Expert Reports

  • The Role Of Multichannel Marketing In B2B Ecommerce

    07 October 2015

    *68 percent of B2B buyers now purchase goods online, up from 57 percent in 2013. Source: State of B2B Procurement study.

    The role of ecommerce in business buying is changing and the more comfortable people become with buying online for their personal needs, the more they will expect their trade suppliers to offer the same ease and facility.

    This guide will help you build and implement an integrated multichannel strategy for your B2B ecommerce business, that ensures your customers enjoy the highest quality of journey - regardless of the channel they use.

    The report will look at:

    • The way different sized organisations approach purchasing and how to understand customer engagement
    • The four key building blocks you need to support multichannel ecommerce, all of which have to integrate seamlessly
    • How to create a single customer view that allows you to see every aspect of how an individual interacts with your business

    Sponsored by: dotmailer
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  • Making The Connection Between Success and Customer Engagement

    29 September 2015

    73% of marketers view customer centricity as critical to the success of their business.

    Today’s tech savvy customers are increasingly distracted and have growing expectations of brands. Marketers need to understand how to engage customers, and reward their loyalty with more than just a quality product or competitive price.

    In this expert report, developed in partnership with Indicia, Brand Republic Insight reveals the results of an exclusive industry survey which examined how brands are developing their customer engagement strategy and the specific motivations for doing so.

    Plus, included are practical tips and insight that looks at how to amplify your customer engagement and the current industry best practice.

    Sponsored by: Indicia
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  • The Top Five Video Marketing Mistakes

    23 September 2015

    *With 78% of people watching videos online each week, every marketer understands the importance of content marketing.

    Yet, some brands are still falling victim to a number of common mistakes that are impacting the success of their content marketing strategy. As the marketing landscape changes, marketers need to change the way they interact with their customers. 

    This expert report will uncover the top video marketing mistakes to help you avoid the pitfalls.

    Download now to discover:

    • How to make full use of metrics to uncover viewers interests and preferences
    • Why to integrate video with the broader marketing toolbox via CMS, MAP, CRM
    • The importance of taking control of the viewing experience by creating a customised, branded video experience

    Source: Grouponworks

    Sponsored by: Brightcove
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  • How To Escape The Cycle Of Over-Servicing

    21 September 2015

    When you're giving away 7% of your agency’s time for free, it's high time to break from the cycle of over-servicing your clients. 

    Worryingly, this trap is a norm in the PR industry and the ramifications are far-reaching: from stressed-out staff and a broken business model to client disappointment and a fractured relationship.

    This report brings you strategic guidance, combined with practical steps, to lead you out of the closed loop of over-servicing. 

    In particular, it focuses on:

    • managing strategic change and leading from the top
    • changing the business model
    • identifying and tracking pain points to avoid
    • the benefits of a service level agreement
    • installing systems and KPIs that operate throughout a project

    Sponsored by: Deltek
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  • The Consumer Trends Retailers Need To Know About

    01 September 2015

    90% of smartphone shoppers use their phone for pre-purchasing activities and 84% of shoppers use their devices to help shop whilst in a store.*

    Technology is evolving rapidly, and these changes are sometimes hard to predict. However, understanding the consumer behaviours that will impact e-commerce can provide insight into what may be around the corner.

    In this expert report, we'll dive into the five consumer trends we see in the e-commerce world right now, including:

    • More Mobile
    • Stronger Social Networking
    • Zero-Friction Transactions
    • Value-Driven Shopping
    • Cross-Border Trade (CBT)
    *Sourse: Think With Google

    Sponsored by: ChannelAdvisor
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  • The Role Of Email In Multichannel Marketing

    25 August 2015

    Brands need a single view of the customer, but it’s also important for customers to have a single view of your brand.

    An outstanding web presence or social media following will be worthless if subsequent emails are irrelevant to their recipients.

    The challenge for brands is to seamlessly integrate email campaigns into their marketing mix. This includes cross-device functionality - especially as over half of all unique email opens happen on mobile devices¹.

    Download this report to discover how to integrate and optimise your email marketing.

    The report will cover:

    • The need for a single customer view
    • How to effectively capture data
    • How to track behavioral patterns
    • Matching content and the customer journey

    ¹ Experian 2013, Marketing Survey

    Sponsored by: dotmailer
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  • Owning The Google Results Page

    18 August 2015

    92% of customers do not click through to the second page of Google’s results; as such your website’s position really can be the difference between a successful online business and only having a trickle of traffic to your website.

    Google’s results page is broken down into ‘paid search text ads’, ‘product listing ads’, and ‘organic search results’. In this expert report, these areas are dissected, with their advantages detailed and some top tips to maximise each ones impact.

    Plus, discover how to write Google friendly copy and ensure your ads or organic page listings will stand out from the crowd on the ‘search engine results page’ (SERP).

    Click below to download your free copy.

    Sponsored by: ChannelAdvisor
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  • A Hero's Guide to Video Marketing

    14 August 2015

    In 2015, video accounts for up to 57% of consumer internet traffic. Moreover, this figure is predicted to rise to an astonishing 79% by 2018.[i]

    Video is a powerful way to make a human connection and tell your company story in a way that helps customers understand who you are and how you can help them.

    Download this expert report from Brand Republic, in partnership with Brightcove, to discover the core pillars of a successful video marketing strategy, from strategic planning to content development and distribution. We will uncover:

    • The different distribution tools to take advantage of
    • How you can use video to increase your search engine rankings
    • How to use video portals to organise and promote video content
    • How to ensure you’re tracking the performance of your video marketing


    Sponsored by: Brightcove
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  • Case Study: The Perfect Omni-Channel Commerce Strategy

    10 August 2015

    Kramp Groep, based in the Netherlands, offers more than 500,000 items online and takes more than 50,000 customer orders every day.

    Maintaining a service-orientated focus is a challenge with such a heavy workload. Kramp Groep needed an agile solution that created a seamless consumer journey.

    In this exclusive case study, Kramp Groep reveals the obstacles they faced and their strategy to create a world class customer experience.

    Download now to discover:

    • How they jumped from 57% to 85% of orders being placed online
    • The secrets to their doubling employee productivity
    • How they saw a business growth of 12%

    Sponsored by: IBM
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  • A Retailer’s Guide To Customer Feedback on eBay

    10 August 2015

    88% of consumers are influenced by online customer service reviews when making buying decisions*. 

    Whether through social or review platforms, brands cannot avoid consumer scrutiny. To counter this they need to be engaged with feedback at all stages of the purchase funnel.

    eBay feedback builds trust, highlights retailers that offer a genuine and quality service. It also identifies sellers that may have caused issues for buyers in the past.

    Download this guide to understand how to utilise eBay feedback to your advantage. We will uncover:

    • The complex new metric system required to improve your feedback scores
    • Tips for preventing negative feedback
    • How to make your listing stand out and ultimately gain Top Rated Seller status

    Sponsored by: ChannelAdvisor
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