Expert Reports

  • A better way to drive brand trust, engagement and purpose in 2016

    29 January 2016

    With more scrutiny than ever before in the marketplace, trust in traditional advertising is in decline. For a brand to survive and grow it must have trust, engagement and purpose. Brands that have positive social impact build the strongest consumer relationships and ultimately drive long-term growth. 

    More brands are turning to education programmes to achieve improved and authentic brand equity and trust with the crucial family audience.

    This report, in association with National Schools Partnership, looks at some of the key challenges facing brands, and demonstrates why supporting children’s education not only helps schools and familes, but can deliver a real impact for brands. 

    It will include:

    • A summary of the main challenges facing brands.
    • Brand success stories. How education programmes have helped brands build trust with parents and families.
    • The case for why education programmes help brands have a positive social influence and purpose.

    Whitepaper
    Sponsored by: National Schools Partnership
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  • Managing channel conflict in the retail space

    29 January 2016

    As brands move online, they find new ways to transact and build closer customer relationships. But while a direct-to-consumer strategy can help brands build loyalty, it can also disrupt existing relationships with retail partners. So how do you sell direct without alienating retailers?

    Brand Republic and eCommera gathered around the dinner table with a panel of esteemed senior retail experts, to tackle the issues surrounding the management of channel conflict. This expert report will uncover the findings. It will look at:

    • How to adapt to the changing needs of the consumer 
    • How to deliver a consistent experience
    • How to understand customers and build loyalty using data
    • How to nurture partnerships with retailers

    Whitepaper
    Sponsored by: eCommera
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  • The global review of data-driven marketing and advertising

    26 January 2016

    81.3% of global marketers describe data as important to their efforts. And 59.3% call it “critical”.

    Twelve months ago, the GDMA and the Winterberry Group released a report that benchmarked how companies around the globe were leveraging data to engage consumers, build profitable customer relationships and grow lasting value for both parties to that interaction.

    The second annual edition of the report provides an even richer perspective on how data is reshaping the practices of advertising and marketing.

    The report, in partnership with MediaMath, will include some these key focuses:

    • The customer is king: 90.2% of global marketers say they’re focused on predictive analytics and segmentation to better target and engage key audiences
    • The money’s on data-driven marketing: 56.3% of global marketers said they upped their annual data-driven marketing and advertising expenditures this year
    • Mar tech + ad tech = high priority: The availability of marketing and advertising technology was ranked among the top three highest factors driving investment in data-driven marketing
    • Attribution is where it’s at: Improved attribution is the most important factor marketers think will provide more value from data-driven marketing and advertising

    Whitepaper
    Sponsored by: MediaMath
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  • How to play and how to win at CRO

    25 January 2016

    From consideration to purchase, the consumer journey should be seamless. Conversion Rate Optimisation is teetering on the brink of mainstream digital marketing, yet it still seems to lack the budget recognition it needs and deserves.

    Whether you are already engaged in CRO or not, this white paper offers some helpful guidance and considerations that have been proven to work over the last few years when putting together a business case to start, develop or implement a CRO action plan. 

    It will cover:

    • What is CRO and why is it important?
    • How to drive more revenue online
    • How to build a business case for CRO


    Whitepaper
    Sponsored by: RedEye
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  • Is an in-house agency right for you? A decision making guide.

    14 January 2016

    The pros and cons of in-house agencies have long been debated, but with ongoing pressures to reduce costs and a demand for more real-time, responsive marketing, the topic has been cast back into the spotlight. 

    In this decision-making guide you will learn:

    • What the logic is behind establishing an in-house agency
    • Potential pitfalls
    • Whether your marketing requirements are suitable for internalising

    Take-away checklist to help you discover which agency set-up is best for your business.

    Webcast
    Sponsored by: Screendragon
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  • Getting the most from your landing pages

    14 January 2016

    As marketers, you work hard to encourage user engagement on your email campaigns. The next steps in the journey can often feel like someone else's responsibility. However, if designed, targeted and optimized correctly, landing pages are proven to deliver quality customer journeys and greatly increase conversions. Indeed, with modern tools, landing pages can be built quickly without the need for coding.

     

    Our best practice guide outlines the fundamentals of a successful landing page and offers guidance on optimizing for conversions and improving customer journeys.

     

    What's your excuse for not using landing pages to improve your marketing ROI?

     

    You will learn to:

     

    -       Create engaging landing pages quicker than ever before

    -       Convert more visitors by optimizing landing page content and design

    -       Improve customer journeys by providing a consistent experience across channels

    Whitepaper
    Sponsored by: dotmailer
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  • Combining the power of email and social

    14 January 2016

    The size and scale of social media is undeniable. In September 2015 twitter's monthly users hit 320 million with Facebook's at a massive 1.5 billion. But as impressive as these figures are, they're nothing to the number of email accounts held around the world.

     Is it a case of either or? Smart marketers know that social and email can work in tandem, communicating with customers across multiple channels.

     In this strategy guide, we've put together 5 tips for harnessing the combined power of email and social.

     Key takeaways:

    -       Discover tactics to unite marketing activity on email and social

    -       Learn how automation can save you time and help you make the most of customer data

    -       Find out how connecting the channels can help you execute multichannel, customer-driven marketing”

     

    Whitepaper
    Sponsored by: dotmailer
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  • Fashion content that demands attention

    30 November 2015

    Creating content that cuts through in the competitive fashion and retail landscape is a huge challenge.

    The emergence of new bloggers, the rise of mobile and the growing popularity of Instagram and other social channels mean it’s never been easier for fashion fans to post content. This makes the need for retailers to stand-out greater than ever. How can you create valuable content that delights audiences?

    This expert report in partnership with Big Group will take an indepth look at the trends in retail including:

    • Virtual reality video
    • Mini animations and gifs
    • Brand collaborations

    And what the future holds for content marketing in the fashion retail space.

    Whitepaper
    Sponsored by: Big Group
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  • The Ultimate Optimisation Guide For The Travel Sector

    24 November 2015

    The internet has revolutionised the travel industry. 43% of all travel bookings are made online and that figure will only increase year-on-year.

    Families spend about three weeks from deciding to travel to actually making their booking. During that time, they’ll consult roughly seven websites to help make their final decision. As a result, travel brands need a fast functioning, easy-to-use website for maximum impact - or they may fall behind the pack.

    The opportunity is huge. In an industry hallmarked by fierce competition, consolidation, and disruption, optimisation has become a competitive advantage for companies who execute on their strategy well.

    The unparalleled opportunities to grow revenue and engage audiences is there for the taking, and it’s time to take action.

    This expert guide will get you started with the strategy, give you cultural best practices and great ideas based on the successes of some of the biggest travel companies around.

    Whitepaper
    Sponsored by: Optimizely
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  • Future of B2B Technology Media

    24 November 2015

    B2B technology is rapidly developing, and so to is the marketing strategies used to keep up with this dynamic environment. In this report, decision-making marketers were polled with the results then discussed by leading publishers in technology media.

    95% of B2B marketers expect to increase or keep their current spending on lead generation. This intelligence is disrupting and changing how sales teams and marketers are working together. Plus, the pressure of using new channels, creating engaging content and the rise of programmatic makes for a very interesting period of development.

    Download this report now to see how your efforts compare to peers.

    Whitepaper
    Sponsored by: Kingpin
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