11 December 2014
Dynamic marketing: How programmatic, mobile, social and native will reshape the marketing landscape in 2015
UK consumers spend, on average, 29 hours and 14 minutes on their desktop computers, and 41 hours and 42 minutes on their smartphones.
It is now a mobile-first, cloud-first world, where a brand’s marketing strategy needs to unify channels, respond in real-time, and tailor its messages to the individual consumer.
In order to achieve this, a marketer needs a toolkit of solutions that adapt to the evolving demands of consumers. This involves building a cohesive programmatic, native and social advertising strategy, which delivers on the increasingly demanding consumer’s expectations.
In this annual forward-looking report, the marketing trends of 2015 are examined. Download to discover:
- Why 2015 really is the year of mobile, accounting for 25% of all search spend
- How implementing programmatic is the key to cross-channel integration
- How iBeacons will change the retail landscape, with expert insight from the Post Office’s CMO