Digital Behavioural Data... What's Worth Analysing And How Could It Lift Sales?
30 October 2012
- With so many customer touchpoints online, understand where to start in analysing this abundance of data
- Learn how to turn multichannel analysis into actionable behavioural insight
- Based on real case-studies, hear how to translate digital behavioural insight into conversions
Job Title: VP Business Discovery
Before joining Autonomy, an HP company, Dan held senior marketing roles within established financial brands such as Fidelity. He is a specialist in the area of multi-channel analytics and in this webinar will be offering advice on how your company can better monetise your various information assets. His insights will span extracting actionable insights to feed into your marketing activity from both structured and unstructured behavioural data types.
Job Title: VP Multichannel Marketing
Will is an expert in driving online conversions and before joining Autonomy, an HP company, he held senior roles within organisations including Amazon. He will be drawing from all of his experience to offer tried-and-tested advice on how to use online behavioural data to drive online relevance, engagement and ultimately sales.
Job Title: Director
Company: Brand Republic Insight
Alex founded and heads up a department within Haymarket that creates a range of online content for professionals across different B2B markets from renewable energy through to marcomms. As well as ensuring that your most pressing questions are fielded in the webcast Alex will also be drawing from his experience of marketing to different professions using everything from Facebook through to LinkedIn, mobile and email.