Conversational Mobile Marketing: Engage Customers and Empower Advocates

14 May 2013

The pressure is on for marketers and mobile operators to embrace a strategy that fulfils consumers’ rising requirements for content and communications. The ‘old school’ sledgehammer approach of forcing communications on consumers is broken. The ‘new school’ is all about earning people’s interest through enabling conversations, encouraging engagement and building trust with ongoing interaction.

Mobile marketing is perfect for changing the communication paradigm from interruption to conversation. Download this expert report for mobile mega-trends and recent research with consumers and mobile operators. Discover how to ensure personal, relevant and completely transparent mobile communications whilst still providing value for consumers.

27 pages
Whitepaper
Sponsored by: Gemalto
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