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  • Red Letter Days Video Case Study: Latest Tricks to Double Online Sales

    14 June 2012

    Affiliate marketing may not be the hottest digital marketing channel out there but retail brands could be missing a trick here. In this video, (filmed at a recent Affilinet conference) Joshna Patel, head of online for Red Letter Days reveals how affiliate marketing now makes up nearly a third of their online sales.
    Watch this video for simple tricks on how affiliate marketing can boost your bottom line.

    Hear how Red Letter days:
    -   Used customer insight and testing to identify the value of affiliate marketing within their online mix
    -   Leveraged retargeting, voucher codes and search marketing to reap the full sales potential of affiliate marketing
    -   Clearly demonstrated ROI to gain internal buy-in and evolve their programme in the most lucrative way

    Joshna Patel, Head of Online, Red Letter Days
    Sponsored by: Affilinet
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