Expert Reports

  • The Consumer Trends Retailers Need To Know About

    01 September 2015

    90% of smartphone shoppers use their phone for pre-purchasing activities and 84% of shoppers use their devices to help shop whilst in a store.*

    Technology is evolving rapidly, and these changes are sometimes hard to predict. However, understanding the consumer behaviours that will impact e-commerce can provide insight into what may be around the corner.

    In this expert report, we'll dive into the five consumer trends we see in the e-commerce world right now, including:

    • More Mobile
    • Stronger Social Networking
    • Zero-Friction Transactions
    • Value-Driven Shopping
    • Cross-Border Trade (CBT)
    *Sourse: Think With Google

    Whitepaper
    Sponsored by: ChannelAdvisor
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  • The Role Of Email In Multichannel Marketing

    25 August 2015

    Brands need a single view of the customer, but it’s also important for customers to have a single view of your brand.

    An outstanding web presence or social media following will be worthless if subsequent emails are irrelevant to their recipients.

    The challenge for brands is to seamlessly integrate email campaigns into their marketing mix. This includes cross-device functionality - especially as over half of all unique email opens happen on mobile devices¹.

    Download this report to discover how to integrate and optimise your email marketing.

    The report will cover:

    • The need for a single customer view
    • How to effectively capture data
    • How to track behavioral patterns
    • Matching content and the customer journey

    ¹ Experian 2013, Marketing Survey

    Whitepaper
    Sponsored by: dotmailer
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  • Owning The Google Results Page

    18 August 2015

    92% of customers do not click through to the second page of Google’s results; as such your website’s position really can be the difference between a successful online business and only having a trickle of traffic to your website.

    Google’s results page is broken down into ‘paid search text ads’, ‘product listing ads’, and ‘organic search results’. In this expert report, these areas are dissected, with their advantages detailed and some top tips to maximise each ones impact.

    Plus, discover how to write Google friendly copy and ensure your ads or organic page listings will stand out from the crowd on the ‘search engine results page’ (SERP).

    Click below to download your free copy.

    Whitepaper
    Sponsored by: ChannelAdvisor
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  • A Hero's Guide to Video Marketing

    14 August 2015

    In 2015, video accounts for up to 57% of consumer internet traffic. Moreover, this figure is predicted to rise to an astonishing 79% by 2018.[i]

    Video is a powerful way to make a human connection and tell your company story in a way that helps customers understand who you are and how you can help them.

    Download this expert report from Brand Republic, in partnership with Brightcove, to discover the core pillars of a successful video marketing strategy, from strategic planning to content development and distribution. We will uncover:

    • The different distribution tools to take advantage of
    • How you can use video to increase your search engine rankings
    • How to use video portals to organise and promote video content
    • How to ensure you’re tracking the performance of your video marketing

    [i]  www.grouponworks.co.uk/blog/marketing/why-video-should-be-a-part-of-your-2014-marketing-strategy/

    Whitepaper
    Sponsored by: Brightcove
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  • Case Study: The Perfect Omni-Channel Commerce Strategy

    10 August 2015

    Kramp Groep, based in the Netherlands, offers more than 500,000 items online and takes more than 50,000 customer orders every day.

    Maintaining a service-orientated focus is a challenge with such a heavy workload. Kramp Groep needed an agile solution that created a seamless consumer journey.

    In this exclusive case study, Kramp Groep reveals the obstacles they faced and their strategy to create a world class customer experience.

    Download now to discover:

    • How they jumped from 57% to 85% of orders being placed online
    • The secrets to their doubling employee productivity
    • How they saw a business growth of 12%

    Whitepaper
    Sponsored by: IBM
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  • A Retailer’s Guide To Customer Feedback on eBay

    10 August 2015

    88% of consumers are influenced by online customer service reviews when making buying decisions*. 

    Whether through social or review platforms, brands cannot avoid consumer scrutiny. To counter this they need to be engaged with feedback at all stages of the purchase funnel.

    eBay feedback builds trust, highlights retailers that offer a genuine and quality service. It also identifies sellers that may have caused issues for buyers in the past.

    Download this guide to understand how to utilise eBay feedback to your advantage. We will uncover:

    • The complex new metric system required to improve your feedback scores
    • Tips for preventing negative feedback
    • How to make your listing stand out and ultimately gain Top Rated Seller status

    Whitepaper
    Sponsored by: ChannelAdvisor
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  • Achieving Customer Experience Excellence

    06 August 2015

    Achieving customer experience excellence has never been more important for increasing customer loyalty, advocacy and engagement.

    This expert report, part of a year long series, will cover everything you need to know about customer experience in order to drive measurable business results.

    Download this report and learn about:

    • The customer of today and digital disruption
    • What customer experience really means
    • The importance of emotion in customer experience
    • The importance of cumulative experiences and the customer journey
    • The benefits and ROI of customer experience success
    • What good customer experience should look like
    • How John Lewis, Amazon and First Direct are achieving customer

    Whitepaper
    Sponsored by: Sitecore
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  • Uncovering the Real Value of Social Media

    29 July 2015

    Social has touchpoints across the purchase funnel and as such merits a comprehensive attribution model. This means marketers should be tracking both soft KPIs, such as brand sentiment, and bottom-line metrics, like conversions.

    But, an exclusive survey conducted by Brand Republic Insight and Shoutlet, revealed that for many brands they are only scratching the surface of uncovering the real value of social media and using the insights it can provide.

    Download this expert report now to discover:

    • How to connect the dots from social to revenue
    • The key metrics to deploy at each stage of the purchase funnel
    • Benchmarking statistics, for you to evaluate your social measurement systems

    Whitepaper
    Sponsored by: Shoutlet
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  • July to December: A Retailer’s Essential Dates for 2015

    01 July 2015

    With the first half of the year behind us, we want to keep retailers ahead for the next busy six months. To help retailers prepare and keep organised for the remainder of the year, we've compiled the essential dates, events, tips and topics you should be ready for. This essential bite-sized guide is every marketer’s must have for optimum success and growth.

    The calendar also includes quick reminders and tips to help you stay ahead of the Christmas rush. Download now to learn:

    • Key dates to remember
    • Suggestions for internal planning to keep organised
    • Advice on Amazon, eBay, social, international and more!

    Whitepaper
    Sponsored by: ChannelAdvisor
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  • 5 Key Components of Successful B2B Commerce

    29 June 2015

    Traditional B2B channels are still the most influential in business selling; however, buyer expectations and technological advances have led to an explosive growth of B2B ecommerce.

    Most business buyers have adopted ecommerce as private consumers, and while B2B organisations can learn from B2C online retailers in terms of user experience, B2B selling typically involves much more complex processes such as configurable product offerings, advanced pricing and promotions based on the individual business buyer and sales force integration.

    This paper will explore the five key areas that B2B commerce solutions must be able to support, providing best practices and examples for achieving B2B effectiveness.

    Whitepaper
    Sponsored by: IBM
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