Expert Reports

  • Trust Economy: What is the Real Value of Online Reviews?

    12 August 2014

    77% of consumers consult online reviews before buying, and 63% are more likely to buy from a website that posts customer feedback. Trust is a powerful thing.

    Customers are increasingly gaining a greater voice, which collectively can make or break brands. However, with openness and integrity brands can harness this feedback to help them acquire more customers, identify opportunities for improvement and gain a better understanding of what their customers want and value. 

    This is increasingly pertinent as brands go digital or online, where reviews validate their service quality and focus on the customer. 

    In this expert report, we leveraged  research commissioned by Trustpilot of over 2000 consumers, as well as a new study conducted by Brand Republic to answer the question: What is the real value of online reviews?

    Download the report for case studies, top tips and insights.

    Whitepaper
    Sponsored by: Trustpilot
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  • Reaching The Inbox: Improving Your Campaign's Deliverability

    12 August 2014

    Research has shown that 67% of participants have problems delivering email, and with 87% of UK businesses using email for marketing communications this is a key concern¹.

    Marketers spend days re-wording and re-jigging campaigns to create the perfect message for their target audience. However, once the email has gone out, all too often incoming leads fall short against targets and the campaign underperforms.

    What can be done to improve email conversions?

    This Advisory Note delves into why it is getting harder to reach customers and what can be done to optimise the amount of people engaging with your campaigns. 

    Download the Email Advisory Note now to find out how you can increase your ROI to make your data work as hard as you are.

    ¹ Experian Data Quality Global Research 2014

    Whitepaper
    Sponsored by: Experian Data
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  • 7 Ways To Save On Paid Search

    11 August 2014

    Paid search in the UK is worth over £4 billion and growing at more than 10% a year, however, it is estimated that up to 25% of investment might be wasted¹.

    In the present economic climate, it is more crucial than ever for online retailers to pay close attention to their paid search programmes.

    In 7 key steps, this expert report provides some suggestions on how to conserve ad spend while still maintaining high conversion rates and exceeding your profitability goals.

    Top tips include:

    - Effective ad copy usage
    - Smart “entry bids”
    - Keyword mapping

    Plus much more.

    ¹ EConsultancy: UK paid search market worth more than £4bn report

    Whitepaper
    Sponsored by: ChannelAdvisor
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  • Technology for Marketers: Are You Engaging Effectively?

    23 July 2014

    The year 2013 saw a 50% increase in web traffic from mobiles and tablets. Brands are quickly adapting to this trend, and over the next three years are predicted to spend 50% more on their digital and mobile tech.¹

    It's clear that marketing and technology are becoming intertwined, and the roles in an organisation increasingly blurred. As such, solution providers must start appealing to this IT marketer hybrid.

    Some companies, such as Google and Apple, deliver a clear market-focused explanation of their solutions, however, many other organisations are falling short. With purchasing decisions moving to the domain of marketers, technology companies must start speaking their language.

    Brand Republic and Ruder Finn surveyed decision-makers in medium and large enterprises, and revealed both the mistakes and what works when communicating a technology solution to them. The report contains statistics, expert commentary and examples of what brands really want to hear.

    ¹ Cisco Visual Networking Index

    Whitepaper
    Sponsored by: Rudderfin
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  • Brand Experience, Multichannel Personalisation & Marketing Automation - Making it Work For You

    22 July 2014

    The necessity for brands to communicate with their customers through highly targeted and personalised messages is now fundamental to ‘good’ marketing. 

    However in this multi-channel era, the average customer journey and buying cycle is becoming increasingly difficult to define. Therefore, marketing automation is now more important than ever in order for brands to effectively deliver a truly customer centric marketing strategy. 

    To quote Forrester Research, “marketing automation captures buyer behaviour - the greatest untapped asset marketers have.”¹

    Download this white paper for 10 top tips to ensure your marketing automation platform becomes one of the best investments you’ll ever make. 

    ¹ The New Physics Of Lead-To-Revenue Management (Forrester, 2013)

    Whitepaper
    Sponsored by: RedEye
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  • Shape Up Your Google Shopping Campaigns - Countdown to August

    15 July 2014

    When Google Shopping was optionally introduced, advertisers saw:

    - Ad spend decrease by 29.7% 
    - Conversion rates increase by 15.8%
    - ROAS increase by 25%
    - And revenue rise by 34%¹.

