Digital Behavioural Data... What's Worth Analysing And How Could It Lift Sales?

30 October 2012

- With so many customer touchpoints online, understand where to start in analysing this abundance of data

- Learn how to turn multichannel analysis into actionable behavioural insight

- Based on real case-studies, hear how to translate digital behavioural insight into conversions

60 minutes
Audiocast Slides
Sponsored by: HP Autonomy
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Dan Burke

Job Title: VP Business Discovery
Company: Autonomy

Before joining Autonomy, an HP company, Dan held senior marketing roles within established financial brands such as Fidelity. He is a specialist in the area of multi-channel analytics and in this webinar will be offering advice on how your company can better monetise your various information assets. His insights will span extracting actionable insights to feed into your marketing activity from both structured and unstructured behavioural data types. 


Will Cook

Job Title: VP Multichannel Marketing
Company: HP

Will is responsible for providing expertise in multichannel customer engagement and digital customer experience.  Will works with leading companies to help them better understand customer interactions across multiple channels, and, by applying HP Marketing Optimisation technology, deliver compelling, personalised and targeted customer experiences that deliver the right business outcomes and measurable ROI.

Prior to HP, Will worked for Amazon’s Merchant Services division.  Will led a team driving recruitment of key retailers to Amazon’s 3rd party retail channel (“Amazon Marketplace”), adoption of Amazon’s outsourced logistics services, and launched Amazon Webstore, Amazon’s SaaS-based, white-label ecommerce platform.

Moderated by:

Alex Whitson

Job Title: Director
Company: Brand Republic Insight

Alex founded and heads up a department within Haymarket that creates a range of online content for professionals across different B2B markets from renewable energy through to marcomms. As well as ensuring that your most pressing questions are fielded in the webcast Alex will also be drawing from his experience of marketing to different professions using everything from Facebook through to LinkedIn, mobile and email.