28 March 2014
Seizing Opportunities & Maintaining Regulatory Compliance
Social media is the new gold standard for customer-centric marketing. Messaging can be customised it’s cheaper to develop, and with the right tools, companies can monitor conversations and collect detailed insight.
Banks and financial advisors need to understand what their customers want, help shape their opinions, and ultimately win and retain their business.
To do this they need to become ingrained in social media. Customer feedback—both positive and negative—always will be more highly regarded than one-way advertising. Social is a forum to engage in conversation, respond to comments, build trust and target communities of potential customers
This expert report highlights latest trends in how consumers are using social media in their day-to-day life and in their engagement with brands. Download your free copy to understand how establishing an active, visible presence on social media will enable you to stay abreast of customer needs and concerns.