Cutting Edge Search: Innovations To Drive Mobile Sales
29 February 2012
Social media, local search and mobile search are colliding as people gravitate towards Tablets and Smartphones. Brand Republic’s next webcast will present recent research from Marin Software on how mobile search is impacting the overall search market including best practice for optimising mobile search. Tune in for this live debate with answers to your key questions:
- How will mobile trends impact search in 2012?
- Understand how to optimise paid search on mobile devices, including which search engines and mobile devices to prioritise.
- Gain top tips to help you optimise your website for maximum findability on mobile devices.
Job Title: Senior Search Manager, Auto Trader
Company: Trader Media Group
Berian is a seasoned Digital Marketing professional, specialising in delivering world class search campaigns covering both SEO & PPC. He is currently responsible for the overall search strategy for the Trader Media Group suite of sites, primarily focused on www.autotrader.co.uk, implementing SEO strategies to increase natural traffic and optimising PPC campaigns across the TMG portfolio.
Job Title: Lead Product Consultant EMEA
Company: Marin Software
Rebecca brings a blend of commercial acumen, media experience and technical understanding to Marin. She joined Marin as the fifth employee in London, during her time at Marin Rebecca has been involved in Sales, Client Services, Professional Services and Product Management giving her a holistic view of large scale online advertising campaigns. Product development is important to Marin, and Rebecca works closely with Marin’s largest strategic clients, such as Hotels.com, ZenithOptimedia and Play.com, to scope new features based on their needs. In addition, Rebecca works closely with publishers, technology partners and emerging platforms to keep abreast of new innovations in their offerings, and ensures that Marin and their clients are at the cutting edge of media developments.
Prior to joining Marin Rebecca worked at Google in the Direct Sales Organisation helping major clients grow their search engine marketing campaigns in the early days of search. After working at Google Rebecca joined Mindshare to establish their International search working with clients such as Ford, HSBC, Rolex and BP
Job Title: Director
Company: Brand Republic Insight
Alex founded and heads up a department within Haymarket that creates a range of online content for professionals across different B2B markets from renewable energy through to marcomms. As well as ensuring that your most pressing questions are fielded in the webcast Alex will also be drawing from his experience of marketing to different professions using everything from Facebook through to LinkedIn, mobile and email.