Digital on Trial: Harness 2012's Key Trends To Seize Opportunities In 2013

05 December 2012

As the dust settles on a volatile year for digital marketing, with new channels gathering prominence and others falling by the wayside, this live webinar will reveal what we should take from 2012 to drive digital growth in the year ahead. Tune in to this interactive webinar for real answers to the big questions:

  • Channels: from email through to mobile, social and webinars what is working and why?
  • Content: what innovation and messaging is driving the most engagement?
  • Cash: how can the latest channels and ideas ultimately help your bottom line in 2013

Webcast
Sponsored by: GoToWebinar
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Speakers:

Christelle Chan

Job Title: Marketing Director
Company: Hotels.com

Christelle has held the position of Marketing Director for Hotels.com since March 2011. In this role she is responsible for overseeing the global mobile marketing activities for the Hotels.com mobile applications and web as well as directing all marketing activities for France, Benelux and Southern Europe.

Prior to her Directorship, Christelle spent two years overseeing the marketing activities for France, Denmark, Belgium and Southern Europe as Senior Marketing Manager for Hotels.com. In this role Christelle was responsible for leading the marketing strategy yearly cycle in EMEA, as well as defining the overall strategy for online and offline operational plans for France, Benelux and Southern Europe.

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Jacqui O'Beirne

Job Title: Head of Digital Marketing
Company: Dogs Trust

Fourteen years at Dogs Trust has taught Jacqui a lot not only about charity life but how a charity communicates and how change needs to take place to be successful. Charities and Communication are both changing and traditional media specialists need to take note and be aware. From PR assistant doing the filing and press cuttings to Digital Marketing Manager overseeing 5 websites and a team of three, and the seven positions in between Jacqui has learnt every step of the way. She'd love to take Dogs Trust further online and have an all singing and all dancing award winning web presence but sadly the financial climate is against them. But the thrill of using free web tools to enhance an already valued brand still brings that daily buzz.
Jaqui's specialities include: Front end website design, Social Networking, Communications, Management, PR and Marketing, regular speaker at non- profit and third sector conferences on using Social Networks and online media.

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Alastair Mackie

Job Title: Head of Digital Development, Advertising
Company: Financial Times

 Alastair is responsible for managing the development of new advertising revenue opportunities for the Financial Times in the digital media industry, on a worldwide basis. This includes developing advertising opportunities around new media platforms e.g.social, new editorial initiatives and digital content as well as targeted audience development. A digital media professional with over eight years experience of the industry, Alastair is enthusiastic about the potential of digital media to develop new business lines for organisations and their customers. He is confident in communicating the benefits of an idea, product or service at the highest level and has detailed understanding of digital platforms and technologies.

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Moderated by:

Alex Whitson

Job Title: Director
Company: Brand Republic Insight

Alex founded and heads up a department within Haymarket that creates a range of online content for professionals across different B2B markets from renewable energy through to marcomms. As well as ensuring that your most pressing questions are fielded in the webcast Alex will also be drawing from his experience of marketing to different professions using everything from Facebook through to LinkedIn, mobile and email.

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