Expert Reports

  • Essential Dates for 2015: A Retailer's Calendar

    19 December 2014

    Make sure you keep that New Year's resolution to stay organised, become more successful and grow!

    Our Essential Dates for 2015 calendar compiles the most important dates between January and June for quick reminders and tips to help you succeed online.

    Download our Essential Dates for 2015: A Retailer's Calendar to learn:

    • Key dates to remember
    • Suggestions for internal planning to keep organised
    • New requirements that might affect your campaigns

    Sponsored by: ChannelAdvisor
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  • Email and the Optimisation Dilemma: Testing at the Heart of your Organisation

    19 December 2014

    Email marketers can achieve up to a 175% conversion uplift as a result of optimising their emails for open and click rates. However, as many as 29% spend no time on optimisation at all¹.

    Direct and digital marketing consistently provides objective and measureable feedback in the form of conversions, click through rates and impressions. As such, for the marketer a test and learn culture is not only possible but should be at the heart of all campaigns.

    However, too often this focus falls by the wayside, for example in a recent survey 23% of CMOs considered A/B and multivariate testing to be somewhat or very unimportant in determining and communicating the value of email marketing².

    Marketers aim for - and the best achieve - demonstrable results. This comprehensive 19 page expert report looks at this in the context of email marketing. Download now to discover:

    • Why marketers don’t sufficiently test and learn from their email campaigns
    • How to change this and implement an effective testing culture
    • The strategy to roll out organisation wide testing for maximum ROI

    ¹ Econsultancy’s Email Marketing Census 2014

    ² Marketing Sherpa’s 2013 Email Benchmarking Survey

    Sponsored by: dotmailer
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  • An Introduction to Marketing Attribution for the Real-Time Advertiser

    17 December 2014

    Digital advertising has introduced new challenges and new opportunities in marketing attribution. Every touchpoint along a consumer’s path is measurable, allowing advertisers to identify the tactics that drive results, allocate budgets more effectively, and scale their best performing campaigns. However, not all attribution models provide the right incentives or measure the metrics that matter leading to inef´Čücient marketing optimisation. 

    Download this guide to explore some of the most common models used to measure display advertising and get to the bottom of how they may work for you.

    What's inside?

    • A breakdown of the most common display attribution models
    • A new method for measuring the true impact of your prospecting; and retargeting effort
    • How to optimise your budget for improved campaign performance

    Sponsored by: Quantcast
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  • Dynamic marketing for 2015: How programmatic, mobile, social and native will reshape the landscape

    11 December 2014

    Dynamic marketing: How programmatic, mobile, social and native will reshape the marketing landscape in 2015

    UK consumers spend, on average, 29 hours and 14 minutes on their desktop computers, and 41 hours and 42 minutes on their smartphones.

    It is now a mobile-first, cloud-first world, where a brand’s marketing strategy needs to unify channels, respond in real-time, and tailor its messages to the individual consumer. 

    In order to achieve this, a marketer needs a toolkit of solutions that adapt to the evolving demands of consumers. This involves building a cohesive programmatic, native and social advertising strategy, which delivers on the increasingly demanding consumer’s expectations.

    In this annual forward-looking report, the marketing trends of 2015 are examined. Download to discover:

    • Why 2015 really is the year of mobile, accounting for 25% of all search spend
    • How implementing programmatic is the key to cross-channel integration
    • How iBeacons will change the retail landscape, with expert insight from the Post Office’s CMO

    Sponsored by: Citrix
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  • 5 Key Strategies For Successful Mobile Engagement

    27 November 2014

    Although most communication channels are developed to the point of near mastery, many marketers still struggle to define how mobile devices fit into the customer experience.

    Morgan Stanley Research estimates that 91 percent of consumers keep their device within arm’s reach 100 percent of the time.¹ Understanding the mobile phenomenon is imperative in order to maintain and improve brand relevance and customer engagement.

    To completely capitalise on this new opportunity, companies must revolutionise how they use the mobile channel in their customer interactions.

