Surveys

  • Integrating Real-Time with Cross-Channel Marketing: The Key to Seamless Experiences?

    15 July 2014

    In 2013, Vodafone implemented a new cross-channel strategy to combat basket abandonment. Customers were starting their purchase journey on a desktop, and after a real-time email reminder, 40% would resume on a mobile but lose their desktop progress. After this was transformed into a seamless cross-channel journey, Vodafone saw a 30% increase in sales generated from the reminder email¹.

    Customers assume they can find your brand on multiple channels, and increasingly they expect to experience a single journey across these channels. With real-time insights and a knowledge of when, where and how to engage customers, brands can deliver highly effective and personalised marketing messages.

    At Brand Republic, we are interested in hearing where your brand is in its cross-channel and real-time journey, and what challenges you are facing.

    Please take a few minutes to fill out our survey, and as a thank you we will:

    - Enter you in a prize draw for a Samsung Galaxy Tab 2 7-Inch Tablet
    - Send you the survey results, to see where your peers stand
    - We’ll send you an expert report based on the findings of this survey

    *Terms and conditions apply. In taking part in this survey you agree to our terms and conditions, to view these click here. Entries close 11:59pm 15th October 2014.

    ¹ Experian Case Study: Vodafone

    Survey
    Sponsored by: IBM
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  • What is the Real Value of Online Reviews?

    08 April 2014

    Reviews help to build trust and credibility. An increasing number of businesses are collecting customer reviews and promoting them to boost their brand and give consumers a real insight into their services. Based on a survey of 2,000 consumers commissioned by Trustpilot, 90% of consumers have been influenced to purchase through a positive online review and 63% of consumers are more likely to purchase from a site that features customer feedback.

    We are keen to learn about how you currently solicit and use customer feedback to acquire new customers, interact with them during their buying journey, harness their feedback to improve your business, and leverage advocates within your social media marketing initiatives.

    Please take a few minutes to fill out our quick Brand Republic survey, and as a thank you…

    • You'll be entered into a prize draw to win a free Xbox 360*
    • You'll also be entered into a prize draw to win a free 60-Day Trustpilot Enterprise Trial
    • You'll receive the survey results; benchmark yourself against your peers
    • You'll receive details of the live webcast and a copy of the Brand Republic expert report, informed by the results of this survey

    *Terms and conditions apply. In taking part in this survey you agree to our terms and conditions, to view these click here. Entries close 11:59pm 30th June.

    Survey
    Sponsored by: Trustpilot
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  • Augmented Reality Advertising: Fad, Phase Or The Future?

    12 February 2014

    Augmented Reality is revolutionising advertising.....or is it?

    From ecommerce and immersive product experiences to interactive or social experiences, AR is growing. The last 12 months have seen brands like Honda, LEGO, Argos and Time Out enrich their marketing campaigns; using AR to bring products to life and enhance brand engagement through original mobile experiences. Gartner estimate that by 2016 the global AR market will be worth $600 billion…

    But what do you think? Is AR a passing phase or is it the future?

    We are teaming up with Apparmo for a three part campaign, comprising survey, webcast and expert report, to debate this question. 

    Please fill out our survey to help us research current awareness, sentiment and the future opportunities of AR. It should only take a few minutes and as a thank you we will:

    • Send you details of the live webcast where we’ll be discussing the survey results
    • Send you a free copy of the expert report informed by the survey results
    • Enter you into a prize draw to win a Kindle Fire 7" Tablet*
    • Give you the chance to win an Augmented Reality Business Card*

    *Apparmo is offering 10 x Augmented Reality Business Cards with the best suggestions for the use of AR (see the optional question 18). Winners to supply their existing business card and digital content and Apparmo will create the augmented reality experience using KlipAR.

    In taking part in this survey you agree to our terms and conditions, to view these click here. Entries close 11.59pm 11th April.

    Survey
    Sponsored by: Apparmo
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  • Technology For Marketers: Are Suppliers Meeting Your Needs?

    04 February 2014

    Technology investment is the focus for every forward-thinking organisation in 2014 and consequently huge new revenue streams are opening up for technology companies.

    This survey will research the changing buying dynamics and preferences of the marketing and communications department and explore how the strategies of tech marketers stack up.

    • To what extent is the marketing and comms department now involved in technology purchasing?
    • Who are the key decision makers?
    • How well do technology companies communicate with marketers looking to buy their products?
    • How can technology companies improve their marketing strategies and unlock revenue from this growing market?

    Whether you’re a tech marketer or a tech buyer or both, we’re keen to hear your thoughts.

    Take part in our quick 5 minute survey and as a thank you we will:

    • Enter you into a prize draw to win an iPad mini!*
    • Send you the survey summary results and a copy of the expert report informed by the survey results

    *In taking part in this survey you agree to our terms and conditions, to view these click here. Entries close 11.59pm 31st March.

    1 page
    Sponsored by: Rudderfin
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  • Getting Mobile Right: Using Analytics to Create Insight-Driven Personalised Experiences

    23 January 2014

    Over half the UK population now have a Smartphone, and mobile traffic is increasing by over 30% per year¹. But as mobile adoption increases, so do customer expectations. The two key challenges facing mobile marketers in 2014 are; how to profile mobile customers more deeply, and how to connect with users on a more personalized level.

    Advances in technology mean that mobile campaigns can now be incredibly targeted, while also supplying a wealth of data points that provide further insights into who is engaging with your brand.

    But are you even scratching the surface of data available?

