Content is Marketing Currency
20 February 2012
Instead of buying ad space and lists or chasing journalists for press clips, marketers must meet prospects on their “online” turf and engage them with relevant content. The higher the relevance, the higher the value your content has. Buyer knowledge presents a huge opportunity for increasing both lead quality and quantity.
By flipping your focus to parallel buyer perspectives, marketing online content can be used to higher effectiveness during each stage of the buying process.
Content with currency value doesn’t require a huge budget. With the proper planning and strategy, marketers can gain tremendous traction and return on investment from their content development budgets.
When you download this file, you will also receive these complementary whitepapers:
- Virtual Presentation 101: The secret to presenting a great online webcast
- Five forces of content marketing in webcast programmes
- Content-Driven Webcasts: How to Attract Leads and Drive Sales
- The New Formula for Generating High Quality Leads