18 March 2015
A recent Aberdeen report found that 95% of best-in-class marketers are using video as a content marketing channel¹.
Video is fundamental to any up-to-date content marketing strategy. However, the challenge for marketers is in understanding that the metrics for video are not just brand awareness or affinity, but real bottom-line KPIs, such as conversions and cart size.
It is no secret that higher value content equates to improved commercial returns, and videos are currently the kingpin in the content marketing mix. In this eBook, the best practices for using video are explored, plus there is a handy takeaway infographic at the end.
Download now to discover how video can:
- Boost online sales
- Improve SEO
- Expand reach on mobile and social
- And much more
Start convincing the boss to turbocharge your brand’s video content strategy today.
¹ Aberdeen, Analysing ROI of Video Marketing