Expert Reports

  • A Marketer’s Guide to Navigating the Internet of Things

    13 October 2014

    There are over 50 billion connected devices that together form the Internet of Things, which Cisco predicts to be a $14 trillion revenue opportunity.

    As a marketer, the challenge is navigating this landscape of connected devices to understand how valuable data can be captured to provide actionable insights.

    In this expert report, we examine the steps to implementing an IoT strategy with tips on how to overcome the obstacles:

    • How best to acquire and manage data across devices
    • How to use this data to create connected experiences that resonate with consumers
    • How the connected experience can nurture and enhance loyal customers

    Plus, read the inclusive case study from Nike, describing how they created a holistic online and offline experience using data from their FuelBrand product.

    Click below to see how an IoT focus can create new opportunities for your brand.

    Whitepaper
    Sponsored by: Gigya
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  • Social Media Checklist: Powering Live Events

    10 October 2014

    This hugely popular eBook forms part of our Power Of Live Series: Social Media Focus and offers a vital checklist to ensure you are making the most of social media within your events. 

    Download it now to:

    • Understand the emerging trends that are driving social media usage around events today
    • Set a realistic strategy: How sharable should my content be? What is the monetary value? What role should Apps play? Which platforms should I use?
    • Gain 8 Twitter tips on the ideal hashtag, what gets re-tweeted, the optimum tweet length and more…
    • Engage key influencers to enhance credibility, spark word of mouth and take your message further
    • Pre-, During- and Post- Event Checklist – 19 tickable boxes to ensure you increase the lifespan of your event and maximise audience engagement at every step of the way

    Whitepaper
    Sponsored by: Cvent
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  • Don't Let Porn And Terrorism Ruin Your Brand: Video Advertising Done Properly

    08 October 2014

    In the first six months of 2014, UK firms spent a record £3.5 billion on digital advertising, which included a 196% increase in mobile video advertising when compared to 2013¹.

    Online video advertising has proved an effective way to deliver bespoke content to increasingly elusive consumers. As an example, millennials are now more accessible via YouTube than any US cable network.

    Marketers need strategies to engage these self-directed consumers. Programmatic buying makes this possible on a large scale by bringing the advertiser into a one-to-one relationship with the consumer.

    However, the theory does not always go to plan. Major brands, such as Nissan and Tesco, have found their programmatic video strategy land them next to highly objectionable content.

    Download this expert report for:

    • Key strategies to avoid the pitfalls of programmatic 
    • Tips to help ensure your brand’s safety
    • An overview of the mechanics behind programmatic advertising

    ¹ Internet Advertising Bureau and PwC

    Whitepaper
    Sponsored by: adknowledge
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  • From Conversation to Conversion: Is Your Webstore Performing?

    24 September 2014

    In a competitive marketplace, brands have to maintain a high ROI whilst ensuring a presence on the multiple channels and platforms now available to consumers. However, to make cross-channel investment efficient, any touch-point interaction or conversation started with a consumer must have the maximum chance of becoming a conversion.

    So, what ingredients does a website need to encourage a purchase?

    Download this expert report to learn actionable insights into optimising your brand’s website, strengthening your overall e-commerce foundation with SEO, and the current best practices from online retailers.

    Whitepaper
    Sponsored by: ChannelAdvisor
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  • Real-Time Advertising Best Practices for Travel Advertisers

    18 September 2014

    The travel vertical is arguably the most saturated when it comes to the number of advertisers competing for consumer's attention online. With cost a primary consideration, consumers shop around and do more research than ever before.

    For travel companies this means that they need a multi-channel marketing approach which focuses on driving incremental sales. Real-time advertising presents an opportunity for advertisers to adopt an always-on component focused on reaching the consumers who are most likely to convert.

    This best practices guide will discuss the unique challenges facing travel advertisers and present opportunities for savvy marketers to get ahead of the game with advanced tactics.

    The guide is also available in French and German.

    Whitepaper
    Sponsored by: Quantcast
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  • Social Login 101: Everything You Need to Know About the Future of Consumer Identity

    15 September 2014

    A recent survey found that 30% of marketers plan to implement social login in 2015¹. What’s more, it is predicted that by 2016, 50% of new customer identities in retail will be based on social network profiles².

