Expert Reports

Internet Shopping: 6 Quick Wins to Revive Your Online Sales

16 May 2013

With UK consumers spending an average of £1,083 a year online, internet shopping is now more popular in the UK than in any other country in the world. But how can you stay on top of this exploding trend, refreshing your offering to boost customer engagement and increase sales?

This eBook offers 6 quick wins to help you bolster your eBay sales. Whether you’ve been selling on eBay for a while or you’re just starting up, this tip sheet will help you to revive your offering and connect with an expanding pool of internet shoppers.

Conversational Mobile Marketing: Engage Customers and Empower Advocates

14 May 2013

The pressure is on for marketers and mobile operators to embrace a strategy that fulfils consumers’ rising requirements for content and communications. The ‘old school’ sledgehammer approach of forcing communications on consumers is broken. The ‘new school’ is all about earning people’s interest through enabling conversations, encouraging engagement and building trust with ongoing interaction.

Mobile marketing is perfect for changing the communication paradigm from interruption to conversation. Download this expert report for mobile mega-trends and recent research with consumers and mobile operators. Discover how to ensure personal, relevant and completely transparent mobile communications whilst still providing value for consumers.

Improving Marketing and Media Performance

25 March 2013

A recent Brand Republic survey revealed that 78% of respondents felt under “considerably more pressure” to demonstrate ROI to their superiors versus 2011. It’s a difficult situation meaning marketers must have the right strategy in place if they are to find the sweet spots in 2013.

With more channels than ever before and so many options within these channels, the possibilities are huge so this expert report gives advice on how you can exploit the full range of media to bring tangible value to your business.

Covering topics such as digital optimisation, creating the right media strategy, sponsorship and media performance, download it for free now to get actionable advice, tips and case studies to help improve your marketing performance.

The Future of Online Shopping: 4 Trends to Watch in 2013

05 March 2013

With UK consumers spending an average of £1,083 a year online, internet shopping is now more popular in the UK than in any other country in the world. With this value set to double in the next five years, how do you utilise this exploding trend in order to increase your sales and reach new customers?

This eBook describes Google Shopping, how it affects UK retailers and what to consider when planning your new comparison shopping strategies with Google. Download it now and find out how to bring your sales catalogue to life and connect with new shoppers on desktop, mobile and tablet devices.

Online Retailers: Stepping up to the Challenge of Digital in 2013

05 February 2013

The online retail industry is developing at a rapid pace; evolving in line with new technology, with the multi-platform nature of the modern shopper’s purchase journey and the ever increasing expectations of consumers. Digital engagement is no longer just happening at home or at work but on the go as well and the advent of 4G services will greatly enhance the mobile internet experience. Retailers are looking to innovative ways to cater for the connected consumer’s requirements. Amongst the mix of technology and systems, channels and platforms, domestic and international markets, the need to focus on what the customer wants must form the core of all investment decisions.
This expert report reveals the latest research with retailers to provide insights into the current state of the market, looking at the important trends and innovations that make up 2013’s online experience. From social media and mobile to emerging platforms and emerging countries download this comprehensive guide and discover what flexible, savvy retailers must do to stay ahead of the curve.

SEO Update: Exploring The Opportunities For Global Growth In 2013

25 January 2013

This hard-hitting expert report forms the final chapter of our 2-part SEO update exploring the opportunities for global growth in 2013. It offers the top-level findings from our survey of marketers which asked questions like: Is any of your SEO focused on the international marketplace? How do you go about keyword research for either your international or English SEO campaigns? How do you translate and localise content for the geo targeted demographic?

The free report gives you insight into how you compare against your competitors when it comes to the adoption of international SEO. It's available to download now. 

Visit Alchemy Viral at www.alchemyviral.com

Social Media ROI: Turning Conversations Into Conversions In 2013

20 December 2012

This hard-hitting expert report forms the final chapter of our 3-part campaign looking at Social Media ROI:Turning Conversations Into Conversions. It offers the top-level findings from our survey of 200 marketers which asked questions like; How are you currently using social media within your business? What returns are you achieving currently? What are your plans for 2013?

The free report, which you can download now, gives you:

• Survey results revealing how you compare with your competitors in using social media 
• Easy steps to start getting more value from social media today 
• Case studies of social media working in practice – including the likes of Argos, House of Fraser and Dell

Digital on Trial: Harness 2012’s Key Trends to Seize Opportunities in 2013

18 December 2012

The final instalment of our 3 part Digital On Trial campaign is a hard-hitting expert report. It features the most insightful findings from our survey of 200 marketers on which digital channels are performing best for them and why. The report also offers digital marketing success stories from brands like IKEA and McDonald’s. Download the report to hear insight into the 3 C’s of digital today:

• Channels: from email through to mobile, social and webinars what is working and why? 
• Content: what innovation and messaging is driving the most engagement? 
• Cash: how can the latest channels and ideas ultimately help your bottom line in 2013?