    We’re conducting this survey to better understand where you are in your mobile journey, and how you are using mobile analytics to inform future mobile engagement strategies.

    Please take a few minutes to answer our questions and as a thank you we will:

    Enter you into a prize draw to win a Kindle Fire*
    Send you the survey summary results and a copy of the expert report informed by the results

    *In taking part in this survey you agree to our terms and conditions, to view these click here. Entries close 11.59pm 31st March 2014.

    ¹Marketing magazine's survey of 500 marketers, November 2013.

    Sponsored by: Netbiscuits
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  • The Marketing Battle: Magic vs. Logic

    22 November 2013

    Creative magic and analytics; what is the winning formula for marketing success?

    In last year’s Marketing Power 100, Unilever’s Marc Mathieu urged marketers to create magic for consumers with the mission statement of “More magic, less logic”, encouraging them to take creative risks. But how does this sit with marketing decisions based on insight from data analytics?

    Marketers are finding it increasingly difficult to find the perfect balance between cutting edge creative campaigns that engage consumers and effective, analytical advertising that drives ROI.

    In partnership with Ohal, a global marketing effectiveness consultancy, Brand Republic is exploring how marketing directors and key decision makers arrive at their decisions.

    Take part in our quick 10 question survey and we will:

    • Enter you into a prize draw to win £200 John Lewis vouchers*
    • Send you the survey summary results and a copy of the expert report informed by the results

    *In taking part in this survey you agree to our terms and conditions, to view these click here. Entries close 11.59pm 28th February 2014.

    Survey
    Sponsored by: Ohal
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  • Customer Experience Is Changing: Are You Leading Or Falling behind?

    20 November 2013

    Many organisations are using new technology and effective engagement systems to advance their customer management and deliver differentiating experiences.

    They’re seeking to integrate customer insight and multichannel engagement – social and mobile as well as the more traditional channels – to coordinate activities and improve the overall customer experience. 

    Marketing technology is an essential component of these efforts.  However, it’s not the technology adoption alone that matters but how well it’s integrated across channels and the business. 

    At Brand Republic, we’re surveying marketers to discover what stage you are at in your customer experience journey. We want to know your current challenges and successes and we will use the results to inform an expert report that will offer insights on how to improve your customer experience.

    Please take a few minutes to fill in the 11 question survey and as a thank you we will:

    • Enter you into a prize draw to win an HP Slate*
    • Send you a copy of the survey results and the expert report written up using the data we collect

    *In taking part in this survey you agree to our terms and conditions, to view these click here. Entries close 11.59pm 28th February 2014.

    11 questions
    Sponsored by: HP Autonomy
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  • Do You Know The True Impact Of Your Marketing?

    13 November 2013

    Do you worry about whether your marketing campaigns are working? Do you have the right tools to measure, monitor and adapt your campaigns? 

    With rising pressure to prove the worth of your investment at board level, marketers need to improve both impact and revenue. Imagine an integrated solution that keeps track of your analytics, social media optimization, targeting, web experience management and cross-channel campaign management. How important would this be to you?

    We’re interested to hear your thoughts and understand your needs on measurement. Please take a few minutes to fill out this short survey and we’ll:

    • Enter you into a prize draw to win a GoPro Hero 3 camera!
    • Send you the results of the survey

    *In taking part in this survey you agree to our terms and conditions, to view these click here. Entries close 11.59pm 28th February 2014.

    11 questions
    Survey
    Sponsored by: Adobe
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  • Digital Transformation: Moving Beyond Customer-Centric

    05 November 2013

    Insights from a recent IBM study, with over 4,000 interviews from C-Suite executives worldwide, confirm that organisations are transforming irrevocably to place the customer at the heart of their business strategy and their future. No longer should customers be confined to traditional activities such as input on product or services. They have a crucial strategic role to play.

    But accepting customers as stakeholders in determining an organisation’s future has huge cultural and organisational implications. These businesses cannot just be customer-centric. They have to be customer-activated.

    So what does this mean and what are the opportunities and associated challenges?

    In this 10 question survey we consider three key stages to becoming customer-activated: 

    • Open up to customer influence
    • Pioneer digital – physical innovation
    • Craft engaging customer experiences 

    At each stage we ask you for your insights and would be very grateful for your feedback. We will, of course share our findings with you and as a thank you we’ll enter you into a prize draw to win a Samsung Galaxy Tab 2 7inch tablet.*

    *In taking part in this survey you agree to our terms and conditions, to view these click here. Entries close 11.59pm 27th February 2014.

    Survey
    Sponsored by: IBM
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  • Can Marketers Own The Entire Customer Experience?

    22 August 2013

    Digital consumers today expect recognition when they first interact with a brand and then expect that brand to pay attention throughout their entire journey of interaction. So with this in mind, are you doing enough to connect with your customers?

    With digital channels, a constant and consistent dialogue with consumers is not only possible but fundamental to customer retention and expansion.

    To establish the best customer experience, it’s crucial to recognise the customer and any conversations they have previously had with the brand. Even if a consumer has not yet purchased a product, they have the potential to be a valuable brand advocate.  Post-purchase, the consumer needs to be recognised for making the purchase, treated differently and rewarded.

    We’re interested to hear your thoughts on this. Please take a few minutes to fill out our 11 question survey and…

    • Be entered into a prize draw to win £250 Amazon vouchers*
    • Receive a free copy of the expert report based on the results of this survey

    *In taking part in this survey you agree to our terms and conditions, to view these click here. Entries close 11.59pm 29th November 2013.

    Survey
    Sponsored by: Sitecore
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