Closing The Gap Between Clicks And Engagement: 7 Steps to Optimise Your Site

28 November 2013

As marketers, we pour thousands of pounds into numerous strands of advertising to attract our target audience. Yet according to Kissmetrics, around 40% of visitors will bounce away from a website on their first visit. So how do we tackle this?

Consumers have the power of choice: when, how, why and where to engage - and brands must match this with finesse, engaging tools and compelling content across multiple platforms.

So whether your goal is to boost awareness or your bottom line, this Brand Republic webcast will demonstrate effective strategies to minimise bounce and focus on techniques to ensure visitors stay and engage with your website.

Brimming with brand case studies from the likes of HSBC, RBS, EE and easyJet, tune in live to hear insights from HeathWallace:

  • Tips and tricks on content, design and user experience that ensure visitors go beyond the first click 
  • How to collect and use the information visitors provide to maximise their first visit
  • How to implement the right engagement goals to drive valuable and recurring interactions with your audience 

60 minutes
Sponsored by: Sitecore with HeathWallace
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Alex Sandrey

Job Title: Head of Data and Insight
Company: HeathWallace

Over 10 years’ experience within digital agencies have given Alex a breadth & depth of experience across a large range of the digital landscape.

Coming from a technical background Alex's ability to understand complex technical concepts or issues and work with them as well as translate into business and stakeholder friendly terminology is a valuable asset on any large digital project.

His current focus is working with companies to understand their existing data from all sources, help build better insight and bring data driven decisioning to the fore.


Rory Yates

Job Title: Digital Business Director
Company: HeathWallace

Rory has over 15 years of E-Business experience spanning client, agency and pure consultancy roles. From leading the development of a number of digital firsts to massive increases in £ performance for large blue chips Rory has taken a leading project and/or P&L role.

Rory’s experience covers a wide range of industries but more recently the retail, insurance, financial services, travel and publishing verticals. Key areas of expertise include strategy, business case development, vision and roadmap development, idea generation and synthesis, E-CRM, web analytics, multi-channel insight, strategies and service development, AB/MV testing, user centred design (UCD) and developing insight driven internet experiences. 

Moderated by:

Georgia Cockerell

Job Title: Head of Content
Company: Brand Republic Insight

Georgia joined Haymarket Business Media in 2011. She is responsible for creating innovative content and events across various B2B markets within Haymarket, ranging from renewable energy through to marcomms, including heading up the production for Brand Republic Insight. In terms of products, Georgia's remit covers video, online streaming, webcasts, interactive virtual summits, DVDs and websites. Georgia will draw on her experience within the digital space to ensure your most pressing questions are fielded in the webcast.