Content - Using Your Data To Create Compelling And Relevant Content

17 June 2014

The volume and depth of consumer data that marketers are able to employ to improve their content marketing is becoming increasingly complex and powerful. 

With the proliferation of digital and connectivity across multiple channels and touch-points - from online stores to SEO to mobile shopping - the marketer is privy to a massive array of data, ranging from demographics to real-time behaviour.

So how can brands use their increasingly sophisticated data to maximise their ROI? Brand Republic Insight outlines a five-step guide to creating a cohesive content strategy.

Download your free copy here. 

8 pages
Sponsored by: HP Autonomy
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