEA at Expedia, managing display and mobile advertising as well as loyalty and partnerships in Europe, Middle East and Africa.
He is a genuinely passionate online expert and focuses on direct response advertising and customer loyalty through the use of various strategic initiatives created with the latest technologies and tools available..
Job Title: International Marketing Director
Tess Tucker has over ten years marketing experience with a particular focus on digital marketing for online businesses. As International Marketing Director for JUST EAT she is responsible for overseeing the central marketing team to support the wider group in getting the best from their marketing activities and campaigns. The central team currently support on SEO, Mobile/display, PPC and CRM. In addition to the central team, Tess also oversees all international markets supporting on strategy and brand development.
Previously, Tess was the Head of Digital Marketing for the JUST EAT UK business where she oversaw the full digital mix with a particular interest in social media. During her 4 years in the UK business she grew the Facebook fan page to 1.2 million fans and won two social media awards - the Some Comm awards for best use of facebook back in 2010 and most recently the Best Social Media Customer Service Strategy at the Social Buzz Awards 2013. Prior to working at JUST EAT Tess was the CRM Manager at toptable and Marketing Executive at The Lanesborough.