08 September 2014
In a Brand Republic and Ohal survey, a surprising 41% of marketers ranked “how to measure success” as the least important consideration when planning a campaign.
As the proliferation of marketing channels grows, so does the propensity to produce data and insights. This leaves marketers under even more pressure to deliver measurable audience engagement and return on investment. Marketers are now more than ever balancing advertising based on gut instinct, experience and the ‘magic’ it creates with consumers with advertising based on the insights that data gives.
But, how can this be achieved without monitoring what works? Clear KPIs can give confidence and open the door to taking calculated risks in future campaigns. This is the logic that underpins the creative magic.
Employing marketing effectiveness tools to review previous campaigns and assess future marketing decisions can minimise uncertainty.
In this expert report, we review the current marketing landscape and illustrate how logical thinking can support magical campaigns.
Download your free copy here.