30 March 2015
91% of event professionals have seen a positive ROI from implementing an event app.
Delegates now expect or even demand an interactive and tailored experience at the events they attend. This includes real-time updates, tools to arrange meetings or find exhibition stands, and an easy way to discover additional content on the topics that interest them.
For the event organiser, an app is the ideal solution to create a standout experience. Not only cutting out costly paper programmes, they add value to the attendee experience and create new opportunities for sponsors.
However, the transition can be daunting and getting attendee buy in a challenge. In this expert report, from C&IT and Event magazine, in partnership with Guidebook, these issues are combated with insight from an exclusive survey of over 500 event professionals using apps.
Download now and discover:
- How to guarantee attendee buy in and ensure smooth implementation
- How an app not only cuts costs but eases the organisational process
- How apps can innovatively add value for the attendee and event organiser