24 November 2015
The internet has revolutionised the travel industry. 43% of all travel bookings are made online and that figure will only increase year-on-year.
Families spend about three weeks from deciding to travel to actually making their booking. During that time, they’ll consult roughly seven websites to help make their final decision. As a result, travel brands need a fast functioning, easy-to-use website for maximum impact - or they may fall behind the pack.
The opportunity is huge. In an industry hallmarked by fierce competition, consolidation, and disruption, optimisation has become a competitive advantage for companies who execute on their strategy well.
The unparalleled opportunities to grow revenue and engage audiences is there for the taking, and it’s time to take action.
This expert guide will get you started with the strategy, give you cultural best practices and great ideas based on the successes of some of the biggest travel companies around.