Surveys

Creativity In PR: Who Has The Next Big Idea?

18 April 2013

The PR industry’s lack of success at the Cannes Lions festival 2012 was blamed by the judges on a lack of ‘big ideas’. So what can the PR industry do to become more creative and what are the constituent parts of creativity that really work? There is so much noise in the industry today that creative PR is at an all time premium with PR agencies, in-house PRs, ad agencies and marketing directors all vying for creative budgets and the next big idea.

PRWeek’s latest survey explores the new dynamics of the UK’s competitive melting pot for creativity to discuss how the PR industry is changing to become a driving force for creativity.

Fill out our quick 10 question survey here and…

1) Be in with a chance to win a Bang & Olufsen speaker dock for an iPad (BeoPlay A3 Dock and Sound System worth £330)

2) Receive a copy of the expert report informed by the results of this survey

3) Receive the answers to the survey to reveal where your marketing peers stand in comparison

A Comeback for Direct Mail?

05 April 2013

When pitted against digital marketing, mail comes across as pretty old fashioned but this is not the view of every marketer. For example, Porsche ran a recent campaign where photographs of the car sitting in driveways of the rich and famous were mailed to the target audience. The combination of localism, personalisation and digital printing had a powerful effect.

Similarly, in the financial services industry, direct mail remains at the heart of the media strategy for its relevance and good response rates. People enjoy receiving something tangible and mail, when integrated with other channels, can really drive business performance.

But where do you stand? Is mail still a valuable strand in your marketing mix?

Please take a few minutes to fill in our quick 8 question survey and…

• Be in with a chance to win a Samsung Galaxy Tab 2 10 inch Tablet worth £250
• Receive the results to the survey to see where your peers stand in comparison

Marketing industry events: What are your thoughts?

25 March 2013

There is a lot of change going on in the marketing space - new platforms, new behavioural patterns, new options. This is all very exciting but how can marketers keep up?

One way is by attending relevant online and live events, as long as they really deliver. Please take 2 minutes to complete our short 6 question survey to let us know what type of events you would most benefit from currently. As a thank you we will enter you into a prize draw to win £400 worth of Amazon vouchers. 

Harness the Power of Your Customer's Digital Voice

20 March 2013

All customers have the potential to become your brand advocates, driving profit for your business through positive endorsement, insight and product analysis. But to harness the real value here, companies must give their customers a voice and ensure that they are well placed to listen to and act upon it.

Brand Republic’s three part programme, produced in partnership with Bazaarvoice, consists of a survey, webcast and expert report providing marketers with the tools and knowledge to take social media and user-generated content to the next level. Using real business case studies, it will evolve your use of digital channels to become more customer-centric and more profitable.

Take part in our short survey and...

1. Be entered into a draw to win £100 worth of Amazon vouchers

2. Receive a copy of the expert report informed by the results of this survey

3. Receive the answers to the survey to reveal where your marketing peers stand in comparison

4. Gain access to our free live webcast on 2^nd May, harnessing the power of user-generated content

Content Marketing in Practice: Captivate and Convert

13 March 2013

Brand storytelling, when done right, allows marketers to lead customers on a journey, captivating them and inspiring them to convert. A recent move by Coca-Cola has seen their corporate website transform into a "dynamic, digital magazine" aiming to tell their brand story in a creative, refreshing way.

So as more and more brands jump on the content marketing bandwagon, this Brand Republic survey focuses on what it takes to build a flexible strategy with a unified brand message that truly resonates with your audience.

Take part in our short survey and...

1) Be entered into a draw to win £100 worth of Amazon vouchers

2) Receive a copy of the expert report informed by the results of this survey

3) Receive the answers to the survey to reveal where your marketing peers stand in comparison

4) Gain access to our free live webcast on 23rd April on creating compelling content

SEO Update: Exploring The Opportunities For Global Growth in 2013

20 November 2012

Sponsored by

During the economic pinch of the last few years, we’ve seen more and more businesses looking to global markets for future growth and Search Engine Optimisation (SEO) across international languages has been a vital component in the strategy of those that have been most successful here.
But how widespread is the adoption of international SEO and what challenges and opportunities does it usher in?

Please take a moment to take part in our short 12 question survey ‘SEO Update: Exploring The Opportunities For Global Growth in 2013.’
As a thank you for completing the survey, you will -
1. Be entered into a draw to win a Fortnum & Mason festive hamper (an ideal Christmas treat!)
2. Receive the top-line survey results to reveal how you compare with other marketers in the SEO space
3. Receive a free copy of our expert report informed by the results of this survey

Please make sure you fill out all fields so we know who to send the hamper to if you win!

Social Media ROI: Turning Conversations Into Conversions In 2013

01 November 2012

There has been so much content and so many events produced over the last year, which purport to reveal the real value of social media but most end up, at best, drawing a rather clumsy, imprecise line from awareness to sales.

Brand Republic’s three part programme, produced in partnership with Bazaarvoice, comprises a survey, report and webinar. Drawing from a range of case studies, featuring the likes of Argos and House of Fraser, this programme will cut through all the half-hearted content out there to reveal how marketers today are powering demonstrable sales as well as improving product development using social channels.

Take part in our short 11 question survey and find out how you can transform social media from merely an awareness builder into an actual sales-driver. Once you've completed it you'll...

1. Be entered into a draw to win a Fortnum & Mason festive hamper (a perfect Christmas treat!)
2. Receive the answers to the survey to reveal where your marketing peers stand in comparison
3. Receive a free copy of our expert report and details about our live Brand Republic webinar on 11th December informed by the results of this survey

Digital On Trial: Harness 2012’s Key Trends To Seize Opportunities In 2013

31 October 2012

As the dust settles on a volatile year for digital marketing, with new channels gathering prominence and others falling by the wayside, this survey focuses on what we should take from 2012 to drive digital growth in the year ahead.

Take part in our quick 10 question survey ‘Digital On Trial: Harness 2012’s Key Trends To Seize Opportunities In 2013’ and…

• Receive a copy of the whitepaper informed by the results of this survey featuring tips on where you shoudl focus your efforts and how you can spark digital growth in the year ahead
• Receive the answers to the survey to reveal where your marketing peers stand in comparison
• Receive details on the live webinar on 5th December informed by the results of this survey