Advanced Customer Experience: Choosing The Best CMS For Your Customer Experience Platform
25 October 2013
Today’s leading marketers are working hard to “own” the customer experience. They’re seeking to integrate customer insight and omni-channel engagement to coordinate activities and improve the overall customer experience. To achieve this, they are embracing customer experience management and investing in the technology that enables it.
And that’s where a web CMS comes in. A web CMS complements your customer experience platform helping you achieve consistency and deliver engaging content and web experiences.
From the necessary requirements to the essential capabilities, this paper outlines exactly what you need to consider when selecting a new web CMS. The paper tackles this issue both from the marketer’s and the IT or developer’s perspective to ensure the CMS you choose interoperates seamlessly with your customer experience platform to enhance your service.
Download your free copy here.