Expert Reports

  • July to December: A Retailer’s Essential Dates for 2015

    01 July 2015

    The second half of the year is now upon us and with Back-to-School and Christmas looming, this essential bite-sized guide is every marketer’s must have for optimum success and growth.

    Our Essential Dates for 2015 calendar compiles the most important dates for marketers and the management of their campaigns between July and December, for quick reminders and tips to help you stay ahead of the curve.

    Download our July to December: A Retailer’s Essential Dates for 2015 to learn:

    • Key dates to remember, such as Back-to-School, Halloween and Christmas campaigns
    • Suggestions for internal planning to keep organised
    • New requirements that might affect your campaigns
    • Detailed guides on new marketplaces

    Whitepaper
    Sponsored by: ChannelAdvisor
    - - - - -
  • 5 Key Components of Successful B2B Commerce

    29 June 2015

    Traditional B2B channels are still the most influential in business selling; however, buyer expectations and technological advances have led to an explosive growth of B2B ecommerce.

    Most business buyers have adopted ecommerce as private consumers, and while B2B organisations can learn from B2C online retailers in terms of user experience, B2B selling typically involves much more complex processes such as configurable product offerings, advanced pricing and promotions based on the individual business buyer and sales force integration.

    This paper will explore the five key areas that B2B commerce solutions must be able to support, providing best practices and examples for achieving B2B effectiveness.

    Whitepaper
    Sponsored by: IBM
    - - - - -
  • Do You Really Know Your Delegates & Customers?

    24 June 2015

    88% of companies acknowledge that ‘bad data’ will negatively impact their bottom line.

    For the events industry, this is a pressing matter, especially as delegates increasingly demand tailored content and personalised communications. Inaccurate data can result in wasting resource, contacting suppressions or sending nuisance communications. In turn, any analysis or insight informed by the data may be subject to outputting erroneous results.

    Here at Event, C&IT and Brand Republic, in partnership with Mediabase Direct, we have compiled a step-by-step guide looking at how you can ensure your data is clean and up to date.

    Download this report now to discover:

    • How you can find new opportunities through accurate data
    • Best practice when it comes to data acquisition
    • Key strategies to keep your data clean

    Whitepaper
    Sponsored by: Mediabase Direct
    - - - - -
  • Your CMS - Five Must Have Capabilities

    12 June 2015

    In the next five years, digital will grow to account for 75% of the enterprise marketing budget. The biggest chunk of this will focus on web content management.

    Now is the time, more than ever, to rethink your CMS functionality – simply, it needs to be more than just a tool for adding pages to your corporate website.

    The challenge, however, is sifting through the different options available to an enterprise. The solution is found in starting with the basics – what do you want your CMS to do for you?

    In this expert report, five vital components of any CMS are tackled with a detailed look at how they can strengthen your content management activity. Download now to discover how to ensure:

    • The single view of the customer
    • Real-time positioning and targeting
    • Multichannel support
    • Easy to use interface
    • Design flexibility

    Whitepaper
    Sponsored by: Sitecore
    - - - - -
  • Industry Insight: The Financial Times and Their Mobile Transformation

    12 May 2015

    70% of the FT’s readership is digital, with a 20% jump in mobile seen year-on-year.

    This has required a rapid overhaul of how a 127 year old brand does business. In this paper, Christina Scott, Chief Product and Information Officer provides candid insight into how the FT developed and is keeping up with the challenges of an ever more demanding audience.

    Scott’s insight is transferable to other industries, as she goes into a detailed description of how to engage and maintain positive customer experiences during a period of digital transformation.

    Download this paper now and discover:

    • How to manage a move from desktop to mobile
    • Breaking down departmental silos to manage a smooth transition
    • Plus, read a bonus case study from the CIO of Abellio, the international train service

    Whitepaper
    Sponsored by: Open Mobile Media
    - - - - -
  • Forrester Report: How To Engage and Amplify Consumer Experiences Across Every Touchpoint

    12 May 2015

    Web content management (WCM) software has become the technology and content delivery backbone of digital experiences.

    Organisations that want to upgrade for mobile devices, consolidate websites, or expand digital experiences to every customer touchpoint must choose a solid web content management product.

    Forrester has evaluated 10 vendors — Acquia, Adobe, Ektron, EPiServer, HP, IBM, OpenText, Oracle, SDL, and Sitecore — on 36 criteria for current offering, strategy, and market presence.

    In this report, Forrester focusses on capabilities such as content and experience management, delivery, and optimization as well as on mobile support, cloud deployment, and integration with components such as marketing and commerce. 

    Whitepaper
    Sponsored by: Sitecore
    - - - - -
  • SEO for Online Retailers: Frequently Asked Questions

    01 May 2015

    Navigating the SEO maze isn't simple. Never-ending search engine algorithm updates, on-going  schema.org extensions and the rapid growth of mobile search mean retailers have to quickly adapt or risk falling behind.

    So how do you stay ahead of the curve and maximise your search engine presence? 

    In this free report we answer the most common questions retailers have about SEO to help you refine your search strategy.

    Download this report to find out:

    • How SEO is different for retailers
    • Common missteps retailers are making
    • How social media integrates into your SEO strategy

    Whitepaper
    Sponsored by: ChannelAdvisor
    - - - - -
  • Creativity vs. Productivity: How Process Inefficiencies Are Undermining Marketing Creativity

    22 April 2015

    70% of marketers said process inefficiencies are “somewhat” or “very” detrimental to creativity.

    The consequence of these shortcomings, as a recent Brand Republic and Workfront survey revealed, extend beyond affecting the quality of work marketers produce, but severely increase work hours and reduce opportunities for employee development and growth.

    However, isolating the processes not fit for purpose and identifying solutions is a challenge for marketing teams. In this expert report, we look at how to do away with issues such as excess spreadsheets and ‘fire drills’, in order to maximise time for doing what marketers do best – create.

    Click below to download the paper, which includes all the results from our exclusive survey conducted with 340 decision-making marketers.

    Whitepaper
    Sponsored by: Workfront
    - - - - -
  • The State of Mobile Event Technology 2015 UK

    30 March 2015

    91% of event professionals have seen a positive ROI from implementing an event app.

    Delegates now expect or even demand an interactive and tailored experience at the events they attend. This includes real-time updates, tools to arrange meetings or find exhibition stands, and an easy way to discover additional content on the topics that interest them.

    For the event organiser, an app is the ideal solution to create a standout experience. Not only cutting out costly paper programmes, they add value to the attendee experience and create new opportunities for sponsors.

    However, the transition can be daunting and getting attendee buy in a challenge. In this expert report, from C&IT and Event magazine, in partnership with Guidebook, these issues are combated with insight from an exclusive survey of over 500 event professionals using apps.

    Download now and discover:

    • How to guarantee attendee buy in and ensure smooth implementation
    • How an app not only cuts costs but eases the organisational process
    • How apps can innovatively add value for the attendee and event organiser

    Whitepaper
    Sponsored by: Guidebook
    - - - - -