23 January 2014
Over half the UK population now have a Smartphone, and mobile traffic is increasing by over 30% per year¹. But as mobile adoption increases, so do customer expectations. The two key challenges facing mobile marketers in 2014 are; how to profile mobile customers more deeply, and how to connect with users on a more personalized level.
Advances in technology mean that mobile campaigns can now be incredibly targeted, while also supplying a wealth of data points that provide further insights into who is engaging with your brand.
But are you even scratching the surface of data available?
We’re conducting this survey to better understand where you are in your mobile journey, and how you are using mobile analytics to inform future mobile engagement strategies.
Please take a few minutes to answer our questions and as a thank you we will:
• Enter you into a prize draw to win a Kindle Fire*
• Send you the survey summary results and a copy of the expert report informed by the results
*In taking part in this survey you agree to our terms and conditions, to view these click here. Entries close 11.59pm 31st March 2014.
¹Marketing magazine's survey of 500 marketers, November 2013.