Digital Integration: Connecting the Dots

18 June 2013

Integrated digital marketing offers huge opportunities to engage, service, and support customers. Yet presenting a consistent brand experience across several touch points comes with its challenges. If you’re working globally with a large team of people, how can you collaborate effectively, creatively and securely?

In this Brand Republic webcast, we offer insights for both agencies and brands to help you share ideas, coordinate your campaigns and drive value to your bottom line:

  • For both international and internal communications, learn how to present a holistic, consistent brand experience across multiple digital touch points
  • As an agency hear how you can save time and money to create tangible value for existing clients and win new accounts
  • Through better coordination, tap into the creative talent of your global teams and spark innovation in your campaigns
60 minutes
Sponsored by: Oodrive
* * * * *


Richard Huré

Job Title: Technical Director
Company: Fred&Farid

Network technician graduated, Richard Huré started his career at 19 years-old within the IT department of the Havas group. He entered the group in 2002 as a helpdesk technician, before gradually evolving towards various positions. Firstly in charge of IT for provincial branches, he became a systems and networks engineer, then IT buyer, and finally IT manager for the Headquarters. He also supervised the IT for some external agencies and / or independent ones, including the young and prospering French advertising agency Fred & Farid.

In 2011, the fast growing and multi-award Fred & Farid agency decided to internalize its IT department, Richard Huré was then expected to take the leadership of the new service. Fred & Farid is now a group of 250 employees, located in Paris and Shanghai. Mr. Huré is responsible for all the IT services of the group.


Jerome Cohen

Job Title: International Business Unit Manager Media & Communication
Company: Oodrive

Jerome oversees the Media and Communication business unit at OODRIVE, an industry-leading cloud computing company based in Paris and with local offices in Belgium, Switzerland, Spain and Singapore. He was raised in Hong Kong and holds a degree in Economics from Sceaux university  in Paris. Jerome started his career in the IT industry, working as a multinational Account Manager for a French independent electronic distributor where he developed accounts such as Apple, Sony and Motorola. He subsequently setup his consulting firm focusing on consulting services specially targeted for the needs of European clients. In 2009, Jerome joined OODRIVE in order to set up a business unit in charge of developing the portfolio of communication agencies, a goal he achieved via major acquisitions within the five major communication groups (Omnicom, Publicis, Havas, WPP, Interpublic ). He is now managing the international development of his business unit, and is supervising the setup of local offices in the UK, China, and Brazil for the year of 2013. Jerome is perfectly fluent in French, English, Hebrew, and Mandarin.

Moderated by:

Noelle McElhatton

Job Title: Special Projects Editor
Company: Brand Republic Insight

Noelle is an editor with extensive experience in the marketing, digital direct, data and insight sectors. She has run fully integrated content operations that span face-to-face, print, online, brand extensions, trade show dailies and campaigns. Noelle was editor of Marketing the year of the London 2012 Olympics when the title's sponsor brand scoops were picked up by the national media and Marketing's Twitter following hit new highs beyond 110,000 followers.