24 March 2015
In a recent survey, only 37% of marketers agreed that they are able to measure the ROI of all their social activities¹.
It is now unquestioned that having a social presence is integral to any brand’s marketing strategy. However, the challenge is in implementing accurate KPIs and metrics to determine the real return on social output.
This survey looks to understand which areas of social strategy brands are attempting to monitor, and how effective they are at cutting through the data to gain valuable insight.
As a thank you for completing the survey we will:
- Send you a breakdown of the results, so you can benchmark against peers
- Send you an exclusive expert report based on the survey’s results
- Enter you into a prize draw to win a Pebble Smartwatch*
*Terms and conditions apply. In taking part in this survey you agree to our terms and conditions, to view these click here. Entries close 11:59pm 30th June 2015.
What’s a Pebble Watch (RRP £99)? A revolutionary new smart watch, which features a black and white Sharp Memory LCD, a programmable CPU, memory, storage, Bluetooth, a vibrating motor, a magnetometer, an ambient light sensor, and an accelerometer; these extend its use beyond just displaying the time and into many roles including interacting with smartphone notifications, activity tracking, gaming, map display, golf tracking, and more. The Pebble is compatible with Android and iOS devices.
¹ Social Media Examiner: 2014 Social Media Marketing Industry Report