    Now, the transition is mandatory and fast approaching – the end of August. It's crucial for retailers to prepare. The move will provide better ways to promote products and more detailed insight into customer behaviour. But these changes will require some adjustments.

    If you’re unsure of what’s changing with Google’s Shopping campaigns, take a look at this roadmap infographic, featuring week-by-week instructions with everything retailers should do to ease the transition.

    Download to find out:
    - Important deadlines
    - Crucial tips
    - Helpful tools
    - And more

    ¹ Google Shopping Campaigns Performance Report from CPC Strategy (Q1 2014)

    Whitepaper
    Sponsored by: ChannelAdvisor
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  • Creating a Digital Strategy to Provide Exceptional Digital Experiences

    07 July 2014

    By 2017, there will be 3.9 billion mobile subscribers.¹ For brands to capitalise on this huge growth, they must evolve with the changing digital landscape, and implement a strategy on both personal and every-day use items (e.g. TVs and vehicles).

    If brands do so, the opportunities are endless. Some recognise this, and put their digital plans at the heart of their business strategy. But others are behind in offering a consistent omni-channel experience.

    This expert report (with case studies) looks at how the rise of digital devices offers new insights into consumer behaviour and how this information can be used to generate customised and seamless digital experiences across all touchpoints.

    Download your free copy and find out how your brand can create an exceptional digital experience.

    ¹ 2GSMA's "The Mobile Economy" (2013)

    Whitepaper
    Sponsored by: IBM
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  • Social Media – How Better KPIs Can Measure, Guide and Maximise Your ROI

    02 July 2014

    Only “8% of companies can determine ROI for all of their social media spending.” ¹

    In a multi-channel digital world, it is necessary for brands to have clear and achievable social media goals. By doing so, they can turn insights into actions that produce tangible results. If they don’t, then their social presence is reduced to hope and guess work.

    So, what makes a successful social media campaign? To answer this, we must look beyond just positive and negative online sentiment, and deep into a brand’s business plan and each department’s aims.

    For example, marketers might want to track a hashtag campaign, whereas a PR team wish to monitor the fallout from a crisis, but both need to understand the impact on the overall brand.

    Useful KPIs measure and then deliver. They can be used to pick out meaningful interaction, enlist support of brand advocates, and inform future strategies. In this expert report, Synthesio delves into the benefits and science of creating KPIs for greater ROI.

    ¹ Companies continue to struggle with social media measurement: report - Econsultancy

    Whitepaper
    Sponsored by: Synthesio
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  • 5 Key Strategies For Successful Mobile Engagement

    20 June 2014

    Although most communication channels are developed to the point of near mastery, many marketers still struggle to define how mobile devices fit into the customer experience.

    Morgan Stanley Research estimates that 91 percent of consumers keep their device within arm’s reach 100 percent of the time.¹ Understanding the mobile phenomenon is imperative in order to maintain and improve brand relevance and customer engagement.

    To completely capitalise on this new opportunity, companies must revolutionise how they use the mobile channel in their customer interactions.

    This expert report looks at how you can meet the demands of the mobile consumer with 5 key strategies. Download your free copy here.

    ¹ China Mobile 50k Survey, Morgan Stanley Research, 2011.

    Whitepaper
    Sponsored by: IBM
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  • The Joy Of Tech: Exploring Emotions Surrounding Emergent Digital Technologies

    18 June 2014

    Technology is becoming integral to the consumer's relationship with the real world. We've seen the rise of intelligent thermostats that learn from a house owner's routine or video-calls transporting people across the globe. Moreover, technology's growth is unabating, as illustrated by the proliferation of smart phones and tablets, and the billions being spent by Apple, Google and Facebook on tech acquisitions.

    In this report, 2CV reveal how consumer's technological preferences are guided by products that offer creative solutions to real world problems. In other words, providing additional freedom, more options and power to the user. This technological helping hand can be developed into an emotional partnership with the consumer.

    Find out how innovations that make a user's life easier can lead to greater receptiveness and engagement. And, capitalise on creating an emotional bond between the way your brand uses technology and the customer's interaction with it.

    Download this free report, and discover insights and examples of the emotionally accepted and rejected technologies.

    8 pages
    Whitepaper
    Sponsored by: 2CV
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