Digital On Trial: Where To Spend In 2012?
07 December 2011
Tune in to hear insights from a selection of marketing directors on where they are focusing digital spend in 2012. Gain answers to THE key questions:
- Can social media really drive a decent volume of sales?
- Is mobile worth all the hype?
- Has email marketing had its day?
- Where do the real returns lie for smart marketers in 2012?
Job Title: Industry Head - B2B
Job Title: Solutions Consultant
Company: IBM Software Group
Ross Stoner currently works within Europe supporting the sales teams in a pre-sales capacity. He works on RFP’s and attends client facing meetings to both understand the requirements as well as present the technical solution. This role involves an element of customisation to the software to help aid in the sales process, in turn enabling him to leverage the 10 years development experience of web based solutions.
Job Title: Head of Online Advertising, Expedia
Simon is Head of Online Advertising EMEA at Expedia, managing display and mobile advertising as well as loyalty and partnerships in Europe, Middle East and Africa.
He is a genuinely passionate online expert and focuses on direct response advertising and customer loyalty through the use of various strategic initiatives created with the latest technologies and tools available..
Job Title: Group Digital Marketing Director
As Group Digital Marketing Director at JUST EAT, Tess is responsible for managing a team of marketing professionals covering the full online mix, with a particular focus on Social Media, eCRM and Search. JUST EAT’s social marketing credentials include winning the best use of facebook at the Some Comm awards 2010 and being shortlisted for best use of twitter at the Some Comm awards 2011, more recently JUST EAT came 11th in the retail category in the 2013 Social Brands 100 report (31st overall). Prior to joining JUST EAT in 2009, Tess worked for three years as a CRM manager at toptable, and 3 years as a Marketing Executive for The Lanesborough Hotel.