    In today’s multi-channel environment and with the increasing deluge of consumer data, it is difficult for brands to get an accurate view of customers. However, brands using social login can acquire permission-based access to first-party identity data that can provide a cross-channel understanding of consumers’ interests, actions and behaviours.

    In this extensive expert report, social networks are examined as key identity providers, and social login trends, best practices and case studies are shared to illustrate how social login can be used to streamline the registration process, collect permission-based customer insights, and much more.

    Download this free report now.

    ¹ Forrester

    ² Gartner

    Whitepaper
    Sponsored by: Gigya
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  • The Empowered Digital Customer – How Are CMOs Stepping Up To The Challenge?

    10 September 2014

    As part of IBM’s Global C-Suite study, 524 CMOs were interviewed, revealing their current challenges and future plans. With two-thirds admitting they were not ready to cope with social media, and 82% under-prepared with the continuing data explosion, the study exposed some must see marketing insights.

    The report compares 2011’s study to 2013, and in doing so defines the trends found in the evolving marketing landscape. As CMOs have increasingly more say in developing business strategy, this gives further indication of how we can expect to see organisations adapt over the next few years.

    With statistics and firsthand accounts, top CMOs are split into three distinct groups, and discuss their next steps. Download the report to discover which category your marketing team and organisation is in, and what strategies the industry as a whole is deploying.

    Whitepaper
    Sponsored by: IBM
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  • Magic vs Logic - Enabling Calculated Risks

    08 September 2014

    In a Brand Republic and Ohal survey, a surprising 41% of marketers ranked “how to measure success” as the least important consideration when planning a campaign.

    As the proliferation of marketing channels grows, so does the propensity to produce data and insights. This leaves marketers under even more pressure to deliver measurable audience engagement and return on investment. Marketers are now more than ever balancing advertising based on gut instinct, experience and the ‘magic’ it creates with consumers with advertising based on the insights that data gives. 

    But, how can this be achieved without monitoring what works? Clear KPIs can give confidence and open the door to taking calculated risks in future campaigns. This is the logic that underpins the creative magic. 

    Employing marketing effectiveness tools to review previous campaigns and assess future marketing decisions can minimise uncertainty. 

    In this expert report, we review the current marketing landscape and illustrate how logical thinking can support magical campaigns.

    Download your free copy here.

    Whitepaper
    Sponsored by: Ohal
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  • Programmatic Advertising – Six Key Trends That Marketers Need To Understand

    08 September 2014

    25% of digital video advertising is currently sold via programmatic means, and this is anticipated to rise to 70% in the next three years. By 2017, programmatic advertising will account for more than half of all digital advertising transactions.

    Starting out as an efficient way to sell off remnant digital inventory, programmatic has continuously evolved. From facilitating real-time bidding for online impressions, it now encompasses managing and optimising customer engagement in a multi-channel environment.

    As audiences fragment across channels and devices, programmatic advertising is increasingly becoming a necessary investment for brands and their marketers. The result, with correct implementation and segmentation, is precise and bespoke delivery of marketing content.

    Download this expert report to discover the 6 key trends to follow in order to understand customers in the programmatic marketing space.

    Whitepaper
    Sponsored by: VisualDNA
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  • Trust Economy: What is the Real Value of Online Reviews?

    12 August 2014

    77% of consumers consult online reviews before buying, and 63% are more likely to buy from a website that posts customer feedback. Trust is a powerful thing.

    Customers are increasingly gaining a greater voice, which collectively can make or break brands. However, with openness and integrity brands can harness this feedback to help them acquire more customers, identify opportunities for improvement and gain a better understanding of what their customers want and value. 

    This is increasingly pertinent as brands go digital or online, where reviews validate their service quality and focus on the customer. 

    In this expert report, we leveraged  research commissioned by Trustpilot of over 2000 consumers, as well as a new study conducted by Brand Republic to answer the question: What is the real value of online reviews?

    Download the report for case studies, top tips and insights.

    Whitepaper
    Sponsored by: Trustpilot
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