    This expert report looks at how you can meet the demands of the mobile consumer with 5 key strategies. Download your free copy here.

    ¹ China Mobile 50k Survey, Morgan Stanley Research, 2011.

    Sponsored by: IBM
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  • Secrets to Engage the Mobile Consumer: The Role of Push Notifications

    21 November 2014

    The businesses really succeeding in customer experience are doing so because they understand their customers, they track their behaviours and then adapt and personalise their CX strategy to engage their customers at exactly the right time.

    This report outlines how leading marketers are using customer experience management software to deliver targeted push notifications to customers’ mobile devices.

    Download your copy here to find out:

    • How to drive better mobile engagement through increasing mobile touch-points
    • How to ensure relevancy and timeliness of notifications
    • How to use geo-fencing data as an enabler

    14 pages
    Sponsored by: IBM
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  • The Real World of Real Time Advertising

    21 November 2014

    Up until 2009, the strategies behind online advertising were built upon finding and targeting audiences in places where they might be, relying on content targeting to inform media buying. But in today’s advertising landscape, marketers are armed with extraordinary technologies, an ever-more-precise understanding of consumer behaviour, and a seemingly endless array of touchpoints for getting in front of audiences. In response to these developments, entirely new industry solutions — and an entirely new school of companies — have evolved that enable marketers to maximise the scale and relevance of their display advertising like never before.

    While the new digital landscape offers marketers many options and opportunities, it can also create significant confusion about how to take best advantage of them.

    Highlights of this new guide include:

    • Background on how advertising used to work
    • Introduction to the ad exchange
    • Real Time Bidding explained
    • The current advertising technology ecosystem

    Download this free guide now.

    Sponsored by: Quantcast
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  • Owning The Google Results Page

    20 November 2014

    92% of customers do not click through to the second page of Google’s results; as such your website’s position really can be the difference between a successful online business and only having a trickle of traffic to your website.

    Google’s results page is broken down into ‘paid search text ads’, ‘product listing ads’, and ‘organic search results’. In this expert report, these areas are dissected, with their advantages detailed and some top tips to maximise each ones impact.

    Plus, discover how to write Google friendly copy and ensure your ads or organic page listings will stand out from the crowd on the ‘search engine results page’ (SERP).

    Click below to download your free copy.

    Sponsored by: ChannelAdvisor
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  • Women and the Female Paradox

    17 November 2014

    Based on 2CV’s primary research with over 1,000 men and women, this paper explores the evolving aspirations and pressures facing the contemporary woman.

    In the last 40 years, women have seen an unprecedented increase in the opportunities that society affords them. From a position of constraint, modern women now have a greatly increased freedom to select their lifestyle choices, but this also means that more pressures, tensions, and compromises need to be made.

    What then should marketers consider before speaking and engaging with the modern woman? In this expert report, 2CV’s research reveals some of the things that inspire women, whilst they strive for balance and seek happiness in the modern world.

    Sponsored by: 2CV
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  • Putting A Price On The Intangible: How to Balance Creativity With Accountability

    10 November 2014

    Creativity is the lifeblood of an advertising or marketing agency, and clients are committing increasingly vast amounts of money to their ad budgets. Figures released by the Advertising Association and Warc forecast that spend will top £20bn for the first time in 2015.

    However the enigma that still lies at the heart of many creative-led agencies is how can you manage resources effectively without stifling creativity? 

    This expert report looks to address some of the burning questions facing the creative industry: 

    • Time management - does more time=more creative? 
    • The riddle of remuneration - how can you put a price on an idea?
    • Process - does it help or hinder creativity? 
    • The output - how can you extract the maximum value out of creative’s in a commercial enterprise?

    The report delves deeper into each of these challenges, and explores how creative agencies can effectively help their creative and support teams, in order to maximise the value of their output. It also features The Top 8 Best-Practice Tips on maximising profitability through effective resource management. 

    Download your free copy now.

    Sponsored by: Deltek
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