15 July 2014
In 2013, Vodafone implemented a new cross-channel strategy to combat basket abandonment. Customers were starting their purchase journey on a desktop, and after a real-time email reminder, 40% would resume on a mobile but lose their desktop progress. After this was transformed into a seamless cross-channel journey, Vodafone saw a 30% increase in sales generated from the reminder email¹.
Customers assume they can find your brand on multiple channels, and increasingly they expect to experience a single journey across these channels. With real-time insights and a knowledge of when, where and how to engage customers, brands can deliver highly effective and personalised marketing messages.
At Brand Republic, we are interested in hearing where your brand is in its cross-channel and real-time journey, and what challenges you are facing.
Please take a few minutes to fill out our survey, and as a thank you we will:
- Enter you in a prize draw for a Samsung Galaxy Tab 2 7-Inch Tablet
- Send you the survey results, to see where your peers stand
- We’ll send you an expert report based on the findings of this survey
*Terms and conditions apply. In taking part in this survey you agree to our terms and conditions, to view these click here. Entries close 11:59pm 15th October 2014.
¹ Experian Case Study: Vodafone