Expert Reports

  • Industry Insight: The Financial Times and Their Mobile Transformation

    12 May 2015

    70% of the FT’s readership is digital, with a 20% jump in mobile seen year-on-year.

    This has required a rapid overhaul of how a 127 year old brand does business. In this paper, Christina Scott, Chief Product and Information Officer provides candid insight into how the FT developed and is keeping up with the challenges of an ever more demanding audience.

    Scott’s insight is transferable to other industries, as she goes into a detailed description of how to engage and maintain positive customer experiences during a period of digital transformation.

    Download this paper now and discover:

    • How to manage a move from desktop to mobile
    • Breaking down departmental silos to manage a smooth transition
    • Plus, read a bonus case study from the CIO of Abellio, the international train service

    Whitepaper
    Sponsored by: Open Mobile Media
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  • Forrester Report: How To Engage and Amplify Consumer Experiences Across Every Touchpoint

    12 May 2015

    Web content management (WCM) software has become the technology and content delivery backbone of digital experiences.

    Organisations that want to upgrade for mobile devices, consolidate websites, or expand digital experiences to every customer touchpoint must choose a solid web content management product.

    Forrester has evaluated 10 vendors — Acquia, Adobe, Ektron, EPiServer, HP, IBM, OpenText, Oracle, SDL, and Sitecore — on 36 criteria for current offering, strategy, and market presence.

    In this report, Forrester focusses on capabilities such as content and experience management, delivery, and optimization as well as on mobile support, cloud deployment, and integration with components such as marketing and commerce. 

    Whitepaper
    Sponsored by: Sitecore
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  • SEO for Online Retailers: Frequently Asked Questions

    01 May 2015

    Navigating the SEO maze isn't simple. Never-ending search engine algorithm updates, on-going  schema.org extensions and the rapid growth of mobile search mean retailers have to quickly adapt or risk falling behind.

    So how do you stay ahead of the curve and maximise your search engine presence? 

    In this free report we answer the most common questions retailers have about SEO to help you refine your search strategy.

    Download this report to find out:

    • How SEO is different for retailers
    • Common missteps retailers are making
    • How social media integrates into your SEO strategy

    Whitepaper
    Sponsored by: ChannelAdvisor
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  • Creativity vs. Productivity: How Process Inefficiencies Are Undermining Marketing Creativity

    22 April 2015

    70% of marketers said process inefficiencies are “somewhat” or “very” detrimental to creativity.

    The consequence of these shortcomings, as a recent Brand Republic and Workfront survey revealed, extend beyond affecting the quality of work marketers produce, but severely increase work hours and reduce opportunities for employee development and growth.

    However, isolating the processes not fit for purpose and identifying solutions is a challenge for marketing teams. In this expert report, we look at how to do away with issues such as excess spreadsheets and ‘fire drills’, in order to maximise time for doing what marketers do best – create.

    Click below to download the paper, which includes all the results from our exclusive survey conducted with 340 decision-making marketers.

    Whitepaper
    Sponsored by: Workfront
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  • The State of Mobile Event Technology 2015 UK

    30 March 2015

    91% of event professionals have seen a positive ROI from implementing an event app.

    Delegates now expect or even demand an interactive and tailored experience at the events they attend. This includes real-time updates, tools to arrange meetings or find exhibition stands, and an easy way to discover additional content on the topics that interest them.

    For the event organiser, an app is the ideal solution to create a standout experience. Not only cutting out costly paper programmes, they add value to the attendee experience and create new opportunities for sponsors.

    However, the transition can be daunting and getting attendee buy in a challenge. In this expert report, from C&IT and Event magazine, in partnership with Guidebook, these issues are combated with insight from an exclusive survey of over 500 event professionals using apps.

    Download now and discover:

    • How to guarantee attendee buy in and ensure smooth implementation
    • How an app not only cuts costs but eases the organisational process
    • How apps can innovatively add value for the attendee and event organiser

    Whitepaper
    Sponsored by: Guidebook
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  • Convince Your Boss It's Time For Video Marketing

    18 March 2015

    A recent Aberdeen report found that 95% of best-in-class marketers are using video as a content marketing channel¹.

    Video is fundamental to any up-to-date content marketing strategy. However, the challenge for marketers is in understanding that the metrics for video are not just brand awareness or affinity, but real bottom-line KPIs, such as conversions and cart size.

    It is no secret that higher value content equates to improved commercial returns, and videos are currently the kingpin in the content marketing mix. In this eBook, the best practices for using video are explored, plus there is a handy takeaway infographic at the end.

    Download now to discover how video can:

    • Boost online sales
    • Improve SEO
    • Expand reach on mobile and social
    • And much more

    Start convincing the boss to turbocharge your brand’s video content strategy today.

    ¹ Aberdeen, Analysing ROI of Video Marketing

    Whitepaper
    Sponsored by: Brightcove
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  • Comparison Shopping Engines: A Guide to Success

    05 March 2015

    Prior to purchasing, 65% of consumers compare goods and 94% compare prices, and comparison shopping engines are among the easiest ways to do both. But listing your products on CSEs and ensuring your campaigns are optimised can be tricky and time-consuming.

    To get a real handle on CSEs, download the 'Comparison Shopping Engines: A Guide to Success' eBook, filled with basic to advanced information, including:

    • The mind and behaviours of a consumer
    • How to list on CSEs
    • Important elements of CSE competition

    Whitepaper
    Sponsored by: ChannelAdvisor
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  • How to be Successful in Mobile Advertising

    16 February 2015

    With 34.8 million active Smartphone users in the country, UK mobile traffic has now overtaken desktop traffic. Despite this rapid growth, many brands still fail to maximise their mobile marketing potential when compared to other channels.

    In this expert report, various mobile advertising options are explored. Each option is accompanied by clear analysis and statistics to help you make the right decision when developing your mobile marketing strategy.

    Download now, and discover:

    • What the growth of mobile means for you
    • The myths surrounding mobile marketing
    • What should be on a successful mobile campaign checklist

    Whitepaper
    Sponsored by: Quantcast
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  • Data: What Do You Really Need?

    06 February 2015

    The starting point of a data acquisition strategy must come from an understanding of the consumer. In the UK, web pages are accessed 68.1% of the time on desktop computers, 24% on mobiles, 6.8% on tablets and the remainder on other devices¹. 

    Understanding where to capture data also gives a realistic idea of what information can be captured, across multiple platforms and devices.

    In this expert report, nine different consumer touchpoints (from desktop websites to transactional engagements) are assessed to see how they can deliver maximum value when it comes to data capture. This is followed by a guide of how to safeguard, prepare and employ this data to ensure the greatest returns.

    Download now and learn how to rejuvenate your data acquisition strategy.

    ¹ comScore Device Essentials, Europe

    Whitepaper
    Sponsored by: RedEye
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  • Creating Engaging Campaigns Across PC, Tablet and Mobile

    06 January 2015

    In the UK, 60% of online adults use at least two devices daily. As such, when evaluating a marketing campaign’s success, it is vital to evaluate the impact of how multiple platforms work together.

    Digital advertising spend rose by 16.6% to a record £3.5 billion in the first half of 2014, according to a report conducted by PwC. It is particularly the appetite for video content on desktops, tablets and mobile phones that has driven this increase, and it is becoming increasingly important for marketers to embrace the challenge of creating cut-through cross device advertising campaigns.

    How can you make cross device ad campaigns work? Download this expert report and discover:

    • How to efficiently allocate ad spend across devices
    • How to introduce live testing to drive a campaign’s ROI
    • How to monitor and measure campaign effectiveness in relation to brand KPIs

    Whitepaper
    Sponsored by: Research Now
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